{"id":63121,"date":"2025-09-29T05:45:44","date_gmt":"2025-09-29T05:45:44","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=63121"},"modified":"2025-09-29T09:45:36","modified_gmt":"2025-09-29T09:45:36","slug":"black-friday-email-templates","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/","title":{"rendered":"Black Friday Email Templates: 17 Ready-to-Use Examples to Boost Holiday Sales"},"content":{"rendered":"<p>This November 28<sup>th<\/sup>, Black Friday will grip the nation.<\/p>\r\n<p>The post-Thanksgiving shopping occasion is expected to rake in <a href=\"https:\/\/wisernotify.com\/blog\/black-friday-stats\/#:~:text=With%20sales%20projected%20to%20reach,power%20of%20a%20good%20deal.\">$10 billion<\/a> in sales this year, putting Black Friday on track to clear $12.3 billion by 2028.<\/p>\r\n<p>If you want a piece of the pie for your business, you need the right Black Friday email templates.<\/p>\r\n<p>After all, you can expect that every one of your competitors will attempt to capitalize on this capitalistic holiday.<\/p>\r\n<p>It\u2019s one of the best opportunities for sales throughout the holiday season and a surefire way to end the year on a high financial note.<\/p>\r\n<p>What will make your emails stand out boils down to two things. One is email design, and the second is timing.<\/p>\r\n<p>In this guide, you\u2019ll find 17 proven <strong data-start=\"1595\" data-end=\"1627\">Black Friday email templates<\/strong> to inspire your campaigns and maximize sales.<\/p>\r\n<p>I\u2019ll also share guidance on when to send Black Friday marketing messages to grab your audience and win their sale.<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Why_Black_Friday_Email_Templates_Work_Psychology_of_Urgency\" >Why Black Friday Email Templates Work: Psychology of Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Engaging_Black_Friday_Email_Templates_Examples\" >Engaging Black Friday Email Templates &amp; Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Black_Friday_Email_Template_Design_Tips\" >Black Friday Email Template Design Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Black_Friday_Email_Subject_Line_Ideas\" >Black Friday Email Subject Line Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Calls_to_Action_CTA\" >Calls to Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2 data-start=\"0\" data-end=\"66\"><span class=\"ez-toc-section\" id=\"Why_Black_Friday_Email_Templates_Work_Psychology_of_Urgency\"><\/span><span style=\"color: #339966;\">Why Black Friday Email Templates Work: Psychology of Urgency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Black Friday shoppers are driven by urgency, and well-crafted email templates tap directly into that psychology.<\/p>\r\n<p>By highlighting scarcity, deadlines, and exclusivity, your emails create the fear of missing out (FOMO) that pushes subscribers to open, click, and buy before the deals disappear.<\/p>\r\n<ul data-start=\"68\" data-end=\"435\">\r\n<li data-start=\"68\" data-end=\"183\">\r\n<p data-start=\"70\" data-end=\"183\"><strong data-start=\"70\" data-end=\"82\">Scarcity<\/strong> \u2013 When emails hint that stock is limited, recipients feel compelled to act before it\u2019s \u201call gone.\u201d<\/p>\r\n<\/li>\r\n<li data-start=\"184\" data-end=\"317\">\r\n<p data-start=\"186\" data-end=\"317\"><strong data-start=\"186\" data-end=\"202\">Limited-time<\/strong> \u2013 Emphasizing deadlines (\u201cends tonight,\u201d \u201conly 2 hours left\u201d) accelerates decisions and reduces procrastination.<\/p>\r\n<\/li>\r\n<li data-start=\"318\" data-end=\"435\">\r\n<p data-start=\"320\" data-end=\"435\"><strong data-start=\"320\" data-end=\"335\">Exclusivity<\/strong> \u2013 Offering early or \u201cVIP\u201d access makes recipients feel special\u2014and more likely to seize the chance.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Engaging_Black_Friday_Email_Templates_Examples\"><\/span><span style=\"color: #339966;\">Engaging Black Friday Email Templates &amp; Examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Okay, so are you ready to get into it?<\/p>\r\n<p>First, I want to discuss the templates you can rely on as you build your <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/\">Black Friday email marketing campaign<\/a>.<\/p>\r\n<p>You may use only one type of template or mix to connect meaningfully with your leads and customers.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76661 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-template-types.png\" alt=\"Comparison of promotional, FOMO, and storytelling Black Friday email templates\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-template-types.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-template-types-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-template-types-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-template-types-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Comparison of promotional, FOMO, and storytelling Black Friday email templates<\/strong><\/em><\/p>\r\n<p>Besides explaining each type of template and tips on using it, I\u2019ll share a handful of email templates to replicate.<\/p>\r\n<h3><span style=\"color: #993300;\"><strong>Flash sales<\/strong><\/span><\/h3>\r\n<figure id=\"attachment_67784\" aria-describedby=\"caption-attachment-67784\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-67784\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1.png\" alt=\"Black Friday flash sales email template\" width=\"300\" height=\"877\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1.png 572w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1-103x300.png 103w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1-350x1024.png 350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-sleeping-beauty-email-template-preview-html-09-23-2024_06_00_PM-1-525x1536.png 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-67784\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/sleeping-beauty-email-template\">Black Friday flash sales email template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\r\n<p>Sure, announcing your Black Friday deal well in advance is the standard way. But do you know what\u2019s more fun? A flash sale.<\/p>\r\n<p>You can ensure it will be all eyes on you by announcing a sudden sale as Black Friday begins.<\/p>\r\n<p>Accompanying your announcement should be high-value deals your audience can\u2019t find elsewhere.<\/p>\r\n<p>You could reduce the prices on some stock by up to 50%, or you could offer free shipping.<\/p>\r\n<p>You could do a buy-one, get-one-free deal or do whatever will achieve business goals without costing your company too much in profits.<\/p>\r\n<p>I also love an excellent doorbuster this time of year, especially if the Black Friday sale is in-store.<\/p>\r\n<p>Okay, so what kinds of <a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/black-friday\">Black Friday email templates<\/a> help you best announce and drive the urgency of a flash sale? Here\u2019s an overview.<\/p>\r\n<h4><span style=\"color: #666699;\"><strong>Template #1<\/strong><\/span><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject Line:<\/strong> \u26a1 Black Friday Flash Sale: Limited Time Offers! \u26a1<\/em><\/span><\/p>\r\n<p><em>Hi [Recipient\u2019s Name],<\/em><\/p>\r\n<p><em>Happy Black Friday!<\/em><\/p>\r\n<p><em>We\u2019re excited to announce our exclusive Black Friday flash sale with unbeatable discounts! For the next [X] hours only, you can enjoy massive savings on your favorite products.<\/em><\/p>\r\n<p><em>\ud83d\udd39 Up to 70% off storewide<\/em><\/p>\r\n<p><em>\ud83d\udd39 Extra 20% off on select items<\/em><\/p>\r\n<p><em>\ud83d\udd39 Free shipping on orders over $50<\/em><\/p>\r\n<p><em>This is a limited-time offer, so act fast before these deals disappear! Visit our site now and take advantage of these incredible savings.<\/em><\/p>\r\n<p><em>[Shop Now]<\/em><\/p>\r\n<p><em>Best regards,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #2<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject Line:<\/strong> \u23f3 Black Friday Flash Sale: Only [X] Hours Left!<\/em><\/span><\/p>\r\n<p><em>Hey [Recipient\u2019s Name],<\/em><\/p>\r\n<p><em>Our Black Friday flash sale is live, but it won\u2019t last long! You have just [X] hours left to grab amazing deals on our top products.<\/em><\/p>\r\n<p><em>Don\u2019t miss out on:<\/em><\/p>\r\n<ul>\r\n<li><em>50% off select items<\/em><\/li>\r\n<li><em>Buy one, get one free deals<\/em><\/li>\r\n<li><em>Exclusive discounts on new arrivals<\/em><\/li>\r\n<\/ul>\r\n<p><em>Hurry and shop now to get the best deals before they\u2019re gone!<\/em><\/p>\r\n<p><em>[Shop Now]<\/em><\/p>\r\n<p><em>Thanks for being a part of our community. Happy Black Friday!<\/em><\/p>\r\n<p><em>Warm regards,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #3<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject Line:<\/strong> \ud83d\udce3 Reminder: Black Friday Flash Sale Happening Now!<\/em><\/span><\/p>\r\n<p><em>Hi [Recipient\u2019s Name],<\/em><\/p>\r\n<p><em>Just a quick reminder that our Black Friday flash sale is happening right now! You don\u2019t want to miss these amazing deals:<\/em><\/p>\r\n<ul>\r\n<li><em>40% off sitewide<\/em><\/li>\r\n<li><em>Extra 10% off with code FLASH10<\/em><\/li>\r\n<li><em>Limited-time offers on bestsellers<\/em><\/li>\r\n<\/ul>\r\n<p><em>Hurry, these deals can\u2019t last long. Click below to start shopping now and save big!<\/em><\/p>\r\n<p><em>[Shop Now]<\/em><\/p>\r\n<p><em>Thank you for being a valued customer. Happy Black Friday!<\/em><\/p>\r\n<p><em>Cheers,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Exclusive deals<\/span><\/strong><\/h3>\r\n<figure id=\"attachment_67785\" aria-describedby=\"caption-attachment-67785\" style=\"width: 459px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-black-friday-shoe-surprise-sale-email-template-preview-html-09-23-2024_06_11_PM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-67785 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-black-friday-shoe-surprise-sale-email-template-preview-html-09-23-2024_06_11_PM-1.png\" alt=\"Black Friday Sale email template from EngageBay\" width=\"459\" height=\"1118\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-black-friday-shoe-surprise-sale-email-template-preview-html-09-23-2024_06_11_PM-1.png 459w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-black-friday-shoe-surprise-sale-email-template-preview-html-09-23-2024_06_11_PM-1-123x300.png 123w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-black-friday-shoe-surprise-sale-email-template-preview-html-09-23-2024_06_11_PM-1-420x1024.png 420w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><figcaption id=\"caption-attachment-67785\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/black-friday-shoe-surprise-sale-email-template\">Black Friday Sale email template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\r\n<p>This is what Black Friday is really all about: the deals! Providing your audience the opportunity to save money as they kickstart their holiday shopping will be much appreciated.<\/p>\r\n<p>They can cross off more names on their shopping lists thanks to your affordable deals.<\/p>\r\n<p>Your special Black Friday discounts can\u2019t last long, of course, which you should emphasize in your emails.<\/p>\r\n<p>That sense of urgency will inspire more people to purchase if they otherwise would have waited.<\/p>\r\n<p>You should also announce your exclusive deals earlier in the week ahead of Thanksgiving so your customers can mark their calendars and be ready for all the sales.<\/p>\r\n<p>Okay, so let\u2019s kick it into high gear with some great Black Friday email templates to announce your deals.<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE?si=I7aENY2WaTRzyLhz\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #1<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject Line:<\/strong> \ud83c\udf89 VIP Early Access: Black Friday Exclusive Deals Inside!<\/em><\/span><\/p>\r\n<p><em>Hi [Recipient\u2019s Name],<\/em><\/p>\r\n<p><em>As a valued member of our community, we\u2019re thrilled to offer you exclusive early access to our Black Friday deals! Be the first to shop and save big with these unbeatable offers:<\/em><\/p>\r\n<p><em>\ud83d\udd39 50% off sitewide \ud83d\udd39 Exclusive bundles just for you \ud83d\udd39 Free shipping on all orders<\/em><\/p>\r\n<p><em>This special access starts now and ends in [X] hours. Don\u2019t miss out on these limited-time offers!<\/em><\/p>\r\n<p><em>[Shop Now]<\/em><\/p>\r\n<p><em>Thank you for being a loyal customer. Happy early Black Friday shopping!<\/em><\/p>\r\n<p><em>Best regards,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #2<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject Line:<\/strong> \ud83c\udf1f Black Friday Exclusive: Deals Just for You!<\/em><\/span><\/p>\r\n<p><em>Hey [Recipient\u2019s Name],<\/em><\/p>\r\n<p><em>It\u2019s that time of year! Our Black Friday exclusive sale is here, and we have amazing deals just for you:<\/em><\/p>\r\n<ul>\r\n<li><em>Up to 70% off on selected items<\/em><\/li>\r\n<li><em>Exclusive discounts on new arrivals<\/em><\/li>\r\n<li><em>Extra 10% off with code EXCLUSIVE10<\/em><\/li>\r\n<\/ul>\r\n<p><em>These deals are available for a limited time only, so don\u2019t wait! Click the link below to start shopping now.<\/em><\/p>\r\n<p><em>[Shop Now]<\/em><\/p>\r\n<p><em>Thank you for being part of our family. Enjoy your exclusive Black Friday deals!<\/em><\/p>\r\n<p><em>Warm regards,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #3<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Our Biggest Black Friday Sale Ever Starts Now!<\/em><\/span><\/p>\r\n<p><em>Dear [Customer Name],<\/em><\/p>\r\n<p><em>The wait is over! Our Black Friday sale is here, and we\u2019re offering the biggest discounts of the year just for you. Whether you\u2019re looking to treat yourself or find the perfect gift, now\u2019s the time to save big on our top products.<\/em><\/p>\r\n<ul>\r\n<li><em>Up to 50% off on [Product Category 1]<\/em><\/li>\r\n<li><em>Buy one, get one 50% off on [Product Category 2]<\/em><\/li>\r\n<li><em>Special bundle deals on [Product Category 3]<\/em><\/li>\r\n<\/ul>\r\n<p><em>Hurry, these deals won\u2019t last long!<\/em><\/p>\r\n<p><em><strong>Shop Now<\/strong> to make the most of these incredible savings. Don&#8217;t miss out on the chance to get the best for less.<\/em><\/p>\r\n<p><em>Thank you for being a valued customer. We wish you a happy and prosperous holiday season!<\/em><\/p>\r\n<p><em>Warm regards,<\/em><\/p>\r\n<p><em>[Your Company Name]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #4<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Early Access to Our Black Friday Deals Just for You!<\/em><\/span><\/p>\r\n<p><em>Hi [Customer Name],<\/em><\/p>\r\n<p><em>As one of our valued customers, we\u2019re giving you exclusive early access to our Black Friday Sale! Beat the rush and start saving today with these unbeatable deals:<\/em><\/p>\r\n<p><em>Exclusive Offers:<\/em><\/p>\r\n<ul>\r\n<li><em>40% off sitewide with code EARLYBIRD40<\/em><\/li>\r\n<li><em>Free shipping on orders over $50<\/em><\/li>\r\n<li><em>Early bird doorbusters starting at $9.99<\/em><\/li>\r\n<\/ul>\r\n<p><em>Shop early and save!<\/em><\/p>\r\n<p><em>Click [here] to start shopping now and enjoy these amazing discounts before everyone else. Remember, this early access is for a limited time only, so act fast!<\/em><\/p>\r\n<p><em>Thank you for your continued support. We\u2019re excited to help you kick off the holiday season with incredible savings.<\/em><\/p>\r\n<p><em>Best,<\/em><\/p>\r\n<p><em>[Your Company Name]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #5<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Don\u2019t Miss Out! Our Black Friday Sale Ends Soon!<\/em><\/span><\/p>\r\n<p><em>Hi [Customer Name],<\/em><\/p>\r\n<p><em>Our Black Friday Sale is in full swing, but time is running out to take advantage of these incredible deals! Whether you\u2019re shopping for gifts or treating yourself, you\u2019ll find unbeatable prices across our entire online store.<\/em><\/p>\r\n<p><em>Top Deals:<\/em><\/p>\r\n<ul>\r\n<li><em>Up to 50% off selected items<\/em><\/li>\r\n<li><em>Extra 10% off with code LASTCHANCE10<\/em><\/li>\r\n<li><em>Free gift with purchases over $100<\/em><\/li>\r\n<\/ul>\r\n<p><em>Shop now before it\u2019s too late!<\/em><\/p>\r\n<p><em>Don\u2019t let these savings slip away. Click [here] to shop now and get the best deals before they\u2019re gone.<\/em><\/p>\r\n<p><em>Thank you for being a loyal customer. Happy shopping!<\/em><\/p>\r\n<p><em>Sincerely,<\/em><\/p>\r\n<p><em>[Your Company Name]<\/em><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h3><strong><span style=\"color: #993300;\">Countdown timers<\/span><\/strong><\/h3>\r\n<p>Black Friday is on the horizon, meaning a countdown timer is just what you need for your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaign<\/a>.<\/p>\r\n<p>You can count down each day to the unveiling of your deals, getting your audience more and more excited with each passing day.<\/p>\r\n<p>You could divulge one item that will be on sale as a doorbuster with each day.<\/p>\r\n<p>That will give people a reason to continue opening your emails from day to day.<\/p>\r\n<p>Take a look at these Black Friday email templates with built-in countdowns.<\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #1<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> 3 Days Until Black Friday Madness Begins!<\/em><\/span><\/p>\r\n<p><em>Dear [Customer Name],<\/em><\/p>\r\n<p><em>The countdown to Black Friday has begun! In just three days, our biggest sale of the year will be live, featuring incredible discounts on your favorite products.<\/em><\/p>\r\n<p><em>Sneak Peek:<\/em><\/p>\r\n<ul>\r\n<li><em>30% off all new arrivals<\/em><\/li>\r\n<li><em>Up to 70% off clearance items<\/em><\/li>\r\n<li><em>Limited-time flash sales every hour<\/em><\/li>\r\n<\/ul>\r\n<p><em>Mark your calendar!<\/em><\/p>\r\n<p><em>Get ready to save big and make your holiday shopping a breeze. Be sure to check your inbox and our website on Black Friday to take advantage of these amazing deals.<\/em><\/p>\r\n<p><em>Stay tuned for more details and get excited for our best Black Friday yet!<\/em><\/p>\r\n<p><em>Cheers,<\/em><\/p>\r\n<p><em>[Your Company Name]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #2<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Only 7 Days Until Our Biggest Black Friday Sale!<\/em><\/span><\/p>\r\n<p><em>Hi [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>The countdown begins! We\u2019re just 7 days away from our biggest Black Friday sale of the year. Get ready to enjoy incredible discounts on your favorite products.<\/em><\/p>\r\n<p><em><strong>When:<\/strong> November 24, [Year] <strong>Where:<\/strong> [Your Website\/Store Link]<\/em><\/p>\r\n<p><em>Sneak Peek:<\/em><\/p>\r\n<ul>\r\n<li><em>[Product 1] \u2013 [Discount]<\/em><\/li>\r\n<li><em>[Product 2] \u2013 [Discount]<\/em><\/li>\r\n<li><em>[Product 3] \u2013 [Discount]<\/em><\/li>\r\n<\/ul>\r\n<p><em>Stay tuned for more updates and exclusive early access offers!<\/em><\/p>\r\n<p><em>Happy shopping,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #3<\/span><\/strong><\/h4>\r\n<p><em><span style=\"color: #ff6600;\"><strong>Subject:<\/strong> 5 Days Left \u2013 Get Ready for Our Black Friday Extravaganza!<\/span><\/em><\/p>\r\n<p><em>Hello [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>The excitement is building! Only 5 days left until our Black Friday extravaganza gets underway. Get ready for unbeatable deals on everything you love.<\/em><\/p>\r\n<p><em>What to expect:<\/em><\/p>\r\n<ul>\r\n<li><em>Massive discounts on top brands<\/em><\/li>\r\n<li><em>Exclusive early bird offers<\/em><\/li>\r\n<li><em>Limited-time doorbuster deals<\/em><\/li>\r\n<\/ul>\r\n<p><em>Make sure to visit our website early for the best selection.<\/em><\/p>\r\n<p><em>Best,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #4<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Black Friday Starts in [X] Hours \u2013 Are You Ready?<\/em><\/span><\/p>\r\n<p><em>Hey [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>It\u2019s almost time! Our Black Friday sale kicks off in just [X] hours. Prepare yourself for incredible savings and exclusive offers.<\/em><\/p>\r\n<p><em>Highlights:<\/em><\/p>\r\n<ul>\r\n<li><em>Up to [X]% off storewide<\/em><\/li>\r\n<li><em>Special deals on [Category\/Product]<\/em><\/li>\r\n<li><em>Free gifts with purchase over $[Amount]<\/em><\/li>\r\n<\/ul>\r\n<p><em>Stay tuned and be the first to grab these amazing deals.<\/em><\/p>\r\n<p><em>See you soon,<\/em><\/p>\r\n<p><em>[Your Company]<\/em><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/\">Read more: 9 Foolproof Black Friday Marketing Strategies<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Post-Black Friday<\/span><\/strong><\/h3>\r\n<p>Black Friday sure does come and go in a flash, doesn\u2019t it?<\/p>\r\n<p>And although the leftovers have been heated and enjoyed by now and the pumpkin pie is just about gone, there\u2019s still more fun to look forward to.<\/p>\r\n<p>You see, there\u2019s also Small Business Saturday and <a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/cyber-monday\">Cyber Monday<\/a>.<\/p>\r\n<p>If you plan on continuing the deals all weekend long and into the next week, you will need a different breed of Black Friday email templates.<\/p>\r\n<p>You will end up emailing your audience about daily, as once one sale ends, you will announce the next.<\/p>\r\n<p>However, this kind of email frequency isn\u2019t one you\u2019ll keep up with often.<\/p>\r\n<p>That said, you should make it worth your audience\u2019s while to continue opening your emails.<\/p>\r\n<p>That means you need quality email templates like the following.<\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>\ud83d\udca1 <span style=\"color: #008000;\">Pro Tip: Use EngageBay\u2019s drag-and-drop email builder to customize these Black Friday templates instantly.<\/span> <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\" target=\"_new\" rel=\"noopener\" data-start=\"2061\" data-end=\"2117\">Try it Free<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n<h4><strong><span style=\"color: #666699;\">Template #1<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject:<\/strong> Thank You for Making Our Black Friday a Success!<\/em><\/span><\/p>\r\n<p><em>Hi [Customer&#8217;s Name],<\/em><\/p>\r\n<p><em>Thank you for being a part of our Black Friday celebration! We hope you found amazing deals and enjoyed shopping with us. Your support means the world to us.<\/em><\/p>\r\n<p><em>As a token of our appreciation, here\u2019s a special offer just for you:<\/em><\/p>\r\n<p><em><strong>Exclusive Offer:<\/strong> [Discount Code] for an additional [X]% off your next purchase.<\/em><\/p>\r\n<p><em>Valid Until: [Date]<\/em><\/p>\r\n<p><em>Thank you once again for choosing [Your Company]. We look forward to serving you again soon!<\/em><\/p>\r\n<p><em>Best regards,<\/em><br><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #2<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject<\/strong>: Missed Black Friday? Our Sale is Extended!<\/em><\/span><\/p>\r\n<p><em>Hello [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>Did that turkey coma make you snooze through our Black Friday deals? No worries! We\u2019ve extended our sale so you can still grab amazing discounts.<\/em><\/p>\r\n<p><em><strong>Extended Sale:<\/strong> Up to [X]% off on selected items<\/em><\/p>\r\n<p><em><strong>Ends:<\/strong> [Date]<\/em><\/p>\r\n<p><em>Don\u2019t miss this second chance to get everything you wanted at unbeatable prices. Shop now before it\u2019s too late!<\/em><\/p>\r\n<p><em>Happy shopping,<\/em><br><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #3<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject<\/strong>: Black Friday May Be Over, But Cyber Monday is Here!<\/em><\/span><\/p>\r\n<p><em>Hi [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>Black Friday was just the beginning! Get ready for our Cyber Monday deals that are just as incredible.<\/em><\/p>\r\n<p><em><strong>Cyber Monday Offers:<\/strong> Up to [X]% off on our entire collection<\/em><\/p>\r\n<p><em><strong>When:<\/strong> [Date]<\/em><\/p>\r\n<p><em>Stay tuned and be the first to shop our exclusive Cyber Monday deals!<\/em><\/p>\r\n<p><em>Best,<\/em><br><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #4<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject<\/strong>: New Arrivals Just in Time for the Holidays!<\/em><\/span><\/p>\r\n<p><em>Dear [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>Black Friday was amazing, but we\u2019ve got more exciting news! Check out our new arrivals that are perfect for the holiday season.<\/em><\/p>\r\n<p><em>New Arrivals Include:<\/em><\/p>\r\n<ul>\r\n<li><em>[Product 1]<\/em><\/li>\r\n<li><em>[Product 2]<\/em><\/li>\r\n<li><em>[Product 3]<\/em><\/li>\r\n<\/ul>\r\n<p><em>Don\u2019t miss out on these latest additions to our collection. Shop now and find the perfect gifts for your loved ones!<\/em><\/p>\r\n<p><em>Warm wishes,<\/em><br><em>[Your Company]<\/em><\/p>\r\n<h4><strong><span style=\"color: #666699;\">Template #5<\/span><\/strong><\/h4>\r\n<p><span style=\"color: #ff6600;\"><em><strong>Subject<\/strong>: We Value Your Feedback \u2013 Tell Us About Your Black Friday Experience<\/em><\/span><\/p>\r\n<p><em>Hi [Customer\u2019s Name],<\/em><\/p>\r\n<p><em>We hope you enjoyed our Black Friday sale! Your feedback is important to us, and we\u2019d love to hear about your experience.<\/em><\/p>\r\n<p><em>Please take a moment to complete our short survey: [Survey Link]<\/em><\/p>\r\n<p><em>As a thank you for your time, you\u2019ll receive a [X]% discount on your next purchase.<\/em><\/p>\r\n<p><em>Thank you for helping us improve and serve you better.<\/em><\/p>\r\n<p><em>Best regards,<\/em><br><em>[Your Company]<\/em><\/p>\r\n<hr>\r\n<h4 style=\"text-align: center;\"><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\r\n<p>Maximize your Black Friday sales with our beautifully crafted, easy-to-customize <a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/black-friday\">Black Friday email templates<\/a>!<\/p>\r\n<p>Simply update your brand\u2019s images, headings, and CTAs, and send irresistible, high-impact emails in minutes!<\/p>\r\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/p>\r\n<hr>\r\n<h2><span class=\"ez-toc-section\" id=\"Black_Friday_Email_Template_Design_Tips\"><\/span><strong><span style=\"color: #339966;\">Black Friday Email Template Design Tips<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Did you know that, on average, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/holiday-email-marketing-by-the-numbers\/#:~:text=Our%20own%20research%20revealed%3A,emails%20were%20sent%20on%20Thanksgiving.\">116.5 million emails<\/a> go out on Black Friday?<\/p>\r\n<p>I\u2019m mentioning that to underscore the importance of a well-designed Black Friday email campaign.<\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76664 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic-662x1024.jpg\" alt=\"Infographic showing steps to create a Black Friday email template.\u201d Steps: Subject line \u2192 Offer \u2192 CTA \u2192 Design \u2192 Follow-up\" width=\"662\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic-662x1024.jpg 662w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic-194x300.jpg 194w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic-768x1188.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic-993x1536.jpg 993w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/black-friday-email-steps-infographic.jpg 1024w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\r\n<p>Copy isn\u2019t everything, even if it is a very important element of your marketing strategy.<\/p>\r\n<p>You also need appealing visuals that will keep your readers on the page for longer so you can generate clicks and conversions.<\/p>\r\n<p>Here are some of my top design tips to accompany the above Black Friday email templates.<\/p>\r\n<p>I\u2019m sure you\u2019ll learn a new strategy to augment your campaign!<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\">Read also: Black Friday SaaS Deals 2025: Top Offers to Grab Before They Expire<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Use bold, high-contrast colors<\/span><\/strong><\/h3>\r\n<p>If you had to guess what color most Black Friday emails are, what would you answer? Well, if you said black, you\u2019re correct.<\/p>\r\n<p>And while I think that black makes an excellent backdrop for your emails, since it goes with everything, it\u2019s predictable.<\/p>\r\n<p>I can\u2019t tell you how many of your competitors will use black-based emails for their Black Friday promotions and deals.<\/p>\r\n<p>If you do the same, good luck standing out. It\u2019s a lot harder to differentiate your emails from anyone else\u2019s.<\/p>\r\n<p>I recommend taking a different approach with your Black Friday email templates.<\/p>\r\n<p>Try using high-contrast and bold colors such as yellow or red. You can combine them with black if you must.<\/p>\r\n<p>The contrasting colors do an awesome job of guiding the eye exactly where you want it to be.<\/p>\r\n<p>For example, take a look at this email.<\/p>\r\n<figure id=\"attachment_63126\" aria-describedby=\"caption-attachment-63126\" style=\"width: 384px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/img_6148ddad54459-384x600-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-63126 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/img_6148ddad54459-384x600-1.jpg\" alt=\"High-contrast Black Friday email template\" width=\"384\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/img_6148ddad54459-384x600-1.jpg 384w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/img_6148ddad54459-384x600-1-192x300.jpg 192w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a><figcaption id=\"caption-attachment-63126\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.constantcontact.com\/blog\/send-black-friday-emails-early\/\">Constant Contact<\/a><\/em><\/figcaption><\/figure>\r\n<p>It\u2019s impossible to miss the red elements on the page.<\/p>\r\n<p>Your audience will immediately find your messages more appealing and eager to engage.<\/p>\r\n<p>And here\u2019s another email that uses yellow.<\/p>\r\n<p>You can see that only the CTA button has a contrasting color, but given the rather simple use of color elsewhere, the CTA stands out.<\/p>\r\n<figure id=\"attachment_63127\" aria-describedby=\"caption-attachment-63127\" style=\"width: 323px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/moosend-black-friday-email-newsletter-template-236x300-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-63127 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/moosend-black-friday-email-newsletter-template-236x300-1.jpg\" alt=\"Black Friday high-contrast email with yellow CTA\" width=\"323\" height=\"411\"><\/a><figcaption id=\"caption-attachment-63127\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/moosend.com\/blog\/black-friday-email-examples\/\">Moosend<\/a><\/em><\/figcaption><\/figure>\r\n<h3><strong><span style=\"color: #993300;\">Add attention-grabbing, urgent graphics<\/span><\/strong><\/h3>\r\n<p>Most Black Friday emails are simple, using a snazzy background or a few high-contrast colors to achieve visual interest.<\/p>\r\n<p>They rely on oversized text and well-placed CTA buttons to attract the reader\u2019s attention and increase clicks.<\/p>\r\n<p>Here&#8217;s an example of an attention-grabbing Black Friday email:<\/p>\r\n<figure id=\"attachment_63128\" aria-describedby=\"caption-attachment-63128\" style=\"width: 415px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/i0amqys3w_5-bb_dakota.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-63128 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/i0amqys3w_5-bb_dakota.jpg\" alt=\"Black Friday email template with unique visuals\" width=\"415\" height=\"961\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/i0amqys3w_5-bb_dakota.jpg 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/i0amqys3w_5-bb_dakota-130x300.jpg 130w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/i0amqys3w_5-bb_dakota-442x1024.jpg 442w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/a><figcaption id=\"caption-attachment-63128\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.activecampaign.com\/blog\/black-friday-emails-2\">ActiveCampaign<\/a><\/em><\/figcaption><\/figure>\r\n<p>It goes a bit more graphics-heavy than most Black Friday email templates, featuring an excited woman in a dress and screaming happily.<\/p>\r\n<p>The email copy relates to the image, saying, \u201cWe all scream for 50% off Black Friday!\u201d And to make it related, the woman is wearing black.<\/p>\r\n<p>I also like how this email features a pink brick background. It\u2019s a contrasting color (and black and pink always look great together) that you wouldn\u2019t expect to see.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mothers-day-email-templates\/\">Read also: Memorable Mother\u2019s Day Email Templates to Delight Your Audience<\/a><\/p>\r\n<h3><strong><span style=\"color: #993300;\">Implement clear and concise messaging<\/span><\/strong><\/h3>\r\n<p>A Black Friday email is not an opportunity for flowery prose or paragraphs of information.<\/p>\r\n<p>People want to know what the sale is, what they can save, what\u2019s discounted, and for how long. That\u2019s about it.<\/p>\r\n<p>There\u2019s no need to make your email excessively long, as you can lose your audience by meandering.<\/p>\r\n<p>You can also prevent them from shopping if they don\u2019t have the information they need front and center.<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Ensure mobile optimization<\/span><\/strong><\/h3>\r\n<p>With <a href=\"https:\/\/techreport.com\/statistics\/software-web\/mobile-email-statistics\/#:~:text=9.-,Email%20is%20Accessed%20Using%20Mobile%20Phones%20by%201.7%20Billion%20People,desktops%20made%20up%2018.2%25%202019.\">more than 1.7 billion people<\/a> checking their emails on their mobile devices, your Black Friday email templates must have mobile optimization.<\/p>\r\n<p>If you need a refresher, here\u2019s how to do that:<\/p>\r\n<ul>\r\n<li>Keep your subject lines within 60 characters (I\u2019ll share my favorite Black Friday subject lines in the next section).<\/li>\r\n<li>Segment your email list according to criteria like website behavior, loyalty, and spending limits.<\/li>\r\n<li>Add helpful, related links.<\/li>\r\n<li>Include calls to action (I\u2019ll also discuss these later).<\/li>\r\n<li>Personalize your email content, recommending products based on a shopper\u2019s browsing and purchasing history.<\/li>\r\n<li>Add unsubscribe links to control the number of <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">spam requests<\/a>.<\/li>\r\n<li>Ensure your emails load quickly.<\/li>\r\n<li>Use A\/B testing.<\/li>\r\n<\/ul>\r\n<h3><strong><span style=\"color: #993300;\">Design with whitespace in mind<\/span><\/strong><\/h3>\r\n<p>Producing the <a href=\"https:\/\/www.engagebay.com\/blog\/email-templates\/\">perfect email template<\/a> doesn\u2019t have to be challenging.<\/p>\r\n<p>The key to a successful visual design is whitespace. This empty space between your email elements makes images stand out, and CTA buttons look more apparent.<\/p>\r\n<p>Customers can read your email without feeling like everything is cluttered. Your email optimization will also benefit.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/\">Read more: Black Friday Marketing Emails &#8212; 9 Unique Examples<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Black_Friday_Email_Subject_Line_Ideas\"><\/span><strong><span style=\"color: #339966;\">Black Friday Email Subject Line Ideas<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Okay, so now that you\u2019ve got the visual and copywriting elements of your Black Friday email templates organized, it\u2019s time to put a nice bow on them with the perfect subject line.<\/p>\r\n<p>Writing <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a> is tough stuff, I understand that. I\u2019m here to make it easier for you with subject lines that can act as your starting point. Let\u2019s go!<\/p>\r\n<h3><strong><span style=\"color: #993300;\">Urgent Black Friday email subject lines<\/span><\/strong><\/h3>\r\n<ul>\r\n<li>Don\u2019t Miss Out! Black Friday Sale Starts Now!<\/li>\r\n<li>It\u2019s the Black Friday Sale You\u2019ve Been Waiting All Year For!<\/li>\r\n<li>This Is the Last Call for Our Black Friday Deals!<\/li>\r\n<li>Your Wallet Will Thank You for Not Passing Up These Black Friday Deals<\/li>\r\n<li>Don\u2019t Miss Out! Black Friday Sale Is On!<\/li>\r\n<li>Black Friday Sale This Weekend ONLY<\/li>\r\n<li>The Final Hours of Our Black Friday Sale Have Begun<\/li>\r\n<li>Last Chance Alert \u2013 Don\u2019t Miss Out on 30% Off for Black Friday<\/li>\r\n<li>Time\u2019s Almost Up! Get These Black Friday Deals While You Can<\/li>\r\n<li>Act Fast! You Don\u2019t WannaMiss These Black Friday Discounts<\/li>\r\n<li>Limited Time Left on Our Black Friday Deals!<\/li>\r\n<li>You Don\u2019t Want to Miss Out on 50% Off, Do You? Shop Black Friday<\/li>\r\n<li>We Can\u2019t Keep Our Black Friday Deals Going Forever\u2026<\/li>\r\n<li>Like the Leftovers, These Black Friday Deals Will Soon Be Gone<\/li>\r\n<\/ul>\r\n<h3><strong><span style=\"color: #993300;\">Promotional Black Friday email subject lines<\/span><\/strong><\/h3>\r\n<ul>\r\n<li>Black Friday Deals Up to 70% Off!<\/li>\r\n<li>It\u2019s Our Black Friday Sales Extravaganza for a Limited Time<\/li>\r\n<li>The Best Sales of the Year! Black Friday Deals Start Now!<\/li>\r\n<li>Get Ready for Black Friday with Hot Steals and Great Deals<\/li>\r\n<li>Our Black Friday Sale Is ON<\/li>\r\n<li>Shop Everyone on Your Wish List with Our Black Friday Sale<\/li>\r\n<li>We\u2019re Slashing Prices Left and Right for Black Friday<\/li>\r\n<li>Get Our Hottest Deals of the Year on Black Friday!<\/li>\r\n<li>Finish All Your Holiday Shopping Early with Our Black Friday Sale<\/li>\r\n<li>Ready, Set, Shop! It\u2019s Black Friday!<\/li>\r\n<li>Rise and Shine for Our Black Friday Sale<\/li>\r\n<li>Our Black Friday Bonanza Starts at Midnight<\/li>\r\n<li>Save Big on Your Faves This Black Friday<\/li>\r\n<li>We Don\u2019t Offer Deals This Big Very Often<\/li>\r\n<li>Score Big Savings on Black Friday!<\/li>\r\n<li>Your Guide to Black Friday Deals: Shop and Save<\/li>\r\n<li>Our Black Friday Deals Are Live!<\/li>\r\n<li>It\u2019s Finally Here! Black Friday Starts Now<\/li>\r\n<li>Get Them Everything They Want This Black Friday<\/li>\r\n<\/ul>\r\n<h3><strong><span style=\"color: #993300;\">Countdown to Black Friday email subject lines<\/span><\/strong><\/h3>\r\n<ul>\r\n<li>Countdown to Our Biggest Sale of the Year!<\/li>\r\n<li>Just Three Days Until Our Black Friday Sale!<\/li>\r\n<li>Get Excited! Black Friday Sale Starts TOMORROW<\/li>\r\n<li>One Week From Today: Our Black Friday Sale Begins<\/li>\r\n<li>Only Five Days Away: Black Friday Will Be Here Soon!<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-subject-lines\/\">Read more: 103 Black Friday Email Subject Lines to Outshine Your Competition<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Calls_to_Action_CTA\"><\/span><strong><span style=\"color: #339966;\">Calls to Action (CTA)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>You\u2019ve already assembled most of your Black Friday email templates but aren\u2019t quite finished yet.<\/p>\r\n<p>Every good email needs a <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call to action or CTA<\/a>, preferably a button.<\/p>\r\n<p>The copy is one small part of CTA success.<\/p>\r\n<p>If your button isn\u2019t placed in the right spot in your email or is the wrong color, shape, or size, it won\u2019t convert.<\/p>\r\n<p>I recommend A\/B testing to nail all the above elements.<\/p>\r\n<p>For everything else, you can borrow these CTAs courtesy of EngageBay. Feel free to tweak them to suit your marketing message.<\/p>\r\n<ul>\r\n<li>Beat the Rush and Shop Now<\/li>\r\n<li>Get an Early Start on Holiday Shopping<\/li>\r\n<li>Shop Black Friday Now<\/li>\r\n<li>Our <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday Deals<\/a> Are Live<\/li>\r\n<li>It\u2019s Time for Black Friday Savings<\/li>\r\n<li>Black Friday Savings Have Arrived<\/li>\r\n<li>Grab Your Black Friday Deals<\/li>\r\n<li>Unlock Exclusive Black Friday Discounts<\/li>\r\n<li>Click to Save on Black Friday<\/li>\r\n<li>It\u2019s Time for Black Friday Savings<\/li>\r\n<li>Finish Your Holiday Wishlist Now<\/li>\r\n<li>View Our Black Friday Deals<\/li>\r\n<li>Unlock Big Black Friday Savings<\/li>\r\n<li>Snap Up Our Black Friday Savings<\/li>\r\n<li>Black Friday Flash Sale Deals Here<\/li>\r\n<\/ul>\r\n<p>&nbsp;<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZbWQptjOFNU?si=9UVsg1vZE_ayTcds\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/memorial-day-email-templates\/\">Read also: Heartfelt Memorial Day Email Templates for Thoughtful Campaigns<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Black Friday is a five-star opportunity to kick off a weekend of sales that ends with Cyber Monday.<\/p>\r\n<p>Getting your email marketing campaign started on the right foot begins with the Black Friday email templates I shared with you today.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<p>Remember to emphasize exclusivity and urgency with your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\">email copy<\/a>, and don\u2019t stop at just one type of email, either.<\/p>\r\n<p>It will take a series of messages to make a maximum impact on this big shopping holiday!<\/p>\r\n<hr>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1759138730581\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs: Black Friday Email Templates<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138745100\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. What should be included in a Black Friday email?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Your Black Friday email needs:<br><br>&#8211; A catchy subject line between 50 and 60 characters.<br>&#8211; Personalization to inspire sales.<br>&#8211; Short but sweet copy informing the reader about what the sale is and how long it lasts.<br>&#8211; High-quality imagery that uses bold, attention-grabbing colors.<br>&#8211; CTA buttons, with at least one button above the fold.<br>&#8211; Whitespace between visual elements so your email doesn\u2019t look cluttered.<br>&#8211; Mobile optimization to account for the majority of users who come from their mobile devices.<br>&#8211; A\/B testing to ensure your email is ready to succeed.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138845916\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. How can I create a sense of urgency in Black Friday emails?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">It would be best to use urgent-sounding language that triggers a reader\u2019s sense of FOMO. Terms like \u201cnow,\u201d \u201cnot much longer,\u201d \u201cfinal hours,\u201d and \u201climited time\u201d will get people clicking and shopping. You can add some emojis and an exclamation point to underscore your point.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138871252\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. When should I send Black Friday emails?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Launch your Black Friday email campaign a week to two weeks before the big day. You can announce your sale, start a countdown, and gradually unveil what will be on sale.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138897106\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">4. How many Black Friday emails should I send?<\/strong>\r\n<p class=\"schema-faq-answer\">For Black Friday, send <strong>3\u20135 emails leading up to the sale<\/strong> to build hype and awareness, then use <strong>last-chance reminders<\/strong> to create urgency and drive final conversions.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138923445\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>5. What are some effective subject lines for Black Friday emails?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Here are some more Black Friday email subject lines sure to get opens:<br><br>\ud83d\udd13 Unlock Black Friday Savings Today ONLY!<br>Black Friday Is Here: Shop Our Best Deals \ud83c\udf8a<br>\ud83c\udf1f Black Friday Blitz: Unbeatable Discounts Await!<br>Hot Black Friday Deals Are Here! \ud83d\udd25<br>Black Friday Begins Now! Up to 60% Off \ud83c\udf89<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1759138958037\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>6. How can I make my Black Friday email visually appealing?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Showcase the products you have for sale using high-res images. You can also design your email with a unique, still on-brand color scheme.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This November 28th, Black Friday will grip the nation. The post-Thanksgiving shopping occasion is expected to rake in $10 billion [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":66616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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What should be included in a Black Friday email?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Your Black Friday email needs:<br\/><br\/>- A catchy subject line between 50 and 60 characters.<br\/>- Personalization to inspire sales.<br\/>- Short but sweet copy informing the reader about what the sale is and how long it lasts.<br\/>- High-quality imagery that uses bold, attention-grabbing colors.<br\/>- CTA buttons, with at least one button above the fold.<br\/>- Whitespace between visual elements so your email doesn\u2019t look cluttered.<br\/>- Mobile optimization to account for the majority of users who come from their mobile devices.<br\/>- A\/B testing to ensure your email is ready to succeed.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138845916","position":3,"url":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138845916","name":"2. How can I create a sense of urgency in Black Friday emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It would be best to use urgent-sounding language that triggers a reader\u2019s sense of FOMO. Terms like \u201cnow,\u201d \u201cnot much longer,\u201d \u201cfinal hours,\u201d and \u201climited time\u201d will get people clicking and shopping. You can add some emojis and an exclamation point to underscore your point.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138871252","position":4,"url":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138871252","name":"3. When should I send Black Friday emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Launch your Black Friday email campaign a week to two weeks before the big day. You can announce your sale, start a countdown, and gradually unveil what will be on sale.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138897106","position":5,"url":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138897106","name":"4. How many Black Friday emails should I send?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For Black Friday, send <strong>3\u20135 emails leading up to the sale<\/strong> to build hype and awareness, then use <strong>last-chance reminders<\/strong> to create urgency and drive final conversions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138923445","position":6,"url":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138923445","name":"5. What are some effective subject lines for Black Friday emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Here are some more Black Friday email subject lines sure to get opens:<br\/><br\/>\ud83d\udd13 Unlock Black Friday Savings Today ONLY!<br\/>Black Friday Is Here: Shop Our Best Deals \ud83c\udf8a<br\/>\ud83c\udf1f Black Friday Blitz: Unbeatable Discounts Await!<br\/>Hot Black Friday Deals Are Here! \ud83d\udd25<br\/>Black Friday Begins Now! Up to 60% Off \ud83c\udf89","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138958037","position":7,"url":"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/#faq-question-1759138958037","name":"6. How can I make my Black Friday email visually appealing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Showcase the products you have for sale using high-res images. You can also design your email with a unique, still on-brand color scheme.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/63121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=63121"}],"version-history":[{"count":39,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/63121\/revisions"}],"predecessor-version":[{"id":76671,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/63121\/revisions\/76671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/66616"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=63121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=63121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=63121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}