{"id":65084,"date":"2024-09-23T09:00:24","date_gmt":"2024-09-23T09:00:24","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=65084"},"modified":"2025-07-23T14:24:20","modified_gmt":"2025-07-23T14:24:20","slug":"email-verification-email-templates","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/","title":{"rendered":"Email Verification Email Templates to Cut Down Bounce Rates"},"content":{"rendered":"<p>When did you last verify the email addresses on your list? It\u2019s believed that only around <a href=\"https:\/\/www.loqate.com\/en-us\/blog\/the-importance-of-email-verification-in-your-digital-customer-journey\/#:~:text=It%27s%20reported%20that%20only%2010,protect%20your%20sender%20reputation%20increases.\">10%&nbsp;of email addresses<\/a> are accurate. Can you believe that? Ten percent! That\u2019s one of many reasons your business needs email verification email templates.<\/p>\n<p>Using email verifications can <span style=\"box-sizing: border-box;\">cut your <a href=\"https:\/\/www.emaillistvalidation.com\/blog\/13-mind-blowing-facts-email-verification-know\/\">bounce rate by&nbsp;around 90%<\/a><\/span>. Not only that, but your email deliverability rate will be destroyed if you have too many unverified emails on your contact list. That\u2019s a risk you shouldn\u2019t be willing to take.<\/p>\n<p>So, what are the most important elements of an effective verification email? What best practices should you know as you start creating your own? Those questions and more will all be answered ahead of time.<\/p>\n<p>In this blog post, we&#8217;ll take a look at the best email verification email templates and examples, and offer guidance and customization tips to help you maintain email list fidelity.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Understanding_Email_Verification_Emails\" >Understanding Email Verification Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Components_of_an_Email_Verification_Email\" >Components of an Email Verification Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Examples_of_Effective_Email_Verification_Email_Templates\" >Examples of Effective Email Verification Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Best_Practices_for_Designing_Email_Verification_Email_Templates\" >Best Practices for Designing Email Verification Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Customizing_Email_Verification_Email_Templates\" >Customizing Email Verification Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#How_to_Test_and_Optimize_Email_Verification_Emails\" >How to Test and Optimize Email Verification Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Common_Mistakes_to_Avoid_in_Email_Verification_Emails\" >Common Mistakes to Avoid in Email Verification Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-verification-email-templates\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Email_Verification_Emails\"><\/span><span style=\"color: #339966;\"><strong>Understanding Email Verification Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_67832\" aria-describedby=\"caption-attachment-67832\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-email-verification-sign-up-email-template-preview-html-09-23-2024_09_27_PM-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-67832\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-email-verification-sign-up-email-template-preview-html-09-23-2024_09_27_PM-1.png\" alt=\"Email verification email templates from EngageBay\" width=\"500\" height=\"885\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-email-verification-sign-up-email-template-preview-html-09-23-2024_09_27_PM-1.png 568w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/09\/d2p078bqz5urf7-cloudfront-net-static-predesigned-templates-email-1-3-email-verification-sign-up-email-template-preview-html-09-23-2024_09_27_PM-1-170x300.png 170w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-67832\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/email-verification-sign-up-email-template\">Email verification email template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\n<p>Let\u2019s take it from the top, shall we? We&#8217;ll explore why email verification email templates are so important.<\/p>\n<h3><span style=\"color: #993300;\"><strong>What is an email verification email?<\/strong><\/span><\/h3>\n<p>An email verification message is issued to subscribers, asking them to verify their email addresses. Users can click a CTA button or link and be redirected to a page where they can input their email addresses.<\/p>\n<p>After that, they receive confirmation on the page that they\u2019ve updated their email addresses and can go about their day.<\/p>\n<p>EngageBay has a <a href=\"https:\/\/www.engagebay.com\/free-email-validator\">Free Email Validator<\/a> that will make email verification easy.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Common scenarios for email verification<\/strong><\/span><\/h3>\n<p>There are plenty of instances in which you\u2019ll use email verification or validation throughout the lifespan of your business. Let\u2019s take a look at some.<\/p>\n<h4><strong><span style=\"color: #666699;\">You\u2019ve obtained a new email list of subscribers<\/span><\/strong><\/h4>\n<p>It\u2019s an exciting time when potential customers join your email list. However, you want to be confident that the new subscribers are who they say they are, so it\u2019s a good idea to send them a follow-up message after your welcome email (or even before) asking them to validate their email addresses.<\/p>\n<h4><strong><span style=\"color: #666699;\">Many of your emails are being marked as spam<\/span><\/strong><\/h4>\n<p>Have you checked your spam complaint rates and noticed they\u2019re getting higher? You can figure out what you\u2019re doing wrong. If you haven\u2019t changed many major parts of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategy<\/a>, send out a round of email verification templates.<\/p>\n<p>After your audience validates their respective email addresses, monitor those spam complaints. They should hopefully dwindle.<\/p>\n<h4><strong><span style=\"color: #666699;\">You\u2019re going in a new email marketing direction<\/span><\/strong><\/h4>\n<p>Expanding or redirecting your email marketing can mark an exciting change for your company. However, with a new direction comes the need to send email verification messages to your ongoing subscribers.<\/p>\n<h4><strong><span style=\"color: #666699;\">Your email engagement has decreased<\/span><\/strong><\/h4>\n<p>A drop in email engagement is a tough pill to swallow. It\u2019s even tougher to stomach if you used to have decent email engagement rates, but now, they\u2019re in the toilet. While many factors can influence email engagement, starting with email verification is a simple way to rule it out.<\/p>\n<h4><strong><span style=\"color: #666699;\">Your email deliverability is lower than usual<\/span><\/strong><\/h4>\n<p>Uh-oh, are your emails not going through? A low email deliverability rate usually coincides with an increase in <a href=\"https:\/\/www.engagebay.com\/blog\/intro-to-email-deliverability\/\">spam complaints<\/a>. Your ISP could block your emails. You\u2019ll know if that\u2019s happened because your hard bounce rate will increase.<\/p>\n<p>A hard bounce can be caused by email addresses that don\u2019t exist or are no longer valid. These are permanent delivery failures your business can\u2019t rectify. They\u2019re the opposite of soft bounces, which can occur for reasons such as server outages or a full inbox.<\/p>\n<h4><strong><span style=\"color: #666699;\">You\u2019ve obtained an old email list<\/span><\/strong><\/h4>\n<p>If you\u2019ve purchased or otherwise gotten your hands on an <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email list<\/a> that didn\u2019t previously belong to you, you should first send email validation messages. This will allow your subscribers to unsubscribe if they no longer want to be on the list now that it\u2019s taken on a new direction.<\/p>\n<p>For those who want to stay, you can be confident the email addresses are valid and open to receiving your communication.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\">Security considerations and best practices<\/span><\/strong><\/h3>\n<p>One can\u2019t ignore security considerations when sending email verification email templates. Incorporate these best practices into your emails when seeking validation:<\/p>\n<ul>\n<li>Begin backing up files related to your emails, such as your most up-to-date email list.<\/li>\n<li>Don\u2019t use public Wi-Fi when sending emails; only private connections are allowed.<\/li>\n<li>Only send emails to your business contacts from a professional company email address, not a personal address.<\/li>\n<li>Use two-factor or multi-factor authentication if you aren\u2019t already.<\/li>\n<li>Update all passwords to be stronger, and request your audience do the same.<\/li>\n<li>Block spam addresses as you see them.<\/li>\n<li>Request sender authentication regularly to ensure your email list is safe.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-authentication\/\">Read more: Email Authentication 101 &#8212; Cover Your Bases Against Phishing Attacks<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Components_of_an_Email_Verification_Email\"><\/span><strong><span style=\"color: #339966;\">Components of an Email Verification Email<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what goes into a successful email verification email template? Good question! There are several critical components, so let\u2019s take a look at them one by one.<\/p>\n<h3><strong><span style=\"color: #993300;\">Email header<\/span><\/strong><\/h3>\n<p>Your header expands your subject line, providing more information without opening the email. Your goal is still for the customer to open the message and click the button to verify their email.<\/p>\n<p>Email headers should be between 85 and 100 characters long. However, you should curtail the length even further to ensure your emails are mobile-friendly. The character limit shouldn\u2019t exceed 80 characters so the mobile reader can see the entire header.<\/p>\n<h3><strong><span style=\"color: #993300;\">Call to action (CTA) button<\/span><\/strong><\/h3>\n<p>CTA buttons work overtime with email verification email templates. Your subscribers will click the button to verify their email officially.<\/p>\n<figure id=\"attachment_65734\" aria-describedby=\"caption-attachment-65734\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Lyft-email-verification.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-65734\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Lyft-email-verification.jpg\" alt=\"Lyft email verification message example\" width=\"500\" height=\"772\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Lyft-email-verification.jpg 736w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Lyft-email-verification-194x300.jpg 194w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Lyft-email-verification-663x1024.jpg 663w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-65734\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.abstractapi.com\/guides\/email-validation\/email-verification-templates\">Abstract<\/a><\/em><\/figcaption><\/figure>\n<p>Look at the image above for an example of CTAs in action in an email verification message from Lyft Business.<\/p>\n<p>Lyft Business uses a magenta logo in its email. That color is also used for its CTA button, contrasting with the other hues in the email, including white, teal blue, and lavender.<\/p>\n<p>Your CTA button should also be attention-grabbing, using a complementary hue to stand out. You should also test the size, shape, and placement using split testing.<\/p>\n<p>As for the copy? It doesn\u2019t have to involve anything too much. The Lyft Business email\u2019s button reads, \u201cVerify.\u201d That\u2019s clear enough, considering the rest of the messaging in the email.<\/p>\n<p>If you have a bigger button, your copy could read, \u201cVerify My Email,\u201d or \u201cVerify Here.\u201d<\/p>\n<h3><strong><span style=\"color: #993300;\">Email footer<\/span><\/strong><\/h3>\n<p>Lastly, your email verification email template requires a footer. This part of your email should match the header in style and color. The footer is for your contact information, including your phone number, business address, and social media links.<\/p>\n<hr>\n<h4 style=\"text-align: center;\"><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p>Ensure secure account setup with our beautifully crafted, easy-to-customize <a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/verification\">email verification templates<\/a>! Just add your brand\u2019s images, headings, and CTAs, and send quick, reliable verification emails in minutes!<\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Effective_Email_Verification_Email_Templates\"><\/span><strong><span style=\"color: #339966;\">Examples of Effective Email Verification Email Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What makes email verification email templates successful? How about taking a look at some examples to see them in action? Here are three of my favorite examples.<\/p>\n<h3><strong><span style=\"color: #993300;\">Example 1 \u2013 Minimalist design focused on clarity<\/span><\/strong><\/h3>\n<figure id=\"attachment_65735\" aria-describedby=\"caption-attachment-65735\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-65735 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Sellfy-email-verification.jpg\" alt=\"Sellfy email verification email template\" width=\"600\" height=\"527\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Sellfy-email-verification.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Sellfy-email-verification-300x264.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-65735\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/designmodo.com\/verification-emails\/\">Designmodo<\/a><\/em><\/figcaption><\/figure>\n<p>The first example is from the selling service Sellfy. Their account verification email has a very simple layout to make it easy for new users to confirm their email addresses.<\/p>\n<p>The background of the email is white with black text. The top of the email features Sellfy\u2019s logo in bright lime green, which is the brand\u2019s color.<\/p>\n<p>The headline implores the reader to verify their email address, with the copy below explaining that it\u2019s needed to use a Sellfy account. Below that is a matching lime green CTA button that reads \u201cVerify my email.\u201d Sellfy lets users copy and paste a web address into their internet browser to validate their emails.<\/p>\n<p>Sellfy\u2019s white email footer, which blends in with the background, includes its Twitter, Facebook, and Google+ links and business address.<\/p>\n<p>The entire confirmation email is straightforward and short yet informative. It provides just what a customer wants when verifying their emails.<\/p>\n<h3><strong><span style=\"color: #993300;\">Example 2 \u2013 Brand-centric design with engaging visuals<\/span><\/strong><\/h3>\n<figure id=\"attachment_65736\" aria-describedby=\"caption-attachment-65736\" style=\"width: 208px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Duolingo-email-verification.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-65736 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Duolingo-email-verification.png\" alt=\"Duolingo email verification \" width=\"208\" height=\"243\"><\/a><figcaption id=\"caption-attachment-65736\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/www.duolingo.com\/help\">Duolingo<\/a><\/em><\/figcaption><\/figure>\n<p>Of course, not all email verification email templates must be streamlined. If you\u2019d rather augment your email with branding and appealing visuals, you can do so.<\/p>\n<p>For example, there\u2019s this email from Duolingo, the language-learning service. The email features a graphic of the bright green Duolingo owl holding an envelope that\u2019s supposed to represent an email.<\/p>\n<p>Below that, the copy says, \u201cVerify your email,\u201d followed by a paragraph explaining why users should verify (to access more of Duolingo\u2019s features) and how.<\/p>\n<p>Underneath that paragraph is a CTA button that says \u201cConfirm Email\u201d in bright teal blue. The color contrasts with the bright green of the Duolingo owl, so despite the otherwise eye-catching colors, it still stands out.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-templates\/\">Read also: Promotional Email Templates to Drive Sales and Engagement<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Example 3 \u2013 Security-focused template with strong call-to-action<\/span><\/strong><\/h3>\n<figure id=\"attachment_65737\" aria-describedby=\"caption-attachment-65737\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Genially-email-verification.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-65737\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Genially-email-verification.png\" alt=\"Email verification from Genially\" width=\"578\" height=\"741\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Genially-email-verification.png 578w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Genially-email-verification-234x300.png 234w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/a><figcaption id=\"caption-attachment-65737\" class=\"wp-caption-text\"><em>Image courtesy of <a href=\"https:\/\/help.genially.com\/en_us\/how-to-verify-your-email-address-in-genially-SJ219DBnj\">Genially<\/a><\/em><\/figcaption><\/figure>\n<p>The interactive animated content platform Genially has a rather security-focused email template for email validation. The email confirmation link&#8217;s badge icon and expiration date are smart security features.<\/p>\n<p>The email uses a simple white background with a header that reads, \u201cVerify your email address.\u201d Below two short paragraphs of copy is the CTA button that says, \u201cConfirm your email address.\u201d<\/p>\n<p>The rectangular CTA button is a complementary blue hue. You can find all of Genially\u2019s social links in the footer.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">Read also: Top Tools &amp; Strategies to Improve Email Deliverability Rates<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Designing_Email_Verification_Email_Templates\"><\/span><strong><span style=\"color: #339966;\">Best Practices for Designing Email Verification Email Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that I\u2019m sure you\u2019re feeling inspired, it seems like a great time for me to share some pointers for creating your first email verification email templates. Here we go!<\/p>\n<h3><strong><span style=\"color: #993300;\">Craft clear and direct subject lines<\/span><\/strong><\/h3>\n<p>When writing subject lines for email verification email templates, less is more.<\/p>\n<p>Your audience can\u2019t validate their email addresses if they don\u2019t bother reading your emails. Increasing email engagement begins with a catchy subject line.<\/p>\n<p>You don\u2019t have to employ many subject line tricks to increase opens. Verifying emails is a serious matter in the same vein as password reset emails. There\u2019s no room for emojis or FOMO here.<\/p>\n<p>Instead, incorporate clarity and urgency in your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a>. Here are some examples so you can see what I mean:<\/p>\n<ul>\n<li>Please Verify Your Email Address \u2013 [Company Name]<\/li>\n<li>Almost There! Verify Your Email to Activate Your Account<\/li>\n<li>Verify Your Email Address to Start Using Your [Company Name] Account Today<\/li>\n<li>Secure Your Account \u2013 Verify Your Email Now<\/li>\n<li>Welcome to [Company Name]! Please Verify Your Email<\/li>\n<li>One Last Step! Verify Your Email Address<\/li>\n<li>Action Required: Verify Your Email Address for [Company Name]<\/li>\n<li>Please Confirm Your Email Address<\/li>\n<\/ul>\n<p>A good subject line should be between 50 and 60 characters, so your message doesn\u2019t get cut off.<\/p>\n<h3><strong><span style=\"color: #993300;\">Ensure the sender information is recognizable<\/span><\/strong><\/h3>\n<p>Another way to improve the chances of your email verification messages being read is to send them from a familiar email address. Remember, you should always use a business email address for these purposes, never a personal one.<\/p>\n<p>Branding also makes your emails more recognizable. See examples of emails from Sellfy, Duolingo, or Lyft Business. You can be sure these email addresses are who they claim to be.<\/p>\n<h3><strong><span style=\"color: #993300;\">Include personalized greetings and user details<\/span><\/strong><\/h3>\n<p>Your request for email validation shouldn\u2019t come without personalization. You have plenty of ways to incorporate personalized elements into these emails, including in these areas:<\/p>\n<ul>\n<li>In the subject line, like \u201c[Name], Please Confirm Your Email Address.\u201d<\/li>\n<li>In the header text, you might begin with, \u201cYou\u2019ve recently created an account, [Name], now verify to access all features.\u201d<\/li>\n<li>You can reference the subscriber by name and user details in the email body.<\/li>\n<\/ul>\n<p>Personalizing email verification email templates instills confidence in your subscribers that this email is intended for them and not someone else.<\/p>\n<h3><strong><span style=\"color: #993300;\">Write clear instructions for verification<\/span><\/strong><\/h3>\n<p>You should provide a brief yet detailed overview of how your subscribers can confirm their email addresses. You don\u2019t want your customer support team inundated with requests when you can enable your subscribers to do it themselves.<\/p>\n<p>For example, you might write the following:<\/p>\n<p><em>Hi [Name],<\/em><\/p>\n<p><em>Thanks for choosing [Company Name] for your [specialty] needs. You\u2019re almost done setting up your account. You have to do one more thing \u2013 confirm your email address.<\/em><\/p>\n<p><em>Click the link below to get started. Type your email in, click Confirm, and voila! You\u2019re all done. <\/em><\/p>\n<p><em>Thanks,<\/em><\/p>\n<p><em>[Your Name]<\/em><\/p>\n<h3><strong><span style=\"color: #993300;\">Incorporate security tips and warnings<\/span><\/strong><\/h3>\n<p>Today, people care more about their privacy online than ever, with nine in 10 Americans considering online privacy \u201can important issue,\u201d said <a href=\"https:\/\/explodingtopics.com\/blog\/data-privacy-stats\">Exploding Topics<\/a> in 2024. With one in four US residents receiving requests to agree to privacy policies daily, these policies are becoming more accepted and appreciated.<\/p>\n<p>It would be best if you had such a privacy policy yourself. Moreso than that, consider sharing security warnings and tips with your subscribers. You don\u2019t want them clicking suspicious links or sharing their personal information with someone impersonating you. Give them pointers on how to steer clear of online dangers.<\/p>\n<h3><strong><span style=\"color: #993300;\">Design your emails for mobile optimization and accessibility<\/span><\/strong><\/h3>\n<p>Today, <a href=\"https:\/\/www.drip.com\/blog\/email-marketing-statistics\">more than 70%<\/a>&nbsp;of businesses build their <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaigns<\/a> around mobile optimization. That\u2019s because more people than ever access emails on their phones and other mobile devices. If your emails aren\u2019t optimized, you will hurt your campaign.<\/p>\n<p>You might notice more people unsubscribe from your newsletter. Your spam complaints could go up, which can impact email deliverability in the future.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/valentines-day-email-templates\/\">Read more: Romantic Valentine\u2019s Day Email Templates to Woo Subscribers<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customizing_Email_Verification_Email_Templates\"><\/span><strong><span style=\"color: #339966;\">Customizing Email Verification Email Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you ready to add some panache to your email verification email templates through customization? Awesome. Here are my best practices for doing just that.<\/p>\n<h3><strong><span style=\"color: #993300;\">Incorporating branding and customization options<\/span><\/strong><\/h3>\n<p>Your brand is big for building trust, which is important when sending email verification messages. You want the subscriber to feel at ease when they receive your email, and branding will seriously help.<\/p>\n<p>Of course, you have many customization options for showcasing your brand through email verification email templates. You can use your brand logo as your profile image, incorporate brand colors throughout your email layout, and make your CTA a complementary hue that suits your brand colors.<\/p>\n<h3><strong><span style=\"color: #993300;\">Choosing the appropriate tone: formal vs. informal<\/span><\/strong><\/h3>\n<p>What about the right tone for an email verification email template? It would be best if you didn\u2019t radically depart from your standard tone, which can look suspicious to your subscribers.<\/p>\n<p>Formal and informal tones both work when sending these emails. An informal tone will be conversational and a little tongue-in-cheek, whereas a formal email will use more buttoned-up language and get straight to the point.<\/p>\n<h3><strong><span style=\"color: #993300;\">Implementing multi-language support<\/span><\/strong><\/h3>\n<p>Did you know that<a href=\"https:\/\/www.newsdle.com\/blog\/world-population-bilingual-percentage\"> 43%&nbsp;of people<\/a> speak more than one language? That\u2019s no small number! That stat alone is a great reason to use multi-language support for email verification templates.<\/p>\n<p>I recommend dividing your audience by language when segmenting, then ensuring that you only issue emails to those audience groups in their native language. Since verifying emails is a technical touch, you don\u2019t want language barriers that can muddy the waters.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-support-email-templates\/\">Read also: 8 Customer Support Email Templates to Make Customers Happy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Test_and_Optimize_Email_Verification_Emails\"><\/span><strong><span style=\"color: #339966;\">How to Test and Optimize Email Verification Emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s talk about strategies for ensuring your emails are the best they can be with this and ongoing campaigns.<\/p>\n<h3><strong><span style=\"color: #993300;\">A\/B testing subject lines and CTA buttons<\/span><\/strong><\/h3>\n<p>One can never have enough testing. The most surefire way to optimize your email verification email templates is through A\/B testing. For those who don\u2019t know, A\/B testing is named that way because you compare two versions of your email, Version A and Version B.<\/p>\n<p>You need to go line for line through every element of your email and test it, beginning with the subject lines and CTAs. After all, those are the most important elements of your email verification emails.<\/p>\n<p>However, even though the email body isn\u2019t heavy on copy, you can\u2019t skip testing it. That also goes for your headers, footers, and any other imagery in your email, whether graphics, photos, or videos.<\/p>\n<h3><strong><span style=\"color: #993300;\">Monitoring key metrics<\/span><\/strong><\/h3>\n<p>You must monitor important numbers associated with your email marketing campaign as it goes live. Here\u2019s a rundown for you:<\/p>\n<ul>\n<li>Open rate<\/li>\n<li>Click-through rate<\/li>\n<li>Conversion rate<\/li>\n<li>Email verification rate<\/li>\n<li>Soft bounce rate<\/li>\n<li>Hard bounce rate<\/li>\n<li>Email delivery rate<\/li>\n<li>Spam complaint rate<\/li>\n<\/ul>\n<p>Use an <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing tool<\/a> like EngageBay\u2019s to begin tracking the numbers that matter right out of the gate. If your emails have begun bouncing, you must determine how often they happen and whether they are soft or hard bounces.<\/p>\n<p>You also need to watch your spam complaint rate in relation to email deliverability. One informs the other.<\/p>\n<p>Using a reliable <a href=\"https:\/\/debounce.io\/solutions\/email-list-validation\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email validation tool<\/a> can help you maintain a clean list, improving these critical metrics and ensuring your campaigns reach the inbox.<\/p>\n<p>You can begin reviewing results on the first day of your email campaign, allowing you to switch to your approach early in your campaign. If you\u2019re underperforming, you still have time to turn the ship around and steer it correctly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Collecting user feedback for continuous improvement<\/span><\/strong><\/h3>\n<p>Another way to augment and improve your email marketing campaigns is by periodically sending forms requesting feedback. Allowing your audience to share their unfiltered opinions means a mix of good and bad sentiments.<\/p>\n<p>Pay attention to both. It would be best to continue doing whatever you do to garner positive feedback. Then, focus your energies where there\u2019s negative feedback to turn the sentiment around.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-list-cleaning\/\">Read also: Email List Cleaning \u2013 It\u2019s Time to Give Yours a Good Scrub<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_in_Email_Verification_Emails\"><\/span><strong><span style=\"color: #339966;\">Common Mistakes to Avoid in Email Verification Emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve come this far. Don\u2019t let yourself make these errors when creating and sending your email verification email templates. Instead, be ready to implement these tried-and-true solutions so you can stay on the right path.<\/p>\n<h3><strong><span style=\"color: #993300;\">Unconvincing subject lines<\/span><\/strong><\/h3>\n<p>Why should your subscribers care about your validation email? You must give them a reason to care, starting with your subject line.<\/p>\n<p>Remember, use elements of personalization, such as the subscriber\u2019s name.<\/p>\n<p>Urgency also definitely has a place when writing these subject lines. Use words like \u201cnow,\u201d \u201ctoday,\u201d \u201cnext step,\u201d or \u201caction required\u201d to grab a reader\u2019s attention and inspire them to open the email.<\/p>\n<h3><strong><span style=\"color: #993300;\">Overlooking mobile optimization<\/span><\/strong><\/h3>\n<p>Go back and look at the stats on mobile optimization again. Businesses have prioritized mobile-friendly emails in a big way in response to how people read emails these days.<\/p>\n<p>If you don\u2019t optimize your mobile emails, it will spell nothing but trouble. Your competitors will have a clear advantage over you. As a result, you will lose business. Besides that, your email list will also shrink, and your sender reputation will drop as you get more spam complaints.<\/p>\n<h3><strong><span style=\"color: #993300;\">Lack of security advisories<\/span><\/strong><\/h3>\n<p>While email address verification is in and of itself a form of security, you need to take your security protocols further. Send emails from a familiar address, use branding, and share security tips to keep your userbase safe.<\/p>\n<p>You don\u2019t need security breaches or leaked data affecting your company. Those headaches can take a lot of time to clean up, and the lack of trust in your business is difficult to build.<\/p>\n<h3><strong><span style=\"color: #993300;\">Ambiguous CTAs<\/span><\/strong><\/h3>\n<p>Your CTAs do all the heavy lifting in an email verification email template. You can\u2019t afford to launch an email series without clear-as-day CTA buttons.<\/p>\n<p>The simpler, the better! Your CTA can read \u201cVerify Now\u201d and suffice, so don\u2019t overthink it.<\/p>\n<h3><strong><span style=\"color: #993300;\">Vague verification instructions<\/span><\/strong><\/h3>\n<p>Your subscribers rely on you to provide clear directions on validating their email addresses. Triple-check that your instructions are clear. Although verifying an email address is straightforward enough for most of us, some of your subscribers will appreciate the walkthrough.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-templates\/\">Read also: How to Craft Flawless Email Templates<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email verification email templates give you the power to help new subscribers validate their information. Working with templates will make it simpler for you to send these emails whenever the occasion calls for it, and using email automation will streamline the entire process.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, landing page and<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">, segmentation and personalization, sales pipelines, live chat, and more.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up for free<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay or<\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\"> book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts. <\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong><span style=\"color: #339966;\">Frequently Asked Questions (FAQ)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">1. What should an email verification email include?<\/span><\/strong><\/h3>\n<p>Your email verification email template requires the following:<\/p>\n<ul>\n<li>Responsive, mobile-friendly design<\/li>\n<li>Attention-grabbing subject lines<\/li>\n<li>Riveting header copy<\/li>\n<li>Clear instructions on how to validate an email address<\/li>\n<li>Good CTA button copy, color, shape, and placement<\/li>\n<li>Footer with contact information<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">2. How can I make my email verification email more secure?<\/span><\/strong><\/h3>\n<p>Consider email encryption to improve the strength of your emails. You should also check your email privacy and security settings, configuring them to your liking.<\/p>\n<h3><strong><span style=\"color: #993300;\">3. Why is personalization important in email verification emails?<\/span><\/strong><\/h3>\n<p>Personalizing email verification messages indicates to the subscriber that they were meant to receive the email and that you\u2019re not confusing them for someone else.<\/p>\n<h3><strong><span style=\"color: #993300;\">4. What are common pitfalls in email verification email design?<\/span><\/strong><\/h3>\n<p>An overcluttered design is one of the worst mistakes you can make when crafting email verification email templates. Just as bad is not considering mobile optimization in your design.<\/p>\n<h3><strong><span style=\"color: #993300;\">5. How often should email verification templates be updated?<\/span><\/strong><\/h3>\n<p>Check the language and instructions in your email verification templates at least quarterly, modifying them if any parts of your process have changed. You should also consider an update when you change your privacy policy.<\/p>\n<h3><strong><span style=\"color: #993300;\">6. How do I ensure my email verification emails are delivered and not marked as spam?<\/span><\/strong><\/h3>\n<p>Here are some tips for keeping your email verification emails out of the spam folder:<\/p>\n<ul>\n<li>Ask for permission to send emails.<\/li>\n<li>Make unsubscribing easy for those who are on the fence.<\/li>\n<li>Don\u2019t use spam words in your subject line or email body.<\/li>\n<li>Prune your email list regularly, removing inactive and dead email addresses.<\/li>\n<li>Track your email deliverability rate and spam complaint rates.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">7. Can I use a casual tone in email verification emails?<\/span><\/strong><\/h3>\n<p>You can if that\u2019s your brand style. Otherwise, stick to a more formal tone, but don\u2019t make your emails too stuffy.<strong>&nbsp;<\/strong><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When did you last verify the email addresses on your list? It\u2019s believed that only around 10%&nbsp;of email addresses are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":67849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[9766,9765],"class_list":["post-65084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-components-of-email-verification-email-templates","tag-email-verification-email-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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