{"id":6661,"date":"2023-07-24T04:51:56","date_gmt":"2023-07-24T04:51:56","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=6661"},"modified":"2025-04-15T14:42:58","modified_gmt":"2025-04-15T14:42:58","slug":"customer-profile","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/customer-profile\/","title":{"rendered":"Customer Profile: How to Create One Using CRM Software"},"content":{"rendered":"<p>As a business owner, understanding your ideal <strong>customer profiles<\/strong> is a pivotal aspect of success in today&#8217;s competitive market. &#8230;<\/p>\n<p>Your ideal customer embodies the core characteristics of the individuals who are most likely to connect with your brand, engage with your offerings, and ultimately become loyal patrons of your business.<\/p>\n<p>Picture your ideal customer as a well-defined persona that encapsulates the key attributes and preferences shared by a significant portion of your potential clientele.<\/p>\n<p>These attributes go beyond mere demographics and delve into psychographics, behavioral patterns, and aspirations.<\/p>\n<p>Crafting such target audience <strong>customer profiles<\/strong> allows you to tailor your <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>, product development, and customer service to resonate deeply with those who are most likely to value what your business offers.<\/p>\n<p>Your potential customers are a diverse group, each with their unique experiences, preferences, and <a href=\"https:\/\/www.engagebay.com\/blog\/behavioral-targeting\/\">buying behaviors<\/a>.<\/p>\n<p>Some may be highly responsive to your marketing efforts, while others require more nurturing and engagement before making a purchase.<\/p>\n<p>By creating well-thought-out example <strong>target audience profiles<\/strong>, you can gain valuable insights into the common threads that unite your ideal customers.<\/p>\n<p><strong>How do you create your ideal customer profile?<\/strong><\/p>\n<ol>\n<li>Review external attributes<\/li>\n<li>Study contextual details<\/li>\n<li>Develop personas<\/li>\n<li>Introduce your products or services<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll share <strong>customer profile examples<\/strong> and <\/span><strong>customer profile templates<\/strong>, and explain step-by-step how to use our <a href=\"https:\/\/www.engagebay.com\/crm\/online-crm\">online CRM<\/a> (customer relationship management) system for making your own <strong>ideal customer profiles<\/strong> today.<\/p>\n<p>Let&#8217;s dive in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#What_Is_a_Customer_Profile\" >What Is a Customer Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#The_Various_Types_of_Customer_Profiles\" >The Various Types of Customer Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#How_Building_Customer_Profiles_Can_Boost_Sales\" >How Building Customer Profiles Can Boost Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#4_Ideal_Customer_Profile_Examples_to_Begin_With\" >4 Ideal Customer Profile Examples to Begin With<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#How_to_Build_Your_Own_Customer_Profile_Templates\" >How to Build Your Own Customer Profile Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#How_to_Create_Customer_Profiles_Using_EngageBay\" >How to Create Customer Profiles Using EngageBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Customer_Profile\"><\/span><strong><span style=\"color: #339966;\">What Is a Customer Profile?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>In simple terms, customer profiling is the process of dividing customers into specific groups based on similar characteristics, goals, and features.&nbsp;<\/strong><\/p>\n<p>This is then used to pinpoint the best services and products for customers, launch personalized marketing campaigns, and so on, all with the goal of targeted marketing for better sales.<\/p>\n<p>Some people refer to <strong>customer profiles<\/strong> as avatars or personas, but no matter the name, these <strong>customer profiles<\/strong> serve as your ideal customer\u2019s image and behavior.<\/p>\n<p>You take your real customer base and with data about each <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\">customer journey<\/a>, aggregate their most standout traits, and then use those traits to create an ideal <strong>customer profile<\/strong> template.<\/p>\n<p>This ideal customer profile template makes the work much easier for both your sales and marketing teams.<\/p>\n<p>With that handy information, they can plan which sales approach to take and which ones to avoid.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Various_Types_of_Customer_Profiles\"><\/span><strong><span style=\"color: #339966;\">The Various Types of Customer Profiles<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By understanding the different factors like customer life stage, shopping behavior, and so on while creating <strong>customer profiles<\/strong>, the marketing and sales teams can figure out the smartest campaigns for reaching the <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segment<\/a>, and refine their marketing approach.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How To Create Your Ideal Customer Profile - Customer Avatar Tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G1hxiI5017U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>There are two categories you can use to this end: <a href=\"https:\/\/www.engagebay.com\/blog\/market-research-methods\/\">market research<\/a><span style=\"font-weight: 400;\"> categories and more basic categories. Let\u2019s start with the categories for market research.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">ACORN<\/span><\/strong><\/h3>\n<p>First, we\u2019ve got the ACORN classification.<\/p>\n<p><a href=\"https:\/\/acorn.caci.co.uk\/\"><b>ACORN<\/b><\/a><span style=\"font-weight: 400;\"> takes its information from taxonomy and census data to segment customer data by geodynamics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The five categories are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Category 1, the Wealthy Achievers: <\/b><span style=\"font-weight: 400;\">A, Wealthy Executives; B, Affluent Grays; and C, Flourishing Families<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Category 2, Urban Prosperity:<\/b><span style=\"font-weight: 400;\"> D, Prosperous Professionals; E, Educated Urbanites; and F, Aspiring Singles<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Category 3, Comfortably Off:<\/b><span style=\"font-weight: 400;\"> G, Starting Out; H, Secure Families; I, Settled Suburbia; and J, Prudent Pensioners<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Category 4, Moderate Means:<\/b><span style=\"font-weight: 400;\"> K, Asian Communities; L, Post Industrial Families; and M, Blue-Collar Roots<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Category 5, Hard Pressed:<\/b><span style=\"font-weight: 400;\"> N, Struggling Families; O, Burdened Singles; P, High Rise Hardship; and Q, Inner City Adversary<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">Life Stage Groups<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a simpler way to profile your current customers: split your target audiences by their stage in life. There are only four&nbsp;<strong>customer profile<\/strong> <strong>categories<\/strong> here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No family\/pre-family, which includes non-parents 45 or younger<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Family, which includes families with children 16 or younger<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The third age, or those 45 to 64 years old who have children 16 or younger<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retired, those 65 and older who are empty nesters<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">ABC1<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When categorizing by <\/span><b>ABC1<\/b><span style=\"font-weight: 400;\">, you\u2019re seeking the decision-maker in the company.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A is the professional, administrative, or higher managerial senior<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B is the professional, administrative, or intermediate managerial head<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C1 is the professional, administrative, junior managerial, clerical, or supervisory person<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C2 are skilled manual workers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D are unskilled or semiskilled manual workers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E are the disabled, elderly, unemployed, and\/or chronically ill<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other, less complex categories for segmenting your audience include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benefits sought or dividing your audience according to the shopping benefits that are the most important to them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geodemographics, a combination of demographics and geography<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geography<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generation, or the generation a person comes from (like Generation Y, millennials, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Psychographics, which relate to a person\u2019s voting behavior, opinions, attitudes, personality, <a href=\"https:\/\/www.engagebay.com\/blog\/lifecycle-marketing\/\">life stage<\/a>, and lifestyle<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product usage or brand affinity, aka those brands they prefer most<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Socioeconomics, or a person\u2019s association memberships, neighborhood, occupation, job role, education, and income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographics, which include a person\u2019s ethnicity, race, gender, and age<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-data-guide\/\">Read also: Master Customer Data: A Guide to Capturing, Analyzing, and Using Customer Insights<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Building_Customer_Profiles_Can_Boost_Sales\"><\/span><strong><span style=\"color: #339966;\">How Building Customer Profiles Can Boost Sales<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have several <\/span>ways of segmenting your audience in the form of customer profiles, but you may wonder, why do it? All this client profiling seems like a lot of work. Can\u2019t you just skip it?<\/p>\n<p><span style=\"font-weight: 400;\">Absolutely not, at least not if you want your sales and marketing campaigns to succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a video that offers some key points on creating a customer profile:<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Customer Profile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dc3QNf5_mo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, what are the benefits of building profiles of your ideal customers? Let\u2019s take a look.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Understanding Your Customers Means Understanding Their Pain Points, Too<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Think of your closest friends. At one point, they were strangers to you. As time went by, you became closer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the same thing with each new customer that comes through your sales pipeline. (To understand sales pipeline stages, read our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">blog here<\/a>.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to get to know them so you can ascertain what their problems or pain points are and how you can help them.<\/span><\/p>\n<p><strong>With customer profile examples, you have neat customer groups into which you can assign these new customers.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Understanding a customer\u2019s pain points by way of customer interviews, soliciting customer feedback, and addressing them is key to delivering a better <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a>, fostering customer loyalty, and creating a long-term business relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also crucial if you want to make sales.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/create-ideal-customer-profile\/\">Read also: From Data To Strategy: Creating Your Ideal Customer Profile <\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">You Waste Less Time on Unsuccessful Tactics, Driving More Sales Faster<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Most marketers and salespeople don\u2019t like <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/cold-calling-tips\/\"><span style=\"font-weight: 400;\">cold calling<\/span><\/a><span style=\"font-weight: 400;\"> because of innate uncertainty. Well, when dealing with a new potential customer for the first time, there\u2019s always uncertainty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, with no <\/span>customer profile template, you don\u2019t have much info about this person.<\/p>\n<p>If you don\u2019t have a clear picture, you\u2019re going to throw a bunch of things at the wall and see what sticks. This wastes time.<\/p>\n<p>&nbsp;<\/p>\n<p>Imagine you went into an interaction with a new customer and you knew mostly what they liked and what they didn\u2019t already. You can discard tactics that don\u2019t work and <a href=\"https:\/\/www.engagebay.com\/crm\/crm-deals\">close the deal<\/a> faster.<\/p>\n<p>When you\u2019re guessing in the dark, sales come at a much slower rate. Even when you find something that works with one person, there\u2019s no guarantee the next customer would react the same.<\/p>\n<p>That\u2019s why making different customer profiles<span style=\"font-weight: 400;\"> helps make it so much easier. It takes the guesswork out of the equation.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile-software\/\">Read also: 13 Customer Profile Software Tools for Better Sales Pitches<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Forging a Solid Professional Relationship Could Lead to Repeat Business<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine yourself as a consumer for a moment. Which type of salesperson would you prefer: one who is confident in what they know about you or one who\u2019s just making guesses about you? It\u2019s the former, right?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a sales rep, when you speak with a new customer and you\u2019re confident you can solve their problems, you have a chance to forge what could become a strong working relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare that with being uncertain about what the customer wants.&nbsp;<\/span><span style=\"font-weight: 400;\">If you\u2019re not even convinced you can sell to this customer, they won\u2019t be convinced to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it is important to use customer profiles and understand the customers you are approaching. It helps you build good relationships with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, through adequate nurturing, you can <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">retain your customers<\/a> and cross-sell or upsell to them for a long time to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, remember that any happy customer can refer you to many more potential customers.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-metrics\/\">Read also: 7 Fundamental CRM Metrics You Should Be Measuring<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ideal_Customer_Profile_Examples_to_Begin_With\"><\/span><strong><span style=\"color: #339966;\">4 Ideal Customer Profile Examples to Begin With<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Demographic-based Buyer Persona<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry-specific Customer Profile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopping Behavior-based Customer Profile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Executive Customer Profile<\/span><\/li>\n<\/ul>\n<p><strong>Here, we\u2019ll share some ideal customer profile templates for you to get started. <\/strong>Once you understand these, you can build many more by yourself.<\/p>\n<h3><strong><span style=\"color: #993300;\">The Demographic-based Buyer Persona<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15177 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/customer-profile-example.png.webp\" alt=\"Demographic-based Buyer Persona\" width=\"567\" height=\"567\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/customer-profile-example.png.webp 567w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/customer-profile-example.png-300x300.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/customer-profile-example.png-150x150.webp 150w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image courtesy of AeroLeads<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This Sample Sally <\/span>customer profile template has a lot of useful information all packed into one <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">buyer persona<\/a>. We get such handy demographics as her neighborhood, income, age, and gender.<\/p>\n<p>We also learn that she\u2019s married, has children, works in HR, and has been in the same field for about a decade. Through this customer profile<span style=\"font-weight: 400;\">, we can get glimpses into her personality as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sample Sally likes printed and mailed collateral. She more than likely works with an assistant who screens her calls. If you can talk to her, she\u2019s quite calm.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Strengthen your customer relationships with our top management strategies \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\" data-wpel-link=\"internal\">explore our comprehensive guide now<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/em><\/p>\n<h3><strong><span style=\"color: #993300;\">Industry-specific Customer Profile<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15182 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/ideal-customer-profile.png-1.webp\" alt=\"Industry-specific Customer Profile\" width=\"624\" height=\"373\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/ideal-customer-profile.png-1.webp 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/ideal-customer-profile.png-1-300x179.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image courtesy of Fit Small Business<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you work in a specific industry, such as weddings, your profile would be less general than Sample Sally&#8217;s.<\/span><\/p>\n<p>For example, there\u2019s this customer profile template for a wedding cake shop. The theoretical customer here, Becky, is in her early 30s and described as \u201ca young professional.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">She likes to be reached on communication channels such as social media (Pinterest, Facebook) and email; no phone calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Becky also wants a memorable cake with a \u201cunique flavor,\u201d but she doesn\u2019t want this g to be a hassle.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Shopping Behavior-based Customer Profile<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15172 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/client-profile-template.png.webp\" alt=\"Shopping Behavior-based Customer Profile\" width=\"624\" height=\"347\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/client-profile-template.png.webp 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/client-profile-template.png-300x167.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image courtesy of Template Business<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Next, we\u2019ve got a <\/span>customer profile template that\u2019s based on their shopping behavior. It\u2019s Pamela Power Shopper.<\/p>\n<p>She\u2019s a 32-year-old woman who\u2019s married and has two children. Based in Austin, she\u2019s a stay-at-home wife whose husband makes a lot of money. Pamela Power Shopper has a college education.<\/p>\n<p><span style=\"font-weight: 400;\">She\u2019s considered an \u201cexpert level shopper\u201d who does most of her shopping online, including gifts for loved ones and household items for the family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pamela loves event reminders, trending, and popular items, solid recommendations, and product inspirations. She doesn&#8217;t like going out to shop, high taxes, and inflated delivery charges.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Business Executive Customer Profile<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15171 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/persona-profile.png-1.webp\" alt=\"Business Executive Customer Profile\" width=\"624\" height=\"585\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/persona-profile.png-1.webp 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/persona-profile.png-1-300x281.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image courtesy of Pinterest<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Our last example involves a<\/span> <strong>customer profile<\/strong> template for a high-power business executive. His name is Steve and he\u2019s in his 50s.<\/p>\n<p>Steve is a CEO for a large organization and has a decade of experience in his role. He\u2019s described as innovative and communicative, often using social media and email.<\/p>\n<p>The pain points for this customer persona<span style=\"font-weight: 400;\"> include lack of competitive pricing, other people making buying decisions, and a service team\u2019s size. Steve also hates excessively large fees.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/\">Read also: CRM Functionality: 12 Growth Hacking Ideas a Small Business Needs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_Your_Own_Customer_Profile_Templates\"><\/span><strong><span style=\"color: #339966;\">How to Build Your Own Customer Profile Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve seen some <\/span>ideal <strong>customer profile<\/strong> templates, it\u2019s time to work on your own. This can seem daunting if you don\u2019t have the experience, but we&#8217;re here to help you.<\/p>\n<p>In this section, we&#8217;ll share four steps and a lot of questions you can ask yourself as you build the <strong>customer profiles<\/strong> of your customer segments.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get going!<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1: Review External Attributes<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first phase of creating a powerful yet simple <strong>customer profile<\/strong> template is reviewing the external attributes of your company\u2019s products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">External attributes relate to a product\u2019s external features and properties. These attributes may include how well-maintained a product is or its reliability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you seek to assess the external attributes within your company, you can begin to formulate your&nbsp;<\/span><strong>customer profiles<\/strong><span style=\"font-weight: 400;\"> by asking yourself the following questions:<\/span><\/p>\n<h4><span style=\"color: #666699;\">What market does your product best serve?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To answer this question, look at the product itself and what it does. Also, think of the price. Is it something only affluent users can afford or is it priced for middle-income consumers?<\/span><\/p>\n<h4><span style=\"color: #666699;\">What specific vertical do they operate in?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Business verticals can include industries like media, financial services, travel, <a href=\"https:\/\/www.engagebay.com\/blog\/retail-marketing-strategies\">retail<\/a>, and more. Certain verticals are more profitable than others, so think carefully.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\">How many employees do they have?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To be considered a small business, you must have 100 employees or fewer. Mid-sized or medium enterprises may have up to 1,000 employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A large company will typically have 1,000 employees or more. Fortune 500s may have thousands and thousands of employees.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2: Study Contextual Details<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you want to move on to the contextual information in your customer profiling plan. This information, as the name tells you, offers context to your goal. These questions include:<\/span><\/p>\n<h4><span style=\"color: #666699;\">How big is their team?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The larger a team, the more members on it. A comprehensive team can include salespeople, marketers, and <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\"><span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\"> representatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a smaller scale, a team might have just one salesperson and one marketer.<\/span><\/p>\n<h4><span style=\"color: #666699;\">What are the biggest challenges they face?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to get into pain points. As you saw in the last section, pain points will vary from industry to industry and person to person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenges can also change as our lifestyles improve and the technology around us continues to evolve.<\/span><\/p>\n<h4><span style=\"color: #666699;\">What technologies are they using?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Speaking of technology, it\u2019s important to assess this as well. Some people are more old-school and only use email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others embrace all elements of today\u2019s tech, including social media, smartphones, the latest software, and cool gadgets.<\/span><\/p>\n<h4><span style=\"color: #666699;\">What are their goals for the next year?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Knowing the long-term goals of your target customers will allow you to design your profiles accurately. Goals can be related to career, retirement funds, housing, and so on.<\/span><\/p>\n<h4><span style=\"color: #666699;\">How do they assess problems?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What one person views as a problem is not always the same as another. How seriously they perceive a problem clues you in on which of your products or services the particular person would be the most receptive to.<\/span><\/p>\n<h4><span style=\"color: #666699;\">What impact does the specific problem have on the team?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Do team problems restrict the number of leads or sales a company could achieve? Perhaps it limits the marketing reach of the company. If a problem is severe, there could be a stronger need for your products or services.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ideal-customer-profile-templates\/\">Read also: 10 Amazing Ideal Customer Profile Templates for all Industries<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3: Develop Personas<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, we\u2019ve got the stage where you begin making the actual personas. Here are some bonus questions that will help you tighten up your <\/span><strong>customer profile template<\/strong><span style=\"font-weight: 400;\"> and make it that much more effective:<\/span><\/p>\n<h4><span style=\"color: #666699;\">What titles do these people hold?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Keep in mind that not everybody works.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A person\u2019s occupation and title also have a role in shopping behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pamela Power Shopper does her shopping online because she\u2019s at home taking care of the kids. However, that doesn&#8217;t mean you put working people in another template. Senior executives who work late nights also favor online shopping because they&#8217;re always busy.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\">What is their age range?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A hip new product likely won\u2019t appeal to the older target audience set as much as it would to younger ones. Also, a younger demographic might not have as much money to spend as an older demographic would.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Young customers also prefer online shopping more and might make more impulsive buying decisions than older customers, so young and old people usually go into different <strong>customer profile templates<\/strong>.<\/span><\/p>\n<h4><span style=\"color: #666699;\">What is their education level?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although it\u2019s not always true, those with higher degrees tend to hold better job positions than others.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\">What is their average annual income?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Having this information helps you avoid pushing products to customers who cannot afford them. You wouldn\u2019t market a pricey product to someone struggling to make ends meet.<\/span><\/p>\n<h4><span style=\"color: #666699;\">How will they use your product or service?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Is this something that could really change their life for the better or is it a product they\u2019ll only need occasionally? The answers to this question can change the way you present your products or services, and the people you target first.<\/span><\/p>\n<h4><span style=\"color: #666699;\">On what marketing channels can you reach them?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">How do you get your marketing messages across to your customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will they pick up the phone if you call them or do they prefer email only? Do they use social media enough that they\u2019re responsive to cold contact there? Do they like in-person meetings or do they shy away from them?<\/span><\/p>\n<h4><span style=\"color: #666699;\">What role do they play in the decision-making process?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If this person doesn\u2019t get any say in what decisions will or won\u2019t get made, they\u2019re probably not the one you should be selling to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to target people who are decision-makers or at least the ones who have any influence on decision-makers.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4: Introduce Your Products or Services<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the last phase, you get a clear-cut picture of the alignment (or misalignment) between your products and your audiences by considering the following questions:<\/span><\/p>\n<h4><span style=\"color: #666699;\">What value do you provide for these customers?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Why should they use your product or service in the first place? You get money out of the deal, but the customer should get a high-quality, useful, valuable product that will last.<\/span><\/p>\n<h4><span style=\"color: #666699;\">Can you solve their key pain point? How?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve identified their key pain point(s), it\u2019s time to make an honest assessment. Are your products or services the right fit for this person? How?<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">Read also: What is a CRM Database? Structure, Tips, Strategies &amp; More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Customer_Profiles_Using_EngageBay\"><\/span><strong><span style=\"color: #339966;\">How to Create Customer Profiles Using EngageBay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Step 1: Sign up with EngageBay<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Step 2: Add Contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Step 3: Filter Contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Step 4: Supercharge Your Marketing and Sales with Your Customer Profiles<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To <\/span>create your own customer profile template with <a href=\"https:\/\/www.engagebay.com\/products\/crm\">EngageBay\u2019s CRM<\/a><span style=\"font-weight: 400;\"> today, just follow these simple steps:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 1: Sign up with EngageBay<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sign up with EngageBay for free. Even our paid plans are super inexpensive, especially compared with <a href=\"https:\/\/www.engagebay.com\/blog\/sales-automation-process\/\">sales automation<\/a> &amp; CRM platforms like HubSpot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay offers everything you can possibly need for your sales, marketing, and customer support processes.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 2: Add Contacts<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the Marketing section of your <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a> dashboard<span style=\"font-weight: 400;\">, click Contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the contacts you create will be stored here. You can filter contacts and save a series of filters you can apply anytime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can filter contacts by location, how they arrived at your site, and much, much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t yet have any contacts, make sure you add them in now. Type in their first name, last name, email address, phone number, and company name. You can import contacts using CSV files too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more info you have, the better!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14017 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool.png\" alt=\"engagebay-sales engagement tool\" width=\"1366\" height=\"657\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool-1024x493.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-sales-engagement-tool-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 3: Filter Contacts<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Create your own filters now. To do so, on the Contacts page, move over to the right side of the page where you see your filters. Then click + Add Filter. Next, choose the filter name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make filters by data like social media or website feed, the date you uploaded the contact, their status, role, star value, or <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">lead score<\/a>. Play around and see which filter category works best for you.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Step 4: Supercharge Your Marketing and Sales with Your Customer Profiles<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have many segments of your customer base, you can begin sending out tailored offers or <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">introduction emails<\/a> to your target audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The products and services you recommend to them will be extraordinarily targeted and thus more likely to earn you the sale!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-modules\/\">Read also: These CRM Modules Can Skyrocket Your Customer Loyalty<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In conclusion, having an accurate <strong>customer profile<\/strong> eliminates the need for guesswork when it comes to selling.<\/p>\n<p>Armed with comprehensive information about customers&#8217; backgrounds, occupations, locations, shopping behavior, and pain points, businesses can effectively nurture and engage with them, guiding them towards making a purchase.<\/p>\n<p>Fortunately, there are numerous <strong>customer profiling software<\/strong> options available today, and for small businesses with limited marketing funds, EngageBay stands out as an excellent choice for creating great <strong>customer profiles<\/strong>.<\/p>\n<p>EngageBay offers smart lists equipped with various filters that automatically segment audiences based on the conditions set by the user.<\/p>\n<p>This seamless process ensures new contacts are efficiently added to existing lists or grouped into new ones, all in alignment with the chosen <strong>customer profile parameters<\/strong>.<\/p>\n<p><strong>Moreover, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> offers a suite of additional tools that complement the customer profiling process, including automatic lead scoring, visual deal pipelines, a centralized <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">CRM database<\/a>, omnichannel marketing capabilities, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>, autoresponders, and more. <\/strong><\/p>\n<p>These features work in tandem to enable businesses to <strong>profile their customers<\/strong> effectively, nurture leads, offer on-the-go customer support, and ultimately drive more sales.<\/p>\n<p>The best part is that many of these powerful features are available at no cost, making EngageBay an attractive option for businesses looking to optimize their <strong>customer profiling<\/strong> efforts without breaking the bank.<\/p>\n<p>So, why wait? Take advantage of the opportunity to sign up for free and begin harnessing the full potential of <strong>customer profiles<\/strong> with EngageBay now!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; 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