{"id":6488,"date":"2022-06-16T11:22:04","date_gmt":"2022-06-16T11:22:04","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=6488"},"modified":"2026-04-02T14:30:06","modified_gmt":"2026-04-02T14:30:06","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/social-selling\/","title":{"rendered":"What is Social Selling? Benefits, Examples, Strategy, and Index"},"content":{"rendered":"

Social Selling. This has been a catchphrase creating a buzz among salespeople and marketers alike.<\/p>\n

Yet, many may think that social selling is the same as social media marketing. It’s not. It’s also not the same as social media advertising.<\/p>\n

But almost everyone gets one thing right about social selling – it involves using social media to meet sales goals.<\/p>\n

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In simple terms, social selling can allow your company to build a rapport with and connect to a network of potential leads over social media channels<\/strong>. What’s more, it can enable you to make an educated guess about the level of the potential customer’s interest, which can give you an advantage over cold calling.<\/p>\n

By leveraging a brand monitoring tool<\/a> like BrandMentions, you can identify these high-intent conversations in real-time even when your company isn’t directly tagged allowing your sales team to engage at the exact moment a lead expresses a need.<\/p>\n

We’ll discuss all this and more to ensure that you are well on your way to becoming a social selling success.<\/p>\n

Whether you’re a seasoned social seller or just about to embark on a new social selling journey, this article is for you. In this guide blog post, we’ll dive deep into:<\/p>\n