{"id":6754,"date":"2019-10-02T10:24:16","date_gmt":"2019-10-02T10:24:16","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=6754"},"modified":"2026-05-28T10:24:18","modified_gmt":"2026-05-28T10:24:18","slug":"our-takeaways-from-our-interview-with-laurie-mccabe","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/our-takeaways-from-our-interview-with-laurie-mccabe\/","title":{"rendered":"Our Takeaways from Our Interview with Laurie McCabe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last month, I sat down with Laurie McCabe for our latest EngageBay interview as part of an ongoing series. Laurie is both a co-founder and a partner of <\/span><a href=\"https:\/\/www.smb-gr.com\/\"><span style=\"font-weight: 400;\">SMB Group<\/span><\/a><span style=\"font-weight: 400;\"> and specializes in small and medium businesses, particularly areas like managed services, collaboration, and social networking, business solutions, mobile solutions, and cloud computing. McCabe has also been a part of Summit Strategies as its vice president, AMI-Partners as its Vice President of SMB Insights and Solutions, Hurwitz &amp; Associates as a partner and analyst, and Digital Equipment Corporation as a Director of Market and Competitive Intelligence.<\/span><\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">From New Bedford, New Hampshire, Laurie\u2019s illustrious career has seen her achieve many accolades. These include AllBusiness.com calling her one of their most influential people in small business marketing as well as having earned the Small Business Influencer Award six times running. Today, Laurie has a huge social media following, as on Twitter, she has more than 15,000 followers. She also blogs regularly on her own <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s cover the many captivating topics I was fortunate enough to chat with Laurie about for nearly an hour in our interview.\u00a0<\/span><\/p>\n<h4><b>Small Businesses Should Invest in One Area at a Time (and Track Results)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">For a small or medium-sized business, it\u2019s easy to look at all the big fish in the pond, i.e., the successful Fortune 500s out there, and directly compare your progress to theirs. This makes you feel like you have to do everything now, now, now. However, a Fortune 500\u2019s budget will far exceed yours, limiting what you can do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laurie says in such a situation, it\u2019s much better to invest in one area of your strategy at a time. Whether that\u2019s social media marketing, sales, or email marketing, start with one thing and work your way up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just assume that the one thing won\u2019t necessarily work, either. In the interview, Laurie mentions the importance of tracking progress consistently over weeks and months. That\u2019s the only way to know if you\u2019re getting results, after all. <\/span><\/p>\n<h3><b>Relationship Building Still Matters, Even on a Smaller Scale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just because you\u2019re an SMB doesn\u2019t mean you can afford to skip nurturing and engaging with your audience. In fact, since you\u2019re a smaller, growing company, it\u2019s even more crucial you take the time to devote to relationship building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laurie calls it \u201cthe be-all and end-all unless you\u2019re selling a total commodity.\u201d She adds: \u201cEverything has to start and will end if you don\u2019t have the relationship.\u201d While Laurie says the facetime you get with clients and customers is important, she adds that today\u2019s digital world makes it easy to use other forms of communication for relationships as well. So you can have facetime and FaceTime if you will.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6759 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1.jpg\" alt=\"Laurie McCabe\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1.jpg 1280w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1-1024x576.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1-768x432.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/10\/Laurie-McCabe-1-595xh.jpg 595w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h3><b>Influencer Marketing Does Have a Role in SMB, But It\u2019s Less Salesy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to hire or set up an agreement with some influencers and you\u2019re a small business, that\u2019s a smart move. McCabe advises to \u201cenlarge the influences that are affiliated with your brand.\u201d You don\u2019t want these people to be salespeople, but rather advocates for your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laurie mentions sometimes this does mean paying for influencers, but she suggests you move away from traditional ads and use sponsorship opportunities through your influencers instead. She says it\u2019s more about extending the message than selling, selling, selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope you enjoyed this interesting glimpse into my interview with Laurie McCabe. Laurie was wonderful to chat with, and I\u2019m very grateful she took the time to speak to me and contribute to <a href=\"https:\/\/www.engagebay.com\">EngageBay<\/a> in such a meaningful way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in hearing more of Laurie\u2019s advice, I recommend you <a href=\"https:\/\/www.engagebay.com\/resources\/laurie-mccabe-interview-with-engagebay\">check out the interview in full<\/a>.\u00a0<\/span><\/p>\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last month, I sat down with Laurie McCabe for our latest EngageBay interview as part of an ongoing series. 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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