{"id":66638,"date":"2024-11-06T13:19:41","date_gmt":"2024-11-06T13:19:41","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=66638"},"modified":"2026-04-14T15:13:17","modified_gmt":"2026-04-14T15:13:17","slug":"marketing-email-templates","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/","title":{"rendered":"Beautiful Marketing Email Templates to Skyrocket Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why use email templates for marketing? They are force multipliers. They help you scale outreach while saving time and money. Marketing email templates provide a customizable framework for engaging readers, generating leads, and driving conversions. If you struggle with personalizing your messaging to specific pain points, templates can help. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry-specific marketing email templates help build authority and improve response rates. However, getting elements like the text, visuals, and layout and integrating them into your marketing flows can feel like a challenge. No worries!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll review the nitty-gritty of setting up marketing email templates and getting the most out of them. We\u2019ll discuss:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How to choose the proper marketing email templates<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to customize and personalize marketing email templates<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Best practices for marketing email template design<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to integrate email templates into your marketing campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#How_to_Choose_the_Right_Marketing_Email_Templates\" >How to Choose the Right Marketing Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#How_Do_I_Make_My_Marketing_Email_Template_Stand_Out\" >How Do I Make My Marketing Email Template Stand Out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#Design_Best_Practices_for_Marketing_Email_Templates\" >Design Best Practices for Marketing Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#Examples_of_Marketing_Email_Templates_to_Inspire_Your_Next_Campaign\" >Examples of Marketing Email Templates to Inspire Your Next Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#Email_Automation_and_Workflow_Integrations\" >Email Automation and Workflow Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#How_to_Make_Your_Own_Email_Templates\" >How to Make Your Own Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#How_to_Analyze_and_Optimize_Email_Marketing_Campaigns\" >How to Analyze and Optimize Email Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Marketing_Email_Templates\"><\/span><span style=\"color: #339966;\"><strong>How to Choose the Right Marketing Email Templates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You must engage your audience at each stage of their journey to get the most out of their email marketing spend. You should have a template for each type of campaign.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Newsletters<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> Whether you run a weekly or monthly newsletter, a <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">good newsletter template<\/a> should have consistent branding- logo, brand colors, and fonts &#8211; so readers can associate it with your brand. A clean, single-column design works best. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use engaging subject lines and headers to increase engagement. To break up large blocks of text, include images and infographics. Look for a newsletter template with customizable headers and footers and a clean layout with adequate whitespace. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will allow you to quickly update social media links, unsubscribe buttons, and format and style text and images.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\">Promotional emails<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"> These emails are generally short and punchy. They focus on product images, fonts, and colors to hold the reader\u2019s attention. The layout should guide the reader\u2019s eyes to the CTA, while the copy must be action-oriented. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-templates\/\">promotional email template<\/a> would have dynamic content targeting specific audience segments and multiple placement options for images, videos, and banners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile responsiveness is a must for all elements to render correctly. If you plan to include multiple CTAs, check if the template can be split into two or more sections.<\/span><\/p>\n<figure id=\"attachment_68853\" aria-describedby=\"caption-attachment-68853\" style=\"width: 554px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-promotional-email-marketing-template.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-68853 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-promotional-email-marketing-template.png\" alt=\"Promotional email marketing template from EngageBay\" width=\"554\" height=\"1089\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-promotional-email-marketing-template.png 554w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-promotional-email-marketing-template-153x300.png 153w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-promotional-email-marketing-template-521x1024.png 521w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a><figcaption id=\"caption-attachment-68853\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/elevate-your-style-email-template\">Promotional email marketing template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Transactional emails<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ideally, these emails should have an \u2018inverted pyramid\u2019 structure with the most critical information at the top. For example, purchased item details, tracking number, shipping updates, etc. Your template should cater to visual elements like logos, banners, and CTA buttons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should also provide an opportunity to promote related products via carousels, custom fields, etc.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Welcome emails<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Think of welcome emails as the curtain raiser for a subscriber\u2019s journey with your brand. A <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">good welcome email<\/a> should have warm colors, bold text, and a prominent hero image, preferably featuring people. A minimalistic layout with plenty of white usually works best. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your template should have customizable CTA buttons and a footer section for social icons, navigation links, etc. <\/span><span style=\"font-weight: 400;\">When choosing marketing email templates, pay equal attention to how well the template aligns with your brand guidelines.<\/span><\/p>\n<figure id=\"attachment_68855\" aria-describedby=\"caption-attachment-68855\" style=\"width: 571px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-welcome-email-marketing-template-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-68855 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-welcome-email-marketing-template-1.png\" alt=\"Welcome email marketing template from EngageBay\" width=\"571\" height=\"949\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-welcome-email-marketing-template-1.png 571w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-welcome-email-marketing-template-1-181x300.png 181w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/a><figcaption id=\"caption-attachment-68855\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/onboarding-welcome-email-template\">Welcome email marketing template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For example, ask yourself if the colors and design elements match your branding, whether it\u2019s easy to use, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay offers a range of customizable templates for different marketing flows. It comes with a drag-and-drop builder for easy customization and a full suite of A\/B testing, scheduling, and reporting features for managing entire <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaigns<\/a> from one place.<\/span><\/p>\n<hr>\n<h4 style=\"text-align: center;\"><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p style=\"text-align: center;\">Drive results and boost engagement with our beautifully crafted, easy-to-customize <a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\">marketing email templates<\/a>! Just update your brand\u2019s images, headings, and CTAs, and send high-impact, conversion-focused emails in minutes!<\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_I_Make_My_Marketing_Email_Template_Stand_Out\"><\/span><strong><span style=\"color: #339966;\">How Do I Make My Marketing Email Template Stand Out?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been struggling with low email open rates and engagement, customizing and personalizing the following elements in your template can help:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Subject line<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Remember to personalize the subject based on the type of email and the target audience. For example, if you sent a cart recovery email, the subject line could be \u2018You left something behind.\u2019 Use the pre-header text to support your subject line and give readers more reasons to open your email.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Email body<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For promotional emails, write a short but practical introduction explaining the reason for emailing. Use bullet points to make it easy for readers to scan through the body. For newsletters, use a simple layout and provide plenty of white space. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include interactive elements like polls and quizzes. This will break up large blocks of text and improve readability.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">CTA<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For the reader to take action, the CTA button must be visible. The text should be clear, action-oriented, and enclosed in a prominent CTA button with a high-contrast color. Create urgency by appealing to scarcity (&#8216;limited-time offer&#8217;) or provide social proof (&#8216;Join our community of 10,000 subscribers&#8217;).<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Signature<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on your branding, you can either sign your emails with your first name or first and last name. However, make a point to include a headshot with your headshot. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes your brand more human and helps build trust. You can add videos, animated content, and social media links, but A\/B test to make sure they render correctly.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-examples\/\">5 Awesome Promotional Email Examples for Top Brands<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_Best_Practices_for_Marketing_Email_Templates\"><\/span><strong><span style=\"color: #339966;\">Design Best Practices for Marketing Email Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you design your emails around your content or the other way around? Either way, you must keep a few best practices in mind.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Visual hierarchy<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Research shows that readers<\/span><a href=\"https:\/\/medium.com\/@des_98300\/3-email-layout-designs-that-boost-email-engagement-10e39890fe16#:~:text=The%20F%2DPattern%20Email%20Design,to%20action%20at%20the%20bottom.\"> <span style=\"font-weight: 400;\">generally follow two distinct patterns, Z or F,<\/span><\/a><span style=\"font-weight: 400;\"> when scanning through written material. The key is to place key elements of your email in line with these patterns to increase engagement. Use plenty of white space to improve readability.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Header design<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This section includes the logo, tagline, and hero image at the top of your email or above the fold. Make sure there\u2019s enough white space around the header. Putting additional text or links within the header can make it look cluttered.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Color and typography<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"> The color palette you chose must align with your brand identity. Secondly, it should work well with dark and light modes. Research shows that<\/span><a href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers#:~:text=It's%20easier%20on%20the%20eyes,content%20on%20desktop%20and%20mobile.\"> <span style=\"font-weight: 400;\">35% of people use dark modes<\/span><\/a><span style=\"font-weight: 400;\"> on mobile devices. The typography or font type must match the colors used and look professional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While sticking to a standard font type across channels is important, you can adjust for size, spacing, and readability.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Headings<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"> Headings are a great way to break the monotony and direct attention to key parts of an email. If you\u2019re sending a promotional email, use words that match the reader\u2019s search intent. Keep your headings short and punchy- no more than 4-5 words and focus on benefits rather than features.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Product placement&nbsp;<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Professionally shot product images placed prominently can instantly engage readers and drive sales. This can be crucial for abandoned cart emails. If you want to promote multiple products, consider using contrasting backgrounds to split your email into two distinct sections visually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, be sure to A\/B test different placements for visibility and completeness before sending<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing tool<\/a>, designing attractive emails is easy. EngageBay, for example, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">offers a choice of templates<\/a> with drag-and-drop customization. You can easily add or update elements like banners, images, and dynamic content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to built-in A\/B testing and preview features, you can enhance the effectiveness of your email messages across campaigns.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email-that-converts\/\">Promotional Email: How to Write Emails That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Marketing_Email_Templates_to_Inspire_Your_Next_Campaign\"><\/span><strong><span style=\"color: #339966;\">Examples of Marketing Email Templates to Inspire Your Next Campaign<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few email campaign examples you can take inspiration from:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Promotional email template: Magic Mind<\/span><\/strong><\/h3>\n<figure id=\"attachment_68848\" aria-describedby=\"caption-attachment-68848\" style=\"width: 513px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/unlock-the-power-of-organic-cordyceps-1-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-68848 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/unlock-the-power-of-organic-cordyceps-1-1.png\" alt=\"Promotional email template\" width=\"513\" height=\"1873\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/unlock-the-power-of-organic-cordyceps-1-1.png 513w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/unlock-the-power-of-organic-cordyceps-1-1-82x300.png 82w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/unlock-the-power-of-organic-cordyceps-1-1-421x1536.png 421w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><figcaption id=\"caption-attachment-68848\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Magic Mind is a brain supplement that improves focus and concentration. Notice how the brand uses high-quality product photos to introduce the product and breaks down the features using witty copy. Using two different fonts is generally considered a no-no. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example creates a nice contrast and draws attention to the product benefits. The classic black CTA button stands out against the background. In the second section, the email goes into greater detail, using an image of a critical ingredient to trigger the purchase pulse. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A second CTA may be confusing to some readers. However, it does reduce the need for scrolling and could increase CTR for the brand. The entire footer section is devoted to just three links, providing social proof through testimonials and FAQs for those last-minute questions.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">Click to Cart &#8212; The Art of Crafting Irresistible eCommerce Promotional Emails<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Automation_and_Workflow_Integrations\"><\/span><strong><span style=\"color: #339966;\">Email Automation and Workflow Integrations<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t it be great if you never had to manually send a welcome email again? <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">Automated email workflows<\/a> allow you to set specific triggers or rules and send emails at scale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s understand triggers and workflows in detail:<\/span><\/p>\n<ul>\n<li><strong>Triggers: <\/strong><span style=\"font-weight: 400;\">These could be related to online activity like email sign-ups or calendar events like birthdays, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Workflows:<\/strong> <\/span><span style=\"font-weight: 400;\">Workflows are a series of emails you can set up to send based on specific triggers. The trigger is the starting point for the workflow.<br \/>\n<\/span><span style=\"font-weight: 400;\">For example, a customer abandoning a cart can be defined as a trigger for a recovery sequence with three different emails being sent at defined intervals: reminder email with a discount code within 1 hour of the event, a <a href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\">follow-up email<\/a> highlighting similar products, and a final email with a limited time discount.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-email-templates\/\">Effective Newsletter Email Templates for Small Businesses in 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Own_Email_Templates\"><\/span><strong><span style=\"color: #339966;\">How to Make Your Own Email Templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you want to create templates for your welcome email workflow. If you\u2019re using an email automation tool, you could either use a pre-built template or create one from scratch using a drag-and-drop builder. You can code one using a built-in HTML editor if you need something unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once done, just save the template; it should appear in your menu options list. From there, you can add it to your <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email-series\/\">welcome email sequence<\/a> and specify a trigger action like email sign-up or contact form submission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay allows you to create advanced workflows with multiple triggers or conditions. These include routine marketing activities like managing contact lists, <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-guide\/\">lead scoring<\/a>, scheduling emails, etc.<\/span><\/p>\n<figure id=\"attachment_68856\" aria-describedby=\"caption-attachment-68856\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-marketing-email-template-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-68856 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-marketing-email-template-1.png\" alt=\"Marketing email template from EngageBay\" width=\"560\" height=\"1114\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-marketing-email-template-1.png 560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-marketing-email-template-1-151x300.png 151w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/10\/engagebay-marketing-email-template-1-515x1024.png 515w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><figcaption id=\"caption-attachment-68856\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/free-fashion-email-template\">Marketing email template<\/a> from EngageBay<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-email-templates\/\">Read also: Engaging Sales Email Templates to Attract Your Audience<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Analyze_and_Optimize_Email_Marketing_Campaigns\"><\/span><strong><span style=\"color: #339966;\">How to Analyze and Optimize Email Marketing Campaigns<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you know if your email templates are working and which ones aren\u2019t? Marketers can objectively measure the incremental impact of two or more campaigns with the help of analytics. However, you need to focus on the right metrics:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Click-through rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the percentage of clicks compared to the total emails sent. A good CTR means your email campaign was successful.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Click-to-open rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the metric for you if you want to measure the effectiveness of your subject lines and body content. CTOR shows the percentage of clicks per unique open. Unique open refers to the percentage of people who clicked on a link in an email after opening it, regardless of how many times they opened it.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Conversion rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This metric shows the percentage of people who took the desired action after reading your email. You can define a conversion event based on your campaign goal. For example: email opt-in, making a purchase, or filling out a survey form\/<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Bounce rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the percentage of emails that did not make it to the inbox. It indicates potential problems in <a href=\"https:\/\/www.engagebay.com\/blog\/email-authentication\/\">email authentication<\/a>.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Unsubscribe rate<\/span> <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The percentage of people hitting the unsubscribe button in your email. If you have a large number of unsubscribes, you could be segmenting your audience incorrectly or it\u2019s possible they find your content irrelevant.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Average revenue per email sent<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, this metric measures the revenue measures revenue generated by each email you send. <\/span><span style=\"font-weight: 400;\">The key is to focus on 3-4 metrics based on your business KPIs. This will help you avoid information overload and make the right decisions.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-ico-before dashicons-menu\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-templates\/\">How to Craft Flawless Email Templates<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing email templates bridge the gap between marketing demand and team capacity. However, the ultimate goal is to create an engaging experience for customers. By syncing data from customer CRM profiles, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\">EngageBay allows you to create targeted emails<\/a>, track performance, and iterate effectively.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not your average marketing email template builder, though. EnagageBay also helps you create seamless workflows, enabling your team to make the best use of their talent and resources.&nbsp; <\/span><\/p>\n<hr>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"color: #339966;\"><strong>FAQ<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span style=\"color: #993300;\">How do you make email templates for marketing?<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To make a marketing email template, you can choose one of two options \u2013 use a pre-built template from your email marketing platform or code one of your own using an HTML template. However, using pre-built templates is quick and easy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can be customized with graphics and interactive elements via the platform\u2019s drag-and-drop email builder. You do need coding knowledge to use HTML templates.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">What are the four elements of a marketing email?<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The four key elements of marketing email are:<\/span><\/p>\n<ul>\n<li><strong>Subject line and pre-header: <\/strong>Most people decide whether to open an email based only on the subject line and pre-header.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Header:<\/strong> <\/span>This section is at the very top of the email. It carries branding elements like the logo and tagline.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Body copy:<\/strong> <\/span>This is the main text of the email, including the headline, images, text, and CTA.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Footer:<\/strong> <\/span>This is the bottom section of the email, which contains social links, unsubscribe links, navigation buttons, etc.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">How do you write a marketing email example?<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When writing a marketing email, the key elements to focus on are:<\/span><\/p>\n<ul>\n<li><strong>Subject line: <\/strong><span style=\"font-weight: 400;\">Go with a short subject line focusing on benefits and building urgency.<\/span><\/li>\n<li><strong>Pre-header text: <\/strong><span style=\"font-weight: 400;\">Condense the offer or main benefits in a single sentence.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Hook:<\/strong> <\/span><span style=\"font-weight: 400;\">Frame a pain point or problem statement as an open-ended question.<\/span><\/li>\n<li><strong>Body: <\/strong><span style=\"font-weight: 400;\">Use short sentences, bullet points, and sub-headers to quickly explain the offer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>CTA:<\/strong> <\/span><span style=\"font-size: 16px; font-weight: 400;\">Design CTA buttons in high-contrast colors with plenty of white space for maximum visibility.<\/span><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why use email templates for marketing? They are force multipliers. They help you scale outreach while saving time and money. [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":69604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49,22],"tags":[38,8104],"class_list":["post-66638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing","tag-email-marketing","tag-email-marketing-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T13:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T15:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-email-templates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Calvin Rodrigues\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Calvin Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/\"},\"author\":{\"name\":\"Calvin Rodrigues\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/89d2897d503b785aa99a630e2aaf0ab5\"},\"headline\":\"Beautiful Marketing Email Templates to Skyrocket Growth\",\"datePublished\":\"2024-11-06T13:19:41+00:00\",\"dateModified\":\"2026-04-14T15:13:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/\"},\"wordCount\":2346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-email-templates.jpg\",\"keywords\":[\"email marketing\",\"email marketing templates\"],\"articleSection\":[\"Email Marketing\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/\",\"name\":\"Beautiful Marketing Email Templates to Skyrocket Growth\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-email-templates.jpg\",\"datePublished\":\"2024-11-06T13:19:41+00:00\",\"dateModified\":\"2026-04-14T15:13:17+00:00\",\"description\":\"Discover how to leverage email marketing templates and strategies to scale reach, engagement, and ROI in 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-email-templates.jpg\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-email-templates.jpg\",\"width\":1000,\"height\":600,\"caption\":\"marketing-email-templates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/marketing-email-templates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Beautiful Marketing Email Templates to Skyrocket Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - 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