{"id":59397,"date":"2024-06-21T13:55:00","date_gmt":"2024-06-21T13:55:00","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=59397"},"modified":"2026-05-28T06:54:34","modified_gmt":"2026-05-28T06:54:34","slug":"ai-email-writer","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/","title":{"rendered":"What is an AI Email Writer? 8 of the Best AI Email Writers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI has changed the game in only a short period. Already, more marketers are turning to AI to assist them in writing emails.<\/span> <span style=\"font-weight: 400;\">Porch Group Media<\/span><span style=\"font-weight: 400;\"> reports that of the marketers who already rely on AI, almost 40% of them use it for their email writing tasks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results pay off, as they said <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\">personalizing their emails<\/a> with AI reported click-through rate boosts of 13.44% and revenue increases of 41%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI email writers, as the name might have made you think, are tools or software that produce <a href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\">email copy<\/a> for you based on keywords or prompts. Using AI to write and send emails can be a valuable part of a small business marketing strategy, especially when trying to generate a large volume of emails quickly and cheaply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll explain what an AI email writer is, its benefits, tips to choose the right software, and eight of the best AI email writers for small business owners.&nbsp;<\/span><\/p>\n<p>Let&#8217;s get started.<\/p>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"color: #339966;\"><b>Key Takeaways<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#What_Is_an_AI_Email_Writer\" >What Is an AI Email Writer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#Benefits_of_Using_an_AI_Email_Writer_for_Small_Businesses\" >Benefits of Using an AI Email Writer for Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#How_to_Choose_the_Right_AI_Email_Writer_for_Your_Business\" >How to Choose the Right AI Email Writer for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#8_of_the_Best_AI_Email_Writers_for_Your_Business\" >8 of the Best AI Email Writers for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#4_Best_Practices_for_Using_AI_Email_Writers\" >4 Best Practices for Using AI Email Writers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#6_Common_Mistakes_to_Avoid_When_Using_AI_for_Email_Writing\" >6 Common Mistakes to Avoid When Using AI for Email Writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ai-email-writer\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI plays a critical role in enhancing <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategies<\/a> for efficiency and effectiveness, especially for small businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must choose an AI tool that aligns with your business needs, budget, and goals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be aware of the ongoing need for oversights and fine-tuning of AI-generated content to ensure it meets your brand standards and audience expectations.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_an_AI_Email_Writer\"><\/span><span style=\"color: #339966;\"><b>What Is an AI Email Writer?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An AI email writer is a website, tool, or program that produces email copy through<\/span> machine learning and large language models (LLMs).<\/p>\n<p><span style=\"font-weight: 400;\">Since AI has moved rapidly, I figured it would help explain how AI email writer technology exists before your small business proceeds.<\/span><\/p>\n<p>Machine learning relies on algorithms and data to continually improve processes. In other words, as you begin using AI email writing more frequently, the copy quality should improve as you had envisioned.<\/p>\n<p><span style=\"font-weight: 400;\">LLMs are a type of model that receives significant data that it\u2019s pre-trained on. Deep learning utilizes a transformer, a neural network set with a decoder, and an encoder. They\u2019re responsible for determining what text sequences are supposed to mean, including how phrases and words interconnect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI email writers can use both technologies to create email copy in your brand tone that achieves your objectives, sticks within the prescribed character limits, and naturally inserts your keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/undetectable.ai\/ai-email-generator\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">AI email-writing tools<\/a> are useful in many applications, from canned customer service responses to <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\">promotional emails<\/a> and follow-ups.<\/span><\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_an_AI_Email_Writer_for_Small_Businesses\"><\/span><span style=\"color: #339966;\"><b>Benefits of Using an AI Email Writer for Small Businesses<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why explore AI email writing services? There are so many advantages awaiting your small business in a cutthroat world where you need every boost you can get. Here\u2019s more information.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Increased efficiency and productivity<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Writing a marketing email can require an investment of anywhere<\/span><a href=\"https:\/\/copywriting.org\/how-long-does-email-copywriting-take\/#:~:text=How%20Long%20Should%20Writing%20Emails,experience%20level%20of%20the%20writer.\"> <span style=\"font-weight: 400;\">from 20 minutes to three hours<\/span><\/a><span style=\"font-weight: 400;\">. That might not sound so bad if you can write emails in 20 minutes (without rushing), but it all depends on your email volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you send 100 emails and write each in 20 minutes, that\u2019s three emails an hour. It\u2019d take you 33.33 hours or 2,000 minutes to write them. If each workday is eight hours, you would need more than four days to finish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, keep several points in mind. First, that\u2019s the time spent writing only 100 emails. It doesn\u2019t account for follow-ups and additional professional emails you must send. You wouldn&#8217;t have the time for that alone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d have to dedicate 100% of your time to writing emails, which isn\u2019t possible for small business owners. There\u2019s too much else to do. Hiring someone to handle emails is likely also not feasible in the early stages of your startup.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI email writing tools will free up time, allowing you to prioritize the most important tasks and meet your productivity goals.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Enhanced personalization and relevance<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It also takes time to personalize your emails, but it\u2019s not like you can forego it. Emails with personalization get an<\/span><a href=\"https:\/\/www.drip.com\/blog\/email-marketing-statistics\"> <span style=\"font-weight: 400;\">open rate of 18.8% on average<\/span><\/a><span style=\"font-weight: 400;\">, while it\u2019s only 13.1% for emails without personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides its ability to personalize your email content, an AI tool can also ensure relevance to your target market, which will similarly improve your open and click-through rates. You&#8217;ll also have better audience engagement.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Better and faster scalability<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your small business will eventually grow, which will mean increasing your email volume. AI email writing tools will help your small business scale up your marketing efforts without significant increases in time investment or resources.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-platforms\/\">Read also: 7 Awesome B2B Content Marketing Platforms<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_AI_Email_Writer_for_Your_Business\"><\/span><span style=\"color: #339966;\"><b>How to Choose the Right AI Email Writer for Your Business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you select the best AI email writer? Here are some factors to implement into your decision-making.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Ease of use<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI is designed to simplify our lives, not overly complicate them. If you can\u2019t grasp how your email writing tool works, it won\u2019t help you save time or improve personalized communications, rendering it useless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only should you find it easy to use the tool for email communication, but as you train others on your team, they shouldn\u2019t struggle. A learning curve is to be expected, to a degree, but not a huge one.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Customization options<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every small business brand is different, so it\u2019s helpful to have the freedom to customize your AI to suit your specific needs. The greater the customization options, the better, but even a small degree is better than none.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Integration capabilities<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using AI to write <a href=\"https:\/\/www.engagebay.com\/blog\/business-email-format\/\">professional business emails<\/a> only makes sense if you can integrate the tool or software into your current workflow. If the tool doesn\u2019t play nicely with the other programs you regularly rely on, you might seldom use it.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Pricing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have to pay to use the AI tool, it\u2019s best if it\u2019s affordably priced to slot into your small business budget.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/future-of-marketing-automation\/\">Read also: The Future of Marketing Automation &#8212; 12 Trends for 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_of_the_Best_AI_Email_Writers_for_Your_Business\"><\/span><span style=\"color: #339966;\"><b>8 of the Best AI Email Writers for Your Business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ve written a detailed review about the top AI email writers, which you should read if you\u2019re on the cusp of making a decision but feel like you\u2019re on the fence. Here\u2019s an abridged overview of the tools to consider.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Jasper AI<\/b><span style=\"font-weight: 400;\">: Creative teams can benefit from using Jasper AI for all professional communications, not just email. Your content will stay on brand, and the tool can help you ideate new content. Prices start at $39 a month per seat.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>MaxAI<\/b><span style=\"font-weight: 400;\">: A handy little tool if you prefer Google Chrome, MaxAI lets you unlock its integrative AI capabilities within your internet browser. You can use MaxAI for free, although you can only access basic features with this plan. More advanced features require a paid pricing plan starting at $12 a month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Flowrite<\/b><span style=\"font-weight: 400;\">: The perfect AI tool for small teams like yours, Flowrite lets you collaborate as a unit as you establish AI rules and limitations, fine-tuning and adjusting along the way. This tool is also affordable, with plans starting at only $4 a month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Zendesk AI<\/b><span style=\"font-weight: 400;\">: Expand the functionality of Zendesk with its AI tool. You can get it for $115 per agent per month or $50 per agent per month for the advanced add-on.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nanonets<\/b><span style=\"font-weight: 400;\">: A great free AI email writer, Nanonets is more basic compared to the other tools on this list, which is to be expected considering it&#8217;s free.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Smartwriter AI<\/b><span style=\"font-weight: 400;\">: Personalize your emails more efficiently using Smartwriter AI, with pricing plans starting at $49 a month. You can link this AI tool to external communication sources like your social media so it can understand your content goals and brand voice sooner.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>SaneBox<\/b><span style=\"font-weight: 400;\">: SaneBox offers custom folders for a more organized inbox. Oh, and the plans are also very affordable, even for startups with a low overhead, starting at $7 a month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Help Scout<\/b><span style=\"font-weight: 400;\">: Build stronger customer relationships using Help Scout. Its AI for customer service agents can provide summaries of customer exchanges to help reps instantly catch up on what they might have missed. You can also use AI drafts for email responses, with plans starting at $40 a user per month.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_59399\" aria-describedby=\"caption-attachment-59399\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Picture7.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-59399 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Picture7.png\" alt=\"Jasper AI email writing\" width=\"624\" height=\"327\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Picture7.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Picture7-300x157.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><figcaption id=\"caption-attachment-59399\" class=\"wp-caption-text\"><em>Image courtesy of Jasper AI<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Best_Practices_for_Using_AI_Email_Writers\"><\/span><span style=\"color: #339966;\"><b>4 Best Practices for Using AI Email Writers<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you decided that AI email writers align with your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">small business email marketing<\/a> goals? The following collection of best practices and tips will help you start your next campaign earnestly.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Don\u2019t lose the human touch<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The human element is an important part of your brand (as it is for most), but it\u2019s one AI can\u2019t successfully replicate. The more human you try to make AI sound and seem, the more awkward and obviously fake it becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must manually interject that human element when crafting professional emails, committing to keeping your email communications relatable. Your audience will appreciate it, as you\u2019ll maintain your brand voice and values while still streamlining your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Be upfront<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In an age of email transparency, thanks to rules and regulations like the GDPR, it helps to keep your email audience privy to the basics. That should include whether you use AI to write emails, especially in a customer service scenario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will most of your leads and customers care that you rely on AI? Probably not, and that\u2019s fine. At least you\u2019re keeping them in the loop. Your transparency will go a long way toward fostering goodwill and maintaining a positive professional relationship.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Optimize your email content&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides personalization, you can also optimize your email content with AI in many ways. For example, an AI tool can write compelling <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject lines<\/a>, format your messages, segment your audience, determine the best email send times based on your target market, and schedule emails.<\/span><\/p>\n<p>Further, AI can optimize and <a href=\"https:\/\/walterwrites.ai\/humanize-ai-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">humanize your email<\/a> preview text, write calls to action, clean up your email list, generate emails for you, and help you avoid the spam filter.<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re only using AI to write emails, your small business is merely scratching the surface.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Generate helpful prompts&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI is only as beneficial as you allow it to be, as it produces information based on what you feed it. The more helpful you can make the process, the better the quality of the emails the AI tool will produce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be specific in your prompts. If you want a 200-word email with a friendly tone or an email that\u2019s part sales but informative, you must tell the AI clearly and succinctly. It can\u2019t read minds (thank goodness for that!), so you must do your part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know what else will help? Share examples of your brand voice in action. This will speed up the AI\u2019s learning capabilities, making it more efficient.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/ai-tools-for-small-businesses\/\">Read also: Unlocking Efficiency &#8212; Top AI Tools for Small Businesses<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Common_Mistakes_to_Avoid_When_Using_AI_for_Email_Writing\"><\/span><span style=\"color: #339966;\"><b>6 Common Mistakes to Avoid When Using AI for Email Writing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is a brand-new frontier, which is undoubtedly exciting. However, since your path is yet to be forged, ensure you\u2019re aware of and strive to avoid these mistakes as you proceed with your small business email marketing campaign.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Skipping A\/B testing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if your AI tool of choice spits out perfectly usable subject lines and email copy, you must still split-test the various elements of your message to ensure they\u2019ll connect well with your target market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many cases, you can use AI to do <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-a-b-testing\/\">A\/B testing<\/a>, giving you one less excuse to skip this critical part of your email marketing campaign.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-54583\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl.png\" alt=\"A\/B testing feature in EngageBay\" width=\"800\" height=\"391\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl.png 1919w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl-1024x501.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl-1536x751.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/02\/SCR-20240223-jvnl-150x73.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Sending AI content out as is<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, AI might not make spelling or grammar mistakes, but it\u2019s not 100% invincible against errors. Its gaffes are even worse, as they\u2019re factual and accurate mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re less likely to run into these errors when writing email copy than blog posts or website copy, but it can still happen. AI can spit out incorrect information with astounding confidence, weaving its inaccuracies among factual content, so you must go over your messages with a fine-toothed comb before sending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t, misleading customers can harm your reputation, losing subscribers and buyers.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Using the wrong AI program or tool<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An AI tool that costs too much, doesn\u2019t integrate with your existing workflow, or continually causes difficulties when using it is not the right one for you. I\u2019ll say it again \u2013 AI is supposed to make your life easier, so if your tool isn\u2019t, continue searching until you find one that does.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/ai-marketing-tools\/\">Read also: AI Marketing Tools to Get Ahead of Your Competitors<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Not considering the legal implications<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being on the right side of the <a href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\">law regarding email marketing<\/a> is a must. You could incur hefty fines and other punishments if you break legal orders, and you could violate your audience\u2019s trust on top of that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn the pertinent data privacy laws and regulations, then ensure you\u2019re compliant. Be aware that even if your business is based in the United States, if you have customers outside of the country, you still need to abide by laws affecting data security in those parts of the world.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Failing to teach AI your brand<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI will learn quickly if you provide it with solid information. If you don\u2019t, you\u2019ll get a generic copy that doesn\u2019t inspire opens or click-throughs. Your audience will become disengaged and unsubscribe from your email list.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Not evaluating campaign metrics<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An AI-led email marketing campaign still needs a careful review with an analytical eye like any ongoing campaign requires. Check KPIs like email opens, click-throughs, subscriber count, un-subscription rate, and <a href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">sender reputation<\/a> to determine if your campaign succeeded.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/ai-lead-generation-tools\/\">Read also:&nbsp;11 AI Lead Generation Tools in 2024 to Acquire Leads 10X Faster<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI has transformative potential for small businesses, particularly AI email writing for marketing campaigns. Small businesses should explore and adopt AI technologies to stay competitive in the digital marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep abreast of ongoing and upcoming trends, adjusting your business direction and usage of AI accordingly.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">email templates<\/a>, segmentation and personalization, sales pipelines, live chat, and more.<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><span style=\"color: #339966;\"><b>Frequently Asked Questions (FAQ)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>1. Can AI email writers create content that feels personal and authentic?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, certainly. AI tools can segment your audience, then target each group by touching on their needs, pain points, and progress in the sales funnel. Reinforcing the content with the human element through your personal touches will increase its authenticity.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. How much does using an AI email writing tool typically cost?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some AI email writing tools are completely free forever. Others are affordable, with monthly costs of $5 to $10, while others start at $20, $30, or $40 and up for a monthly subscription.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Are there any free AI email writers available for small businesses?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are plenty of free tools here, from Mailmeteor to Toolsaday, ToolBaz, Nanonets, and LogicBalls. Be aware that no-cost services usually have fewer features, typically just the basics.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>4. How can I ensure the emails generated by AI are relevant to my audience?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segment your audience and personalize the content before sending it. Use A\/B testing to ensure that similar target markets react favorably to your emails, then pivot if your messages aren\u2019t quite hitting the mark.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>5. What should I do if the AI-generated email content doesn&#8217;t match my brand&#8217;s voice?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can either retry the AI tool with another prompt, this time increasing the detail and specificity of what you\u2019re looking for, or you can rewrite the content yourself to suit your brand\u2019s voice. However, it will continue producing generic email copy until you train the AI on your brand&#8217;s values and tones.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Can AI email writers help improve my email campaign&#8217;s open and click-through rates?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, absolutely, by increasing the personalization element of your content and sending your emails at optimal times for your audience based on factors like progress in the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a> and time zone.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>7. How do I integrate an AI email writer into my existing email marketing platform?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can integrate an AI writer into your email marketing platform by linking the two tools. Then you can start using the power of AI to generate subject lines, segment your email lists, clean up inactive subscribers, produce email copy, and send emails.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>8. What are the limitations of using AI for email writing?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, AI can make accuracy mistakes. It also has a hard time expressing human emotions like empathy and authenticity, which can hamper your email marketing efforts if you use AI alone. Like all tools, AI programs can get buggy.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>9. How is AI likely to change email marketing in the future?&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Entirely AI-led email marketing campaigns don\u2019t seem outside the realm of possibility, especially as AI continues to take charge of so much. In the future, emails may be entirely automated, putting leads through the sales funnel faster.<\/span><\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI has changed the game in only a short period. Already, more marketers are turning to AI to assist them [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":60314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9376,9378,9377,9375],"class_list":["post-59397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ai-email-writer","tag-ai-software","tag-best-ai-email-writers","tag-email-writer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is an AI Email Writer? 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