{"id":62276,"date":"2024-08-06T13:57:18","date_gmt":"2024-08-06T13:57:18","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=62276"},"modified":"2026-01-22T08:54:39","modified_gmt":"2026-01-22T08:54:39","slug":"email-design-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-design-examples\/","title":{"rendered":"15 Stunning Email Design Examples from Big Brands"},"content":{"rendered":"<p>Many factors play into your email open rate, and email design is one of them.<\/p>\n<p>After all, if the design of your message doesn\u2019t please the eyes of your visitors, they could stop opening your messages and may even unsubscribe. Well-designed emails, by comparison, drive conversion rates and user engagement, keeping your audience eagerly opening your messages. That&#8217;s why it helps to have email design examples.<\/p>\n<p>Look, I get that mastering email design is no easy task, but that\u2019s what this guide is here to help you do.<\/p>\n<p>In this blog post, we&#8217;ll understand the importance of email design, why it matters, the key principles, and 15 of the best email design examples from successful brands.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Key_takeaways\" >Key takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Understanding_Email_Design\" >Understanding Email Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Why_Email_Design_Matters\" >Why Email Design Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Key_Principles_of_Effective_Email_Design\" >Key Principles of Effective Email Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#15_of_the_Best_Email_Design_Examples_from_Big_Brands\" >15 of the Best Email Design Examples from Big Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#A_Step-by-Step_Guide_to_Designing_Your_Emails\" >A Step-by-Step Guide to Designing Your Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Common_Mistakes_to_Avoid_in_Email_Design\" >Common Mistakes to Avoid in Email Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#How_to_Measure_the_Success_of_Your_Email_Design\" >How to Measure the Success of Your Email Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-examples\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span><span style=\"color: #339966;\"><strong>Key takeaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Effective email design can improve click-through rates and conversions.<\/li>\n<li>When designing emails, utilize whitespace, optimize for mobile, include high-quality imagery, have a clear hierarchy, use complementary brand colors, and feature a readable typeface with prominent CTAs.<\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; 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For example, what is email design, and what role does it play in a marketing campaign?<\/p>\n<p>First, a definition. Email design entails the visual elements of your email messages, which include the following:<\/p>\n<h3><strong><span style=\"color: #993300;\">Layout<\/span><\/strong><\/h3>\n<p>An email layout presents all the elements, including images, copy, headlines, CTA buttons, and more. There is no one right way to plan a layout, as it depends on your branding and the elements in your email, among other factors.<\/p>\n<p>The layout is one of the most important elements to get right. If it\u2019s not optimized for mobile or otherwise askew, your open rates could tank.<\/p>\n<h3><strong><span style=\"color: #993300;\">Color scheme<\/span><\/strong><\/h3>\n<p>The next part of email design is the colors you utilize throughout the message.<\/p>\n<p>Let\u2019s talk color theory, shall we? Complementary colors look good when paired up. Think orange and blue or purple and yellow. These colors are opposite on the color wheel, which explains why they work well.<\/p>\n<p>Besides complementary colors, you can also pair shades of the same color. For example, forest green is a darker color, while moss green is lighter. Dark blue and teal also look nice together.<\/p>\n<p>The colors utilized in your email design should be your brand colors, at least ideally. However, you can also venture into similar colors while still remaining on-brand.<\/p>\n<h3><strong><span style=\"color: #993300;\">Typography<\/span><\/strong><\/h3>\n<p>Did you know that <a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">almost 80%<\/a>&nbsp;of readers will only skim text instead of reading it? That means your content must be readable. One element of readability is typography, a cornerstone of good email design.<\/p>\n<p>Typography serves many purposes in email design examples. It establishes a hierarchy in your copy, such as using H2 and H3 tags. It\u2019s also used to strengthen your brand.<\/p>\n<h3><strong><span style=\"color: #993300;\">Imagery<\/span><\/strong><\/h3>\n<p>Next, there\u2019s the imagery that goes into your email. This will be brand-specific, featuring your products or services to engage the reader and motivate them to click your links, visit your website, and purchase your products and services.<\/p>\n<p>That said, your imagery\u2014including photos and videos\u2014must follow basic email design rules. Use high-quality imagery and watch the file size, as it can make your email load slowly and hurt click-through rates.<\/p>\n<h3><strong><span style=\"color: #993300;\">Call to action<\/span><\/strong><\/h3>\n<p>You can\u2019t send an email without a call to action.<\/p>\n<p>Whether you want your link embedded within your email copy or a button above and then below the fold will depend on your small business campaign and goals, but a CTA (or several) inspires your audience to take the desired action.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-newsletter-examples\/\">Read also: 15 of the Best Newsletter Examples for Creative Inspiration<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Email_Design_Matters\"><\/span><strong><span style=\"color: #339966;\">Why Email Design Matters<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check out these benefits of good email design to understand why its emphasis is critical.<\/p>\n<h3><strong><span style=\"color: #993300;\">Promotes brand consistency<\/span><\/strong><\/h3>\n<p>Utilizing the same colors as seen elsewhere across your branding, such as on your website and social media, creates more consistency.<\/p>\n<p>You can build a brand more easily when it\u2019s memorable across channels, including your emails. You can also use good email design to strengthen your <a href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/\">small business brand<\/a>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Connects with newer and longer-term customers alike<\/span><\/strong><\/h3>\n<p>While email copy is important, visuals also matter.<\/p>\n<p>They make your emails more appealing, grabbing the attention of readers who might have otherwise been disengaged. You can also express your message more succinctly and clearly through visuals and copy.<\/p>\n<h3><strong><span style=\"color: #993300;\">Nurtures your Leads<\/span><\/strong><\/h3>\n<p>With the conversion rate for email marketing campaigns <a href=\"https:\/\/www.mayple.com\/resources\/email-marketing\/conversion-rate-for-email-marketing\">up to five percent<\/a> and an ROI of $40 max for every dollar you spend, email marketing is a cost-effective and results-driven way to move leads through the funnel.<\/p>\n<p>Good email design uncomplicates your goals to get the leads one step closer to conversion as you continue nurturing the burgeoning relationship.<\/p>\n<h3><strong><span style=\"color: #993300;\">Inspires your audience to act<\/span><\/strong><\/h3>\n<p>Between high-caliber visuals and well-placed CTAs, you can educate your audience with your email design. Your copy can also inspire more clicks, purchases, and conversions, ensuring your email campaign succeeds.<\/p>\n<h3><strong><span style=\"color: #993300;\">Increases reader engagement<\/span><\/strong><\/h3>\n<p>You can only keep your audience engaged by ensuring they open your emails, and this is another area where good design is critical.<\/p>\n<p>When your audience develops expectations for what your emails will look like, they\u2019ll get into a habit of opening your messages to see if you continue to meet those expectations.<\/p>\n<p>This consistency is also an excellent way to strengthen your brand, making it doubly important.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-cta-examples\/\">Read also: Best CTA Examples for Small Businesses To Learn From<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Principles_of_Effective_Email_Design\"><\/span><strong><span style=\"color: #339966;\">Key Principles of Effective Email Design<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_64309\" aria-describedby=\"caption-attachment-64309\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64309 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-example-300x227.png\" alt=\"Email design examples\" width=\"490\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-example-300x227.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-example-768x581.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-example.png 800w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><figcaption id=\"caption-attachment-64309\" class=\"wp-caption-text\"><em>Image courtesy of Medium<\/em><\/figcaption><\/figure>\n<p>Of course, there are differences between good and <em>great <\/em>email design. The following benchmarks of effective design will help you determine where to put your priorities for your next campaign.<\/p>\n<h3><strong><span style=\"color: #993300;\">Simplicity and clarity<\/span><\/strong><\/h3>\n<p>An email needn\u2019t be overloaded with images and videos.<\/p>\n<p>Think of your email as a doorway to your store, as that\u2019s ultimately where you want your readers to land. You don\u2019t need to show your readers the whole shebang to get them to click. A tantalizing glimpse is enough.<\/p>\n<p>On that note, clarity is also important. Using header tags to create a copy hierarchy and having definable above-and-below-the-fold portions are critical to clear your message.<\/p>\n<h3><strong><span style=\"color: #993300;\">Mobile-first approach<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/#:~:text=Today%2C%2081%25%20of%20all%20emails,80%25%20delete%20the%20email%20immediately!\">More than 80%<\/a>&nbsp;of today\u2019s consumers read emails on a mobile device in 2023, so imagine how much higher that number will get as the 2020s continue.<\/p>\n<p>Bearing that in mind, your emails must be optimized for mobile users first and foremost, as they\u2019re your primary audience, not desktop users.<\/p>\n<p>Ideally, reading your emails should be an identical experience to reading on your mobile device or desktop. You might have some minor layout changes, but the key elements should be displayed similarly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Color psychology<\/span><\/strong><\/h3>\n<p>Earlier, I discussed complementary colors. Now that you\u2019ve passed basic color theory, it\u2019s time to move on to another color lesson: the psychology of hues.<\/p>\n<p>You should have treated yourself to a color psychology lesson when creating your brand, as certain colors convey specific feelings and emotions.<\/p>\n<p>The best way to use colors is to draw out the feeling you want, so keep these color meanings in mind as you draft your next email campaign layout.<\/p>\n<ul>\n<li><strong>Red: <\/strong>Energy, strength, love, excitement, boldness, passion, power, and drama.<\/li>\n<li><strong>Orange: <\/strong>Warmth, confidence, optimism, sociability, bravery, success, friendliness, and innovation.<\/li>\n<li><strong>Yellow: <\/strong>Cheer, warmth, happiness, creativity, optimism, and friendliness.<\/li>\n<li><strong>Green:<\/strong> Quality, prosperity, freshness, nature, health, hope, and healing.<\/li>\n<li><strong>Blue: <\/strong>Security, competence, serenity, loyalty, dependability, peace, and trust.<\/li>\n<li><strong>Purple: <\/strong>Ambition, wisdom, spirituality, wealth, luxury, and royalty.<\/li>\n<li><strong>Pink: <\/strong>Creativity, sweetness, balance, sophistication, transformation, sincerity, passion, imagination, and compassion.<\/li>\n<li><strong>Black: <\/strong>Substance, security, authority, sophistication, power, drama, and formality.<\/li>\n<li><strong>White: <\/strong>Peacefulness, honesty, freshness, innocence, simplicity, purity, and cleanliness.<\/li>\n<li><strong>Brown: <\/strong>Simplicity, support, trustworthiness, authenticity, ruggedness, earthiness, reliability, seriousness, and dependability.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Typography<\/span><\/strong><\/h3>\n<p>Fonts such as Helvetica, Tahoma, Arial, Veranda, Times New Roman, Georgia, and Lucinda are examples of readable fonts you should use.<\/p>\n<p>They\u2019re safe bets because most of your audience will have them on their phones or computers (they\u2019re default fonts in most systems). If you venture into downloaded fonts, characters or typefaces may not display, leaving your emails unreadable.<\/p>\n<h3><strong><span style=\"color: #993300;\">Use of visuals<\/span><\/strong><\/h3>\n<p>Visuals such as GIFs, icons, and images differentiate your emails from others, but several best practices are at play here.<\/p>\n<p>First, when it comes to GIFs, less is more.<\/p>\n<p>Too many GIFs can be visual overkill and detract from what is otherwise a nice email design. As for non-animated graphics like social media icons, they should be mobile-optimized so they load quickly without looking blurry.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read more: Email Design Best Practices &#8212; Do Your Emails Convert?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_of_the_Best_Email_Design_Examples_from_Big_Brands\"><\/span><strong><span style=\"color: #339966;\">15 of the Best Email Design Examples from Big Brands<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, are you ready to feel inspired? Then check out this showcase of the best email design examples.<\/p>\n<h3><strong><span style=\"color: #993300;\">Welcome emails<\/span><\/strong><\/h3>\n<h4><span style=\"color: #666699;\"><strong>1. Fiverr<\/strong><\/span><\/h4>\n<figure id=\"attachment_64310\" aria-describedby=\"caption-attachment-64310\" style=\"width: 387px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64310 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/fiverr-welcome-email-253x300.png\" alt=\"Fiverr email example\" width=\"387\" height=\"459\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/fiverr-welcome-email-253x300.png 253w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/fiverr-welcome-email.png 573w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><figcaption id=\"caption-attachment-64310\" class=\"wp-caption-text\"><em>Image courtesy of LiveAgent<\/em><\/figcaption><\/figure>\n<p>This welcome email, courtesy of Fiverr, features an image of a serious-looking woman against an emerald green background with the Fiverr logo on the upper left.<\/p>\n<p>Below is a lead-in copy that says in large, bold font: \u201cWelcome to Fiverr,\u201d followed by mentions of having joined a \u201cglobal community\u201d and \u201cmarketplace of talented online freelancers.\u201d<\/p>\n<p>The CTA is a lighter shade of green than the background in the image, so it stands out against the white background.<\/p>\n<h4><span style=\"color: #666699;\"><strong>2. Wix<\/strong><\/span><\/h4>\n<figure id=\"attachment_64311\" aria-describedby=\"caption-attachment-64311\" style=\"width: 377px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64311 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-wix-276x300.png\" alt=\"Wix email design example\" width=\"377\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-wix-276x300.png 276w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-design-wix.png 553w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><figcaption id=\"caption-attachment-64311\" class=\"wp-caption-text\"><em>Image courtesy of Venngage<\/em><\/figcaption><\/figure>\n<p>Wix is a website design service. Upon joining, you will receive a <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email-subject-lines\/\">welcome email<\/a>, as shown above. The large intro copy reads, \u201cIt\u2019s Your Time to Create,\u201d followed by a blue CTA button that says, \u201cStart Now.\u201d<\/p>\n<p>Below that is a carousel of images showcasing the various website designs you can use as a Wix customer. Then, there\u2019s a block of dark blue and another \u201cStart Now\u201d CTA button in contrasting white. It\u2019s an overall clean and efficient design.<\/p>\n<h4><strong><span style=\"color: #666699;\">3. Mint Mobile<\/span><\/strong><\/h4>\n<figure id=\"attachment_64312\" aria-describedby=\"caption-attachment-64312\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64312 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/welcome-email-example-mint-mobile-119x300.png\" alt=\"Mint mobile welcome email example\" width=\"260\" height=\"656\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/welcome-email-example-mint-mobile-119x300.png 119w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/welcome-email-example-mint-mobile.png 360w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><figcaption id=\"caption-attachment-64312\" class=\"wp-caption-text\"><em>Image courtesy of Moosend<\/em><\/figcaption><\/figure>\n<p>Mint Mobile, a <a href=\"https:\/\/gigs.com\/blog\/mobile-virtual-network-enabler-mvne\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">virtual network operator<\/a> geared toward mobile, has a two-toned mint green bespectacled fox as its mascot. Therefore, it seems only appropriate to use the fox in its welcome email, as Mint Mobile does twice.<\/p>\n<p>First, the fox is in a large, above-the-fold graphic, wearing a lab coat and working at a desk with scientific equipment. The copy reads, \u201cWelcome to the Movemint,\u201d which is a cute pun.<\/p>\n<p>The CTA button above the fold is a bright, neon orange, which contrasts visually with the mint green shades. However, it works because orange and green are complementary.<\/p>\n<p>Underneath a paragraph of copy on a white background is an orange block with a second graphic of the fox mascot holding a smartphone. This part of the email lets you check compatibility with the service and features a CTA in bright orange.<\/p>\n<h3><strong><span style=\"color: #993300;\">Promotional emails<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #666699;\">4. Hair Sisters<\/span><\/strong><\/h4>\n<figure id=\"attachment_64313\" aria-describedby=\"caption-attachment-64313\" style=\"width: 388px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64313 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-example-bogo-300x298.png\" alt=\"Hair Sisters promotional emails\" width=\"388\" height=\"386\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-example-bogo-300x298.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-example-bogo-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-example-bogo.png 745w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><figcaption id=\"caption-attachment-64313\" class=\"wp-caption-text\"><em>Image courtesy of Deal Town<\/em><\/figcaption><\/figure>\n<p>BOGO deals always draw attention, but playing them up in your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> is wise, as you can convert more on-the-fence customers.<\/p>\n<p>Hair Sisters used colors and large text expertly to announce their 20% off and BOGO deal. You can\u2019t miss out on an email like this!<\/p>\n<h4><strong><span style=\"color: #666699;\">5. ASOS<\/span><\/strong><\/h4>\n<figure id=\"attachment_64314\" aria-describedby=\"caption-attachment-64314\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64314 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/order-by-email-243x300.png\" alt=\"ASOS holiday promotional email example\" width=\"370\" height=\"456\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/order-by-email-243x300.png 243w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/order-by-email.png 549w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><figcaption id=\"caption-attachment-64314\" class=\"wp-caption-text\"><em>Image courtesy of Printful<\/em><\/figcaption><\/figure>\n<p>Holiday shopping is stressful, let\u2019s be real. Sometimes, you wait until the last minute, but many retailers have hard-and-fast shipping deadlines for orders to arrive in time for Christmas.<\/p>\n<p>Emails like this one by retailer ASOS stand out. You\u2019ll notice that ASOS uses a GIF at the top where the graphic says, \u201cIt\u2019s not too late,\u201d which flashes in several colors. Under that is a solid maroon background and CTA links to ASOS\u2019s on-sale items, partywear, and gifts.<\/p>\n<h4><strong><span style=\"color: #666699;\">6. Emma &amp; Sam<\/span><\/strong><\/h4>\n<p><img decoding=\"async\" class=\" wp-image-64316 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/emma-sam-email-design-221x300.png\" alt=\"emma-sam-email-design\" width=\"350\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/emma-sam-email-design-221x300.png 221w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/emma-sam-email-design.png 443w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image courtesy of Email Tuna<\/em><\/p>\n<p>Another way to announce a major sale, like Emma &amp; Sam\u2019s end-of-season sale, is with an eye-catching graphic, as seen here.<\/p>\n<p>The multicolored gradient with shades of teal, purple, pink, and red is a good background for announcing 70% off. The brand also smartly uses large black and white type.<\/p>\n<p>The CTA button beneath is solid black, so it doesn\u2019t get lost among all those colors.<\/p>\n<h3><strong><span style=\"color: #993300;\">Newsletter designs<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #666699;\">7. The Skimm<\/span><\/strong><\/h4>\n<figure id=\"attachment_64315\" aria-describedby=\"caption-attachment-64315\" style=\"width: 299px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64315 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/theskimm-email-example-165x300.png\" alt=\"The Skimm email newsletter design\" width=\"299\" height=\"544\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/theskimm-email-example-165x300.png 165w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/theskimm-email-example.png 397w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><figcaption id=\"caption-attachment-64315\" class=\"wp-caption-text\"><em>Image courtesy of G2<\/em><\/figcaption><\/figure>\n<p>As stylish as the media brand itself, The Skimm\u2019s newsletter uses bright teal and white, a simple, clean, and timeless color scheme.<\/p>\n<p>You\u2019ll see The Skimm\u2019s graphic below the intro, then a quote of the day and news under that.<\/p>\n<p>Using the teal for hyperlinks and social buttons unifies the entire email. It&#8217;s a great email design example to emulate.<\/p>\n<h4><strong><span style=\"color: #666699;\">8. Lady Lake Smiles Dentistry<\/span><\/strong><\/h4>\n<figure id=\"attachment_64317\" aria-describedby=\"caption-attachment-64317\" style=\"width: 337px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64317 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-marketing-dentists-example-161x300.png\" alt=\"Lady Lake Smiles dentistry email newsletter example\" width=\"337\" height=\"628\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-marketing-dentists-example-161x300.png 161w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/email-marketing-dentists-example.png 390w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><figcaption id=\"caption-attachment-64317\" class=\"wp-caption-text\"><em>Image courtesy of ActiveTrail<\/em><\/figcaption><\/figure>\n<p>Here\u2019s an example of a dental newsletter. Proving that dentists don\u2019t have to be stuffy, Lady Lake Smiles uses color excellently throughout. The newsletter features unique graphics about bad breath, then colorful blocks in hues like teal and bright orange.<\/p>\n<p>Opening this <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-that-boost-email-marketing-roi\/\">type of email<\/a> would visually engage a reader, and that\u2019s all it takes to draw them in. You can keep them there with great content.<\/p>\n<h4><strong><span style=\"color: #666699;\">9. AdEspresso<\/span><\/strong><\/h4>\n<figure id=\"attachment_64319\" aria-describedby=\"caption-attachment-64319\" style=\"width: 274px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64319 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/saas_email_newsletter_example-171x300.png\" alt=\"AdEspresso long-form email newsletter example\" width=\"274\" height=\"480\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/saas_email_newsletter_example-171x300.png 171w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/saas_email_newsletter_example.png 415w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><figcaption id=\"caption-attachment-64319\" class=\"wp-caption-text\"><em>Image courtesy of DivbyZero<\/em><\/figcaption><\/figure>\n<p>Hootsuite\u2019s AdEspresso newsletter sheds the usual Hootsuite owl mascot and has its own cartoony, Little People style.<\/p>\n<p>This SaaS newsletter may be heavy on the copy, but it also has appealing graphics and bright colors to make it visually attractive. That&#8217;s why it belongs on this list of email design examples.<\/p>\n<h3><strong><span style=\"color: #993300;\">Re-engagement emails<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #666699;\">10. Winc<\/span><\/strong><\/h4>\n<figure id=\"attachment_64320\" aria-describedby=\"caption-attachment-64320\" style=\"width: 397px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64320 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/winc-holiday-email-example-284x300.png\" alt=\"Winc re-engagement email design\" width=\"397\" height=\"420\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/winc-holiday-email-example-284x300.png 284w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/winc-holiday-email-example.png 668w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><figcaption id=\"caption-attachment-64320\" class=\"wp-caption-text\"><em>Image courtesy of <\/em><em>Campaign Monitor<\/em><\/figcaption><\/figure>\n<p>Winc wants you back, and the best way to do that? It\u2019s to incentivize you with great deals, of course. In this case, its 50%-off deal is advertised loud and clear with oversized text and colorful patterned graphics.<\/p>\n<p>The bolded copy that reads, \u201cTake 50% off when you come back to Winc,\u201d is also a smart touch.<\/p>\n<h4><strong><span style=\"color: #666699;\">11. Help Scout<\/span><\/strong><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Help-Scout.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-62593\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Help-Scout.png\" alt=\"Helpscout good email design example\" width=\"391\" height=\"332\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Help-Scout.png 685w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Help-Scout-300x255.png 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a>This email from help desk software Help Scout would go out after completing its free trial but not buying the service. Help Scout extends its trial for another 15 days, but only if you click the \u201cExtend My Trial\u201d CTA button.<\/p>\n<p>The email is short, sweet, and not graphically flashy because it doesn\u2019t need to be. All it\u2019s trying to do is benefit the recipient by letting them try Help Scout longer for free and incentivize them to make a purchasing decision soon.<\/p>\n<h4><strong><span style=\"color: #666699;\">12. Grammarly<\/span><\/strong><\/h4>\n<figure id=\"attachment_64321\" aria-describedby=\"caption-attachment-64321\" style=\"width: 261px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64321 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/examples-of-re-engagement-emails-160x300.png\" alt=\"Grammarly re-engagement email\" width=\"261\" height=\"490\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/examples-of-re-engagement-emails-160x300.png 160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/examples-of-re-engagement-emails.png 430w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><figcaption id=\"caption-attachment-64321\" class=\"wp-caption-text\"><em>Image courtesy of HubSpot<\/em><\/figcaption><\/figure>\n<p>Grammarly gamifies its re-engagement in this email design example.<\/p>\n<p>If you don\u2019t use its service enough, you get The Wrinkle in Time Badge with a melting clock. The copy mentions how the user had \u201cpreviously installed Grammarly on your browser back when you were really into writing things on the internet,\u201d then invites them to \u201ccome back and continue writing awesome things now.\u201d<\/p>\n<p>The \u201cGo!\u201d button underneath, a CTA button, is tempting not to click!<\/p>\n<h3><strong><span style=\"color: #993300;\">Seasonal campaigns<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #666699;\">13. Loft<\/span><\/strong><\/h4>\n<figure id=\"attachment_64324\" aria-describedby=\"caption-attachment-64324\" style=\"width: 324px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64324 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/halloween-campaign-202x300.png\" alt=\"Loft Halloween email campaign\" width=\"324\" height=\"481\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/halloween-campaign-202x300.png 202w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/halloween-campaign.png 455w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><figcaption id=\"caption-attachment-64324\" class=\"wp-caption-text\"><em>Image courtesy of <\/em><em>Smartrmail<\/em><\/figcaption><\/figure>\n<p>Retailer Loft checks all the right boxes with its fun Halloween sales email. Orange background? Check. Spooky language in the copy? Check. Halloween emblems? Check. A sense of whimsy and mystery? Double check.<\/p>\n<p>Loft offered a mystery deal only revealed by clicking the CTA button at the bottom. What a smart strategy to inspire more click-throughs!<\/p>\n<h4><strong><span style=\"color: #666699;\">14. The Washington Post<\/span><\/strong><\/h4>\n<figure id=\"attachment_64325\" aria-describedby=\"caption-attachment-64325\" style=\"width: 329px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64325 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/washington-post-black-friday-email-223x300.png\" alt=\"The Washington Post Black Friday ad\" width=\"329\" height=\"443\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/washington-post-black-friday-email-223x300.png 223w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/washington-post-black-friday-email.png 454w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><figcaption id=\"caption-attachment-64325\" class=\"wp-caption-text\"><em>Image courtesy of GetResponse<\/em><\/figcaption><\/figure>\n<p><em>The Washington Post <\/em>incentivized its readers to buy its newspaper on Black Friday of all holidays by mentioning how 99 cents is its \u201cbest deal ever.\u201d The oversized 99-cent text in red and bold font against the black background draws the eye toward it, as does the red CTA button.<\/p>\n<p>The use of black backgrounds for Black Friday is common among retailers, as is the oversized font, so customers know exactly what they\u2019ll save. With so much competition on this major shopping holiday, you must do what you can to stand out.<\/p>\n<h4><strong><span style=\"color: #666699;\">15. Jack Spade<\/span><\/strong><\/h4>\n<figure id=\"attachment_64326\" aria-describedby=\"caption-attachment-64326\" style=\"width: 331px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-64326\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/happy-new-year-from-jack-spade-204x300.png\" alt=\"&quot;&lt;em\" width=\"331\" height=\"487\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/happy-new-year-from-jack-spade-204x300.png 204w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/happy-new-year-from-jack-spade.png 465w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><figcaption id=\"caption-attachment-64326\" class=\"wp-caption-text\">Image courtesy of EngageBay<\/figcaption><\/figure>\n<p>I like this seasonal email design example because it crosses between a holiday greeting and a sales email. The first part of the email features a black background and white lines that look like fireworks, then a copy that says, \u201cHappy New Year from your friends at Jack Spade.\u201d<\/p>\n<p>Then, below that is a beige-colored graphic advertising the semi-annual sale, where shoppers can save 25%.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">Read also: 50 Powerful Call-to-Action Phrases (and Tips) to Boost Conversions<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Step-by-Step_Guide_to_Designing_Your_Emails\"><\/span><strong><span style=\"color: #339966;\">A Step-by-Step Guide to Designing Your Emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How are your inspiration levels? Overflowing yet? Good.<\/p>\n<p>It\u2019s time to design small business emails for your next campaign with these helpful instructions.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1: Choose the right tools and software for email design<\/span><\/strong><\/h3>\n<p>Email design has become so commonplace that almost every marketing tool has some form of it.<\/p>\n<p>Ideally, the software or tool you select should offer responsive, varied templates at affordable prices.<\/p>\n<p>EngageBay offers more than 1,000 <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">single-click HTML email templates<\/a>, email marketing personalization, omnichannel marketing automation, and a powerful CRM suite. It\u2019s no wonder EngageBay is an award-winning all-in-one marketing &amp; <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> \ud83d\ude0a<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2: Plan your layout<\/span><\/strong><\/h3>\n<p>As I said before, a layout is highly personal, but there are correct and incorrect ways to go about it.<\/p>\n<p>You need an informational hierarchy, with the most important elements at the top (above the fold), then the less important ones further down the page, and the least important at the bottom.<\/p>\n<p>There\u2019s a tendency to sneak in a second CTA at the bottom of an email design. That\u2019s not because this secondary CTA isn\u2019t important. Rather, it\u2019s another chance to grab the reader if they scrolled past or missed the first CTA button.<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3: Incorporate branding<\/span><\/strong><\/h3>\n<p>Your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> must be consistent with your brand, especially as a small business working tooth and nail to build a memorable, identifiable brand.<\/p>\n<p>Everything about your email design should be reminiscent and in line with your brand values, from the fonts you select to the colors you embrace.<\/p>\n<p>Don\u2019t forget to incorporate your logo, another important branding element!<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4: Create compelling cTAs<\/span><\/strong><\/h3>\n<p>Next, it\u2019s time to focus on the call to action.<\/p>\n<p>Although you can always insert CTAs as hyperlinks within the email text, <a href=\"https:\/\/mixpanel.com\/blog\/optimizing-call-to-action\/#:~:text=The%20Average%20Click-Through%20Rate%20of%20CTAs%20is%204.23%25&amp;text=That%27s%20better%20than%20the%20CTR,through%20rate%20was%20almost%2070%25.\">buttons outperform hyperlinks<\/a>. A CTA button gets a click-through of 5.31% versus 4.23% as an average.<\/p>\n<p>That said, deciding on a CTA button is only the beginning. Should the button be oval? Square-shaped? Something different entirely? And what color? Oh, and what should the copy say?<\/p>\n<p>While the best way to answer these questions is by testing your emails, I can provide a few pointers. The color of the CTA button should be complementary but opposite the main color used in the email.<\/p>\n<p>You can scroll back up to the design examples above to see how CTA buttons are rarely the same hue as the background, as they risk being swallowed up and ignored.<\/p>\n<p>As for the copy, you only get a few words, so you need to inform the reader of what happens when they click. It\u2019s not enough to say, \u201cclick here.\u201d Instead, you need more action-driven copy like, \u201cExplore the collection now.\u201d<\/p>\n<h3><strong><span style=\"color: #993300;\">Step 5: Test your emails<\/span><\/strong><\/h3>\n<p>A\/B testing is the single most important step of successful email design. Without it, you won\u2019t know how your elements will perform, which can hamper your campaign.<\/p>\n<p>Testing involves you previewing your emails on a related audience to determine how they perform. By modifying the elements and content, your emails should resonate more with your target market.<\/p>\n<p>Beyond the initial testing, you will also have to revise your email strategy based on analytics, so be ready for more tweaks at that stage.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design\/\">Read more: Email Design Essentials &#8212; Crafting Campaigns That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_in_Email_Design\"><\/span><strong><span style=\"color: #339966;\">Common Mistakes to Avoid in Email Design<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Split testing will keep you straight and narrow as you launch your next email campaign, but check that you aren\u2019t making the following errors.<\/p>\n<h3><strong><span style=\"color: #993300;\">Overloading with too much text or images<\/span><\/strong><\/h3>\n<p>An email is not a novel. You only need up to 125 words of copy, with as few as 50 just fine.<\/p>\n<p>Remember, the point of the email is not to give them the whole enchilada but to inspire enough curiosity to get your readers to click and then learn more on your website. You\u2019ll have much more copy space to work with on your landing pages.<\/p>\n<p>As for images, too many are also bad. You can overload the page, causing mobile users a negative experience. Your emails might also take too long to load, which will cause people to ignore your future emails or unsubscribe. They could even report you for spam.<\/p>\n<h3><strong><span style=\"color: #993300;\">Ignoring mobile responsiveness<\/span><\/strong><\/h3>\n<p>Remember, more than 80% of people will use their mobile devices to access emails, so if your messages aren\u2019t optimized, you can forget about winning their long-term business.<\/p>\n<p>Skip mobile optimization at your own peril, as it can be the death knell for your <a href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\">email marketing campaign<\/a>.<\/p>\n<h3><strong><span style=\"color: #993300;\">Using inappropriate color contrasts<\/span><\/strong><\/h3>\n<p>Watch your color contrasts. Just because red and green go together doesn\u2019t mean you need the most vivid red anyone has ever seen and a bright, glaring lime green.<\/p>\n<p>These colors are too harsh on the eye and hinder readability.<\/p>\n<h3><strong><span style=\"color: #993300;\">Neglecting the importance of whitespace<\/span><\/strong><\/h3>\n<p>Whitespace is your friend when designing email layouts.<\/p>\n<p>It\u2019s more than okay to have that bit of empty space here and there between elements; it breaks them up and helps a reader visually distinguish between one element and another.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Measure_the_Success_of_Your_Email_Design\"><\/span><strong><span style=\"color: #339966;\">How to Measure the Success of Your Email Design<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did your newly designed email campaign succeed? There\u2019s only one way to be sure: request a report from your chosen CRM to see how your campaign performed due to the design changes you made.<\/p>\n<p>KPIs such as open rates, click-through rates, and conversions will point you in the right direction. Compare the current campaign against historical data if you\u2019ve got it; this way, you can pinpoint more accurately which specific factors elevated this campaign.<\/p>\n<p>EngageBay\u2019s robust reporting will help you determine where your campaign succeeded and failed so you can improve for next time. You can also use Mailchimp, HubSpot, Nutshell, SendPulse, and Braze.<\/p>\n<p>Don\u2019t forget to continually A\/B test to improve and refine your email designs, using the information from each campaign to plan the next steps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One key to successful small business marketing is responsive email design. With so many inspiring examples, it\u2019s time to experiment with different designs to see what fits!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more. <\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts.&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. What are the best free tools for email design?<\/span><\/strong><\/h3>\n<p>Tools like Beefree, Unlayer, Stripo, and Postcards are all free tools renowned for their email design templates. Small businesses can\u2019t go wrong.<\/p>\n<h3><strong><span style=\"color: #993300;\">2. How often should I update my email design?<\/span><\/strong><\/h3>\n<p>You don\u2019t want to update too frequently, so plan for a change at least quarterly. You can also wait every six months, and some companies change their emails yearly.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. What is the ideal email size for optimal loading time?<\/span><\/strong><\/h3>\n<p>The email shouldn\u2019t exceed 2 bytes, achievable if your images aren\u2019t greater than 200 kilobytes and you follow the 60\/40 ratio, where 60% of the email is text and 40% images.<\/p>\n<h3><strong><span style=\"color: #993300;\">4. How can I ensure my email design is accessible to everyone?<\/span><\/strong><\/h3>\n<p>A responsive design with alt-text that isn\u2019t reliant on colors (since some people are colorblind) should do the trick, but test your emails before they go live to be sure.<\/p>\n<h3><strong><span style=\"color: #993300;\">5. Can I use any image in my emails, or are there copyright considerations?<\/span><\/strong><\/h3>\n<p>Copyright laws don\u2019t disappear in an email marketing campaign, so only use photos you have the legal rights to.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many factors play into your email open rate, and email design is one of them. 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