{"id":58986,"date":"2024-06-06T14:56:55","date_gmt":"2024-06-06T14:56:55","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=58986"},"modified":"2025-03-20T08:30:56","modified_gmt":"2025-03-20T08:30:56","slug":"how-to-create-newsletter","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/","title":{"rendered":"How to Create a Newsletter: From Concept to Launch"},"content":{"rendered":"<p>Hola! News this week: <span style=\"font-weight: 400;\">When customers love a brand, they eventually subscribe to the newsletter. Most of them receive hundreds of newsletters every day (I get thousands, maybe ;p)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsletters are a great way to connect with your target audience, and it\u2019s the reason behind publishers\u2019 engagement success. Since <\/span><a href=\"https:\/\/www.emarsys.com\/app\/uploads\/2018\/01\/eTail-Emarsys-WBR-SMB-Report.pdf?utm_source=blog.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=50-email-newsletter-statistics-you-need-to-know-2024\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\"> of small businesses\u2019 primary acquisition channel is email, newsletters can be the golden egg in the basket. Companies can leverage this power tool to engage subscribers, get more leads, and convert them into paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will guide you on how to create a newsletter in eight easy steps:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Choose your email marketing software<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create a contact list<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Segment your subscribers\u2019 list<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Craft your newsletter content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add personalization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nail your newsletter design<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Send your newsletter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep an eye on the metrics<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Read on for a detailed look at these steps.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#What_Are_Newsletters\" >What Are Newsletters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#The_Benefits_of_Newsletters\" >The Benefits of Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#How_To_Create_A_Newsletter_A_Step_By_Step_Guide\" >How To Create A Newsletter: A Step By Step Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#How_To_Create_a_Newsletter_for_Free\" >How To Create a Newsletter for Free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#Keeping_Your_Newsletter_Compliant\" >Keeping Your Newsletter Compliant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#A_Newsletter_That_I_Loved_Reading_%E2%80%A6\" >A Newsletter That I Loved Reading \u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#More_Resources\" >More Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-create-newsletter\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Newsletters\"><\/span><span style=\"color: #339966;\"><strong>What Are Newsletters?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Newsletters are marketing emails that convey valuable information to engage subscribers beyond just transactions. Newsletters share valuable content that can contain promotional information, share blogs, articles, industry news and trends, holiday greetings, upcoming events details, company updates to keep your audience informed, and much more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an informative newsletter:<\/span><\/p>\n<figure id=\"attachment_59405\" aria-describedby=\"caption-attachment-59405\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Infomrmative-newsletter.jpg\"><img decoding=\"async\" class=\"size-full wp-image-59405\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Infomrmative-newsletter.jpg\" alt=\"Informative newsletter example\" width=\"610\" height=\"732\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Infomrmative-newsletter.jpg 610w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Infomrmative-newsletter-250x300.jpg 250w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><figcaption id=\"caption-attachment-59405\" class=\"wp-caption-text\"><a href=\"https:\/\/thehustle.co\/?_gl=1*1izd34y*_ga*NjkzMjQ3NTMzLjE3MTU5NDQ5MzM.*_ga_LXTM6CQ0XK*MTcxNzgzNDAzNS4xLjEuMTcxNzgzNDEyNy42MC4wLjA.\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Newsletters\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of Newsletters<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><i><span style=\"font-weight: 400;\">Newsletters are interesting; they contain exciting articles and topics, offers are tailored to specific audiences, and the design attracts attention. The insights derived from our study highlight that offers and sneak peeks further bumped up the open rates by a margin of 25 percent. In a similar case based on employing the same strategy for a retail client, there was an increase in click-through rate by 30% and sales from the newsletter subscribers by 20%. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">~ <\/span><\/i><b>Derrick Hathaway, Sales Director,<\/b> <a href=\"https:\/\/www.vem-medical.com\/).\"><b>VEM Medical<\/b><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Research shows that <\/span><a href=\"https:\/\/www.brevo.com\/blog\/what-is-email-marketing\/\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> of customers prefer email as their main communication channel with small businesses. Therefore, newsletters, alongside social media platforms, offer a great way to stay in touch with customers and build relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the four biggest advantages of newsletters.<\/span><\/p>\n<ul>\n<li><b>Increase brand awareness:<\/b><span style=\"font-weight: 400;\"> Sharing educative content with newsletters lets your business build a reputation and gain credibility among your newsletter subscribers.&nbsp;&nbsp;<\/span><\/li>\n<li><b>Drive more traffic to the website:<\/b><span style=\"font-weight: 400;\"> When your newsletter content<\/span> <span style=\"font-weight: 400;\">smoothly leads the reader to the call-to-action (CTA), they click on it to land on your website, adding to the website traffic.<\/span><\/li>\n<li><b>Encourage purchases: <\/b><span style=\"font-weight: 400;\">50.7% of consumers admit purchasing through their emails at least once a month, and <\/span><a href=\"https:\/\/www.luisazhou.com\/blog\/email-marketing-roi-statistics\/#:~:text=59%25%20of%20people%20say%20that%20email%20marketing%20affects%20purchasing%20decisions&amp;text=It%20turns%20out%20that%20email,something%20from%20a%20marketing%20email.\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> agree that <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletter-guide\/\">email newsletters<\/a> impact purchase decisions.&nbsp;<\/span><\/li>\n<li><b>Unlock endless business growth: <\/b><span style=\"font-weight: 400;\">More website traffic eventually leads to more sales. This means email newsletters ultimately help your business grow.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Email marketing boasts an impressive return on investment (ROI) of generating <\/span><a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\"><span style=\"font-weight: 400;\">$36 for every buck<\/span><\/a><span style=\"font-weight: 400;\"> spent. By now, you\u2019ve got more than one reason to care about email newsletters. So, ready to learn how to create a newsletter?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Create_A_Newsletter_A_Step_By_Step_Guide\"><\/span><span style=\"color: #339966;\"><strong>How To Create A Newsletter: A Step By Step Guide<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starting your own email newsletter is not difficult. If you know and understand your target audience, it will only take the following eight steps.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Choose your email marketing software<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you may use Gmail, Yahoo, and Outlook for your personal use, they\u2019ll certainly not be enough to keep up with your email marketing strategy. Why? Such an email service provider (ESP) can\u2019t ensure deliverability to numerous newsletter subscribers. They simply can\u2019t offer that high level of authentication.&nbsp;<\/span><\/p>\n<p><b><i>Will Yang, Head of Growth and Marketing of <\/i><\/b><a href=\"https:\/\/www.instrumentl.com\/\"><b><i>Instrumentl<\/i><\/b><\/a><span style=\"font-weight: 400;\">, and team automate their process using email marketing software for better efficiency.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">It&#8217;s easy to start strong with an engaging, well-designed newsletter. But as the novelty wears off and other priorities pile up, the newsletter can become an afterthought. To overcome this, We automate as much of the process as possible using email marketing software. We plan out an editorial calendar months in advance, clearly defining roles and responsibilities. This frees up time to focus on creating truly valuable content tailored to our audience&#8217;s needs.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For this reason, we start our journey of how to create a newsletter by choosing an email marketing software that offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good deliverability rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tools for designing newsletters and content for better engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Management of other technicalities of email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guidance on compliance with regulatory standards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics for tracking crucial metrics, such as open rates, click-through rates, and bounce rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support from the team if you get stuck anywhere<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing#:~:text=EngageBay%20helps%20you%20design%20beautiful,results%20in%20better%20click%20rates.\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> offers an easy-to-use email marketing platform with a drag-and-drop editor for creating newsletters. You can use tools like rich text formatting, advanced analytics, email automation, and much more. You can work with great designs from a wide collection of newsletter templates with a free account.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up<\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing#:~:text=EngageBay%20helps%20you%20design%20beautiful,results%20in%20better%20click%20rates.\"><span style=\"font-weight: 400;\"> for EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> now and continue with the next steps to create a newsletter.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Build your email list<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve selected your email marketing platform, it\u2019s time to build a list of contacts to send email newsletters. But how do you entice new subscribers to sign up? The answer is the email subscription form!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Save an easy-to-find sign-up space on your website to place a form with warm and inviting content to stay in touch with your brand. Here are some best practices for creating a signup form:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your subscription form easy by keeping the text short and asking for just the email address.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer a value proposition to the subscriber\u2019s email address in return. For example, your subscription pop-up may read, \u201cTop industry news and updates delivered right to your inbox.\u201d&nbsp;&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You may show off social proof if you\u2019ve got any and leverage FOMO to get more subscriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure your sign-up forms are mobile-friendly <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/software\/website-statistics\/#:~:text=In%20India%2C%2082.2%25%20of%20web,website%20that%20is%20mobile%2Dfriendly.\"><span style=\"font-weight: 400;\">82.2% <\/span><\/a><span style=\"font-weight: 400;\">of web traffic comes from mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B tests your email subscription forms with different variations to ensure all the elements work in your favor. Optimize as needed to put up the best variation on your business website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can attract more new subscribers by offering sign-up incentives, like a certain amount of discounts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want a good example of an email subscription form? Take a look at the one below by <\/span><a href=\"https:\/\/www.planetorganic.com\/\"><span style=\"font-weight: 400;\">Planet Organic<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_58999\" aria-describedby=\"caption-attachment-58999\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Planet-organic.png\"><img decoding=\"async\" class=\"size-full wp-image-58999\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Planet-organic.png\" alt=\"Planet organic newsletter example\" width=\"1024\" height=\"444\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Planet-organic.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Planet-organic-300x130.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Planet-organic-768x333.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-58999\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.planetorganic.com\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">EngageBay offers an easy-to-use drag-and-drop online web form builder. However, if you would like to add contacts from sources other than CRM-connected signup forms, here\u2019s how you do it with EngageBay.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Manually<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Log in to EngageBay, go to the contacts tab on the top navigation bar, and click \u201ccontacts.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59000\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1.jpg\" alt=\"EngageBay web form builder 1\" width=\"731\" height=\"313\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1.jpg 1345w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1-300x128.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1-1024x438.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-1-768x328.jpg 768w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click \u201cCreate New,\u201d and the &#8220;New Contact&#8221; form will open. The main details to add are the first name and email; you can add the remaining information when needed. You may even add a custom field if required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59001\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2.jpg\" alt=\"EngageBay add-contact-2\" width=\"722\" height=\"321\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2.jpg 1343w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2-300x133.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2-1024x455.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-2-768x341.jpg 768w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have completed all the necessary info, hit submit to create a new contact.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59002\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3.jpg\" alt=\"EngageBay add-contact-3\" width=\"785\" height=\"359\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3.jpg 1305w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3-300x137.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3-1024x468.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-3-768x351.jpg 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59003\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4.jpg\" alt=\"EngageBay add-contact-4\" width=\"808\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4.jpg 1327w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4-300x138.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4-1024x470.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-4-768x352.jpg 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/a><\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Using a CSV File<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Prepare your sheet with well-defined headers associated with a field in the EngageBay contact form.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to add any additional column headers, establish a custom field associated with them in EngageBay to correspond with them before the import process. <\/span><span style=\"font-weight: 400;\">Save the file as a CSV when you&#8217;ve correctly specified the sheet with all the necessary headers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59004\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5.jpg\" alt=\"EngageBay add-contact-5 using CSV\" width=\"796\" height=\"437\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5.jpg 1355w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5-300x165.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5-1024x561.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-5-768x421.jpg 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to \u201ccontact\u201d under the contacts tab on the EngageBay dashboard. <\/span><span style=\"font-weight: 400;\">Click \u201cImport\u201d on the upper right corner of the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59005\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7.jpg\" alt=\"EngageBay add-contact-7 -using CSV\" width=\"791\" height=\"369\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7.jpg 1327w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7-300x140.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7-1024x478.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-7-768x358.jpg 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a pop-up window opens, you may choose the CSV file to upload and then hit the &#8220;Upload&#8221; button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59006\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8.jpg\" alt=\"EngageBay add-contact-8 using CSV\" width=\"784\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8.jpg 1325w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8-300x142.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8-1024x485.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-8-768x363.jpg 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The system will show a page showing how the fields on your sheet match those in EngageBay.&nbsp;<\/span><span style=\"font-weight: 400;\">The fields are under &#8220;Column Heading&#8221; in your file or sheet. <\/span><span style=\"font-weight: 400;\">If you look at the &#8220;Field&#8221; column, the fields in EngageBay are shown there.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The &#8220;Columns with matches&#8221; show the fields that EngageBay could easily match with a field already in the system. You can leave it as is or change it to a field that works better in EngageBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Column Without Matches&#8221; is where the field(s) were that EngageBay couldn&#8217;t match to an actual field in the system. You can ignore it, leave it out, or manually pick a field in EngageBay.&nbsp;<\/span><span style=\"font-weight: 400;\">When you&#8217;re done making changes, click &#8220;import.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-59008\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9.jpg\" alt=\"EngageBay add-contact-9 using CSV\" width=\"749\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9.jpg 1337w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9-300x140.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9-1024x479.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/add-contact-9-768x359.jpg 768w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/a><\/span><\/p>\n<p>Now, you can see contacts from the .csv file.<\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Segment your subscribers<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All your customers and website visitors are unique, and your newsletters must cater to their individual interests to succeed.&nbsp;<\/span><\/p>\n<p><b><i>Lisa Richards, CEO and Creator at <\/i><\/b><a href=\"https:\/\/www.thecandidadiet.com\/\"><b><i>Candida Diet<\/i><\/b><\/a>, <span style=\"font-weight: 400;\">says segmenting is crucial in meeting customers&#8217; interests.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">We\u2019ve segmented our email list so that we can deliver content based on our subscribers\u2019 interests. For example, we don\u2019t just blast people with \u2018tasty recipe ideas\u2019 \u2013 we send recipes that are delicious and effective in the treatment of candida infections while also taking into account all different dietary preferences.&nbsp; This means that those new to anti-candida might receive a newsletter containing key beginner tips, while those further along in their journey might receive recipes and product recommendations for more advanced stages of the diet.&nbsp;<\/span><\/i><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\"><span style=\"font-weight: 400;\">Customer segmentation<\/span><\/a><span style=\"font-weight: 400;\"> helps to create an outstanding email marketing plan and get results. Customer segmentation aims to provide highly customized experiences by dividing the subscribers into subsets (or segments) defined by shared attributes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can segment your email subscribers by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/customer-demographics\/#:~:text=Businesses%20can%20create%20highly%20targeted,chances%20of%20engagement%20and%20conversions.\"><span style=\"font-weight: 400;\">Demographics<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; age, sex, location, income levels, birthdays, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User behavior- most purchased items, inactive users, re-engagement, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some email marketing tools, such as EngageBay, may offer in-built <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/customer-segmentation\"><span style=\"font-weight: 400;\">marketing segmentation<\/span><\/a><span style=\"font-weight: 400;\"> features. To classify your consumers, use criteria like age, gender, demographics, and preferences, and even add custom fields to develop personalized content and launch hyper-targeted email campaigns. You can even set up time-sensitive customer segments to send timely emails for better open and click-through rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a triggered time-sensitive email sent to VIP customers of <\/span><a href=\"https:\/\/www.withings.com\/\"><span style=\"font-weight: 400;\">Withings:<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<figure id=\"attachment_59009\" aria-describedby=\"caption-attachment-59009\" style=\"width: 671px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Withings.png\"><img decoding=\"async\" class=\"size-full wp-image-59009\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Withings.png\" alt=\"Withings Newsletter Example\" width=\"671\" height=\"1319\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Withings.png 671w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Withings-153x300.png 153w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Withings-521x1024.png 521w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/a><figcaption id=\"caption-attachment-59009\" class=\"wp-caption-text\"><em><a href=\"https:\/\/moosend.com\/blog\/what-is-a-newsletter\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><strong>4. Craft your newsletter content&nbsp;<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Delivering real value has to be the main goal of your newsletter, which is why creating high-quality content is the most essential part of our \u201cHow to create a newsletter\u201d guide.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your newsletters shouldn\u2019t be all about promotional content. If it is, we can promise that your open and click-through rates will keep going down, and your unsubscribe rate will go up.&nbsp;<\/span><\/p>\n<p><b>Sean Clough, President and Marketing Director of <\/b><a href=\"https:\/\/harmonycr.com\/\"><b>Harmony Lab &amp; Safety Supplies<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">inserts the 80\/20 rule when creating newsletter content.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">While self-promotion is crucial and should be part of your email marketing approach, you are missing some important information if all you write about is yourself.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When in doubt, consider structuring your newsletter according to the 80\/20 rule. This rule states that 80% of the material should be informative and helpful, and just 20% should be directly related to your company and the services it provides. You should be flexible with your approach and pay attention to whichever tactics connect with your readership the most. Some marketers will even advise using a 90\/10 formula.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Provide valuable information as a standard requirement for your newsletter checklist. You can provide valuable information through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educational content through blogs and how-to guides&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Updates and news<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reminders for sales and discounts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gated content links to ebooks, tools and templates, training materials, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensure you keep your newsletter&#8217;s content consistent with your brand voice to give consumers a consistent experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at some important compo<\/span><span style=\"font-weight: 400;\">nents of high-quality content in a ne<\/span><span style=\"font-weight: 400;\">wsletter.<\/span><b><\/b><\/p>\n<h4><span style=\"color: #666699;\"><b>Subject lines<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An email subject line is the first piece of newsletter content your subscribers will see. Do not use clickbait subject lines at any cost, as they diminish the value of your content and the credibility of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember the purpose of the email while crafting the subject line. For instance, you can describe your current deals in the subject line of your promotional email using the fear of missing out (FOMO) technique, as <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> did for this newsletter:<\/span><\/p>\n<figure id=\"attachment_59010\" aria-describedby=\"caption-attachment-59010\" style=\"width: 1236px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush.png\"><img decoding=\"async\" class=\"size-full wp-image-59010\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush.png\" alt=\"Semrush Newsletter Example\" width=\"1236\" height=\"756\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush.png 1236w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush-300x183.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush-1024x626.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Semrush-768x470.png 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/a><figcaption id=\"caption-attachment-59010\" class=\"wp-caption-text\"><em><a href=\"https:\/\/blog.hubspot.com\/marketing\/preview-text-email-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>Preview text<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The preview text is the second content component readers will see in their inbox after the subject line. You might include further details related to the subject line to encourage readers to open the newsletter. Don\u2019t forget to keep it interesting, though!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this example from <\/span><a href=\"https:\/\/www.mutinyhq.com\/\"><span style=\"font-weight: 400;\">Mutiny<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_59011\" aria-describedby=\"caption-attachment-59011\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny.png\"><img decoding=\"async\" class=\" wp-image-59011\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny.png\" alt=\"Mutiny Newsletter Example\" width=\"740\" height=\"453\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny.png 1236w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny-300x183.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny-1024x626.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Mutiny-768x470.png 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><figcaption id=\"caption-attachment-59011\" class=\"wp-caption-text\"><em><a href=\"https:\/\/blog.hubspot.com\/marketing\/preview-text-email-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>Email copy<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To deliver value to your customers, borrow the inverted pyramid technique from journalism. Put your most valuable information at the top, followed by supporting data and additional information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People these days don\u2019t have good attention spans. To keep your newsletter subscribers engaged, put new product information, upgrade offers, and deals on the top. Get their undivided attention by satisfying their wants first. Once intrigued, the readers will most likely read the rest of your email afterward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this email content structure by <\/span><a href=\"https:\/\/edition.cnn.com\/\"><span style=\"font-weight: 400;\">CNN<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_59012\" aria-describedby=\"caption-attachment-59012\" style=\"width: 722px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN.png\"><img decoding=\"async\" class=\" wp-image-59012\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN.png\" alt=\"CNN Newsletter Example\" width=\"722\" height=\"1436\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN.png 1025w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-151x300.png 151w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-515x1024.png 515w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-768x1527.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/CNN-773x1536.png 773w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/a><figcaption id=\"caption-attachment-59012\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/06\/cnn-newsletter-example.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Their purpose is to deliver \u201c5 things\u201d that one must know. So, those five things are at the top, followed by ads and additional reads.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, though, nothing you write should ever detract from the purpose of the email. Make sure your CTAs are clear and concise. Increase conversions with engaging and persuasive language!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-name-ideas\/\">Read also: Creative Newsletter Name Ideas and Examples for Small Businesses<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Add personalization<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you narrow down some usual strategies successful newsletters use, email personalization will always be common because <\/span><a href=\"https:\/\/www.sender.net\/blog\/email-personalization\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers vouch for personalization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research shows that <\/span><a href=\"https:\/\/contactpoint360.com\/blog\/personalized-customer-experience\/#:~:text=According%20to%20Epsilon%2C%2080%25%20of,past%20purchases%20or%20browsing%20history.\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of customers prefer to conduct business with a firm that provides a personalized customer experience. Why? Because your subscribers feel like you care about them and their needs when you use them to send them personalized emails by addressing their names and containing content relevant to their interests.&nbsp;<\/span><\/p>\n<p><b>Alister Wood, Founder of <\/b><a href=\"https:\/\/visit-us.com\/\"><b>VisitUs<\/b><\/a><span style=\"font-weight: 400;\">, and his team analyze their data to personalize customer content.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Creating effective newsletters requires a clear strategy and goal alignment. While teams often add content they find important, it&#8217;s crucial to base these choices on customer behavior. <\/span><\/i><i><span style=\"font-weight: 400;\">That&#8217;s why teams must analyze their analytics data to gauge customers&#8217; interest. We look at products that customers viewed but not purchased, pages visited but not engaged with, and posts driving the most traffic. This informed approach ensures content is relevant and drives sales.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Other than using the reader\u2019s name, you can personalize content with other customer demographic data, such as location or job title.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also leverage user behavior data, such as last purchase, browsing history, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an excellent example of email personalization by <\/span><a href=\"https:\/\/www.davidstea.com\/\"><span style=\"font-weight: 400;\">David\u2019s Tea<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n<figure id=\"attachment_59406\" aria-describedby=\"caption-attachment-59406\" style=\"width: 341px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/David-Tea-Newsletter.jpg\"><img decoding=\"async\" class=\"size-full wp-image-59406\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/David-Tea-Newsletter.jpg\" alt=\"David_s Tea Newsletter\" width=\"341\" height=\"823\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/David-Tea-Newsletter.jpg 341w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/David-Tea-Newsletter-124x300.jpg 124w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/a><figcaption id=\"caption-attachment-59406\" class=\"wp-caption-text\"><a href=\"https:\/\/www.davidstea.com\/\">Source<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to personalize each email by name or write a newsletter to each individual to cater to their interests. Leverage <\/span><a href=\"https:\/\/www.engagebay.com\/resources\/email-marketing-automation-guide\"><span style=\"font-weight: 400;\">email marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> features of your email marketing tools and get the basic personalization, like adding their names, automated.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use your audience segmentation to deliver the right newsletters with topics pertinent to specific groups.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-email-templates\/\">Read also: Effective Newsletter Email Templates for Small Businesses in 2024<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Nail your newsletter design<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Designing a newsletter is the fun part of our \u201cHow to Create a Newsletter\u201d guide.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are free to be imaginative with your newsletter design, but here are some common components you\u2019ll normally include in a newsletter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A company logo is at the top to get the reader\u2019s attention and reinforce your brand identity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proper content organization uses relevant subheadings, adequate spacing, and prominent CTA buttons, allowing readers to concentrate easily on the important points.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visuals that are both attractive and of high-quality help get your point across more quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links to your social media accounts to connect on different platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact and subscription information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsive design to deliver a seamless user experience on mobile devices.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Working with a newsletter template can help you design a newsletter more easily than from scratch. It makes the entire design process a breeze with this ready-to-use framework. You just need to customize the layout and place your newsletter&#8217;s content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good email template will save you a lot of time with pre-built slots with customization options for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your logo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand colours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images or other multimedia elements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Written content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you want to ensure that your company newsletter aesthetics match the creatives on other communication channels, such as social media platforms. You may modify an existing template to fit your requirements once you&#8217;ve selected a suitable one by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Altering the background color, font style\/size, and other design elements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add or remove text and images of different sizes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A drag-and-drop editor, such as one provided by EngageBay, allows you to create a newsletter with just a few clicks. To develop consistent content, you can import your brand kit with standard fonts, color palettes, and other interactive components. By making minor adjustments to the template design, you can make your newsletter uniquely yours, reflecting your brand and setting you apart from competitors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using email templates to create your newsletter lets you maintain a consistent look in your weekly or monthly emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, check out how <\/span><a href=\"https:\/\/www.elfcosmetics.com\/en_IN\"><span style=\"font-weight: 400;\">Elf Cosmetics<\/span><\/a><span style=\"font-weight: 400;\"> customizes the same email template for different email marketing campaigns:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><span style=\"color: #666699;\"><strong>Example 1<\/strong><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-59015\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-2.jpg\" alt=\"Elf Newsletter example 1\" width=\"159\" height=\"526\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-2.jpg 159w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-2-91x300.jpg 91w\" sizes=\"(max-width: 159px) 100vw, 159px\" \/><\/a><\/span><span style=\"color: #666699;\"><strong>Example 2<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-59016\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-1.jpg\" alt=\"Elf newsletter example 2\" width=\"159\" height=\"568\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-1.jpg 159w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Elf-example-1-84x300.jpg 84w\" sizes=\"(max-width: 159px) 100vw, 159px\" \/><\/a><\/p>\n<p><b>For your resources &#8212;&nbsp;<\/b><\/p>\n<ul>\n<li><b>EngageBay:<\/b> <a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">Browse<\/span><\/a><span style=\"font-weight: 400;\"> 1,000+ HTML email templates for your email purpose, season, or industry for free. Start creating stunning newsletters with EngageBay today!&nbsp;<\/span><\/li>\n<li><b>Hubspot: <\/b><a href=\"https:\/\/www.hubspot.com\/resources\/template\/email-marketing\"><span style=\"font-weight: 400;\">Check out<\/span><\/a><span style=\"font-weight: 400;\"> interactive email templates in the Hubspot library that promise a sure shot to drive engagement in your email marketing campaigns.<\/span><\/li>\n<li><b>Drip<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.drip.com\/product\/email-marketing\"><span style=\"font-weight: 400;\">Access<\/span><\/a><span style=\"font-weight: 400;\"> more than 50 eCommerce templates that you can easily customize for your newsletter to suit your brand needs.<\/span><\/li>\n<li><b>BEE<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/beefree.io\/templates\"><span style=\"font-weight: 400;\">Accelerate<\/span><\/a><span style=\"font-weight: 400;\"> your strategy for email marketing with 1,200+ free email templates for different events, seasons, and industries.&nbsp;&nbsp;<\/span><\/li>\n<li><b>Mailchimp: <\/b><a href=\"https:\/\/mailchimp.com\/features\/email-templates\/?currency=USD\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for high engagement with your newsletters using 100+ expertly-designed templates.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters\/\">Read also: How to Craft Email Newsletters That Captivate Your Audience<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Send your newsletter<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re about to end our how-to-create newsletter guide, and it all comes down to \u2014 sending the newsletter out at the right time! Time is the essence of successful email marketing campaigns.<\/span><\/p>\n<p><b>Shannan Seely, Founder of <\/b><a href=\"https:\/\/seelymarketing.com\/\"><b>Seely Marketing Communications<\/b><\/a>, <span style=\"font-weight: 400;\">advises sticking to a specific day\/schedule for rolling out a newsletter.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Commit to how often you publish your newsletter and stick with it. So, if we send out a newsletter every month, we stick to a schedule of specific days we\u2019ll email to our list. Be consistent. Showing up in their inbox is like showing up for an appointment with your reader. You never want to &#8220;ghost&#8221; them.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">With EngageBay Email Broadcast, you can plan ahead and send newsletters to specific segments at certain times. According to the timetable, the system will automatically send the queued emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to schedule your newsletters:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add all the content and details, such as the subject line, recipients\u2019 names or lists, and other data.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Under the confirmation tab, click on \u201cProceed to Send\/Schedule.\u201d You will be taken to a different page.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cSchedule Later\u201d and indicate the time and date for sending the newsletter.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cSchedule,\u201d and then you\u2019re done!<\/span><\/span><\/li>\n<\/ol>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-58986-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dashboardassets.eb-pages.com\/uploads\/5726607939469312\/chrome_yPomvXnN8D.mp4?_=2\" \/><a href=\"https:\/\/dashboardassets.eb-pages.com\/uploads\/5726607939469312\/chrome_yPomvXnN8D.mp4\">https:\/\/dashboardassets.eb-pages.com\/uploads\/5726607939469312\/chrome_yPomvXnN8D.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition to sending newsletters via email, you can distribute them on social media channels like Facebook and LinkedIn. Regularly promote your newsletter content to encourage people to sign up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P.S. Don\u2019t forget to add a clear CTA, such as \u201csubscribe now\u201d with a link to the sign-up page for your newsletter.&nbsp;<\/span><\/p>\n<p><em><strong>Read more: <\/strong><a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\"><span style=\"font-weight: 400;\">The best time to send an email (and the worst)<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. Keep an eye on the metrics<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re done creating a newsletter. But we\u2019re not done! We still need to see how well you\u2019ve done!&nbsp;<\/span><span style=\"font-weight: 400;\">This is the last and probably an important step of how to create a newsletter (successfully) \ud83d\ude1b&nbsp;<\/span><\/p>\n<p><b>Milo Cruz, Content &amp; SEO Lead of <\/b><a href=\"https:\/\/buddycrm.com\/\"><b>BuddyCRM<\/b><\/a>, <span style=\"font-weight: 400;\">says his team spends quality time analyzing the metrics as it plays a huge role in determining the result.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">After each newsletter, we spend some time analyzing the metrics. Note which topics, formats, or CTAs performed best, and brainstorm how to incorporate those successful elements into future editions. My advice is to not be discouraged by less-than-perfect results. Instead, see them as opportunities to refine your approach. Remember, the goal is consistent progress, not perfection.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Key metrics or key performance indicators (KPI) of your newsletter will illustrate the performance of your email marketing strategy. Tracking these <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\"><span style=\"font-weight: 400;\">email marketing KPIs<\/span><\/a><span style=\"font-weight: 400;\"> helps you understand whether your newsletters contribute to the overall marketing strategy and convert subscribers into paying customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some crucial email campaign metrics to keep an eye on:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Open rate:<\/b><span style=\"font-weight: 400;\"> Your email open rates show the number of recipients who open your email newsletter. A 50% open rate would result from 100 contacts receiving your email, with 50 people opening it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Click-through rate (CTR):<\/b><span style=\"font-weight: 400;\"> The CTR value tells how many people clicked on a link in your newsletter after opening it. For example, a 50% CTR means that 25 of the 50 who opened an email clicked on a link.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Unsubscribe rate: <\/b><span style=\"font-weight: 400;\">You can see the percentage of your newsletter campaign recipients who clicked on unsubscribe to stop receiving emails from you. Your unsubscribe rate is 5% if five of every 100 recipients of your newsletter campaign choose not to receive it again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Delivery Rate: <\/b><span style=\"font-weight: 400;\">The number of emails that make it to your recipient\u2019s inbox is the delivery rate. If 99 of 100 email recipients actually get your email campaign delivered, then your delivery rate is 99%.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bounce rate: <\/b><span style=\"font-weight: 400;\">The bounce rate is the number of emails sent but never received because they were sent back (bounce) by the recipient&#8217;s email service provider. If 5 of 1,000 emails fail, the bounce rate will be 0.5%. There are two types of bounces:<\/span>\n<ol>\n<li><b>Soft bounces: <\/b><span style=\"font-weight: 400;\">The email doesn&#8217;t get to the receiver immediately because the server of their email service provider is down or their inbox is full.<\/span><\/li>\n<li><b>Hard bounces: <\/b><span style=\"font-weight: 400;\">The email is never going through because the email address you provided is wrong or has ceased to exist.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Marked as spam: <\/b><span style=\"font-weight: 400;\">This is the number of people who complain about your emails as fraud by marking them as spam.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tracking your key performance indicators is essential to a successful email newsletter strategy. It can help you in the process of creating a newsletter in the future with more clarity on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technical difficulties with the email campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The right type of content and design elements your email clients enjoy (and take action with) the most<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The right time to send the newsletters you create<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of emails to send in a given period<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">KPIs tell you what works and what doesn\u2019t. It refines your entire \u201chow to create a newsletter\u201d process and fine-tunes your email newsletter strategy to meet your business goals.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Create_a_Newsletter_for_Free\"><\/span><span style=\"color: #339966;\"><strong>How To Create a Newsletter for Free?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t have an extensive budget to start creating your newsletters? Usually, a small business doesn\u2019t. We have a few tips for you.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up for free email marketing tools that provide necessary features, such as contact management, a drag-and-drop editor, segmentation and personalization, email scheduling, automation, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build your contact list using your existing personal and professional network. Promote your newsletter by posting it on social media.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repurpose your existing content, such as blogs and social media updates, to create new content without spending a buck. You can also leverage user-generated content by collecting reviews and testimonials.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use free and easy-to-use design tools like <\/span><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> to design your company newsletters. Several platforms even offer free newsletter templates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure compliance with email regulations to avoid hefty fines and penalties for your business. This one\u2019s important, so let\u2019s get more into this in a bit.<\/span><\/li>\n<\/ul>\n<h4><b>For your resources &#8211; Free tools and services<\/b><\/h4>\n<ul>\n<li><b>EngageBay:<\/b> <a href=\"https:\/\/www.engagebay.com\/?ref=4686337238368256&amp;gad_source=1\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for a free comprehensive CRM for all your marketing needs. It includes all essential email marketing features, such as 250 contact management, email broadcast, drag-and-drop edition, automation, and much more.<\/span><\/li>\n<li><b>Zoho:<\/b> <a href=\"https:\/\/www.zoho.com\/campaigns\/\"><span style=\"font-weight: 400;\">Send<\/span><\/a><span style=\"font-weight: 400;\"> 5,000 free monthly emails to up to 1,000 subscribers. You&#8217;ll also access features like dynamic personalization, interactive elements, A\/B testing, and more.&nbsp;<\/span><\/li>\n<li><b>Omnisend:<\/b><span style=\"font-weight: 400;\"> Use this platform for various customer communications, such as popups, newsletters, SMS, and web push notifications. <\/span><a href=\"https:\/\/www.omnisend.com\/?irclickid=QESUjg08pxyKWA4WCPzHwSTZUkHVCGWN7QoMSw0&amp;irpartnerid=12999&amp;irprogramid=21260&amp;irgwc=1#\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for free today!<\/span><\/li>\n<li><b>Brevo:<\/b><span style=\"font-weight: 400;\"> Brilliant email marketing platform with a free CRM and a daily email sending limit of 300 emails. <\/span><a href=\"https:\/\/www.brevo.com\/?tap_a=30591-fb13f0&amp;tap_s=3753023-7f1c88&amp;tm_subid1=ett-en\"><span style=\"font-weight: 400;\">Manage<\/span><\/a><span style=\"font-weight: 400;\"> up to 100,000 subscribers and get access to pro automation tools.&nbsp;<\/span><\/li>\n<li><b>Mailjet:<\/b><span style=\"font-weight: 400;\"> Send 6,000 emails a month and manage 1,500 subscribers for free. <\/span><a href=\"https:\/\/app.mailjet.com\/signup?lang=en_US\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for a free Mailjet account, and you can access basic reporting and an advanced email editor.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Keeping_Your_Newsletter_Compliant\"><\/span><span style=\"color: #339966;\"><strong>Keeping Your Newsletter Compliant<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While email marketing offers small businesses a direct channel to communicate with their target audience, it must be done responsibly. There are various <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\"><span style=\"font-weight: 400;\">email laws<\/span><\/a><span style=\"font-weight: 400;\"> depending on your subscribers\u2019 location to protect their data and privacy. Consider these common regulations while strategizing email marketing.<\/span><\/p>\n<ul>\n<li><b>The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM Act): <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your emails must allow subscribers to avoid receiving email communication and give clear sender identification. You may remain compliant with this law by simply adding your address and an option to unsubscribe in the footer.<\/span><\/span><\/li>\n<li><b>The General Data Protection Regulation (GDPR): <\/b><span style=\"font-weight: 400;\">In addition to the option to opt out, you must also get the subscribers\u2019 consent to collect their data. Use a double opt-in verification for newsletter sign-up and keep your audience informed about how their data will be used to personalize communications.<\/span><\/li>\n<li><b>Canada\u2019s Anti-Spam Legislation (CASL):<\/b><span style=\"font-weight: 400;\"> CASL mandates receivers&#8217; explicit agreement before delivering commercial electronic communications (CEMs), clear identity and complete contact information, an unsubscribe option, and transparency in your subject line. Therefore, besides the above laws, you must avoid using clickbait subject lines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Staying on top of email compliance requirements ensures your messages aren&#8217;t in the spam folder. However, that may be your least concern. Offenders may also face severe penalties, resulting in monetary loss and ruining your brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing emails will be more successful and appreciated by your subscribers if you build them on consent-based marketing. In addition to meeting these legal requirements, you must foster a robust culture of consent by putting transparency and high-quality content at the core of the newsletter strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Newsletter_That_I_Loved_Reading_%E2%80%A6\"><\/span><span style=\"color: #339966;\"><strong>A Newsletter That I Loved Reading \u2026<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most newsletter subscribers care for newsletters that deliver value. Yes, aesthetics matter, but not more than content. And if you want to see high-quality content, turn to <\/span><a href=\"https:\/\/mad-over-marketing.com\/\"><span style=\"font-weight: 400;\">Mad Over Marketing<\/span><\/a><span style=\"font-weight: 400;\"> newsletters!<\/span><\/p>\n<figure id=\"attachment_59404\" aria-describedby=\"caption-attachment-59404\" style=\"width: 718px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/MoM-Newsletter.jpg\"><img decoding=\"async\" class=\"size-full wp-image-59404\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/MoM-Newsletter.jpg\" alt=\"MoM Newsletter Example\" width=\"718\" height=\"819\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/MoM-Newsletter.jpg 718w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/MoM-Newsletter-263x300.jpg 263w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><figcaption id=\"caption-attachment-59404\" class=\"wp-caption-text\"><a href=\"https:\/\/mailchi.mp\/mad-over-marketing.com\/whats-happening-to-facebook-13956241?e=b501bcad54\">Open in your browser<\/a><\/figcaption><\/figure>\n<p><b>What I love:<\/b><span style=\"font-weight: 400;\"> Just look at how engaging the newsletter is despite quite a simplistic design! <\/span><span style=\"font-weight: 400;\">What makes it engaging?&nbsp;<\/span><span style=\"font-weight: 400;\">Other than the brilliant insight they\u2019ve given into Oatly&#8217;s marketing tactics, I love the newsletter&#8217;s style of writing and structure.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The newsletter copy starts with an attention-grabbing hook that gets all coffee people in the conversion. It then gets right into its topic.&nbsp;<\/span><\/p>\n<p><b>The entire copy flows like a conversation.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s as if Sid (the author) is literally narrating it and showing us around the newsletter.&nbsp;<\/span><span style=\"font-weight: 400;\">The perfect spacing, lack of long paragraphs, and appropriate headers make the newsletter VERY READABLE. And to top it off, there are some nice visual breaks with relevant images and GIFs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, notice how there\u2019s nothing promotional about the newsletter until the very end of the copy. <\/span><span style=\"font-weight: 400;\">The goal of this newsletter is clear: deliver real value through insights into a brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While they don\u2019t have a traditional design, they stick to the newsletter structure:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The newsletter&#8217;s subject first<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotional stuff after<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media links at the end&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Followed by identifying the sender and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lastly, the option to change subscription preferences and unsubscribe&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fun stuff, right?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There you have it: a comprehensive guide on how to create a newsletter from start to finish! But remember, this article is just a start. Once you create your first newsletter, you\u2019ve got to aim for continuous improvement. Measuring the performance of your newsletter will open a chest of insights.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start your journey of creating your newsletter with EngageBay today! Take advantage of countless free email templates, easy-to-use drag-and-drop editor, advanced segmentation and personalization, email automation features, and so much more. <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for free and take advantage of our comprehensive marketing platform.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_Resources\"><\/span><span style=\"color: #339966;\"><strong>More Resources<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\"><span style=\"font-weight: 400;\">How To Create Great Email Newsletters In 2024 [With 7 Free Templates]<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/summer-newsletter-ideas\/\"><span style=\"font-weight: 400;\">Summer Newsletter Ideas: How To Keep Your Subscribers Cool<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/october-newsletter-ideas\/\"><span style=\"font-weight: 400;\">20 Outstanding October Newsletter Ideas For This Fall<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/november-newsletter-ideas\/\"><span style=\"font-weight: 400;\">21 November Newsletter Ideas To Keep Your Subscribers Cozy<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/winter-newsletter-ideas\/\"><span style=\"font-weight: 400;\">7 Winter Newsletter Ideas To Cozy Up To Your Subscribers<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/spring-newsletter-ideas\/\"><span style=\"font-weight: 400;\">5 Spring Newsletter Ideas To Light Up Your Marketing Campaigns<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletter-software\/\"><span style=\"font-weight: 400;\">21 Email Newsletter Software: What\u2019s Hot In 2024?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/newsletter-ideas-for-freelancers\/\"><span style=\"font-weight: 400;\">10 Engaging Newsletter Ideas For Freelancers And Solopreneurs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-newsletter-examples\/\"><span style=\"font-weight: 400;\">15 Of The Best Newsletter Examples For Creative Inspiration<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/\"><span style=\"font-weight: 400;\">55 Exemplary Newsletter Subject Lines To Boost Email Open Rates<\/span><\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><b>FAQ<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>1. How do I create my own newsletter?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a newsletter is not rocket science as long as you\u2019ve figured out your business goals and gained a deep understanding of your target audience. To create a newsletter, follow these eight steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choosing your email marketing platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&nbsp;Getting and adding contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmenting your subscribers\u2019 list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crafting your newsletter content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding personalization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designing your newsletter&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending your newsletter out<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking campaign metrics<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>2. What is the format of a newsletter?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can change the design of your newsletter as you wish. However, here\u2019s what a newsletter format looks like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The logo of the company at the top&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner introducing the topic or main headline of the newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevant headers followed by content and visuals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media links in the footer with contact and unsubscribe option<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>3. How do I write my first newsletter?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To write your first newsletter, use a free email newsletter template and an email marketing platform with a drag-and-drop editor. Add your brand colors, fonts, and other branding elements to change the newsletter layout. Add content by replacing text and images, and voila! It&#8217;s that simple!&nbsp;<\/span><b><\/b><\/p>\n<h3><span style=\"color: #993300;\"><b>4. How to create a newsletter for free?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a budget to invest in creating a newsletter, you can rely on free email marketing tools, such as EngageBay. You can also create stunning designs using beginner-friendly free design tools like Canva and repurpose existing content from your blogs, articles, and social media or use user-generated content.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hola! News this week: When customers love a brand, they eventually subscribe to the newsletter. 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