{"id":60512,"date":"2024-08-13T12:43:07","date_gmt":"2024-08-13T12:43:07","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=60512"},"modified":"2026-04-10T08:21:54","modified_gmt":"2026-04-10T08:21:54","slug":"selling-digital-goods","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/","title":{"rendered":"The Ultimate Guide to Selling Digital Goods Online"},"content":{"rendered":"<p>There has never been a hotter time for selling digital goods, with the worldwide eCommerce marketplace smashing through milestones. Its revenue in 2024 is expected to hit <a href=\"https:\/\/www.thinkific.com\/blog\/what-is-a-digital-product\/#:~:text=The%20global%20e-commerce%20market,from%20%245.8%20trillion%20in%202023.\">$6.3 trillion<\/a>, whereas in 2023, it was only $5.8 trillion.<\/p>\n<p>Digital goods, also known as digital products, run the gamut from eBooks to photographs and other forms of digital media. They can help you forge a new business venture as a valuable part of the eCommerce marketplace.<\/p>\n<p>You could occasionally commit a few part-time hours, making it your side hustle, or you could sell digital goods as a full-time business owner. In either scenario, you need the right information to help you succeed<\/p>\n<p>In this blog post, we&#8217;ll explore the different aspects of selling digital goods online, including the various types, the processes to set up your own business, the challenges, and more.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#Types_of_Digital_Goods_to_Sell\" >Types of Digital Goods to Sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#What_are_the_Benefits_of_Selling_Digital_Goods\" >What are the Benefits of Selling Digital Goods?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#How_to_Set_Up_Your_Digital_Goods_Business\" >How to Set Up Your Digital Goods Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#How_to_Create_Compelling_Digital_Products\" >How to Create Compelling Digital Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#Marketing_Strategies_for_Digital_Goods\" >Marketing Strategies for Digital Goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#How_to_Protect_Your_Digital_Goods\" >How to Protect Your Digital Goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#Challenges_and_Solutions\" >Challenges and Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/selling-digital-goods\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Digital_Goods_to_Sell\"><\/span><span style=\"color: #339966;\"><strong>Types of Digital Goods to Sell<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before I get into the how and why, let\u2019s focus on the <em>what<\/em>, i.e., what kinds of digital goods you might focus on for your new eCommerce venture. Here\u2019s a complete rundown.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Digital art<\/strong><\/span><\/h3>\n<p>Who says you must only buy art with physical media such as watercolors or charcoal? Digital art also has a major moment, with its market value estimated at <a href=\"https:\/\/www.coherentmarketinsights.com\/industry-reports\/digital-artwork-market#:~:text=The%20Digital%20Artwork%20Market%20size,digital%20forms%20using%20digital%20technology.\">$4 billion<\/a> in 2023. By 2030, the value should rise to $12.1 billion, partly helped by a compound annual growth rate or CAGR increase of 17.1% between 2023 and 2030, which is also encouraging many businesses to work with an <a href=\"https:\/\/www.nadcab.com\/nft-marketplace-development-company\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">NFT marketplace development company<\/a> to build platforms that support the growing digital art economy.<\/p>\n<p>Digital art includes everything from 3D animations to vector art, computer graphics, digital photos, animations, pixel art, digital collages, ASCII art, anime, and digital sculptures, to name just a few.<\/p>\n<figure id=\"attachment_63019\" aria-describedby=\"caption-attachment-63019\" style=\"width: 577px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/beeples-opus-screengrab-Medium.jpeg\"><img decoding=\"async\" class=\" wp-image-63019\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/beeples-opus-screengrab-Medium.jpeg\" alt=\"Beeple's image, one of the most expensive digital art\" width=\"577\" height=\"238\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/beeples-opus-screengrab-Medium.jpeg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/beeples-opus-screengrab-Medium-300x124.jpeg 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><figcaption id=\"caption-attachment-63019\" class=\"wp-caption-text\"><em>Beeple&#8217;s NFT, one of the most expensive digital art, sold for $69 million<\/em><\/figcaption><\/figure>\n<p>Unlike physical art, which you must maintain over time to help it hold its value lovingly, digital art will always remain of perfect quality. Creating digital art also has more possibilities, so it should appeal to an even bigger audience.<\/p>\n<p>If you want to explore one of the most expressive and dynamic digital styles, you can try <a href=\"https:\/\/www.kittl.com\/templates\/browse\/anime\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">anime design templates<\/a>, which are the perfect place to start.<\/p>\n<h3><strong><span style=\"color: #993300;\">Software<\/span><\/strong><\/h3>\n<p>By far, software is one of the biggest and most profitable types of digital goods you can sell online. Global software markets are expected to reach <a href=\"https:\/\/www.statista.com\/outlook\/tmo\/software\/worldwide#:~:text=Revenue%20in%20the%20Software%20market,US%24858.10bn%20by%202028.\">$690.80 billion<\/a> this year.<\/p>\n<p>As consumers live their lives increasingly online, the need for digital software that assists in all their everyday tasks explains the high value of this type of digital good.<\/p>\n<h3><strong><span style=\"color: #993300;\">Online courses<\/span><\/strong><\/h3>\n<p>Nowadays, people can pick up new skills online when they want to learn something. Courses that provide education and certification (sometimes) can attract massive customers.<\/p>\n<figure id=\"attachment_63020\" aria-describedby=\"caption-attachment-63020\" style=\"width: 436px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-start-selling-digital-products.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-63020 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-start-selling-digital-products.jpeg\" alt=\"An example digital good: digital courses\" width=\"436\" height=\"436\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-start-selling-digital-products.jpeg 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-start-selling-digital-products-300x300.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/how-to-start-selling-digital-products-150x150.jpeg 150w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/a><figcaption id=\"caption-attachment-63020\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.learnworlds.com\/digital-products\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Your course should be expert-led to succeed. As customers leave positive reviews, new customers should continue growing. Your courses could eventually have a waitlist, making them even more popular and covetable.<\/p>\n<h3><strong><span style=\"color: #993300;\">eBooks<\/span><\/strong><\/h3>\n<p>This year, the global revenue for eBooks will hit <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-media\/epublishing\/ebooks\/worldwide\">$14.61 billion<\/a>, while the CAGR between 2024 and 2027 is a decent 1.62%. People love digging into eBooks to learn more about a topic, which you should remember when selling digital goods.<\/p>\n<p>If you want to monetize your eCommerce business, you can sell supplementary eBooks that complement the course materials in your online class or require eBooks for the class.<\/p>\n<h3><strong><span style=\"color: #993300;\">Fonts<\/span><\/strong><\/h3>\n<p>Fonts are another major market for digital goods. Downloading paid fonts allows businesses and individuals to express themselves in ways they can\u2019t by using the standard collection of free fonts preloaded into most computers and digital devices.<\/p>\n<p>Downloaded fonts are also more unique, explaining why they\u2019re so sought-after.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\">Templates<\/span><\/strong><\/h3>\n<p>Are you trying to launch your website or e-zine, start an email newsletter, or announce a new product? There are templates for all of these, such as <a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">SMS marketing<\/a>, forms, invoices, resumes, cover letters, and archive templates, among many others.<\/p>\n<p>While you can <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">find free templates<\/a> for some of the above, the difference between those and paid templates is that the latter are more thorough and have higher value.<\/p>\n<h3><strong><span style=\"color: #993300;\">Business cards<\/span><\/strong><\/h3>\n<p>Business cards still have staying power in 2024, but it takes an impactful graphic design to get emails and calls back. While anyone can use Canva to make a free business card, paying for business cards will drive more results.<\/p>\n<h3><strong><span style=\"color: #993300;\">Mobile apps<\/span><\/strong><\/h3>\n<p>I\u2019m sure you don\u2019t need me to tell you that mobile apps have a huge market value, with the amount of app spending in the last quarter of 2023 reaching <a href=\"https:\/\/www.statista.com\/statistics\/266275\/mobile-app-consumer-spend-on-mobile-apps-quarter\/\">$69.9 billion<\/a>. In the first quarter of 2024, the value was projected at $35.28 billion.<\/p>\n<p>Today, there\u2019s an app for everything, from games to education, social media, communication, utilities, and more.<\/p>\n<p>Creating an app that fulfills a need in the market will help yours stand out.<\/p>\n<h3><strong><span style=\"color: #993300;\">Brand kits<\/span><\/strong><\/h3>\n<p>Branding is an important facet of business success, but some startups struggle with determining where to start. Selling brand kits will give these new businesses everything they need to gain an advantage, including tailored typography, imagery, color palette, and company logo.<\/p>\n<h3><strong><span style=\"color: #993300;\">Music<\/span><\/strong><\/h3>\n<p>If you\u2019ve got the musical chops, there\u2019s a lot of money to be made in digital music, with a projected sales rate in 2024 of <a href=\"https:\/\/www.statista.com\/outlook\/amo\/media\/music-radio-podcasts\/digital-music\/worldwide#:~:text=Revenue%20in%20the%20Digital%20Music,US%2445.08bn%20in%202024.\">$45.08 billion<\/a>. You can make music in all genres, including vocal and\/or instrumental.<\/p>\n<p>It\u2019s important to select types of music that are unlike what\u2019s already on the market to ensure you can maximize your earnings potential.<\/p>\n<h3><strong><span style=\"color: #993300;\">WordPress themes<\/span><\/strong><\/h3>\n<p>Helping people build a website is another way to sell digital goods online, with WordPress themes especially popular. <a href=\"https:\/\/www.hostinger.com\/tutorials\/wordpress-statistics#:~:text=As%20of%202024%2C%20there%20are%20810%20million%20WordPress%20websites.,eCommerce%20stores%20built%20using%20WooCommerce.\">Over 800 million websites<\/a> online use WordPress, so selling high-quality, responsive website themes tailored to a customer\u2019s brand could help you make a killing.<\/p>\n<h3><strong><span style=\"color: #993300;\">Tutorials<\/span><\/strong><\/h3>\n<p>Do you know how to do something with more expertise than most? You can put your skills out there by selling tutorials. You could produce interactive or video tutorials, do a live webinar, or write an instructional guide, then sell it.<\/p>\n<h3><strong><span style=\"color: #993300;\">Memberships and subscriptions<\/span><\/strong><\/h3>\n<p>Oh, and don\u2019t forget subscriptions and memberships to digital services.<\/p>\n<p>If yours is a new eCommerce business, selling a subscription is one of the best ways to grow. You can ensure consistent revenue that will stabilize your business.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2c-ecommerce\/\">Read more: A Brief B2C eCommerce Guide to Get More Customers<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Selling_Digital_Goods\"><\/span><strong><span style=\"color: #339966;\">What are the Benefits of Selling Digital Goods?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Selling digital goods is an advantageous choice for any eCommerce business, no matter the stage you\u2019re in, whether you\u2019re a startup or a more established business with a large customer base.<\/p>\n<p>Here is what you can expect.<\/p>\n<h3><strong><span style=\"color: #993300;\">Low overhead costs<\/span><\/strong><\/h3>\n<p>Selling physical products is expensive! You need manufacturing equipment, warehouse space, and packaging, not to mention all the paid services, to make the supply chain possible. For example, vendors, distribution centers, producers, and retailers exist.<\/p>\n<p>You can cut out many of the above expenses when you sell digital goods. You don\u2019t need manufacturing equipment since your products and services are exclusively digital. The same goes for packaging and warehouse space.<\/p>\n<p>You also don\u2019t have to worry about shipping since you can instantly deliver your digital goods to a customer\u2019s email. It\u2019s an excellent, low-cost way to realize your business aspirations.<\/p>\n<h3><strong><span style=\"color: #993300;\">Scalability<\/span><\/strong><\/h3>\n<p>You have several ways to scale up your business by selling digital goods. You can move into other areas of selling digital products, as there are many to select from.<\/p>\n<p>You can also expand your digital production rate to increase sales.<\/p>\n<h3><strong><span style=\"color: #993300;\">Global reach<\/span><\/strong><\/h3>\n<p>Another great advantage of selling your digital goods online is reaching a worldwide audience. Since you deliver everything digitally, it doesn\u2019t matter if your customers are located in your home state or halfway across the world.<\/p>\n<p>You can still provide five-star services.<\/p>\n<h3><strong><span style=\"color: #993300;\">Flexibility<\/span><\/strong><\/h3>\n<p>Business owners who sell digital products also appreciate how flexible the venture is. You only need your tools to create products and an internet connection, and you can work from anywhere on any device.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">Read more: 19 eCommerce Best Practices to Win Customer Confidence<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Your_Digital_Goods_Business\"><\/span><strong><span style=\"color: #339966;\">How to Set Up Your Digital Goods Business<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, it\u2019s time to begin selling digital goods online! Here\u2019s your primer on how it\u2019s done in eight convenient steps.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1: Decide what you want to sell<\/span><\/strong><\/h3>\n<p>First, you need to choose the digital goods you\u2019ll sell first. This is a tough decision as if you select a type of good with little demand or in an oversaturated section of the market; your first launch could be a flop.<\/p>\n<p>You need to predate your product selection by doing market research. Get to know the world of digital goods, including which areas are the most and least saturated. Learn about your competitors and hone in on their weak points.<\/p>\n<p>Market research aims to help you identify a portion of the market where your digital products could fit. Perhaps your competitors haven\u2019t capitalized enough in a niche, or a subset of the market seems promising, and you want in.<\/p>\n<p>Market research will guide you in the right direction, so take the time to commit to the work early on.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2: Identify your target market<\/span><\/strong><\/h3>\n<p>You can narrow down your target audience once you\u2019ve found your product niche. <a href=\"https:\/\/www.engagebay.com\/blog\/market-research-methods\/\">Market research<\/a> will help with this, as will reviewing any analytics tied to your brand, such as those from social media or your website. You should also review who has engaged with your advertisements.<\/p>\n<p>Additionally, you could survey prospective customers. The goal is to identify their needs and pain points so you can determine how your digital goods will solve their challenges. Once you have this data, you can craft customer avatars to make selling and marketing easier.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3: Plan your first products<\/span><\/strong><\/h3>\n<p>Based on what you know about your industry or niche, your competitors, and\u2014most importantly\u2014your audience, you can determine what digital products might interest them the most.<\/p>\n<p>Since they\u2019re digital, you can start with a more robust launch than a company selling physical products, upwards of 20. This number of products will benefit your marketing, as you can target more long-tail keywords.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">Read also: Cross-Selling Guide For Beginners (With Examples &amp; Strategy)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4: Select an eCommerce platform<\/span><\/strong><\/h3>\n<p>Before your first launch goes live, you should explore specialized digital eCommerce marketplaces, such as:<\/p>\n<ul>\n<li>Amazon<\/li>\n<li>Shopify<\/li>\n<li>eBay<\/li>\n<li>Gumroad<\/li>\n<li>Envato<\/li>\n<li>Teachable<\/li>\n<li>FastSpring<\/li>\n<li>SendOwl<\/li>\n<li>Podia<\/li>\n<li>Stan<\/li>\n<\/ul>\n<p>Some platforms for <a href=\"https:\/\/www.sendowl.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">selling digital tools<\/a> and goods are more generalized, like eBay and Amazon, allowing you to sell almost all types of digital products. Others, like Etsy, focus on homemade goods, while Gumroad is known for its music options (although it offers other digital products), and Teachable specializes in digital coaching or courses.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 5: Do a product launch<\/span><\/strong><\/h3>\n<p>Now is the moment you\u2019ve been eagerly waiting for: your first digital product launch. It\u2019s been a long, hard road to get to this point, but more work must be done.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 6: Promote your products<\/span><\/strong><\/h3>\n<p>Namely, you must advertise and market your brand and products to grow your audience. Depending on the eCommerce platform you select, you might have built-in advertising and marketing measures at your fingertips.<\/p>\n<p>If you have room in your budget, you should consider your promotions, such as paid social media ads or PPC campaigns.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/selling-on-ebay\/\">Read also: The Ultimate Guide to Selling on eBay in 2024<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 7: Review analytics<\/span><\/strong><\/h3>\n<p>How did your first digital product launch go? Hopefully, it was a rousing success, but the only way to be sure is to track the numbers. Here\u2019s what to begin measuring:<\/p>\n<ul>\n<li>Organic versus inorganic website traffic<\/li>\n<li>Returning visitors<\/li>\n<li>Time spent on page<\/li>\n<li>Bounce rate<\/li>\n<li>Unique visits<\/li>\n<li>Total visits<\/li>\n<li>Rate of qualified leads<\/li>\n<li>Total customers acquired<\/li>\n<li>Net Promoter Score<\/li>\n<li>Total webinar\/online course registrants<\/li>\n<li>Total webinar\/online course attendance<\/li>\n<li>Return on advertising spend<\/li>\n<li>Total sales-qualified leads<\/li>\n<li>Total marketing-qualified leads<\/li>\n<li>Cost per click<\/li>\n<li>Cost per lead<\/li>\n<li>Email open rate<\/li>\n<li>Email click-through rate<\/li>\n<li>Brand mentions<\/li>\n<li>Social media follower rate<\/li>\n<li>Engagement rate<\/li>\n<li>Impressions<\/li>\n<li>Reach<\/li>\n<li>Branded keywords<\/li>\n<li>Share of voice<\/li>\n<li>Brand sentiment<\/li>\n<li>Repurchase ratio<\/li>\n<li>Keyword rankings<\/li>\n<li>Conversions<\/li>\n<li>Sales<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Step 8: Make changes for improvement<\/span><\/strong><\/h3>\n<p>Your first campaign will likely not be perfect, and that\u2019s okay. You live and learn, or in your case, make mistakes and grow from them.<\/p>\n<p>As you improve your future campaigns, you\u2019ll strengthen your techniques, improving conversions and sales.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-platform-comparison\/\">Read more: eCommerce Platform Comparison: Features, Pricing, Pros &amp; Cons<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Compelling_Digital_Products\"><\/span><strong><span style=\"color: #339966;\">How to Create Compelling Digital Products<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, you don\u2019t have to exclusively learn from trial and error how to create high-quality, engaging digital content that sells. You can always follow these pointers.<\/p>\n<h3><strong><span style=\"color: #993300;\">Identify your expertise<\/span><\/strong><\/h3>\n<p>While sure, you could go straight for the cash cows of the digital goods world, targeting the products that will make you the quickest buck, which can sometimes be a mistake if you lack the expertise.<\/p>\n<p>After all, you have to assume that your competitors chose that product because they know how to make it and get people to buy it. If yours is second-rate or lesser-than, you\u2019ll never drive the sales you want.<\/p>\n<p>Instead, you should consider what you\u2019re talented at and skilled in when deciding where to start selling digital goods.<\/p>\n<h3><strong><span style=\"color: #993300;\">Stay abreast of your audience\u2019s needs<\/span><\/strong><\/h3>\n<p>Here\u2019s the thing about audience needs: they change. You might understand your customers now, but what about six months or a year later? Audience research is not a one-and-done task; it\u2019s something to commit to regularly.<\/p>\n<p>If your products don\u2019t continually meet your customers\u2019 needs, they\u2019ll begin seeking out other brands that might understand them better. In other words, they\u2019ll fall right into the laps of your competitors, which is the last thing you want!<\/p>\n<h3><strong><span style=\"color: #993300;\">Determine the right pricing model<\/span><\/strong><\/h3>\n<p>Pricing digital goods can be tricky. You don\u2019t have to worry about shipping fees or processing, so how do you do it?<\/p>\n<p>Well, it depends on the digital product. Some, like software, typically have tiered pricing plans. The most affordable plan has the fewest features, and the most expensive plan has the greatest features.<\/p>\n<p>Alternatively, you could consider dynamic pricing, which determines the cost of your digital goods based on demand.<\/p>\n<p>While you can omit the processing and shipping when pricing your orders, don\u2019t forget about the small charges here and there that you have to pay to run a digital goods business. For example, marketing, advertising, and website hosting exist, so you need to offset those expenses.<\/p>\n<h3><strong><span style=\"color: #993300;\">Build a website<\/span><\/strong><\/h3>\n<p>Speaking of website hosting, yep, you need a website. Even if you\u2019re part of a major eCommerce network like Teachable, Amazon, or Shopify, I would recommend that.<\/p>\n<p>Your website allows a potential audience to discover more about you and buy your products directly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Offer multiple payment methods<\/span><\/strong><\/h3>\n<p>While you might only be able to support several payment options initially, you should continually aim to expand the payments your eCommerce website accepts.<\/p>\n<p>The more payment methods are available, the easier it is for customers to complete a purchase, which increases your bottom line and conversions.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\">Read more: eCommerce Automation &#8212; How to Automate Your eCommerce Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Strategies_for_Digital_Goods\"><\/span><strong><span style=\"color: #339966;\">Marketing Strategies for Digital Goods<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you ready to gear up for growth? You can take your digital goods further through the power of marketing. Since digital marketing is so expansive and an omnichannel approach performs well with the average consumer, you should be ready to reach out across these touchpoints.<\/p>\n<h3><strong><span style=\"color: #993300;\">Content marketing<\/span><\/strong><\/h3>\n<p>Do you want more lead gen? Of course you do. Since <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/content-marketing-statistics\/\">51%&nbsp;of the content<\/a> the average internet user consumes derives from organic searches, you need a good marketing campaign to connect with your audience.<\/p>\n<p>There is no shortage of content types for you to explore as your eCommerce business grows. Here\u2019s a rundown of the promotional content you can make:<\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>Checklists<\/li>\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<li>Newsletters<\/li>\n<li>Whitepapers<\/li>\n<li>Podcasts<\/li>\n<li>Case studies<\/li>\n<li>eBooks<\/li>\n<li>Memes<\/li>\n<li>Guides<\/li>\n<\/ul>\n<p>The key to successful <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing\/\">content marketing<\/a> is understanding your audience\u2019s pain points and responding accordingly with your content. Relevancy is another trademark of high-performing content, which requires you to do keyword research to understand what your audience prioritizes when searching online.<\/p>\n<p>Consistency is the third pillar of content marketing. Develop an editorial calendar so you can post regularly.<\/p>\n<p>Content marketing can build your authority, brand recognition, and audience trust and loyalty, so it\u2019s worth doing.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email marketing<\/span><\/strong><\/h3>\n<p>Email marketing is still very much alive and kicking in 2024. If anything, it will only continue to be paramount to marketers, as the number of email users in 2026 is estimated to reach <a href=\"https:\/\/www.sixthcitymarketing.com\/email-marketing-stats\/\">4.73 billion people<\/a>.<\/p>\n<p>The best part about email marketing is that you can reach customers and leads at any point in the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sale funnel<\/a> by tailoring email content to their needs. For instance, you can provide educational information for leads at the beginning of the funnel, encouraging them to make a purchasing decision sooner.<\/p>\n<p>You can use email content to connect with existing, longer-term customers, driving their loyalty with referral programs, exclusive content, and VIP deals.<\/p>\n<h3><strong><span style=\"color: #993300;\">Social media marketing<\/span><\/strong><\/h3>\n<p>As one of the biggest driving forces in today\u2019s digital landscape, social media can make your brand more visible. You don\u2019t need to make viral content or have a million followers to do it, either, even if that helps.<\/p>\n<p>The keys to social media marketing success are not all that different from content marketing. You need to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\">segment your audience<\/a> and tailor your message to their needs. Keep your marketing message relevant and consistent.<\/p>\n<p>Social media&nbsp;<span style=\"box-sizing: border-box;\">allows you to connect with larger swathes of your target market than ever, with an estimated&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=As%20of%20April%202024%2C%20there,population%2C%20were%20social%20media%20users.\" target=\"_blank\" rel=\"noopener\">5.44 billion<\/a> internet users worldwide<\/span>&nbsp;in 2024. You can use it to build your brand and drive more sales, especially if your online store offers social commerce.<\/p>\n<p>Let me fill you in if you\u2019re unsure what I\u2019m talking about. Social commerce allows consumers to purchase goods and services without leaving Facebook, Twitter, Instagram, or whatever social media platform they\u2019re using.<\/p>\n<p>It sounds like an excellent way to drive sales. That\u2019s because, indeed, it is.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/where-to-sell-handmade-items\/\">Read also: Where to Sell Handmade Items Online Globally (2025 Edition)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Contests and giveaways<\/span><\/strong><\/h3>\n<p>You can always increase awareness of your brand and digital goods through a giveaway or contest. It\u2019s a well-known fact that people like freebies, so offering them to your audience should get them to visit your website, subscribe to your email newsletter, follow you on social media, or whatever objective you\u2019re trying to achieve.<\/p>\n<p>Better yet, you can let new audience subsets try your digital goods.<\/p>\n<h3><strong><span style=\"color: #993300;\">Reviews and testimonials<\/span><\/strong><\/h3>\n<p>How many testimonials does your eCommerce business have? What about reviews? If the answer is woefully few, you must change that ASAP. Reviews and testimonials are excellent forms of social proof, with <a href=\"https:\/\/wisernotify.com\/blog\/social-proof-statistics\/\">88%&nbsp;of consumers<\/a> trusting them to the same extent as a personal recommendation.<\/p>\n<p>Obtaining reviews is often as easy as just asking for them. Yes, seriously! If you send a <a href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\">follow-up email<\/a> (and feel free to use automation for this) asking your audience to review the product they just purchased, they should be willing to, especially if you give them something for their trouble, like a discount code.<\/p>\n<h3><strong><span style=\"color: #993300;\">Events<\/span><\/strong><\/h3>\n<p>This one might seem like a strange inclusion since we\u2019re talking about digital events, but not really! You can attend in-person industry events and set up a booth with a QR code for potential customers to scan so they can learn more about your digital goods.<\/p>\n<p><a href=\"https:\/\/www.the-qrcode-generator.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">The QR Code Generator (TQRCG)<\/a> makes it straightforward to create and customize these codes in minutes, linking them directly to your product page or a free sample.<\/p>\n<p>If not, you can look into hybrid or all-digital events, where you\u2019ll surely be at home.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read more: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Protect_Your_Digital_Goods\"><\/span><span style=\"color: #339966;\"><strong>How to Protect Your Digital Goods<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s this misconception among some people that just because a product is digital makes it worth less in the marketplace than a physical good. You can right-click and save an image, then voila, it\u2019s yours without paying.<\/p>\n<p>However, just because that\u2019s how some people perceive it doesn\u2019t mean that\u2019s the reality. Your digital products are as real as anything in a store, requiring protection.<\/p>\n<p>These tactics will help you get it.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Use watermarks<\/strong><\/span><\/h3>\n<p>This tip only applies to digital visual media such as art and photographs, but watermarks are personal stamps that tell others you created the digital work.<\/p>\n<p>Of course, unscrupulous people can remove or obscure watermarks, so they\u2019re not a cure-all, but they\u2019re better to have than not. You don\u2019t have to pay to add a watermark. There are many free online tools available, like <a href=\"https:\/\/watermarkly.com\/how-to-watermark-photos-on-iphone\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Watermarkly<\/a>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Copyright materials<\/span><\/strong><\/h3>\n<p>If the digital good is original intellectual property, it should be copyrightable. Seeking a copyright over your IP makes you the rights holder. In that position, you can determine who can perform, display, adapt, distribute, or copy your work.<\/p>\n<p>If someone violates the copyright law, you could take them to court. That doesn\u2019t mean everyone on the internet will necessarily respect your copyright, but they should take it more seriously than only a watermark.<\/p>\n<h3><strong><span style=\"color: #993300;\">Institute download limits<\/span><\/strong><\/h3>\n<p>Another good way to prevent people from getting too grubby with your digital goods is to set up a download limit. This will help you better understand who wants to use your products, although you could undercut your profits with this strategy.<\/p>\n<h3><strong><span style=\"color: #993300;\">Apply for licenses<\/span><\/strong><\/h3>\n<p>Similarly, users must have a license to use your digital goods. The license should come with the customer\u2019s purchase and be easy to set up. Some people might see the license requirement and scoff, so you could again hurt sales.<\/p>\n<h3><strong><span style=\"color: #993300;\">Use piracy protection tools<\/span><\/strong><\/h3>\n<p>You should also do some digging into piracy protection tools. I like <a href=\"https:\/\/www.dlguard.com\/dlginfo\/index.php\">DLGuard<\/a>, which provides secure sales and download links.<\/p>\n<p>You can also use DLGuard to build membership sites or promotional coupons, so it has multiple uses outside of protecting your eCommerce business.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\">Read more: eCommerce Integration &#8212; Do You Need It?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_and_Solutions\"><\/span><strong><span style=\"color: #339966;\">Challenges and Solutions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to the risk of piracy, a handful of other issues could crop up as your eCommerce business grows. Of course, like every problem, there are solutions you can lean on so you can focus more on selling digital goods online.<\/p>\n<p>Here\u2019s what you need to know.<\/p>\n<h3><strong><span style=\"color: #993300;\">Market saturation<\/span><\/strong><\/h3>\n<p>The very reasons that might have inspired you to sell digital goods are the same ones everyone else wants to do. They want low overhead costs and the freedom to create beyond physical limits. This can lead to a very saturated market that\u2019s, dare I say it, perhaps oversaturated.<\/p>\n<p>So, what\u2019s a new eCommerce business to do? That\u2019s simple.<\/p>\n<p>You need to niche down. Targeting a niche market will help you avoid oversaturation. However, be ready to pivot, as sometimes even small niches can become bloated if too many eCommerce businesses catch on.<\/p>\n<h3><strong><span style=\"color: #993300;\">Competition<\/span><\/strong><\/h3>\n<p>The competition will continue to grow in eCommerce, as its earnings seemingly have no ceiling, and data shows nothing but an upward trajectory. Besides, who do you think is oversaturating the market but your competition?<\/p>\n<p>Again, niching down is the answer, but don\u2019t stop there. You need to research your competitors to see what they bring. Next, evaluate what your eCommerce business can do differently or better to gain a clear advantage.<\/p>\n<h3><strong><span style=\"color: #993300;\">Low sales<\/span><\/strong><\/h3>\n<p>Low sales are the worst, but they happen, especially if you\u2019re new to eCommerce. Pinpointing the source of your disappointing sales is the most important part of the process but also one of the most difficult.<\/p>\n<p>You need to dig deep into your analytics to find the culprit. Are you targeting the wrong portion of your audience? Is your audience not segmented enough? Did your marketing campaign underperform? Was it the product itself that\u2019s just no good?<\/p>\n<p>Once you can figure out where the trouble emanates from, you can make amends to make your next product launch more successful.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/choosing-products-to-sell-online\/\">Read also: How to Choose Products to Sell Online<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Spending too much on marketing and advertising<\/span><\/strong><\/h3>\n<p>Whoops! We\u2019ve all done this a time or two, but if you overspend too frequently, you\u2019ll destroy any profits you could have made, as you\u2019ll have spent them all. The solution to this dilemma is also simple. You need a marketing budget.<\/p>\n<p>If you\u2019re in B2C, the rule of thumb is to spend only five to 10% of your earnings, and in B2B, two to five percent.<\/p>\n<h3><strong><span style=\"color: #993300;\">Too long between products<\/span><\/strong><\/h3>\n<p>When you exist primarily online, you risk the \u201cout of sight, out of mind\u201d attitude by your consumers. They need to see you to remember you exist. Email and content marketing will help, but you need new products regularly to keep people excited.<\/p>\n<p>There\u2019s such a thing as product overload, so instead of every month, maybe a few times a quarter (or even once a quarter). It\u2019s better to take your time rather than rush through a product to say it\u2019s new, especially if we\u2019re discussing software, templates, WordPress themes, or apps here.<\/p>\n<p>These things take time to test and work the kinks out before you unveil them. If you skip those parts of the process, you\u2019ll have angry customers complaining about the bugs.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">Read more: 17 Fresh eCommerce Marketing Ideas to Dominate Your Niche!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Selling digital goods online is an excellent opportunity to expand your income, especially considering the low overhead costs. However, you have to carve out your corner of the eCommerce world to have a chance to succeed, which means knowing your audience and your competitors and finding a niche all your own.<\/p>\n<p>Leveraging the digital landscape to innovate and profit is key!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more. <\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. What are digital goods?<\/span><\/strong><\/h3>\n<p>Digital goods refer to any products that only exist in a digital space, such as webinars, digital art, eBooks, online courses, and WordPress themes.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. How do I price my digital products?<\/span><\/strong><\/h3>\n<p>You can follow a cost-based (based on what it costs to make and distribute the digital product), value-based (based on what you believe the digital product costs), or competition-based pricing strategy (based on what your competitors charge) when selling digital goods.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. What are the best platforms for selling digital goods?<\/span><\/strong><\/h3>\n<p>eBay, Amazon, Etsy, and Shopify have the most name value, and better yet, these platforms are great for all sorts of digital products, not just one or two types like some other platforms.<\/p>\n<h3><strong><span style=\"color: #993300;\">4. How can I protect my digital products from piracy?<\/span><\/strong><\/h3>\n<p>Copyrighting your digital products, requiring a usage license, limiting the number of downloads, and using anti-piracy tools will help safeguard your work.<\/p>\n<h3><strong><span style=\"color: #993300;\">5. What are effective marketing strategies for digital goods?<\/span><\/strong><\/h3>\n<p>You should use email marketing, advertising, social media marketing, and content marketing to expand your audiences and lead flow.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There has never been a hotter time for selling digital goods, with the worldwide eCommerce marketplace smashing through milestones. 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