{"id":60391,"date":"2024-07-08T13:44:14","date_gmt":"2024-07-08T13:44:14","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=60391"},"modified":"2026-05-26T05:13:08","modified_gmt":"2026-05-26T05:13:08","slug":"email-spam","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-spam\/","title":{"rendered":"Email Spam Defense 101: How To Protect Your Inbox"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every day, <\/span>162 billion<span style=\"font-weight: 400;\"> spam emails go out, making up 49% (ALMOST HALF) of all emails sent.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these email spam contain harmful content, malware, ransomware, viruses, and phishing scams, posing a significant threat to the business. Email spam management is crucial, especially for small businesses, as they have a lot to lose from:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A data breach in the only PC they\u2019re operating from&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A scam that puts the only business account they\u2019re managing financials from&nbsp;&nbsp;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you want to understand what a spam email is and how to get rid of it, this article is for you. We\u2019ve outlined:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to recognize different types of email spam<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up spam filters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What to do when spam bypasses filters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do\u2019s and don\u2019t for safe email practices&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And more insights to bulletproof your small business email from unsolicited emails.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#What_Is_Email_Spam\" >What Is Email Spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Why_Small_Businesses_Should_Be_Very_Careful\" >Why Small Businesses Should Be Very Careful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Learn_How_To_Recognize_Different_Types_of_Email_Spam\" >Learn How To Recognize Different Types of Email Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Understanding_Spam_Filters\" >Understanding Spam Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#How_to_Set_Up_Spam_Filters\" >How to Set Up Spam Filters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#What_To_Do_When_Spam_Bypasses_Filters\" >What To Do When Spam Bypasses Filters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Dos_and_Dont_For_Safe_Email_Practices\" >Do\u2019s and Don\u2019t For Safe Email Practices&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#How_To_Secure_Your_Business_Email_Servers\" >How To Secure Your Business\u2019 Email Servers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Prepare_Your_Business_To_Fight_Email_Spam\" >Prepare Your Business To Fight Email Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Stay_Compliant_With_Your_Email_Communications\" >Stay Compliant With Your Email Communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-spam\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Spam\"><\/span><span style=\"color: #339966;\"><strong>What Is Email Spam?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email spam, also called spam email or junk email, is an unsolicited message you receive in your mailbox. Most spam emails have a commercial purpose. However, spam can often have a malicious intent to infect computers, get access to the system, and steal your business\u2019 money.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spammers usually gather email addresses using spambots, a type of automation software. They may also purchase bulk email addresses illegally from other websites and forums.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Small_Businesses_Should_Be_Very_Careful\"><\/span><span style=\"color: #339966;\"><strong>Why Small Businesses Should Be Very Careful<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every year, about <\/span>73%<span style=\"font-weight: 400;\"> of small businesses get attacked online, commonly by phishing scams. These scams can hurt your small business. Depending on the type and amount of stolen data, they could cost you massively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Internet Crime Complaint Center (IC3) reported more than <\/span><span style=\"font-weight: 400;\">$50 billion<\/span><span style=\"font-weight: 400;\"> in losses worldwide caused by business email compromises between 2013 and 2022. Business Email Compromise (BEC), or Email Account Compromise, is a complex spam email scam that attacks businesses and people asking for legal money transfers through email spam. BEC involves hackers pretending to be someone the business trusts, like a company administrator, and asking for money.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Treasure Island, a small homeless charity from San Francisco, lost <\/span><span style=\"font-weight: 400;\">$625,000<\/span><span style=\"font-weight: 400;\"> in a BEC fraud when hackers pretended to be the Executive Director and altered the instructions for a wire transfer in an invoice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These email scams often cost businesses between $250 and <\/span><span style=\"font-weight: 400;\">$984,855<\/span><span style=\"font-weight: 400;\">, averaging $30,000. These numbers are especially staggering for small companies that may not have the financial reserves to sustain such phishing attacks. In addition to monetary costs, BEC can result in malicious email spam under your business name, which can cause reputational damage, customer loss, and even lawsuits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business, you and your employees are often more vulnerable to <a href=\"https:\/\/www.adaptivesecurity.com\/blog\/how-to-spot-a-phishing-email\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">phishing emails<\/a> as you might not have cybersecurity defenses like bigger organizations. Therefore, you and your company must deal with spam emails cautiously.&nbsp;<\/span><\/p>\n<p>This is why adopting cybersecurity vulnerability management practices is vital to regularly identify and patch system flaws that attackers may exploit.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-words-list\/\">Related article: All The Email Spam Words You Should Avoid in Your Marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_How_To_Recognize_Different_Types_of_Email_Spam\"><\/span><span style=\"color: #339966;\"><strong>Learn How To Recognize Different Types of Email Spam<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are various kinds of spam emails you\u2019ll encounter, and learning how to <a href=\"https:\/\/blog.incogni.com\/stop-spam-emails\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">identify spam emails<\/a> early is one of the most effective ways to protect your business from phishing, malware, and financial scams.<\/p>\n<h3><span style=\"color: #993300;\"><b>Spam commercial advertisements<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Usually, you automatically get on a business&#8217;s mailing list when you purchase something from their website and provide your email address. These emails are generally harmless but can be annoying if they flood your email inboxes.&nbsp;<\/span><\/p>\n<p><b>Tip #1: <\/b><span style=\"font-weight: 400;\">Look for the unsubscribe link in the footer and click it to stop receiving unsolicited commercial emails from a certain business.&nbsp;<\/span><\/p>\n<figure id=\"attachment_60424\" aria-describedby=\"caption-attachment-60424\" style=\"width: 756px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Unsubscribe_link.jpg\"><img decoding=\"async\" class=\"size-full wp-image-60424\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Unsubscribe_link.jpg\" alt=\"Unsubscribe link on email\" width=\"756\" height=\"471\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Unsubscribe_link.jpg 756w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Unsubscribe_link-300x187.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><figcaption id=\"caption-attachment-60424\" class=\"wp-caption-text\"><em><a href=\"https:\/\/sendpulse.com\/support\/glossary\/unsubscribe-link\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you\u2019re still receiving spam commercial advertisements from the same sender, go to your email preferences and apply <\/span><a href=\"https:\/\/help.engagebay.com\/articles\/how-to-filter-contacts\"><span style=\"font-weight: 400;\">email filters<\/span><\/a><span style=\"font-weight: 400;\"> to send emails from the sender&#8217;s address into spam.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Fake antivirus warnings<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email spam using fake antivirus alerts is common. In this type of spam, the email informs you of a virus on your computer \u2014 a lie! Then, it offers an antivirus scan as a remedy.<\/span><\/p>\n<figure id=\"attachment_60426\" aria-describedby=\"caption-attachment-60426\" style=\"width: 769px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail.jpg\"><img decoding=\"async\" class=\" wp-image-60426\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail.jpg\" alt=\"Fake antivirus warnings email\" width=\"769\" height=\"476\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail.jpg 1242w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail-300x186.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail-1024x633.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Fake-antivirus-warnings-mail-768x475.jpg 768w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/a><figcaption id=\"caption-attachment-60426\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When you click the link, you get caught in a trap. It will install malware or give the hacker access to your system.<\/span><\/p>\n<p><b>Tip #2: <\/b><span style=\"font-weight: 400;\">Don\u2019t ever click on an unknown email link. If you have any reason to believe a virus may be on your computer, safeguard your system by pursuing genuine cybersecurity software solutions.<\/span><\/p>\n<p>Incorporating an enterprise DAST scanner into your security process helps identify vulnerabilities early and reduces the risk of exploitation in live environments.<\/p>\n<h3><span style=\"color: #993300;\"><b>Sweepstakes winners<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you get a random email claiming you\u2019ve won a prize and you just need to pay a small amount to enter the competition? Or, even better, simply claim it by clicking on a link?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beware! That\u2019s a sweepstakes winner email spam! Sweepstakes, random prizes, and giveaways are the <\/span>most common<span style=\"font-weight: 400;\"> subjects of spam emails.<\/span><\/p>\n<figure id=\"attachment_60427\" aria-describedby=\"caption-attachment-60427\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example.png\"><img decoding=\"async\" class=\" wp-image-60427\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example.png\" alt=\"jimmy-johns-phishing-example\" width=\"720\" height=\"993\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example.png 988w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example-218x300.png 218w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example-743x1024.png 743w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/jimmy-johns-phishing-example-768x1059.png 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-60427\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><b>Tip #3: <\/b><span style=\"font-weight: 400;\">Avoid responding with personal details or clicking on links in an unsolicited email from unknown senders.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Email spoofing&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This type of email spam is very dangerous because spammers impersonate legitimate businesses you may trust, such as banks and employers. In fact, after sweepstakes, job opportunities and banking-related fraud are the second and third most prevalent types of spam emails, <\/span>reported<span style=\"font-weight: 400;\"> by 36.3% and 34.6% of people, respectively.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email spoofing includes using the identical language and logos of these. Spammers often ask for personal information, send malicious files or links, or even request money.<\/span><\/p>\n<figure id=\"attachment_60430\" aria-describedby=\"caption-attachment-60430\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Spoofed-spam-email.png\"><img decoding=\"async\" class=\" wp-image-60430\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Spoofed-spam-email.png\" alt=\"Spoofed spam email\" width=\"667\" height=\"505\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Spoofed-spam-email.png 830w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Spoofed-spam-email-300x227.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Spoofed-spam-email-768x582.png 768w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><figcaption id=\"caption-attachment-60430\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.mailmodo.com\/guides\/email-spam\/#how-to-report-spam-emails\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><b>Tip #4: <\/b><span style=\"font-weight: 400;\">Verify the sender&#8217;s identity by looking at the email&#8217;s \u201cFrom\u201d line. Hackers may use characters that mimic real letters to make the email seem to have come from a known and trusted source (like the example above). If you have any doubts, don\u2019t respond or click on links. Contact the business directly to make sure the email is legitimate.<\/span><b>&nbsp;<\/b><\/p>\n<h3><span style=\"color: #993300;\"><b>Money scams<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These types of email spam target naive people who fall for sending money to the sender in return for a promise. Take the <a href=\"https:\/\/surfshark.com\/blog\/nigerian-prince-scam\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Nigerian prince money scams<\/a>, for example, where scammers often ask for sensitive financial information or a small sum of money in exchange for monetary rewards.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another common money scam involves seeking donations. The sender tells a tale about how they need money for something bad that happened in their family or to them.&nbsp;&nbsp;<\/span><\/p>\n<figure id=\"attachment_60431\" aria-describedby=\"caption-attachment-60431\" style=\"width: 713px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail.jpg\"><img decoding=\"async\" class=\"wp-image-60431 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail.jpg\" alt=\"Money scam email\" width=\"713\" height=\"524\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail.jpg 1030w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail-300x220.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail-1024x753.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Money-scam-mail-768x564.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><figcaption id=\"caption-attachment-60431\" class=\"wp-caption-text\"><em><a href=\"https:\/\/blogapp.bitdefender.com\/hotforsecurity\/content\/images\/2021\/12\/Charity-scam1.JPG\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><b>Tip #5:<\/b><span style=\"font-weight: 400;\"> Always be extremely careful when sending money to an individual asking for it via email.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Subscription spams<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This type of email spam targets the recipient by claiming a subscription they\u2019ve never signed up for. The hacker asks the recipient to pay or cancel the subscription. However, the hacker enters the system once the recipient clicks on links.&nbsp;<\/span><\/p>\n<figure id=\"attachment_60432\" aria-describedby=\"caption-attachment-60432\" style=\"width: 794px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email.png\"><img decoding=\"async\" class=\" wp-image-60432\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email.png\" alt=\"Subscription spam email\" width=\"794\" height=\"538\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email.png 1600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email-300x203.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email-1024x694.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email-768x520.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/Subscription-spam-email-1536x1041.png 1536w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/a><figcaption id=\"caption-attachment-60432\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.mailmodo.com\/guides\/email-spam\/#how-to-report-spam-emails\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><b>Tip #6:<\/b><span style=\"font-weight: 400;\"> Be wary of such spam emails, even if they seem to have originated from a company where you do business. To verify whether the email is legitimate, hover your cursor over the links to check if they go to a different or false website. Instead of visiting the email&#8217;s links, go straight to the company&#8217;s website and verify the status of your account.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Some additional tips<\/b><\/span><\/h4>\n<p><b>Tip #7: Be wary of urgency or fear used in the email with words<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One common trend in phishing emails is scaring or rushing people to take action. Attackers could include messages in the subject line like &#8220;Your account is locked&#8221; or &#8220;Suspicious log-in activity.&#8221; People who get these emails or links get scared, which leads them to open the spam in haste.<\/span><\/p>\n<p><b>Tip #8: Check for spammy subject lines<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Read the subject line before you open the email. It&#8217;s likely to be spam if it excitingly persuades you to open it with subjects like sales or business possibilities, novel treatments, requesting money or personal details, a never-heard-of subscription, etc.&nbsp;<\/span><\/p>\n<p><b>Tip #9: Spot the typos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Attackers use typos in their spam to avoid being caught by spam tools. For example, PayPal looks like &#8216;Paypal&#8217; or Adobe becomes &#8216;Aclobe&#8217;, making us think the email is real. However, trusted brands would never make such mistakes in their email.<\/span><\/p>\n<p><b>Tip #10: Stay away from stuff that&#8217;s too good to be true<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, spam emails say crazy things, like &#8220;download this link to get a lot of money RIGHT NOW.&#8221; These phishing emails aim to get you to give them your information. Just stay away from emails making such outlandish promises.<\/span><\/p>\n<p><b>Tip #11: Enable spam filters<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The last and most basic tip for individuals and small businesses is to ensure their spam filters are on! Most email providers have a built-in spam filter, which you simply need to ensure is on. It automatically identifies spam and keeps suspicious unsolicited email messages out of your inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how spam filters work? Let\u2019s see.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">Read also: Top Tools &amp; Strategies to Improve Email Deliverability Rates<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Spam_Filters\"><\/span><span style=\"color: #339966;\"><strong>Understanding Spam Filters<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spam filters detect potentially harmful and unwanted emails sent by spammers. They are a great way to safeguard your <a href=\"https:\/\/www.engagebay.com\/blog\/email-format\/\">business email<\/a> inboxes against unsolicited emails made to trick users. <\/span><span style=\"font-weight: 400;\">Different spam filters work in different ways to keep potential spam out of your inbox. Most business solutions use a layered approach that combines numerous filter types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Listed below are some of the most prevalent kinds of spam filters.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Content or text-based spam filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Content or text-based spam filters analyze the text within an email to determine spam. They scan for words related to money, such as &#8220;discount,&#8221; &#8220;free,&#8221; or &#8220;hurry.&#8221; They can also analyze emails for any vulgar or inappropriate language. There should be several instances of such a word to trigger the filter.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Blacklist filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These filters retain a list of \u201cspammy\u201d IP addresses that are regularly updated to include old and new spammers. They filter any unwanted email coming from a spam-listed sender\u2019s address. However, it&#8217;s common for spammers to use multiple email addresses. If a spammer uses any email addresses that aren&#8217;t listed, their unsolicited messages may still pass through the spam list until it is updated.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Whitelist filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Only emails sent by verified senders will be allowed via whitelist filters. This filter helps you be sure that you will not get unsolicited messages from unknown senders. This filter works in tandem with blacklist filters to prevent genuine email addresses, such as those of frequent contacts, from accidentally being marked as spam.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Header and metadata filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These filters look at an email&#8217;s header and metadata to determine whether it originated from a suspicious source. They look for spammers&#8217; typical domain names, IP addresses, and subject lines. The header may also include details that show this email is one of several sent simultaneously to pre-arranged groups of people.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Language filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Spammers often target individuals in foreign countries. Therefore, the email may contain a foreign language. These filters tag such emails as spam, considering most users will only be interested in receiving emails in their standard languages. However, customers or business contacts from other countries may receive legitimate messages filtered as spam. As a result, users may need a reminder to check their spam folder to receive communication.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Rule-based filters<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can set rules in different email services for built-in spam filters to scan all the emails you receive. For example, you can use <\/span><span style=\"font-weight: 400;\">Gmail rules<\/span><span style=\"font-weight: 400;\"> to automatically report spam when email content or sources satisfy one of the criteria in your Gmail account. You may also configure rules to filter certain phrases or words in the header or block certain sender addresses or names to filter suspicious emails.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Bayesian filter<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bayesian filters learn from the unwanted messages you mark spam and adjust their rules appropriately. All future emails that attempt to reach your inbox will be subject to these rules.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>How spam filters use machine learning and algorithms<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some spam filters improve protection by precisely targeting junk email using machine learning insights. Let\u2019s see how they automatically send spam into junk.<\/span><\/p>\n<ul>\n<li><b>Learning from data: <\/b><span style=\"font-weight: 400;\">Machine learning models use massive email datasets that include both spam messages and valid email messages.<\/span><\/li>\n<li><b>Use of algorithms:<\/b> <span style=\"font-weight: 400;\">Artificial neural networks (ANN), Na\u00efve Bayes algorithm, and a decision tree-based algorithm<\/span><span style=\"font-weight: 400;\"> learn spam email trends and traits, such as malicious links, the behavior of other spammers, and specific keywords and phrases to recognize spam.<\/span><\/li>\n<li><b>Prediction:<\/b><span style=\"font-weight: 400;\"> Based on its training, the model can make predictions about the likelihood of new spam from incoming mail.<\/span><\/li>\n<li><b>Constant development:<\/b><span style=\"font-weight: 400;\"> These models learn and adjust to new kinds of spam as they gather more data, increasing their effectiveness over time.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read more: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Spam_Filters\"><\/span><span style=\"color: #339966;\"><strong>How to Set Up Spam Filters?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Depending on your email provider, you can set up a custom spam filter from settings. Here\u2019s how you can add custom spam filters to your Gmail account:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign in to <\/span><a href=\"https:\/\/support.google.com\/a\/answer\/182076?hl=en\"><span style=\"font-weight: 400;\">Google Admin Console<\/span><\/a><span style=\"font-weight: 400;\"> using the administrator account.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to <\/span><b>Menu<\/b><span style=\"font-weight: 400;\"> and then <\/span><b>Apps<\/b><span style=\"font-weight: 400;\">. Then go to <\/span><b>Google Workspace<\/b><span style=\"font-weight: 400;\"> and click on <\/span><b>Spam, Phishing, and Malware <\/b><span style=\"font-weight: 400;\">under <\/span><b>Gmail.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose an organizational unit on the left.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <\/span><b>Spam <\/b><span style=\"font-weight: 400;\">and choose <\/span><b>Configure<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Add another rule.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give a unique name to the setting in the <\/span><b>Add setting<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select your option for spam filtering.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click <\/span><b>Save<\/b><span style=\"font-weight: 400;\"> at the bottom.<\/span><\/li>\n<\/ol>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> The changes may take up to 24 hours to implement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of all spam filtering options:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Option for setting<\/b><\/td>\n<td style=\"text-align: center;\"><b>What it means?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Be more aggressive when filtering spam<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expect an increase in incoming messages identified as spam and sent to the receivers&#8217; spam folders.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Put spam in administrative quarantine<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Instead of going to the recipient&#8217;s spam folder, messages go to email quarantine for evaluation. Before messages are released from quarantine and sent to their intended recipients, they are re-screened by Gmail&#8217;s spam filters.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bypass spam filters for internal senders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Your organization&#8217;s internal emails will get past Gmail&#8217;s spam filters. Your subdomains, even those not hosted by Google, will still be considered internal communications if they send an authenticated message.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bypass spam filters for messages from senders or domains in selected lists<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gmail does not block spam messages from domains or addresses on an authorized senders list.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bypass spam filters and hide warnings for messages from senders or domains in selected lists<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gmail does not block spam messages from domains or addresses on an authorized senders list. Notifications about potentially malicious files or links are also not shown for these messages.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bypass spam filters and hide warnings for all messages from internal and external senders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gmail&#8217;s spam filters do not filter out inbound mail, and there are no alerts about potentially malicious links or files.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"What_To_Do_When_Spam_Bypasses_Filters\"><\/span><span style=\"color: #339966;\"><strong>What To Do When Spam Bypasses Filters?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may easily report email spam with most <a href=\"https:\/\/www.engagebay.com\/blog\/email-providers\/\">email services<\/a>. Follow these steps to report spam emails on different email providers, such as Apple Mail, Google, and Outlook.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Reporting spam emails on Apple Mail<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To send unwanted emails to the Apple Mail junk mail folder, follow these three steps:<\/span><\/p>\n<p><b>Step 1: <\/b><span style=\"font-weight: 400;\">Click on the unsolicited email messages to select it.<\/span><\/p>\n<p><b>Step 2: <\/b><span style=\"font-weight: 400;\">Choose the &#8220;Move to&#8221; option on the toolbar at the top.<\/span><\/p>\n<p><b>Step 3: <\/b><span style=\"font-weight: 400;\">Click on &#8220;Junk&#8221; in the dropdown menu.<\/span><\/p>\n<figure id=\"attachment_60433\" aria-describedby=\"caption-attachment-60433\" style=\"width: 648px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/apple_mail_junk.webp\"><img decoding=\"async\" class=\"size-full wp-image-60433\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/apple_mail_junk.webp\" alt=\"apple_mail_junk\" width=\"648\" height=\"376\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/apple_mail_junk.webp 648w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/apple_mail_junk-300x174.webp 300w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/a><figcaption id=\"caption-attachment-60433\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.mailmodo.com\/guides\/email-spam\/#tips-to-prevent-spam-email\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">That\u2019s it! You\u2019ve cleared out your junk mail, and Apple Mail will learn from this action to move any junk email you receive in the future to a separate folder.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Reporting spam emails on Gmail<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To send unwanted emails to the Gmail spam folder, follow these steps:<\/span><\/p>\n<p><b>Step 1: <\/b><span style=\"font-weight: 400;\">Select all the unsolicited email messages by checking them.<\/span><\/p>\n<p><b>Step 2: <\/b><span style=\"font-weight: 400;\">Choose the option \u201cReport Spam\u201d on the top toolbar that looks like an exclamation mark.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk.png\"><img decoding=\"async\" class=\"aligncenter wp-image-60434\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk.png\" alt=\"google_mail_junk\" width=\"730\" height=\"423\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk.png 1173w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk-300x174.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk-1024x594.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/google_mail_junk-768x445.png 768w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By reporting Spam, you teach Google spam filters to block similar messages from reaching your inbox in the future.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Reporting spam emails on Outlook<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To mark a junk email on Outlook as spam, follow the steps below:<\/span><\/p>\n<p><b>Step 1: <\/b><span style=\"font-weight: 400;\">Select all the unsolicited email messages by checking them.<\/span><\/p>\n<p><b>Step 2: <\/b><span style=\"font-weight: 400;\">Choose the &#8220;Junk&#8221; option on the toolbar at the top.<\/span><\/p>\n<p><b>Step 3: <\/b><span style=\"font-weight: 400;\">Click &#8221; Report As Junk&#8221; or \u201cReport As Phishing\u201d as relevant in the dropdown menu.<\/span><\/p>\n<figure id=\"attachment_60436\" aria-describedby=\"caption-attachment-60436\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/outlook-junk-phishing.png\"><img decoding=\"async\" class=\" wp-image-60436\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/outlook-junk-phishing.png\" alt=\"outlook-junk-phishing\" width=\"840\" height=\"357\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/outlook-junk-phishing.png 897w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/outlook-junk-phishing-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/outlook-junk-phishing-768x326.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><figcaption id=\"caption-attachment-60436\" class=\"wp-caption-text\"><em><a href=\"https:\/\/learn.microsoft.com\/en-us\/defender-office-365\/submissions-outlook-report-messages\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This step will forward your chosen email message to the junk folder and notify Outlook&#8217;s spam filters to help prevent future unsolicited email messages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dos_and_Dont_For_Safe_Email_Practices\"><\/span><span style=\"color: #339966;\"><strong>Do\u2019s and Don\u2019t For Safe Email Practices&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Don\u2019t: <\/b><span style=\"font-weight: 400;\">Display your business emails publicly on forums, social media platforms, or websites. Public availability makes it easy for spambots to harvest email addresses.&nbsp;<\/span><\/p>\n<p><b>Do:<\/b><span style=\"font-weight: 400;\"> Use a contact form or private chat instead.<\/span><\/p>\n<p><b>Don\u2019t: <\/b><span style=\"font-weight: 400;\">Give your business email addresses when asked for contact details online or signup forms.<\/span><\/p>\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Check privacy policies and ensure the website is reputable.<\/span><\/p>\n<p><b>Don\u2019t:<\/b><span style=\"font-weight: 400;\"> Click on suspicious links to avoid downloading malicious files.&nbsp;<\/span><\/p>\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Verify unknown senders and validate their addresses.<\/span><\/p>\n<p><b>Don\u2019t: <\/b><span style=\"font-weight: 400;\">Click unfamiliar unsubscription links, as they could be malicious.<\/span><\/p>\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Make sure that the promotional email comes from a legitimate sender.<\/span><\/p>\n<p><b>Don\u2019t:<\/b><span style=\"font-weight: 400;\"> Use easy-to-guess and remember passwords for your email account.<\/span><\/p>\n<p><b>Do: <\/b><span style=\"font-weight: 400;\">Create unique passwords and use multi-factor authentication to avoid compromising it.<\/span><\/p>\n<p><b>Don\u2019t: <\/b><span style=\"font-weight: 400;\">Keep your personal and business email accounts the same.<\/span><\/p>\n<p><b>Do:<\/b><span style=\"font-weight: 400;\"> Maintain separate email accounts for private and business use.<\/span><b>&nbsp;<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Secure_Your_Business_Email_Servers\"><\/span><span style=\"color: #339966;\"><strong>How To Secure Your Business\u2019 Email Servers?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With growing cyber threats, a business must safeguard their email servers. You can protect the sensitive information of your business by setting up email servers according to standard authentication and verification protocols, such as:&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li><b>Sender Policy Framework (SPF): <\/b><span style=\"font-weight: 400;\">An online resource that lists validated IP addresses of your domain that are secure for sending messages.<\/span><\/li>\n<li><b>DomainKeys Identified Mail (DKIM): <\/b><span style=\"font-weight: 400;\">An encryption process that verifies the integrity of your email by adding a digital signature and ensuring it remains unaltered while in transit.<\/span><\/li>\n<li><b>Domain-based Message Authentication, Reporting &amp; Conformance (<a href=\"https:\/\/pentest-tools.com\/blog\/dmarc-protocol-email-security\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">DMARC<\/a>): <\/b><span style=\"font-weight: 400;\">A protocol that verifies the sending domain to give another layer of protection in addition to the above protocols. It also offers XML reports to the specified servers that help determine the best way to implement email regulations.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Benefits of using authentication and verification protocols<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your domain listed as spam if you\u2019re sending <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\"> for your business. It will affect your business\u2019s reputation and shrink your customer pool. By employing the above authentication and verification protocols, you can:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build trust among your customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Safeguard your business from cyberattacks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build more leads with unhitched <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to learn how to ensure your email marketing messages don\u2019t land in customers\u2019 spam folders? Read our article <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\"><span style=\"font-weight: 400;\">Avoiding The Spam Folder: An Intro To Email Deliverability<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prepare_Your_Business_To_Fight_Email_Spam\"><\/span><span style=\"color: #339966;\"><strong>Prepare Your Business To Fight Email Spam<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You must implement an email security policy to protect your business and customers from spam. With a detailed outline beforehand, you can successfully enforce the policy in your business.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Use a policy template<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using a security policy template speeds up email security policy creation and ensures you don&#8217;t miss important components. Tools like Recura can help streamline email security management and policy enforcement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add company-specific practices, adapt rules to match the business environment, and include legal and regulatory requirements.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Get the policy-related email security setup in line<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get all your security settings, including spam filters, protocols, and access restrictions, in line with the policy requirements. Review security setups and update regularly to keep up with ever-changing threats.&nbsp;<\/span><\/p>\n<p>Evaluate local vs cloud storage for archived messages and backups to balance accessibility, compliance, and data sovereignty.<\/p>\n<h3><span style=\"color: #993300;\"><strong>User policy acknowledgment and agreement for employees<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting employees to acknowledge and agree with user policy ensures everyone is on the same page about the email security policy. Reaffirm and update the policy regularly to help your staff always remember it.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Outline methods for incident response<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Implementing the procedure as on record is crucial for efficiently handling and minimizing the consequences of malicious email spam.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Train your employees<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Training sessions teach your employees to prevent modern cyber dangers by recognizing malicious links, files, and phishing patterns. Training should also review the company&#8217;s rules and processes for reporting spam emails and properly using company email.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stay_Compliant_With_Your_Email_Communications\"><\/span><span style=\"color: #339966;\"><strong>Stay Compliant With Your Email Communications<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you stay in touch with your customers via email, you must strictly follow laws regulating email communication and spam to ensure email compliance. Since email is a major communication source amongst businesses and their clients to send and receive private information, email compliance protects it. Here\u2019s why email compliance is important:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It enforces consent to let the user decide when and how you use their data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It ensures that people retain the power to avoid unwanted messages and that companies follow ethical practices when sending marketing material via email.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It plays an important role in preventing email spam, the spread of misleading information, scams, and cyber attacks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some key email compliance regulations that businesses implementing <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\"> should know.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>General Data Protection Regulation (GDPR ACT)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GDPR is an EU policy for information security that addresses data protection, including email marketing and spam rules. According to the legislation, data owners, not data storage companies, are EU citizens, meaning:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can\u2019t send emails or use anyone\u2019s data without opt-in consent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must delete your subscriber\u2019s personal information if they ask&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must keep all company data, communications, and audits secret and have strong IT security procedures<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>The Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM ACT)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like GDPR, CAN-SPAM specifies the conditions under which businesses may engage in email marketing. However, companies may send communications without opt-in consent, and recipients may opt out of receiving emails. Here is how to comply with CAN-SPAM:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t send content that may mislead readers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t use deceptive subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you mention that the email is promotional or an ad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Must include a postal address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give an opt-out option and respect it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t track anyone\u2019s email marketing campaigns<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>Canada\u2019s Anti-Spam Legislation (CASL ACT)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By advocating for industry-leading practices in email marketing, CASL combats email spam and related issues. It enforces much more stringent rules on marketing, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obtaining clear consent from email recipients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending one-time double opt-in requests to those who haven\u2019t provided explicit consent to email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing an option to unsubscribe and respecting it within 10 days<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-laws-and-regulations\/\"><span style=\"font-weight: 400;\">comply with email laws<\/span><\/a><span style=\"font-weight: 400;\">, you save yourself from getting marked as potential spam. Following these regulations builds trust among your customers, increasing their engagement with your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Managing email spam is non-negotiable for small businesses, especially with increasing cyberattacks from hackers and spammers. After reading this article, you should be able to identify any spam email and eliminate it efficiently. Use spam filters to automate spam deletion and keep your inbox clean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you hope to implement a strong <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategy<\/a> for your business, use EngageBay to manage email campaigns, automate processes, and ensure your communications reach the right audience without hitting spam folders. <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> today to get started for free!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><strong>FAQ<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><b>1. What exactly is considered &#8217;email spam&#8217;?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Spam email is the mass mailing of unwanted, irrelevant, or otherwise improper communications delivered by email. Although spam emails usually have a business purpose, they may also be harmful and try to install malware, steal sensitive information, or scam the receiver.<\/span><b><\/b><\/p>\n<h3><span style=\"color: #993300;\"><b>2. How can I tell if an email is spam or legitimate?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several red flags you can look for to tell a spam email apart from legitimate ones, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Random messages from unknown senders<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emails with language suggesting urgency or threats<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The email contains suspicious links or attachments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Requests personal information or asks to send money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content full of spelling mistakes and grammatical errors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers that are too good to be true<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>3. What are the immediate steps to take when I receive spam?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re certain that you have received a spam email, take the following steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid opening any links or attachments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Report spam or junk in your email provider to help it learn to filter future messages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconfigure your email security settings&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update your antivirus software for additional protection<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                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