{"id":5955,"date":"2020-05-04T04:10:31","date_gmt":"2020-05-04T04:10:31","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=5955"},"modified":"2025-10-22T06:51:39","modified_gmt":"2025-10-22T06:51:39","slug":"crm-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/","title":{"rendered":"CRM in Ecommerce: The Perfect Partners for Personalization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you struggling to connect with your customers? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the face of the coronavirus pandemic, online business competition is tougher than ever, as a tidal wave of businesses ramps up their websites and social media channels to compensate for the slump in physical store visits. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce personalization<\/span><span style=\"font-weight: 400;\"> is essential if you are going to stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in a customer-centric era where customer relationship management is of paramount importance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of what industry you are in, or what your products or services are, you need to prove that you understand your customers for example \u2013 and show you can deliver on their needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right eCommerce business website (realized with a ready-made solution like bootstrap eCommerce template) and a customer relationship management (CRM) platform, your business can leverage the power of eCommerce personalization to enhance the customer experience, and boost your bottom line. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a customer relationship management (CRM) platform, your business can leverage the power of eCommerce personalization for customer interaction to enhance the customer experience, and boost your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to discover the benefits of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-crm\/\">eCommerce CRM<\/a> software in 2023, and then we\u2019ll show you twelve effective ways you can use a CRM for eCommerce personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#What_is_Ecommerce_Personalization\" >What is Ecommerce Personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#4_Benefits_of_Ecommerce_CRM\" >4 Benefits of Ecommerce CRM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#1_Increased_User_Engagement\" >1. Increased User Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#2_Make_More_Relevant_Offers\" >2. Make More Relevant Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#3_Increased_Revenue_and_Profits\" >3. Increased Revenue and Profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#4_Customer_Loyalty\" >4. Customer Loyalty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#12_Ways_You_Can_Use_CRM_for_Ecommerce_Personalization\" >12 Ways You Can Use CRM for Ecommerce Personalization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#1_Personalized_Marketing\" >1. Personalized Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#2_Segment_Your_Audience\" >2. Segment Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#3_Use_Geo-Targeting_to_Improve_Sales_in_Local_Area\" >3. Use Geo-Targeting to Improve Sales in Local Area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#4_Reduce_Abandoned_Cart_Rates\" >4. Reduce Abandoned Cart Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#5_Increase_Productivity\" >5. Increase Productivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#6_Centralize_Your_Social_Media_Marketing\" >6. Centralize Your Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#7_Improve_Cross-Channel_Marketing\" >7. Improve Cross-Channel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#8_Offer_Better_Customer_Service\" >8. Offer Better Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#9_Get_the_Big_Picture_of_Order_Management\" >9. Get the Big Picture of Order Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#10_Increase_Average_Order_Value\" >10. Increase Average Order Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#11_Boost_After-Sales_and_Customer_Retention\" >11. Boost After-Sales and Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#12_Refine_Your_Inventory_Management\" >12.\u00a0 Refine Your Inventory Management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/#CRM_in_Ecommerce_Data-Driven_Personalization_is_the_Foundation_of_a_Sustainable_Business\" >CRM in Ecommerce: Data-Driven Personalization is the Foundation of a Sustainable Business<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Ecommerce_Personalization\"><\/span>What is Ecommerce Personalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce personalization is a marketing strategy that aims to deliver a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">better customer experience<\/a> by offering targeted content, product recommendations, and special offers tailored to an individual user&#8217;s needs and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is made possible through data analysis, as companies can learn more about each customer by studying aspects like demographics, online browsing behaviors, purchasing habits, social interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With eCommerce CRM software, your business can easily manage consumer data from all sources, which makes it possible to maximize the benefits. It is advisable to use the <a href=\"https:\/\/themeselection.com\/item\/category\/bootstrap-admin-templates\/\">bootstrap admin templates<\/a> that offer all the essential components required for a CRM project.<\/span><\/p>\n<figure id=\"attachment_5963\" aria-describedby=\"caption-attachment-5963\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5963\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/amazon-ecom-neil-patel.png\" alt=\"CRM in ecommerce personalization - Neil Patel graphic\" width=\"608\" height=\"358\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/amazon-ecom-neil-patel.png 608w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/amazon-ecom-neil-patel-300x177.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/amazon-ecom-neil-patel-595xh.png 595w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><figcaption id=\"caption-attachment-5963\" class=\"wp-caption-text\">Source: Neil Patel<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Benefits_of_Ecommerce_CRM\"><\/span>4 Benefits of Ecommerce CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1. Increased User Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2. Make More Relevant Offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3. Increased Revenue and Profits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4. Customer Loyalty<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, to look beyond the basic techniques, let\u2019s consider the bigger picture. How can eCommerce personalization help your business? And how can an eCommerce CRM software help you go next-level?<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5964\" aria-describedby=\"caption-attachment-5964\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5964\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ecom-personalization-stats-vinespring.png\" alt=\"CRM in ecommerce personalization - Vinespring stats\" width=\"500\" height=\"262\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ecom-personalization-stats-vinespring.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/ecom-personalization-stats-vinespring-300x157.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-5964\" class=\"wp-caption-text\">Source: Vinespring<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"1_Increased_User_Engagement\"><\/span>1. Increased User Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today\u2019s consumers have an embarrassment of riches to choose from. If your brand is going to catch the eye, it has to be engaging. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, personalization is the way to grab attention, as people appreciate the personal touch \u2013 and they remember it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by HubSpot found that personalized calls-to-action (CTA) that are targeted to each user perform<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\"> <span style=\"font-weight: 400;\">202%<\/span><\/a><span style=\"font-weight: 400;\"> better than generic CTAs that are the same for all site visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use a <a href=\"https:\/\/www.engagebay.com\/crm\/cloud-crm\">CRM platform<\/a>, you can track engagement data like email open rates and social media video views to gauge how your content is performing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using CRM and eCommerce together like this facilitates higher engagement levels, which results in more leads, and conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_More_Relevant_Offers\"><\/span>2. Make More Relevant Offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People <\/span><i><span style=\"font-weight: 400;\">want <\/span><\/i><span style=\"font-weight: 400;\">brands to know more about them. They like it when brands care, and they respond to personalization. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much so, that when websites don\u2019t use eCommerce personalization, people are deterred. Janrain reports that up to<\/span> <span style=\"font-weight: 400;\">74%<\/span><span style=\"font-weight: 400;\"> of consumers hate when they see content that is irrelevant to their needs or interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By utilizing a CRM for eCommerce business, you will be able to leverage <a href=\"https:\/\/www.engagebay.com\/blog\/data-driven-marketing\/\">data insights<\/a> to make timely, relevant offers to the right prospects.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Increased_Revenue_and_Profits\"><\/span>3. Increased Revenue and Profits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the relevant content and offers in mind, you can see the impact of a personalization CRM on the company\u2019s balance sheet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Marketing Dive, companies lost out a collective<\/span><a href=\"https:\/\/www.marketingdive.com\/news\/accenture-lack-of-personalization-consumer-trust-cost-businesses-756b-la\/512693\/\"> <span style=\"font-weight: 400;\">$756bn<\/span><\/a><span style=\"font-weight: 400;\"> because of ineffective practices in eCommerce personalization. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hammering the point is a projection from<\/span><a href=\"https:\/\/www.instagram.com\/p\/BJlFMxMBjSR\/\"> <span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, which estimates companies who do it right can increase their profits by 15% profit by 2020.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Customer_Loyalty\"><\/span>4. Customer Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The real success of a business is not in its ability to attract customers, but to keep them coming back. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering a personalized experience that lives long in the memory, you can build stronger relationships with customers, which encourages repeat business and brand loyalty.<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html\"><span style=\"font-weight: 400;\">Motista<\/span><\/a><span style=\"font-weight: 400;\"> claims that people who develop an emotional connection with a brand will generate a higher lifetime value, and they are more likely to recommend the brand to others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you consider the impact of this on your business longevity, implementing eCommerce CRM software a no-brainer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Ways_You_Can_Use_CRM_for_Ecommerce_Personalization\"><\/span>12 Ways You Can Use CRM for Ecommerce Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1. Personalized Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2. Segment Your Audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3. Use Geo-Targeting to Improve Sales in Local Area<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4. Reduce Abandoned Cart Rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5. Increase Productivity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6. Centralize Your Social Media Marketing Campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7. Improve <a href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/\">Cross-Channel Marketing<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">8. Offer Better Customer Service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">9. Get the Big Picture of Order Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10. Increase Average Order Value<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">11. Boost After-Sales and Customer Retention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">12. Refine Your Inventory Management<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As customer relationships are an integral aspect of modern marketing, the benefits of using a CRM for eCommerce have become more apparent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM platforms allow companies to manage their business relationships and unify teams to tap into the full potential of data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pressing need for better customer experience is driving more businesses to <a href=\"https:\/\/www.engagebay.com\/blog\/12-best-practices-to-improve-crm-user-adoption\/\">adopt a CRM platform<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you see what a CRM system for eCommerce platform can do, it&#8217;s easy to understand the attraction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are twelve ways you can use a CRM and eCommerce personalization together.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Personalized_Marketing\"><\/span>1. Personalized Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce personalization is no secret.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers know that marketing technology is out there to learn more about them and their interests. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, they welcome it, as<\/span><a href=\"https:\/\/econsultancy.com\/12-stats-that-prove-why-personalisation-is-so-important\/\"> <span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers expect personalized offers based on their past purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anytime you login to your account, the categories you see will be tweaked to cater to your interests and previous search behaviors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The retail giant, Amazon, attributes<\/span><a href=\"https:\/\/www.merchantwords.com\/blog\/amazon-disruption-shopping-personalization\"> <span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\"> of its revenue to personalized product recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business can use <\/span><span style=\"font-weight: 400;\">eCommerce CRM solutions to build up detailed profiles of your customers, which includes pertinent customer information, such as their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Name, Address, Gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchase history<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Favorite categories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social interactions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Details like these make <a href=\"https:\/\/www.engagebay.com\/blog\/database-marketing\/\">personalized marketing<\/a> much more straightforward. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of customer information facilitates better communications on a one-to-one level, so your brand can win over more people.<\/span><\/p>\n<p>To put this into practice, evaluate <a href=\"https:\/\/voyado.com\/resources\/blog\/best-ecommerce-personalization-software\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">ecommerce personalization tools<\/a> that complement your CRM this 2025 roundup of 15 leading platforms compares AI-driven recommendations, omnichannel triggers, and loyalty features to help you choose the best fit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Segment_Your_Audience\"><\/span>2. Segment Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Going niche is nothing new. However, with advanced data analysis, you can go niche within your niche audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best CRM systems for eCommerce platforms make it easy to collect and categorize consumer data, which paves the way for <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By grouping users with similar interests or demographics, you can create custom audiences, and market specifically to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2001,<\/span><a href=\"https:\/\/www.superheuristics.com\/segmentation-targeting-bmw\/\"> <span style=\"font-weight: 400;\">BMW<\/span><\/a><span style=\"font-weight: 400;\"> released a series of short videos that proved to be a shining example of segmentation that was ahead of its time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These high-octane videos were laser-targeted for young first-time drivers, aiming to capture their attention while they were young and uncommitted to any car brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this high-level segmentation, and a refreshing approach to marketing, the car manufacturer was highly successful in engaging a new audience.<\/span><\/p>\n<figure id=\"attachment_5962\" aria-describedby=\"caption-attachment-5962\" style=\"width: 707px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-5962\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/segments-smart-insights.png\" alt=\"CRM in ecommerce personalization - Smart Insights\" width=\"707\" height=\"345\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/segments-smart-insights.png 939w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/segments-smart-insights-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/segments-smart-insights-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/segments-smart-insights-595xh.png 595w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><figcaption id=\"caption-attachment-5962\" class=\"wp-caption-text\">Source: Smart Insights<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Geo-Targeting_to_Improve_Sales_in_Local_Area\"><\/span>3. Use Geo-Targeting to Improve Sales in Local Area<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geo-targeting is a common type of audience segmentation where marketers target specific customers (or potential customers) according to their location. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using data from your CRM platforms, you can make offers to people in specific countries, cities, or towns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon offers different products to different countries. It&#8217;s essential to use the right site if you want to receive your order. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, by choosing the store for your country, you can avail of customized offers for that country.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reduce_Abandoned_Cart_Rates\"><\/span>4. Reduce Abandoned Cart Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest problems for eCommerce companies is the issue of abandoned carts. Lots of shoppers add items to their cart but then leave before checking out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These warm leads are close to the end of the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\">customer journey<\/a>, which makes them low-hanging fruit for savvy email marketing professionals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a personalized<\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/abandoned-cart-emails\/#what-is-an-abandoned-cart-email\"> <span style=\"font-weight: 400;\">abandoned cart email<\/span><\/a><span style=\"font-weight: 400;\">, you can give these people the little nudge they need to complete the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a CRM for eCommerce to get smart data insights about every <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnels-basics\/\">stage of your marketing funnel<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people are dropping out at the last moment, it\u2019s a clear sign that you need to improve the customer journey to make conversions come easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You already know that abandoned carts are a big problem for an eCommerce company. So, how can you tackle them? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With data and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automated emails<\/a>, you can retarget users who leave abandoned carts behind, and also smooth out any other bumps in your checkout process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Increase_Productivity\"><\/span>5. Increase Productivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM systems thrive on automation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can quickly be configured to take charge of the most mundane or repetitive tasks, which frees up your workforce to focus on duties that will help generate more money for the business.<\/span><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/kenkrogue\/2018\/02\/15\/why-sales-reps-spend-so-little-time-selling\/\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\"> reports that the average sales reps only spend a third of their time on active selling. The rest of their time is consumed with problem-solving and tedious administrative issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By letting a CRM platform assist your teams, your sales and marketing professionals will have more time to focus on what they do best.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Centralize_Your_Social_Media_Marketing\"><\/span>6. Centralize Your Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is crowded, but that&#8217;s no reason to avoid it. Social proof matters big time, and companies who put the effort in to establish a recognizable presence on social media platforms stand to gain a lot in the long-run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use social media to <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">build brand awareness<\/a>, and also to get referrals and run paid advertising campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, your responses to customer queries will help you develop a compelling brand voice and a reliable reputation that resonates with people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With CRM systems, you can centralize all social media activity, ensuring you follow up promptly when needed, and are consistently building rapport with prospects across all channels.<\/span><\/p>\n<figure id=\"attachment_5961\" aria-describedby=\"caption-attachment-5961\" style=\"width: 638px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5961\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-central-slideshare.jpg\" alt=\"CRM in ecommerce personalization - Slideshare\" width=\"638\" height=\"359\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-central-slideshare.jpg 638w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-central-slideshare-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-central-slideshare-595xh.jpg 595w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption id=\"caption-attachment-5961\" class=\"wp-caption-text\">Source: Slideshare<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Improve_Cross-Channel_Marketing\"><\/span>7. Improve Cross-Channel Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use a CRM service to bring together more than your social media channels \u2013 it allows you to track every avenue, including email marketing, paid ads, website traffic, and video clicks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once, it was considered a wise move to focus on just one or two channels, but now,<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/importance-cross-channel-marketing\/\"> <span style=\"font-weight: 400;\">omnichannel marketing<\/span><\/a><span style=\"font-weight: 400;\"> is regarded as the future of eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to track all your channels is with a CRM platform, as you can use the customer data from each one to optimize your entire brand experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering a seamless user experience from one digital touchpoint to the next, you&#8217;ll have more success in forging bonds with customers and will be more likely to convince them to make a purchase.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Offer_Better_Customer_Service\"><\/span>8. Offer Better Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As CRM solutions facilitate better communications and collaboration between marketing, customer support, and sales teams, you can<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/break-silo-mentality-business\/\"> <span style=\"font-weight: 400;\">break down<\/span><\/a><span style=\"font-weight: 400;\"> silos in the workplace to offer a higher level of customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody likes to explain the same problem to a company every time they call in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a CRM system in your eCommerce business, you can streamline service as all customer service staff can stay updated with ongoing issues, and make the most appropriate responses as and when they are needed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Get_the_Big_Picture_of_Order_Management\"><\/span>9. Get the Big Picture of Order Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are quite a few steps between <a href=\"https:\/\/www.engagebay.com\/blog\/conversational-marketing-and-its-importance-for-lead-generation\/\">lead generation<\/a> and earning revenue. CRM platforms offer your business a holistic view of the complete buyer&#8217;s journey so that you can track orders through every stage, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order placement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Processing &amp; Dispatch<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shipment Tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer feedback<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you\u2019re thinking about adopting CRM for eCommerce, the order management feature is one of the most vital functions to consider.<\/span><\/p>\n<figure id=\"attachment_5960\" aria-describedby=\"caption-attachment-5960\" style=\"width: 702px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-5960\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-retention-kinsta.png\" alt=\"CRM in ecommerce personalization - Kinsta\" width=\"702\" height=\"286\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-retention-kinsta.png 900w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-retention-kinsta-300x122.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-retention-kinsta-768x313.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/crm-retention-kinsta-595xh.png 595w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><figcaption id=\"caption-attachment-5960\" class=\"wp-caption-text\">Source: Kinsta<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"10_Increase_Average_Order_Value\"><\/span>10. Increase Average Order Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is a great way to boost the average order value (AOV) of sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you leverage data from eCommerce CRM stores, you can entice consumers to spend more just by using the customer information from your dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon has mastered this by showing related products to customers just as they reach the online store checkout. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This clever upselling tactic encourages impulse buys and helps drive sales volumes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Boost_After-Sales_and_Customer_Retention\"><\/span>11. Boost After-Sales and Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The customer relationship does not end with a sale. That is not the finish line, but merely a milestone in the grander scheme of things. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to leverage data insights from a CRM, you can use it to continually improve the level of eCommerce personalization, which forges closer bonds with every customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fosters brand loyalty, which, in turn, leads to an increase in <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer lifetime value (CLV)<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies show that brand loyalty among millennial consumers increases by an average of<\/span><a href=\"https:\/\/smarterhq.com\/blog\/personalization-statistics-roundup\"> <span style=\"font-weight: 400;\">28%<\/span><\/a><span style=\"font-weight: 400;\"> after receiving personalized marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it costs less to retain existing customers compared to acquiring new ones, a CRM is a real boon for eCommerce businesses in this regard.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Refine_Your_Inventory_Management\"><\/span>12.\u00a0 Refine Your Inventory Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By focusing on increasing personalization in eCommerce, you inherently become a customer-centric brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that being the case, your marketing and branding changes to cater to customers, and so too does the very products and services you offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, with <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">CRM data<\/a> to guide you, your business will become very astute at understanding which products sell, and which don\u2019t. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon, you can make better decisions about your inventory, and smarter projections about what you need to order. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This optimizes your budget, cutting your losses to a minimum as you only offer the products that are likely to generate a good ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM_in_Ecommerce_Data-Driven_Personalization_is_the_Foundation_of_a_Sustainable_Business\"><\/span>CRM in Ecommerce: Data-Driven Personalization is the Foundation of a Sustainable Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And so, as business owners, there you have twelve effective ways of using <a href=\"https:\/\/www.engagebay.com\/\">the best eCommerce CRM<\/a> to improve the level of personalization in your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, consumers want personalized content and offers, and they won\u2019t hang around for anything generic or irrelevant to their needs and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use a CRM for eCommerce, you put data at the heart of your operations and enable your teams with deeper insights about your existing customers and the new prospects who peruse your website, social media channels, and online store. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy makes it possible to offer a high level of eCommerce personalization and customer support, which only gets better over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the long-term, that&#8217;s good news for your customers and the health and longevity of your brand as an online business, as you&#8217;ll have an eCommerce online store that people will keep coming back to, time and time again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;&lt;<\/span><a href=\"https:\/\/www.engagebay.com\/crm\/crm-reports\"><span style=\"font-weight: 400;\">Use EngageBay&#8217;s intelligent CRM reporting to break down key metrics<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to connect with your customers? In the face of the coronavirus pandemic, online business competition is tougher [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[47,153,121,230,233,83,168,312,313,52,314],"class_list":["post-5955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-all-in-one-marketing","tag-benefits-of-crm","tag-crm","tag-crm-software","tag-crm-system","tag-customer-engagement","tag-customer-retention","tag-ecommerce","tag-ecommerce-personalization","tag-marketing-automation","tag-personalized-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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