{"id":60073,"date":"2024-07-30T13:18:44","date_gmt":"2024-07-30T13:18:44","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=60073"},"modified":"2025-05-26T10:36:53","modified_gmt":"2025-05-26T10:36:53","slug":"ecommerce-keyword-research","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/","title":{"rendered":"How to Master eCommerce Keyword Research in 2025"},"content":{"rendered":"<p>Do you know where almost all online experiences stem from these days?<\/p>\n<p>That\u2019s right, a search engine. Whether you use Google to search or you prefer Bing or DuckDuckGo, the results you receive when you type something into the search field are driven by keyword research.<\/p>\n<p>In your case, it&#8217;s eCommerce keyword research.<\/p>\n<p>If you read my guide on <a href=\"https:\/\/www.digitalwebsolutions.com\/blog\/an-advanced-guide-to-ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">eCommerce SEO<\/a>, none of this should come as a surprise to you.<\/p>\n<p>In fact, you probably know the gist of keywords if you have a basic understanding of SEO. That said, keyword strategies are consistently evolving, search engine algorithms are constantly changing, and your eCommerce business has to be ready for what\u2019s to come.<\/p>\n<p>Targeting the right keywords is the difference between bolstering your online visibility and fading into the background.<\/p>\n<p>When you do that, you let your competitors get their share of all the website traffic, taking the sales and leaving you with breadcrumbs.<\/p>\n<p>But that\u2019s not what will happen to you, no siree.<\/p>\n<p>In this blog post, we&#8217;ll help you understand eCommerce keyword research, the tools and techniques used, and the steps to rank higher.<\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Understanding_Keyword_Types_and_Their_Importance\" >Understanding Keyword Types and Their Importance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Tools_and_Techniques_for_Identifying_Keywords\" >Tools and Techniques for Identifying Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#How_to_Analyze_and_Choose_the_Right_Keywords\" >How to Analyze and Choose the Right Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#eCommerce_SEO_Strategy\" >eCommerce SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Advanced_eCommerce_Keyword_Strategies\" >Advanced eCommerce Keyword Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Examples_and_Case_Studies\" >Examples and Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-keyword-research\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong><span style=\"color: #339966;\">Key Takeaways<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>eCommerce keyword research will help you identify relevant terms to incorporate into your website and marketing to drive more organic traffic.<\/li>\n<li>Continuous learning and adaptation in keyword research are essential as consumer needs and search strategies change.<\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Keyword_Types_and_Their_Importance\"><\/span><strong><span style=\"color: #339966;\">Understanding Keyword Types and Their Importance<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_63819\" aria-describedby=\"caption-attachment-63819\" style=\"width: 623px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-63819 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-keywords-300x166.png\" alt=\"ecommerce-keywords\" width=\"623\" height=\"345\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-keywords-300x166.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-keywords-1024x568.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-keywords-768x426.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-keywords.png 1060w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><figcaption id=\"caption-attachment-63819\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.youtube.com\/watch?app=desktop&amp;v=9GEIvlBWV_g\">YouTube<\/a><\/em><\/figcaption><\/figure>\n<p>Not all keywords are the same, which you\u2019ll realize once you research them. Before I delve into the best strategies for identifying eCommerce keywords, let\u2019s chat about the various types so you understand your keyword research results better.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Short-tail keywords<\/strong><\/span><\/h3>\n<p>I\u2019ll start with the easiest keyword class, short-tail keywords. As the name implies, these are brief keywords of several words (and are sometimes only a single word).<\/p>\n<p>For example, let\u2019s say you wanted to buy a t-shirt for a friend from an eCommerce store. If you typed \u201cV-neck t-shirts,\u201d that\u2019s a short-tail keyword search.<\/p>\n<p>What kinds of results would you see after searching a term like that?<\/p>\n<p>Just about anything and everything under the sun that\u2019s a V-neck t-shirt, including from all sorts of brands, and maybe not all eCommerce. Since short-tail keywords are brief, they lack specificity. You get what you get.<\/p>\n<h3><strong><span style=\"color: #993300;\">Long-tail keywords<\/span><\/strong><\/h3>\n<p>The counterpart to short-tail keywords is long-tail keywords. I\u2019m sure you get where I\u2019m going with this. These are longer search terms with more specificity.<\/p>\n<p>Let\u2019s use the example of the t-shirt from before. A long-tail keyword would be \u201cV-neck t-shirts tie-dye\u201d or \u201cV-neck t-shirts eco-friendly.\u201d<\/p>\n<p>Since the keyword has more words, it\u2019s more explanatory. Further, the search results are more targeted, making it easier for consumers to find your eCommerce store.<\/p>\n<h3><strong><span style=\"color: #993300;\">Branded keywords<\/span><\/strong><\/h3>\n<p>Branded search terms increase the specificity even further since they\u2019re connected to a certain brand. For example, let\u2019s say you want to buy soda from an <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brand<\/a>. If you type \u201csoda near me,\u201d you\u2019ll get countless results.<\/p>\n<p>However, if you input \u201cOlipop near me,\u201d the only result is where to buy Olipop soda.<\/p>\n<p>The goal is to bring your eCommerce brand to household name status enough that people will search for your brand specifically.<\/p>\n<h3><strong><span style=\"color: #993300;\">Competitor keywords<\/span><\/strong><\/h3>\n<p>The last class of keywords are competitor terms.<\/p>\n<p>These are keywords that your competitors want to rank for. They can be short-tail or long-tail. Finding these keywords requires you to understand the search intent of your audience and then devise tactics to outpace your competitors so you can win the coveted higher rank online.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_and_Techniques_for_Identifying_Keywords\"><\/span><span style=\"color: #339966;\"><strong>Tools and Techniques for Identifying Keywords<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you ready to begin exploring the vast world of eCommerce keywords?<\/p>\n<p>Cool! The right tools will be instrumental, so you shouldn\u2019t miss some.<\/p>\n<h3><strong><span style=\"color: #993300;\">SEMrush<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-62470\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy.png\" alt=\"Semrush keyword research tool\" width=\"599\" height=\"313\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy.png 1242w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy-300x157.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy-1024x535.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Semrush-Online-Marketing-Can-Be-Easy-768x401.png 768w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>One of the best brands to have on your side as you delve deeper into <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-guide\/\">eCommerce marketing<\/a> and SEO is SEMrush. They have an assortment of keyword tools, many of which you can try for free.<\/p>\n<p>One is the Keyword Overview, which will pair you with keywords designed to drive more digital marketing goals. SEMrush will filter your results based on various criteria, from competition level to difficulty, intent, and search volume.<\/p>\n<p>Organic Research is a feature that helps identify competitor keywords and optimize the terms you unlock.<\/p>\n<p>SEMrush\u2019s Keyword Magic Tool is among its most popular, as it has a built-in keyword toolbox generated from a list of more than 25 billion terms. It will combine terms for long-tail keywords.<\/p>\n<p>As you get deeper into eCommerce keyword research, I\u2019d advise you to check out the Keyword Gap Tool from SEMrush, which will help you find out which keywords you\u2019re not targeting and bolster your SEO by revising your keyword strategy.<\/p>\n<h3><strong><span style=\"color: #993300;\">Google Keyword Planner<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-62471\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads.png\" alt=\"Google keyword planner\" width=\"612\" height=\"296\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads.png 1242w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads-1024x496.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Find-Your-Campaign-Keywords-with-Keyword-Planner-\u2013-Google-Ads-768x372.png 768w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/p>\n<p>You can\u2019t go wrong with Google Keyword Planner, a multifaceted tool.<\/p>\n<p>You can discover new terms anytime by performing service and product-related searches. You can incorporate the correct terms into a Google Ads campaign once you find the correct terms.<\/p>\n<p>Before you do that, Google makes it easy to determine the performance of any search term by predicting the impressions, clicks, and conversions a term will have depending on your ad spending. This assistance is integral for new eCommerce businesses that want to spend on marketing carefully.<\/p>\n<h3><strong><span style=\"color: #993300;\">Google Search Console<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-62473\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console.png\" alt=\"Google Search Console\" width=\"678\" height=\"245\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console.png 1513w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console-300x108.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console-1024x370.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Google-Search-Console-768x278.png 768w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/p>\n<p>Get to know the meat and bones of your website through Google Search Console, where you can dig deep into your SEO position and the number of clicks and impressions your website is bringing you.<\/p>\n<p>Are the numbers more disappointing than you would have liked? You can improve your website design through Google Search Console and instruct its bots to crawl the site after revising your sitemap.<\/p>\n<h3><strong><span style=\"color: #993300;\">Ahrefs<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-62474\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic.png\" alt=\"Ahrefs keyword research tool\" width=\"612\" height=\"208\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic.png 1682w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-300x102.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-1024x348.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-768x261.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Ahrefs-SEO-Tools-Resources-To-Grow-Your-Search-Traffic-1536x522.png 1536w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/p>\n<p>Like SEMrush, Ahrefs offers several keyword tools for marketers, and they\u2019re all free. The keyword generator tool will recommend keyword ideas based on a single keyword, instructing you of their difficulty.<\/p>\n<p>You can narrow your results by location or search engine, including Amazon, YouTube, Bing, and Google.<\/p>\n<p>Ahref\u2019s Keyword Explorer will produce keyword ideas for you and arrange them into clusters so you don\u2019t have to. This tool will select the top keywords using Ahref\u2019s metrics.<\/p>\n<p>Finally, Ahrefs offers a free keyword difficulty checker that will tell you if you\u2019ll struggle to break into the top 10 results with your term.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-seo\/\">Read also: A Complete eCommerce SEO Guide for Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Analyze_and_Choose_the_Right_Keywords\"><\/span><strong><span style=\"color: #339966;\">How to Analyze and Choose the Right Keywords<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have a long list of potential terms based on your eCommerce keyword research, but that doesn\u2019t mean you should proceed with them all.<\/p>\n<p>If your keyword research tool doesn\u2019t have the option to recommend viable terms, don\u2019t worry, as you can do it yourself.<\/p>\n<p>Here\u2019s how.<\/p>\n<figure id=\"attachment_63820\" aria-describedby=\"caption-attachment-63820\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-63820 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/keyword-relevance-300x258.png\" alt=\"Graphic showcasing keyword relevance featuring two people standing on bubbles\" width=\"410\" height=\"352\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/keyword-relevance-300x258.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/keyword-relevance-768x660.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/keyword-relevance.png 928w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><figcaption id=\"caption-attachment-63820\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/writerzen.net\/blog\/keyword-relevance\">WriterZen<\/a><\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Evaluate keyword relevance<\/span><\/strong><\/h3>\n<p>One of the biggest determining factors in whether to proceed with an eCommerce keyword is its degree of relevance. In other words, how related is the keyword to the content on your website?<\/p>\n<p>For example, an eCommerce site should target specific keywords related to your products. If you start using unrelated keywords, you\u2019ll only end up hurting your ranking and confusing your audience.<\/p>\n<p>Fortunately, Google Keyword Planner is a dependable tool for gauging keyword relevancy that you can rely on anytime.<\/p>\n<p>As your eCommerce brand grows, keywords may become that were once irrelevant and vice-versa.<\/p>\n<h3><strong><span style=\"color: #993300;\">Determine search volume<\/span><\/strong><\/h3>\n<p>You also need to know a keyword\u2019s search volume, which refers to how often people look up that specific term online.<\/p>\n<p>Google Keyword Planner easily lets you check for this information, as does SEMrush, leaving no doubt that you\u2019re selecting a term people care about.<\/p>\n<h3><strong><span style=\"color: #993300;\">Learn about keyword difficulty<\/span><\/strong><\/h3>\n<p>Next, the keyword is difficult. This refers to how easily certain keywords rank.<\/p>\n<p>Keywords are rated for difficulty on a score of 0 to 100. The lowest-ranking keywords have the least difficulty. However, since they\u2019re so easy to rank for, they\u2019re probably overused, so targeting those keywords means you\u2019ll ironically have a harder time ranking.<\/p>\n<p>A high keyword difficulty means no one is searching for those terms. You\u2019ll have less competition, but you won\u2019t rank.<\/p>\n<p>The best keyword difficulty is somewhere in the middle, between 30 and 70. These keywords have enough search volume to make them usable but aren\u2019t oversaturated, and they\u2019re not unheard-of terms, either.<\/p>\n<h3><strong><span style=\"color: #993300;\">Organizing and categorizing keywords for maximum impact<\/span><\/strong><\/h3>\n<p>Even if you follow the above rules for finding keywords, you may still have more than you bargained for. So, now what? Follow these strategies for organizing your keywords:<\/p>\n<ul>\n<li>By campaign<\/li>\n<li>By modifying keyword<\/li>\n<li>By product<\/li>\n<li>By search intent<\/li>\n<li>By relevancy<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/business-keywords\/\">Read also: How to Find Business Keywords to Rank Better on Search Engines<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_SEO_Strategy\"><\/span><strong><span style=\"color: #339966;\">eCommerce SEO Strategy<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve identified the right keywords for your eCommerce campaign \u2013 now, where on your eCommerce website are they supposed to go?<\/p>\n<p>Let me tell you what you need to know.<\/p>\n<h3><strong><span style=\"color: #993300;\">Page URL<\/span><\/strong><\/h3>\n<p>The first place to insert your keywords is in the URL. However, you only need your primary keyword in the URL, as you want the URL to be within 2,000 characters so it loads properly on mobile and desktop devices.<\/p>\n<p>Separate the words in your URL with hyphens so they\u2019re easily readable, such as: <em>www.website.com\/new-hoodies-for-winter<\/em>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Title tags<\/span><\/strong><\/h3>\n<p>At the top of every webpage is a title tag. Try opening a few tabs in your internet browser, and you\u2019ll see the title tags for each site you have opened.<\/p>\n<p>Title tags are another valuable place for a keyword, as the search term describes what the page is about.<\/p>\n<h3><strong><span style=\"color: #993300;\">Header<\/span><\/strong><\/h3>\n<p>Writing your keyword into your website header is an excellent way to tell your audience what you\u2019re about. You can also put the keyword front and center on your webpage, which should help you rank.<\/p>\n<h3><strong><span style=\"color: #993300;\">Body copy<\/span><\/strong><\/h3>\n<p>Now, while you should only use the primary and secondary keywords once (and just the primary keyword if that\u2019s all you have room for) in all the above areas, you can insert it several times in the body copy.<\/p>\n<p>Body copy refers to your website copy, product descriptions, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, you name it. Keywords should be spaced apart between 100 and 300 words. If you have them too close together, Google and other search engines will punish you for keyword stuffing.<\/p>\n<p>If you\u2019re unfamiliar, keyword stuffing is when you overload content with too many keywords. It was believed that quantity over quality could help signal search engines that you should rank for a particular keyword, but that\u2019s not true. Today, we all know better.<\/p>\n<h3><strong><span style=\"color: #993300;\">Meta description<\/span><\/strong><\/h3>\n<p>A meta description is a succinct overview of your content between 130 and 160 characters.<\/p>\n<p>Incorporating your keywords into your meta description can help you sharpen your writing and save a few words so you can stick within the (admittedly tricky) character limit.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-keywords\/\">Read also: Everything You Need to Know About Marketing Keywords<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Alt tags<\/span><\/strong><\/h3>\n<p>An alt tag is how you describe images in your website content.<\/p>\n<p>One of the best ways to aptly and accurately write an alt tag is by using the keyword you\u2019re trying to rank for, but only if it fits. It also doesn\u2019t have to be in every single alt tag.<\/p>\n<h3><strong><span style=\"color: #993300;\">Inbound links<\/span><\/strong><\/h3>\n<p>You should never insert general and vague links on your website, such as \u201cclick here.\u201d<\/p>\n<p>Instead, your links should tell the reader where you\u2019re taking them. If it helps to include your keyword in the anchor text, you should do so.<\/p>\n<h3><strong><span style=\"color: #993300;\">Tags and post category<\/span><\/strong><\/h3>\n<p>Do you tag your blog content?<\/p>\n<p>If you don\u2019t, why not? Tagging will help you with internal linking, as finding the content you want later is much easier. It\u2019s also valuable from an SEO standpoint, as you can use your keywords as tags.<\/p>\n<p>You can also insert your main keyword into your post categories.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/competition-keywords\/\">Read more: A Brief Guide on Mastering Competition Keywords<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advanced_eCommerce_Keyword_Strategies\"><\/span><strong><span style=\"color: #339966;\">Advanced eCommerce Keyword Strategies<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By now, you\u2019ve delved into eCommerce keyword research quite a bit.<\/p>\n<p>You might have even elevated your rank, which is awesome. Why not take your success even further by using these advanced tactics?<\/p>\n<h3><strong><span style=\"color: #993300;\">Leveraging competitor keyword analysis<\/span><\/strong><\/h3>\n<p>I discussed competitor keywords earlier and what a valuable part of keyword research they are, as they tell you which keywords your eCommerce brand can\u2019t afford to miss.<\/p>\n<p>How do you do a competitor keyword analysis? Input a seed keyword, or those you rely on, to branch off into more keywords, into a search engine, and see what pops up.<\/p>\n<p>You should see a list of competitors, from more prominent names to smaller ones you\u2019re trying to beat. I would even recommend looking at the second page of results (I know, blasphemy, any other time you\u2019re searching, but it\u2019s fine here).<\/p>\n<p>Next, slap those website URLs into an SEO tool, select the target country, and see who comes out on top via the traffic insights.<\/p>\n<p>The goals of this exercise are twofold. For one, you know more about your eCommerce competitors, giving you some leverage. Additionally, you can find relevant keywords to add to your list and boost your SEO.<\/p>\n<h3><strong><span style=\"color: #993300;\">Abiding by search intent<\/span><\/strong><\/h3>\n<p>This whole guide has been about SEO, but do you know who doesn\u2019t care about SEO in the least?<\/p>\n<p>The average consumer. They want the best product, and unless they have some degree of loyalty, they don\u2019t care if they buy it from you or your direct competitors.<\/p>\n<p>That\u2019s why you must use search intent as your true north when doing eCommerce keyword research and plugging the keywords into your site. If your audience wouldn\u2019t search for it, you shouldn\u2019t use it as a keyword.<\/p>\n<p>Sometimes, we get so caught up in pleasing the algorithm that we forget we\u2019re a human-based company trying to appeal to other humans.<\/p>\n<h3><span style=\"color: #993300;\">Building topic maps<\/span><\/h3>\n<p>Another advanced strategy to incorporate is using topic maps.<\/p>\n<p>A topic map breaks down all your top keywords, how you use them, and which topics they\u2019re connected to. You can take secondary and other related keywords and put them into the map.<\/p>\n<p>Sometimes, visualizing your topics makes it easier to identify keywords or determine which ones you want to use as a starting point for research.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_and_Case_Studies\"><\/span><strong><span style=\"color: #339966;\">Examples and Case Studies<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dedicating time to eCommerce keyword research can drive big results for your company. Just take a look at these success stories to see what I mean.<\/p>\n<h3><strong><span style=\"color: #993300;\">Filter King<\/span><\/strong><\/h3>\n<p>eCommerce brand Filter King is an air filter brand. Its founders wanted to see how effective their SEO tactics would be, and to say they did the job was an understatement. Filter King was able to rake in $460,000 in revenue.<\/p>\n<p>Part of its success boiled down to keyword research.<\/p>\n<p>The team at Filter King began its SEO through eCommerce keyword research, trying to identify the pool size. Next, they found target keywords and then used mapping or bucketing to assign categories to the terms.<\/p>\n<p>Oh, and Filter King did competitor analysis and used tools like Ahrefs.<\/p>\n<h3><strong><span style=\"color: #993300;\">Van Dyke &amp; Bacon<\/span><\/strong><\/h3>\n<p>eCommerce footwear brand Van Dyke &amp; Bacon, a Baltimore-based company, had little organic search presence to start before working with a marketing and SEO firm.<\/p>\n<p>They increased their organic search rate to roughly 50 clicks a day. Better yet, these were branded searches.<\/p>\n<p>That was only the start, by the way. Van Dyke &amp; Bacon boosted their daily clicks to 400 a day over eight months, which was a spike of 700%.<\/p>\n<p>The agency they worked with learned about which keywords Van Dyke &amp; Bacon was ranking for, then used those keywords to make relevant content.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thorough, ongoing eCommerce keyword research is key for businesses of all sizes. Experimenting with new tools and techniques that come down the pike can set up your eCommerce brand for success.<\/p>\n<p>Start refining your eCommerce keyword strategy today!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more.<\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQs)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. What is the difference between short-tail and long-tail keywords?<\/span><\/strong><\/h3>\n<p>The search terms&#8217; length and specificity separate short-tail and long-tail keywords. Long-tail terms are more detailed and specific, whereas short-tail keywords are more general.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. How often should I review and update my keyword list?<\/span><\/strong><\/h3>\n<p>It doesn\u2019t hurt to check over your targeted keywords once every six months to determine if they\u2019re still relevant and scope out what your competitors are doing.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. What are the latest tools for keyword research in 2025?<\/span><\/strong><\/h3>\n<p>While not brand new, tools like QuestionDB, Serpstat, and AnswerThePublic are up-and-comers. You can also use Google Keyword Planner, Google Trends, SEMrush, and Ahrefs.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you know where almost all online experiences stem from these days? 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