{"id":59467,"date":"2024-07-22T13:53:12","date_gmt":"2024-07-22T13:53:12","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=59467"},"modified":"2026-04-17T15:10:04","modified_gmt":"2026-04-17T15:10:04","slug":"ecommerce-market-research","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/","title":{"rendered":"How to Conduct eCommerce Market Research in 2026"},"content":{"rendered":"<p>Running an eCommerce business is tough!<\/p>\n<p>While you may wish you had more time, every second used for studying market research is time well spent. When else do you get to dig deep into your audience behavior, industry trends, and competitors via eCommerce market research to learn more?<\/p>\n<p>Committing to market research can drive strategic decisions and foster competitive advantages. Putting it more simply, your eCommerce business will be in the driver\u2019s seat of success, and that\u2019s the only place you want to be, right?<\/p>\n<p>However, if you\u2019re new to market research, you might be unsure where to start. Believe it or not, there is an art to it. To save you time, I want to help you master that art.<\/p>\n<p>In this blog post, we&#8217;ll help you understand the value of eCommerce market research, how it\u2019s done, and what you can learn from it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Understanding_eCommerce_Market_Research\" >Understanding eCommerce Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#What_are_the_Key_Trends_in_eCommerce_Market_Research_for_2025\" >What are the Key Trends in eCommerce Market Research for 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Geographic_Insights_and_Consumer_Demographics\" >Geographic Insights and Consumer Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Market_Segmentation_in_eCommerce\" >Market Segmentation in eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Competitive_Analysis_in_eCommerce\" >Competitive Analysis in eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Challenges_and_Solutions_in_eCommerce\" >Challenges and Solutions in eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong><span style=\"color: #339966;\">Key Takeaways<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>eCommerce market research is necessary to gauge the most important trends and factors influencing your industry.<\/li>\n<li>Mobile commerce and social media are two of the biggest drivers in today\u2019s market research for the eCommerce sector.<\/li>\n<li>Different types of competitor research include 7Ps, PEST, SWOT, growth-share matrix, and more.<\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_eCommerce_Market_Research\"><\/span><strong><span style=\"color: #339966;\">Understanding eCommerce Market Research<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce market research is designed to make you more well-versed in your industry or niche by providing trends, insights, and news. The goal of the data you obtain is to help you better understand upcoming and ongoing market trends and better identify your customer\u2019s needs.<\/p>\n<p>So, what goes into your market research? Here is more information on the various components.<\/p>\n<h3><strong><span style=\"color: #993300;\">Target audience data<\/span><\/strong><\/h3>\n<p>You want to know everything about your ideal audience as you can, including geographic, demographic, and psychographic data. The best way to learn more in-depth information about them is to speak directly to your potential customers.<\/p>\n<p>Issue surveys. Conduct interviews. Make some phone calls. Hold focus groups. Ask thoughtful questions based on what you don\u2019t already know, like who makes the decisions among your audience groups, what kinds of reservations they may have that are holding them back from engaging with your products, and what kinds of other brands they like and use.<\/p>\n<p>This is some of the most high-value data you can acquire. The info can teach you much about who will be interested in your products and how loyal they may be to your brand.<\/p>\n<h3><strong><span style=\"color: #993300;\">Market segmentation<\/span><\/strong><\/h3>\n<p>Having even a basic understanding of your target market\u2019s pain points enables you to separate them into smaller groups.<\/p>\n<p>Use the demographics, psychographics, and geographics you obtained to divide your audience, but break them down into specific groups.<\/p>\n<h3><strong><span style=\"color: #993300;\">Competitive analysis<\/span><\/strong><\/h3>\n<p>I told you that you need to understand your competition, and that\u2019s where a competitive analysis comes into play. A competitive analysis showcases your strengths and weaknesses compared to your biggest industry competitors.<\/p>\n<p>It\u2019s a useful exercise for determining which areas of higher value you have over your competitors and which areas you can improve before your eCommerce business goes to market (or shortly thereafter).<\/p>\n<p>You can select from several competitor analyses to see who is on top. Let\u2019s take a look.<\/p>\n<h4><span style=\"color: #666699;\"><strong>7P\u2019s<\/strong><\/span><\/h4>\n<p>This marketing model, sometimes called a marketing mix, requires you to directly compare who has the better physical evidence, process, people, promotions, place, price, and product.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-62025\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1.jpg\" alt=\"7Ps of marketing\" width=\"800\" height=\"431\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1.jpg 1211w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/7ps_of_marketing_mix_for_competitor_analysis_guide_to_perform_competitor_analysis_for_businesses_slide01-1-768x414.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>PEST analysis<\/strong><\/span><\/h4>\n<p>No, not that kind of pest! A Political, Economic, Social, and Technological Analysis compares how the above factors influence your business versus your competitors.<\/p>\n<figure id=\"attachment_62030\" aria-describedby=\"caption-attachment-62030\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/pic-pest-analysis.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-62030 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/pic-pest-analysis.png\" alt=\"PEST analysis\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/pic-pest-analysis.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/pic-pest-analysis-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/pic-pest-analysis-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-62030\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Growth-share matrix<\/strong><\/span><\/h4>\n<p>This framework examines four key areas: pets, cash cows, question marks, and stars.<\/p>\n<p>Pets don\u2019t have a lot of market share and slowed growth but can be rebranded. Cash cows sell well already but don\u2019t have the best market share, while stars have lots of growth and market share. Question marks don\u2019t have a good market share but could grow.<\/p>\n<figure id=\"attachment_62027\" aria-describedby=\"caption-attachment-62027\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/bcg-growth-share-matrix.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-62027\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/bcg-growth-share-matrix.png\" alt=\"Growth-share matrix\" width=\"800\" height=\"647\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/bcg-growth-share-matrix.png 862w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/bcg-growth-share-matrix-300x243.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/bcg-growth-share-matrix-768x621.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-62027\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Porter\u2019s five forces<\/strong><\/span><\/h4>\n<p>This framework identifies five key forces against which to assess your competitors.<\/p>\n<p>They are new entrants and how they\u2019ll impact the market, substitute products and how they compare to yours, suppliers impact your pricing, buyers impact your pricing, and how many competitors you have.<\/p>\n<figure id=\"attachment_62029\" aria-describedby=\"caption-attachment-62029\" style=\"width: 503px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/image.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-62029 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/image.webp\" alt=\"Porter's Five Forces\" width=\"503\" height=\"504\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/image.webp 503w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/image-300x300.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/image-150x150.webp 150w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/a><figcaption id=\"caption-attachment-62029\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>SWOT analysis<\/strong><\/span><\/h4>\n<p>I saved what is arguably the most popular competitor analysis framework for last, the classic SWOT analysis.<\/p>\n<p>This stands for Strengths, Weaknesses, Opportunities, and Threats. You see whether you or your competitor have the upper hand in each of the four categories.<\/p>\n<figure id=\"attachment_62028\" aria-describedby=\"caption-attachment-62028\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-62028\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2.webp\" alt=\"SWOT analysis\" width=\"800\" height=\"337\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2.webp 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2-300x126.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2-1024x431.webp 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2-768x323.webp 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/swot-analysis-2-1536x647.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-62028\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Product research<\/span><\/strong><\/h3>\n<p>Ideally, you should gear up for product research before you start manufacturing products by the hundreds or thousands (or even hundreds of thousands).<\/p>\n<p>By doing primary research and digging into the industry or niche you belong to, sample target market needs, what purpose your product would fulfill, and how unique it is to your competitors\u2019 offerings, you can answer whether the world needs your products.<\/p>\n<p>Because maybe it doesn\u2019t! That\u2019s a bitter pill to swallow, but it\u2019s better to know it now before you shell out all that money than after, once you\u2019re sitting on stock no one wants.<\/p>\n<h3><strong><span style=\"color: #993300;\">Industry trends<\/span><\/strong><\/h3>\n<p>What\u2019s happening in your industry?<\/p>\n<p>Studying the emerging trends will keep you posted. I\u2019ve discussed this in my other guides on industry trends, but just because something is trendy now doesn\u2019t mean you need to implement it.<\/p>\n<p>Instead, assess whether it would make sense for your business and would pay back long-term dividends. If you\u2019re unsure, or if you\u2019ve calculated that you won\u2019t benefit, don\u2019t jump. Some trends stick around, and others are gone faster than the current quarter.<\/p>\n<h3><strong><span style=\"color: #993300;\">Market size<\/span><\/strong><\/h3>\n<p>Last but certainly not least, you must know your market size. How many people are there? How many of them have buying power and make the decisions? Of those people, how much they can afford to spend?<\/p>\n<p>Gleaning the answers to these questions will help you ideate your products and direction.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/market-research-methods\/\">Read more: Build a Better Business Using These Market Research Methods<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Key_Trends_in_eCommerce_Market_Research_for_2025\"><\/span><strong><span style=\"color: #339966;\">What are the Key Trends in eCommerce Market Research for 2025?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s right, there are trends about trends! Since eCommerce market research requires so many components, any shortcuts or ways to simplify the process would make your life a lot easier.<\/p>\n<p>That\u2019s why I thought looking at how technology is changing eCommerce market research and the industry would be a great idea.<\/p>\n<h3><strong><span style=\"color: #993300;\">Technological advances in data analytics<\/span><\/strong><\/h3>\n<p>Data analytics is one of the most important parts of eCommerce market research, a fact that\u2019s applicable across industries.<\/p>\n<p>However, let\u2019s be real. Going through raw data until our eyes cross is no one\u2019s idea of a good time. It has to be done, though, so you get it done.<\/p>\n<p>Except, there\u2019s another issue.<\/p>\n<p>You see, we humans are prone to mistakes. There\u2019s even a term for this when compared to using machinery to do the same task: human error. Whether you\u2019re tired and miss something or get distracted and add the same number twice, human error can skew your results.<\/p>\n<p>It would be a real shame if your total financial projections for your upcoming product were off by a whole decimal point because of human error, but it can happen.<\/p>\n<p>That\u2019s why it\u2019s awesome that today, we can rely on technology to slog through all those raw numbers error-free. AI specifically can parse through huge quantities of data, using the power of machine learning to improve its processes as it goes.<\/p>\n<p>When I say AI is shaping market research, it might sound a bit far-fetched, but it\u2019s anything but. AI saves you time, reduces the risk of human error, and can provide deeper insights via predictive analytics, helping you connect better with your target market.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/\">Read more: How AI Is Revolutionizing eCommerce Email Marketing<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Zenith of mobile commerce<\/span><\/strong><\/h3>\n<figure style=\"width: 802px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cdn.statcdn.com\/Infographic\/images\/normal\/822.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/cdn.statcdn.com\/Infographic\/images\/normal\/822.jpeg\" alt=\"Statista graphic showing mobile commerce on the rise in the United States\" width=\"802\" height=\"572\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of Statista<\/em><\/figcaption><\/figure>\n<p>Another trend to bear in mind as you perform eCommerce market research is mobile commerce and its gaining prevalence.<\/p>\n<p>This shouldn\u2019t come as a surprise to many of you reading this.<\/p>\n<p>After all, mobile phones are increasingly common, toted around in just about everyone\u2019s pockets or purses. So then it also shouldn\u2019t shock you to learn that the mcommerce or mobile commerce market in the United States will achieve <a href=\"https:\/\/www.emarketer.com\/insights\/mobile-commerce-shopping-trends-stats\/\">$558.29 billion in sales<\/a> in 2025.<\/p>\n<p>As an <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brand<\/a>, you should already know a thing or two about mobile and desktop optimization, considering your strong online presence. However, there\u2019s never a better time to give your eCommerce site the once-over and ensure it\u2019s mobile-optimized.<\/p>\n<p>In other words, your website should load in eight seconds or fewer. Oh, it should also have clear and easy-to-use navigation, feature a responsive design, use legible typography, use compressed images, and pass A\/B testing.<\/p>\n<h3><strong><span style=\"color: #993300;\">Impact of social media on consumer behavior<\/span><\/strong><\/h3>\n<p>It used to be that social media was a chance to catch up with friends or family members living far away.<\/p>\n<p>In just about a decade, its usage has evolved in many ways. Today, social media is still about communicating with others near and far, but it\u2019s also used for networking, entertainment, news, and product research.<\/p>\n<p>More than passively learning about products, today\u2019s consumers can connect with brands instantly, leaving comments or sending DMs to ask questions.<\/p>\n<p>So many consumers&#8217; preferences are proudly displayed on social media, from the pages they follow and like to the brands they comment on and otherwise engage with.<\/p>\n<p>Not only that, but social media tools and analytics have gotten more sophisticated, too. Social media gives you some excellent insights into customer behavior and preferences.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">Read more: 25 Top eCommerce Marketing Tools Sure to Boost Sales<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Geographic_Insights_and_Consumer_Demographics\"><\/span><strong><span style=\"color: #339966;\">Geographic Insights and Consumer Demographics<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The world is a large and fascinating place. The eCommerce patterns and trends can vary depending on where you go, so here is an overview of the differences per region.<\/p>\n<h3><strong><span style=\"color: #993300;\">Europe<\/span><\/strong><\/h3>\n<p>According to 2023 data from <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=E-commerce_statistics_for_individuals#:~:text=In%202023%2C%20individuals%20aged%2025,of%20e-shoppers%20in%202023.\">Eurostat<\/a>, online goods and services are becoming prevalent across Europe.<\/p>\n<p>Up to 70% of European citizens between the ages of 16 and 74 ordered online that year, and 75% of internet users bought online goods or services based in Europe, also in 2023.<\/p>\n<p>However, the data makes it clear that an age gap exists between younger and older customers buying online. For example, Eurostat reports that age group shares are higher among those younger than those older, and the older folks had a lower-than-average rate of shares.<\/p>\n<p>The younger groups were between 16 and 24, 25 and 34, and 35 and 44 years old. The older groups were those between 55 and 64 and 65 to 74.<\/p>\n<p>The data also found that 87% of those between 25 and 34 years old who bought online products a year before the survey was conducted did so for personal needs. That number between 2021 and 2022 shot up and was not influenced by the COVID-19 pandemic as the data had been collected prior.<\/p>\n<p>Eighty-five percent of those 35 to 44 bought personal goods online in 2023, and 76% of those 45 to 54.<\/p>\n<h3><strong><span style=\"color: #993300;\">North America<\/span><\/strong><\/h3>\n<p>According to research by <a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/north-america#revenue\">Statista<\/a>, in 2024, the eCommerce items that got the largest share of purchases throughout North America were furniture, fashion, beverages, personal care and beauty, toys and hobbies, electronics, and eyewear.<\/p>\n<p>Other categories, like OTC pharmaceuticals, food, DIY and hardware, household essentials, tobacco products, and furniture, also had a good chunk of sales.<\/p>\n<p>Statista predicts that eCommerce furniture sales will decrease, which started in 2021 and will continue until 2024, then level out between 2024 and 2029.<\/p>\n<p>Oppositely, eCommerce food sales are poised to increase through 2029.<\/p>\n<h3><strong><span style=\"color: #993300;\">Asia Pacific<\/span><\/strong><\/h3>\n<p>According to data from <a href=\"https:\/\/www.statista.com\/statistics\/1298135\/apac-e-commerce-as-a-share-of-commerce-by-country\/\">Statista<\/a>, the Asian Pacific or APAC market for eCommerce companies is most widely dominated by Thailand, which accounted for 21% of eCommerce sales in 2022 and is projected to achieve 25% in 2026.<\/p>\n<p>Here\u2019s a breakdown of the rest of the APAC countries\u2019 actual and projected sales by most to least:<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"208\"><strong>Country<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"208\"><strong>eCommerce Sale Shares in 2022<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"208\"><strong>Projected eCommerce Sale Shares by 2026<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">South Korea<\/td>\n<td style=\"text-align: center;\" width=\"208\">17%<\/td>\n<td style=\"text-align: center;\" width=\"208\">20%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Taiwan<\/td>\n<td style=\"text-align: center;\" width=\"208\">15%<\/td>\n<td style=\"text-align: center;\" width=\"208\">19%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Hong Kong<\/td>\n<td style=\"text-align: center;\" width=\"208\">11%<\/td>\n<td style=\"text-align: center;\" width=\"208\">13%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">China<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">New Zealand<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<td style=\"text-align: center;\" width=\"208\">11%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Singapore<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<td style=\"text-align: center;\" width=\"208\">12%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Vietnam<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<td style=\"text-align: center;\" width=\"208\">12%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Japan<\/td>\n<td style=\"text-align: center;\" width=\"208\">9%<\/td>\n<td style=\"text-align: center;\" width=\"208\">10%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Australia<\/td>\n<td style=\"text-align: center;\" width=\"208\">6%<\/td>\n<td style=\"text-align: center;\" width=\"208\">8%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Indonesia<\/td>\n<td style=\"text-align: center;\" width=\"208\">6%<\/td>\n<td style=\"text-align: center;\" width=\"208\">9%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Malaysia<\/td>\n<td style=\"text-align: center;\" width=\"208\">6%<\/td>\n<td style=\"text-align: center;\" width=\"208\">8%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">India<\/td>\n<td style=\"text-align: center;\" width=\"208\">4%<\/td>\n<td style=\"text-align: center;\" width=\"208\">6%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Philippines<\/td>\n<td style=\"text-align: center;\" width=\"208\">4%<\/td>\n<td style=\"text-align: center;\" width=\"208\">6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Market_Segmentation_in_eCommerce\"><\/span><strong><span style=\"color: #339966;\">Market Segmentation in eCommerce<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As eCommerce networks grow globally, the need to finely segment audiences becomes more apparent.<\/p>\n<p>Without identifying your audience\u2019s challenges, pain points, and interests through eCommerce market research, you can\u2019t present personalized product recommendations that resonate with them.<\/p>\n<p>That results in a higher bounce rate and reduced sales.<\/p>\n<p>Bearing that in mind, here are some segmentation criteria to consider for your audience.<\/p>\n<h3><strong><span style=\"color: #993300;\">Geographic location<\/span><\/strong><\/h3>\n<p>Although an eCommerce business doesn\u2019t need to concern itself as much with geographics to the extent of an exclusive brick-and-mortar business, you also shouldn\u2019t ignore your customers&#8217; locations.<\/p>\n<p>After all, geographics play a role in the types of products a customer is interested in.<\/p>\n<p>Let\u2019s use a basic example to illustrate my point. If one group of customers lives in a very rainy region, they\u2019ll need more umbrellas than those in a predominantly dry region.<\/p>\n<h3><strong><span style=\"color: #993300;\">Product type<\/span><\/strong><\/h3>\n<p>Knowing the types of products your ideal customer already owns is another useful segmentation criterion.<\/p>\n<p>For instance, if yours is a tech eCommerce company and one of your customers just bought the latest smartphone, they won\u2019t need a new phone again.<\/p>\n<p>But do you know what they will need?<\/p>\n<p>Phone cases, chargers, cables, and accessories. You can help them maximize the usage of their new product and increase your business sales by dividing your audience by their purchase history.<\/p>\n<h3><strong><span style=\"color: #993300;\">Amount last purchased<\/span><\/strong><\/h3>\n<p>Another area of purchase history to examine is how much the customer has spent recently.<\/p>\n<p>However, you need a bit of historical context to take advantage of this metric.<\/p>\n<p>Let\u2019s say a customer spent $1,000 the second-to-last time they purchased from you, but their last purchase was only $250. Do you promote something more expensive or moderately priced to them?<\/p>\n<p>This is where the historical data comes in handy. You can look back further to determine if the more expensive purchase happened more regularly or was only a blip in the data.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">Read more: 19 eCommerce Best Practices to Win Customer Confidence<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Competitive_Analysis_in_eCommerce\"><\/span><strong><span style=\"color: #339966;\">Competitive Analysis in eCommerce<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 801px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/powerslides.com\/wp-content\/uploads\/2022\/02\/Competitive-Analysis-Chart-Template-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/powerslides.com\/wp-content\/uploads\/2022\/02\/Competitive-Analysis-Chart-Template-1.png\" alt=\"Competitive analysis chart for eCommerce\" width=\"801\" height=\"450\"><\/a><figcaption class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/powerslides.com\/powerpoint-business\/business-analysis-templates\/competitive-analysis-chart\/\">PowerSlides<\/a><\/em><\/figcaption><\/figure>\n<p>Have you performed a competitive analysis yet? The data you obtain from the research will help you better understand your position in the eCommerce marketplace and discover chances to separate yourself from the competition, as I discussed earlier.<\/p>\n<p>Now that you realize their value, let\u2019s discuss how a competitive analysis is done.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1<\/span><\/strong><\/h3>\n<p>The first step is always finding who your competitors are.<\/p>\n<p>Primarily, there are your direct competitors or those manufacturing the same category of products as you. You share a target market and potentially even a geographic location with them.<\/p>\n<p>Below them are your indirect competitors. They\u2019re still in your industry, but don\u2019t go after the same market segment as you do. They might also be based in a different area.<\/p>\n<p>Then, there are the substitutes. They don\u2019t specialize in your industry or niche but do happen to do business in your area and go after the same target market.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2<\/span><\/strong><\/h3>\n<p>Next, it\u2019s time to learn as much about your competitors as possible. You can do a SWOT analysis, identifying your strengths, weaknesses, opportunities, and threats, or review the four P\u2019s (promotion, place, pricing, and product).<\/p>\n<p>The goal is to learn as much about your competitors as you can, including what kinds of products they make, who their suppliers and distributors are, what their marketing strategy is (including content marketing, social media marketing,<a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"> email marketing<\/a>, and advertising), what their sales strategies are, how well they rank, and how known their brand is.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3<\/span><\/strong><\/h3>\n<p>Now that you\u2019ve learned about your competitors, it\u2019s time to assess their strongest and weakest areas.<\/p>\n<p>Customer reviews will come in handy here, as they are unfiltered glimpses into what areas your target market finds the most valuable and which could use improvement.<\/p>\n<p>Beyond that, if you can compare competitor performance data and user testing metrics, you\u2019ll be in an even better position to identify where your competitors are strongest and weakest definitively.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4<\/span><\/strong><\/h3>\n<p>Armed with all that handy eCommerce market research, you\u2019re now ready to spot where your products fit into the market and how they offer an advantage compared to your competitors. Perhaps you offer faster shipping, get more engagement on social media, or have better prices.<\/p>\n<p>Whatever your competitive advantage is, position that in the forefront, as this is your ticket to differentiating yourself in a crowded market.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 5<\/span><\/strong><\/h3>\n<p>Don\u2019t get lax! You have competitor data and must stay abreast of what they\u2019re up to. This will become harder as your business goes further, as you\u2019ll have more on your plate, but remember to check in with your competitors at least quarterly.<\/p>\n<p>Their decisions might influence yours, whether you innovate a solution that usurps them or avoid their latest misstep.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-software\/\">Read also: 5 eCommerce Email Marketing Software to Help You Sell More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_and_Solutions_in_eCommerce\"><\/span><strong><span style=\"color: #339966;\">Challenges and Solutions in eCommerce<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce is a market riddled with challenges. While you can strive to avoid as many as possible, the best solution is to have plans to deal with them.<\/p>\n<p>Here are some issues to be aware of and actionable solutions.<\/p>\n<h3><strong><span style=\"color: #993300;\">Low internet penetration in certain areas<\/span><\/strong><\/h3>\n<p>The internet is global, and while I\u2019m not denying that, the internet penetration rate varies in different regions. Internet penetration refers to the rate of Internet access, so a higher penetration rate means that the region has ready access to the Internet. In comparison, a lower rate means less access.<\/p>\n<p>North Korea has among the lowest internet penetration rates, while Burundi and the Central African Republic also have a low rate, according to Statista.<\/p>\n<p>While there\u2019s nothing you can do about providing internet access to others, you can learn your market and consider veering away towards those markets where your promotional efforts would be wasted.<\/p>\n<h3><strong><span style=\"color: #993300;\">Data privacy concerns<\/span><\/strong><\/h3>\n<p>Today, consumers are more concerned about their data privacy than ever. Data breaches and leaks crop up more regularly all the time. How do you ease your customers\u2019 minds that their data is in good hands?<\/p>\n<p>Begin using encryption and authentication, alerting your audience that you\u2019re doing so. Limit how much data internal and external parties have access to. Stay abreast of security risks and beef up your online security regularly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Customer loyalty<\/span><\/strong><\/h3>\n<p>It\u2019s a bit harder to build a loyal following without a brick-and-mortar presence, but by no means impossible. The key is staying visible. Post on your blog regularly. Set up an email frequency your audience appreciates, such as weekly or three times a week. Stay active on social media daily if you can.<\/p>\n<p>Reward your customers for their loyalty as well. Offer them discounts, freebies, or VIP access. Provide early product sneak peeks and exclusive sales codes.<\/p>\n<h3><strong><span style=\"color: #993300;\">Competition<\/span><\/strong><\/h3>\n<p>New competitors will always crop up, leaving holes if any of your old competitors duck out. That\u2019s why you must prioritize competitor research to learn who your new competitors are, what they\u2019re good at, and where they\u2019re weaker than you.<\/p>\n<p>You\u2019ll recall that I recommend studying your current competitors long-term, as their techniques and priorities will naturally change given time.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">Read also: eCommerce Email Marketing Simplified &#8212; 15 Examples + Tips<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The insights gained from conducting eCommerce market research will inform you of what your target market wants and what your competitors are doing to meet those demands. You can find a place for your eCommerce products in the marketplace and position yourself as a rising force in your niche.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. What is the importance of eCommerce market research?<\/span><\/strong><\/h3>\n<p>eCommerce market research is a valuable tool for learning more about your target market, competitors, and strengths and weaknesses to dominate the competition and gain an advantage.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. How has mobile commerce impacted eCommerce market research?<\/span><\/strong><\/h3>\n<p>As more consumers use their mobile devices to browse and purchase products and services, mobile commerce, or mCommerce, has become a rising star in eCommerce. Understanding mobile trends will better equip your eCommerce business to serve your audience.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. What role does social media play in eCommerce market research?<\/span><\/strong><\/h3>\n<p>Social media is a pivotal tool for understanding your target market&#8217;s behaviors, interests, and needs. You can also use it to compare your competitors\u2019 reach against yours.<\/p>\n<h3><strong><span style=\"color: #993300;\">4. How can businesses overcome challenges in eCommerce market research?<\/span><\/strong><\/h3>\n<p>Roadblocks in eCommerce market research are common. A reliable process for collecting and tabulating data and finding tools that augment the process will help you surmount any challenge successfully.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Running an eCommerce business is tough! While you may wish you had more time, every second used for studying market [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":71096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8218],"tags":[9498,9499],"class_list":["post-59467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-competitor-research","tag-ecommerce-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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