{"id":7018,"date":"2023-06-12T11:19:30","date_gmt":"2023-06-12T11:19:30","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=7018"},"modified":"2026-01-20T08:47:08","modified_gmt":"2026-01-20T08:47:08","slug":"sms-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sms-marketing\/","title":{"rendered":"SMS Marketing \u2013 A Beginner\u2019s Guide (Tips, Benefits, Examples) [2023 updated]"},"content":{"rendered":"<p>SMS marketing has emerged as a popular advertising technique due to the widespread adoption of smartphones and text messaging.<\/p>\n<p>With businesses recognizing its potential, <a href=\"https:\/\/techjury.net\/blog\/sms-marketing-statistics\/\">SMS marketing<\/a> or Text Message Markerting has gained momentum as an effective way to engage with customers.<\/p>\n<p>According to a recent <a href=\"https:\/\/www.luisazhou.com\/blog\/sms-marketing-statistics\/\">survey<\/a>, the size of the SMS marketing industry is expected to grow to $12.6 billion<\/p>\n<p>In fact, experts predict that SMS marketing will become one of the dominant forms of marketing in the 2030s. If you&#8217;re eager to embark on your own SMS marketing journey, this resource will provide you with valuable insights and guidance.<\/p>\n<p>In this guide blog, we will dive deep into the following topics:<\/p>\n<ol>\n<li>What SMS marketing is<\/li>\n<li>The importance of SMS marketing<\/li>\n<li>Writing messages for SMS marketing<\/li>\n<li>How to create a successful SMS campaign<\/li>\n<li>Fantastic examples of SMS marketing campaigns done right<\/li>\n<li>Creating an SMS campaign on EngageBay&#8217;s SMS Marketing software<\/li>\n<\/ol>\n<p>Happy reading!<br \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#What_is_SMS_Marketing\" >What is SMS Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Why_is_SMS_Marketing_Important\" >Why is SMS Marketing Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#You_Can_Track_Crucial_Metrics\" >You Can Track Crucial Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#You_Can_Engage_More_with_Leads_and_Customers\" >You Can Engage More with Leads and Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#You_Get_to_Know_Your_Audience\" >You Get to Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#SMS_Fits_in_with_Most_Other_Marketing_Campaign_Tools\" >SMS Fits in with Most Other Marketing Campaign Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Shortcodes_Make_the_Lives_of_Your_Customers_Easier\" >Shortcodes Make the Lives of Your Customers Easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#SMS_is_All_about_the_Here_and_Now\" >SMS is All about the Here and Now<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#How_to_Write_Messages_for_an_SMS_Campaign\" >How to Write Messages for an SMS Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Formal_over_Informal\" >Formal over Informal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Personalize_Personalize_Personalize\" >Personalize, Personalize, Personalize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Keep_It_Short\" >Keep It Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Dont_Bury_the_Lead\" >Don\u2019t Bury the Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Include_a_CTA\" >Include a CTA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#How_to_Create_a_Successful_SMS_Marketing_Campaign\" >How to Create a Successful SMS Marketing Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Dont_Use_SMS_Alone\" >Don\u2019t Use SMS Alone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Target_Your_Most_Prized_Customers\" >Target Your Most Prized Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Use_Metrics_to_Your_Advantage\" >Use Metrics to Your Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Know_When_to_Send_SMS_Messages%E2%80%A6\" >Know When to Send SMS Messages&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#%E2%80%A6And_How_Many_to_Send\" >&#8230;And How Many to Send<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Give_Them_a_Reason_to_Stay_Engaged\" >Give Them a Reason to Stay Engaged<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Create_a_Sense_of_FOMO\" >Create a Sense of FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Dont_Forget_Your_CTA\" >Don\u2019t Forget Your CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Always_Ask_for_Permission\" >Always Ask for Permission<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Examples_of_SMS_Marketing_Campaigns\" >Examples of SMS Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Creating_an_SMS_Campaign_with_EngageBay\" >Creating an SMS Campaign with EngageBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<br \/>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            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class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SMS_Marketing\"><\/span><strong><span style=\"color: #339966; font-size: 27.2px;\">What is SMS Marketing?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS is an acronym for Short Message Service.<\/p>\n<p>SMS marketing or Text Message Marketing refers to the practice of utilizing text messages to promote products, services, or brands to a targeted audience. It involves sending short, concise messages directly to customers&#8217; mobile phones, often with the goal of driving engagement, generating leads, or increasing sales.<\/p>\n<p>Text Message marketing leverages the ubiquity and convenience of SMS messaging to deliver timely and personalized promotional content.<\/p>\n<p>In the early days of&nbsp;modern text messaging&nbsp;back in the 2000s,&nbsp;SMS&nbsp;was the main method for communicating through text. As it turns out,&nbsp;SMS&nbsp;existed even before then, with&nbsp;SMS&nbsp;messages sent as early as 1992.<\/p>\n<figure id=\"attachment_18574\" aria-describedby=\"caption-attachment-18574\" style=\"width: 2160px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18574 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM.png\" alt=\"SMS marketing EngageBay \" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.13.43-PM-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><figcaption id=\"caption-attachment-18574\" class=\"wp-caption-text\"><em>An SMS Marketing dashboard in EngageBay<\/em><\/figcaption><\/figure>\n<p>This brings us to the definition of SMS marketing: Short Message Service marketing. It\u2019s a form of marketing where companies use short texts to send out important updates, offers, and other reminders directly to the customers\u2019 mobile phones.&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\">SMS messages are not the same as the texts you send from other social media applications like Facebook and Instagram. Others include Japan\u2019s Line, China\u2019s WeChat, Viber, and <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/rocketbots.io\/blog\/whatsapp-business\" data-wpel-link=\"internal\">WhatsApp business<\/a><span style=\"font-size: 16px;\"> &#8212; these are Internet Protocol or IP-based text messaging.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">Grow your business with EngageBay\u2019s powerful SMS marketing suite<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_SMS_Marketing_Important\"><\/span><span id=\"Why_Is_SMS_Marketing_Important\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #339966;\">Why is SMS Marketing Important?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>You Can Track Crucial Metrics<\/li>\n<li>You Can Engage More with Leads and Customers<\/li>\n<li>You Get to Know Your Audience<\/li>\n<li>SMS&nbsp;Fits in with Most Other Marketing Campaign Tools<\/li>\n<li>SMS Shortcodes Make the Lives of Your Customers Easier<\/li>\n<li>SMS is All about the Here and Now<\/li>\n<\/ul>\n<p>Mailed letters can get tossed straight in the trash bin, and emails can get flagged as spam, but text messages? Sure, there are filters on those, but they have a higher chance of being seen.<\/p>\n<p>Whether the recipient engages with the message is another story and something we\u2019ll discuss later. You can ensure your message is at least seen though, and that\u2019s half the battle.<\/p>\n<p>That\u2019s one of the main reasons we\u2019d say launching a Text Message Marketing campaign is so important. If you\u2019re still not convinced, that\u2019s okay.<\/p>\n<p><em>If you have no time to read, watch our video instead:<\/em><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Is SMS Marketing Still a Trend?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Qw5V5z_hcUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span class=\"ez-toc-section\" id=\"You_Can_Track_Crucial_Metrics\"><\/span><span id=\"You_Can_Track_Crucial_Metrics\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">You Can Track Crucial Metrics<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Text messages may seem like the unregulated wild west in that you\u2019re just sending out messages with no idea what happens to them.<\/p>\n<p>Sure, today\u2019s IP-based messages tell you when a message was delivered and even if it was read and when thanks to &#8216;read&#8217; receipts.<\/p>\n<p>However, you don\u2019t get much more in-depth information than that. Well, unless you want to.<\/p>\n<figure id=\"attachment_18571\" aria-describedby=\"caption-attachment-18571\" style=\"width: 1111px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-18571\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics.jpg\" alt=\"sms marketing metrics\" width=\"1111\" height=\"494\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics.jpg 1111w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics-300x133.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics-1024x455.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics-768x341.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/ebook-10-SMS-Maketing-Metric-Metrics-595xh.jpg 595w\" sizes=\"(max-width: 1111px) 100vw, 1111px\" \/><figcaption id=\"caption-attachment-18571\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/beambox.com\/townsquare\/10-sms-marketing-metrics-you-need-to-be-tracking\">Beambox<\/a><\/em><\/figcaption><\/figure>\n<p>With <strong>Text Message marketing<\/strong>, you can track the metrics that matter most to you and your company\u2019s success. Some Text Message marketing metrics that businesses will focus on in their campaigns are as follows:<\/p>\n<ul>\n<li><strong>ROI:<\/strong> You can review your return on investment for a single campaign or several campaigns. The more revenue you bring in, the more successful your campaigns are.<\/li>\n<li><strong>Acquisition cost per subscriber:<\/strong> There\u2019s no handy acronym for this one. With this SMS marketing metric, you\u2019re looking at how much money you spent on acquiring a subscriber. Essentially, how much cash did you have to put forth with your text message marketing before you converted the lead to a customer? Was it more or less than you usually spend on conversions with other <a href=\"https:\/\/www.engagebay.com\/blog\/persuasive-marketing-techniques\/\" data-wpel-link=\"internal\">marketing strategies<\/a>?<\/li>\n<li><strong>Response rate:<\/strong> A response rate isn\u2019t about who saw your SMS text message but rather who did something with it. For instance, if you sent a link, who clicked it? If you texted about a deal, who bought it?<\/li>\n<li><strong>Attrition rate:<\/strong> Not all SMS marketing statistics are positive. The attrition rate measures how many people unsubscribe from your messages. It\u2019s inevitable that you\u2019ll lose some subscribers, but they shouldn\u2019t be leaving in droves. If they have, maybe it\u2019s because of the type of content you\u2019re sending. You could also be messaging too often or not often enough. We\u2019ll talk more about the ideal SMS frequency later.<\/li>\n<li><strong>List size:<\/strong> The opposite of the attrition rate, the list size tells you how many active subscribers you currently have. You want this number to keep growing steadily.<\/li>\n<li><strong>List growth rate:<\/strong>&nbsp;You could track growth as often as weekly or more seldom, like monthly or even annually.<\/li>\n<\/ul>\n<figure id=\"attachment_18572\" aria-describedby=\"caption-attachment-18572\" style=\"width: 1111px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18572 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate.jpg\" alt=\"metrics for sms marketing\" width=\"1111\" height=\"361\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate.jpg 1111w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate-300x97.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate-1024x333.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate-768x250.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/1._Retrun_rate-595xh.jpg 595w\" sizes=\"(max-width: 1111px) 100vw, 1111px\" \/><figcaption id=\"caption-attachment-18572\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/beambox.com\/townsquare\/10-sms-marketing-metrics-you-need-to-be-tracking\">Beambox<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"You_Can_Engage_More_with_Leads_and_Customers\"><\/span><span id=\"You_Can_Engage_More_with_Leads_and_Customers\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">You Can Engage More with Leads and Customers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If there\u2019s one facet of developing a professional relationship with customers that you cannot ignore, that\u2019s engagement.<\/p>\n<p>Whether you encourage your customers to set up an appointment, check out a deal, or send them an update about an upcoming product or service,&nbsp;Text Message marketing messaging&nbsp;like this increases customer engagement.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Boost your marketing success with the ultimate powerful strategies \u2013 dive into our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">in-depth guide<\/a> today! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Get_to_Know_Your_Audience\"><\/span><span id=\"You_Get_to_Know_Your_Audience\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">You Get to Know Your Audience<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, we&#8217;re not referring to engaging in individual text conversations with every member of your audience. While that scenario is possible, it&#8217;s unlikely to be the case.<\/p>\n<p>Instead, your <strong>SMS marketing campaign<\/strong> can be used as an avenue to distribute surveys. The insights and feedback gathered from these surveys can be highly valuable.<\/p>\n<p>According to marketing data, up to 31% of your audience may respond to your survey. While this may not seem like a large percentage, those who do respond typically do so within five minutes of receiving the message.<\/p>\n<p>So, even though your sample size may be smaller, the speed at which you can obtain feedback is nearly instantaneous.<\/p>\n<p>Which other forms of media offer such a prompt response?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10875 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list.png\" alt=\"EngageBay contact list\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/contact-list-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMS_Fits_in_with_Most_Other_Marketing_Campaign_Tools\"><\/span><span id=\"SMS_Fits_in_with_Most_Other_Marketing_Campaign_Tools\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">SMS Fits in with Most Other Marketing Campaign Tools<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What kinds of tools do you use to drive your current marketing campaigns? We\u2019re sure <strong><a href=\"https:\/\/www.protexting.com\/\" data-wpel-link=\"internal\">SMS&nbsp;marketing<\/a> <\/strong>can play nicely with those tools no matter what you answer.<\/p>\n<p><strong>SMS Marketing texts<\/strong> can support your email and social media campaigns already in action.<\/p>\n<p>Many businesses use <a href=\"https:\/\/decisiontele.com\/news\/best-sms-api-provider.html\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">SMS providers<\/a> to ensure smooth integration across platforms and maintain consistent engagement through cross-channel workflows.<\/p>\n<p>For example, you could send a short message encouraging your audience to check out your latest social post or your most recent email newsletter.<\/p>\n<p>By doing so, it\u2019s possible to see up to a 30% <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">boost in the open rates<\/a>&nbsp;of your emails. Who knew?<\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing-for-ecommerce\/\">Read also: Unlock the Potential of SMS Marketing for eCommerce<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shortcodes_Make_the_Lives_of_Your_Customers_Easier\"><\/span><span id=\"Shortcodes_Make_the_Lives_of_Your_Customers_Easier\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Shortcodes Make the Lives of Your Customers Easier<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re big fans of doing anything it takes to improve your customers\u2019 lives. After all, by making it very simple for your lead or customer to proceed with an action, you increase the likelihood of conversions.<\/p>\n<p>That\u2019s why long, complicated opt-in forms that ask for more than a name and email address are frowned upon.<\/p>\n<p>Shortcodes will become your new best friend with your&nbsp;SMS-based marketing.<\/p>\n<p>When you ask your <strong>Text Message Marketing<\/strong> audience to participate in a contest, sign up for alerts, or even opt-in, shortcodes come in handy.<\/p>\n<figure id=\"attachment_18573\" aria-describedby=\"caption-attachment-18573\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18573 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting.jpg\" alt=\"shortcodes for sms marketing \" width=\"1600\" height=\"800\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting.jpg 1600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting-300x150.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting-1024x512.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting-768x384.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting-1536x768.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/short-code-sms-vs-long-code-texting-595xh.jpg 595w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-18573\" class=\"wp-caption-text\"><em>Source: Text2Drive<\/em><\/figcaption><\/figure>\n<p>These five-digit codes are easy to remember, thus upping your customers\u2019 chances to join that contest, get alerts, or opt-in.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/low-vs-high-context-marketing-strategies\/\">Read also: The Art Of Using Low Vs High Context Marketing Strategies<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMS_is_All_about_the_Here_and_Now\"><\/span><span id=\"SMS_Is_All_about_the_Here_and_Now\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">SMS is All about the Here and Now<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A lot of&nbsp;marketing tactics&nbsp;can take time before you see results.<\/p>\n<p>That\u2019s not true with <strong>SMS marketing<\/strong>. These messages get delivered almost instantly.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18645 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing.png\" alt=\"EngageBay Bulk SMS marketing\" width=\"1366\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bulk-sms-marketing-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>They get opened almost as soon as the user hears their phone chime. Up to 97% of people open all their text messages, show <a title=\" and Smart Insights\" href=\"https:\/\/www.smartinsights.com\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Smart Insights<\/a>.<\/p>\n<p>What other medium offers such wonderful results?<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_Messages_for_an_SMS_Campaign\"><\/span><span id=\"How_to_Write_Messages_for_an_SMS_Campaign\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #339966;\">How to Write Messages for an SMS Campaign<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Formal over Informal<\/li>\n<li>Personalize, Personalize, Personalize<\/li>\n<li>Keep It Short<\/li>\n<li>Don\u2019t Bury the Lead<\/li>\n<li>Include a CTA<\/li>\n<\/ul>\n<p>You can see now how <a href=\"http:\/\/jooksms.com\/\">SMS marketing platforms<\/a> can help your company in myriad ways.<\/p>\n<p>You know you only have 160 characters to convince your reader.<\/p>\n<p>Should you take on a more informal, relaxed tone? Is it better to stay professional, even if that does feel odd in an SMS marketing text message?<\/p>\n<p>Don\u2019t worry. If you\u2019re new to <strong>SMS marketing<\/strong>, there are a lot of questions you\u2019ll have at the beginning.<\/p>\n<p>There are also a lot of pitfalls to be aware of in your efforts. When campaigns run into delivery problems, and you see alerts like &#8220;<a href=\"https:\/\/reteno.com\/blog\/why-text-message-failed-to-send-16-common-reasons-how-to-resolve\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">text message failed to send<\/a>&#8220;, it\u2019s usually a sign of issues with carrier rules, invalid numbers, or missing permissions that you need to diagnose quickly.<\/p>\n<p>In this section, we\u2019ll tell you the exact tone to take on to get your audience not only to open and read your texts but click links and shop as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Formal_over_Informal\"><\/span><span id=\"Formal_over_Informal\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Formal over Informal<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A more informal tone may seem appropriate while texting, but you have to remember that you\u2019re a business at the end of the day.<\/p>\n<p>If you conduct yourself in an un-businesslike matter, you could turn your customers cold.<\/p>\n<p>You\u2019ve worked hard to craft a brand voice, and that voice must come through loud and clear when&nbsp;sending SMS marketing messages.<\/p>\n<p>That doesn\u2019t mean being devoid of personality, as that will get your texts deleted immediately. It\u2019s okay to inject some personality into your texts, <strong>but here are some dos and don\u2019ts to abide by:<\/strong><\/p>\n<ul>\n<li><strong>DO&nbsp;<\/strong>use punctuation, ending each sentence with a period, question mark, exclamation point, etc.<\/li>\n<li><strong>DON\u2019T <\/strong>abuse punctuation. If you ask a lot of questions, that can become confusing. Ending every sentence with exclamation points can seem pushy and salesy.<\/li>\n<li><strong>DON\u2019T use ALL-CAPS<\/strong>. It\u2019s okay to emphasize a word, like \u201chot deals going on NOW!\u201d <strong>BUT WRITING IN CAPS FEELS RUDE AND CAN SCARE PEOPLE AWAY!<\/strong><\/li>\n<li><strong>DON\u2019T <\/strong>go crazy with emoticons. Remember, you\u2019re a company, not the customer&#8217;s friend.<\/li>\n<li><strong>DO&nbsp;<\/strong>remember your brand voice with each SMS message you send out.<\/li>\n<li><strong>DON\u2019T <\/strong>litter your messages with abbreviations or&nbsp;<a href=\"https:\/\/www.nutshell.com\/blog\/marketing-slang-terms\/\" data-wpel-link=\"internal\">marketing slang<\/a>. It may seem hip on your part, but misusing an abbreviation can be embarrassing, so don\u2019t do that. Slang also comes across as unprofessional.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Personalize_Personalize_Personalize\"><\/span><span id=\"Personalize_Personalize_Personalize\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Personalize, Personalize, Personalize<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like any form of communication, you should always take advantage of chances to personalize with your SMS marketing. For instance, you might say \u201cHi, [name]\u201d and then write your message.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18575 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM.png\" alt=\"SMS marketing personalization EngageBay\" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.15.38-PM-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p>You could even personalize through broader demographics, including an audience segment\u2019s pain points, occupation, gender, age, or general location.<\/p>\n<p>If you don\u2019t know how to segment your audience, check out some posts on this blog. We have a lot of great articles on <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\" data-wpel-link=\"internal\">lead segmentation<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\" data-wpel-link=\"internal\">lead scoring<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_It_Short\"><\/span><span id=\"Keep_It_Short\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Keep It Short<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This isn\u2019t just a suggestion; it&#8217;s the rule. Remember, you have 160 characters. While we can\u2019t say how many words you get out of those characters (because it varies based on word length), you cannot exceed 160 characters.<\/p>\n<p>Then your&nbsp;SMS marketing message could get broken off right in the middle, and that looks unprofessional.<\/p>\n<p>Either way, it\u2019s a great reason to stick within the <a href=\"https:\/\/www.engagebay.com\/blog\/sms-character-limit\/\">SMS character limit<\/a>.<\/p>\n<p>If you remember the old days of Twitter, you could only write in 140 characters back then. Since then, they\u2019ve increased it, but you knew what it was like to be limited.<\/p>\n<p>We recommend writing out your message in full and then running it through a free website like <a title=\" and LetterCount.com\" href=\"https:\/\/www.lettercount.com\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">LetterCount.com<\/a>.<\/p>\n<p>Once you see how many characters you have and how many you are away from 160, you can begin cutting down on your message.<\/p>\n<p>It takes time, but like with anything, the more you practice, the easier it will become. Soon enough, you\u2019ll find yourself crafting short texts with no difficulty at all.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Bury_the_Lead\"><\/span><span id=\"Dont_Bury_the_Lead\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Don\u2019t Bury the Lead<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don&#8217;t want to write a short message and miss the point.<\/p>\n<p>The point of your text should be within the first sentence, maybe the second depending on how you frame it. When you write, you don\u2019t want to bury the lead, so keep that in mind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_a_CTA\"><\/span><span id=\"Include_a_CTA\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Include a CTA<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another reason to come right out with what you have to say? You also need a&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\" data-wpel-link=\"internal\">call to action<\/a>&nbsp;or&nbsp;CTA in your SMS message.<\/p>\n<p>Now, it\u2019s better to hyperlink this rather than waste characters writing out a lengthy CTA. Not only do you save on character space, but now you have a link for your audience to click.<\/p>\n<p>Again, this makes the customer\u2019s life easier. Imagine if you had a CTA that just said: \u201cfor more info, visit our website.\u201d<\/p>\n<p>Sure, the customer might do that, but they\u2019d have to search for your website URL and then click it. That\u2019s a lot of effort with potentially minimal reward, so why would they do it?<\/p>\n<p>When you present the link upfront, all the reader has to do is click. That\u2019s easy enough, so they should do it.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/text-message-templates\/\">Read also: 45 Business Text Message Templates For Busy Bees<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Successful_SMS_Marketing_Campaign\"><\/span><strong><span style=\"color: #339966;\">How to Create a Successful SMS Marketing Campaign<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Don\u2019t Use <strong>SMS Marketing<\/strong>&nbsp;Alone<\/li>\n<li>Target Your Most Prized Customers<\/li>\n<li>Use Metrics to Your Advantage<\/li>\n<li>Know When to Send the Messages&#8230;<\/li>\n<li>&#8230;And How Many to Send<\/li>\n<li>Give Them a Reason to Stay Engaged<\/li>\n<li>Create a Sense of FOMO<\/li>\n<li>Don\u2019t Forget Your CTA<\/li>\n<li>Always Ask for Permission<\/li>\n<\/ul>\n<p>While writing your SMS messages correctly is crucial, it\u2019s far from the only important component of succeeding with text marketing.<\/p>\n<p>Next, we will talk about several tips and best practices to follow for your great SMS campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Use_SMS_Alone\"><\/span><span id=\"Dont_Use_SMS_Alone\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Don\u2019t Use SMS Alone<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We talked about this before, but it\u2019s worth mentioning again. Text marketing with SMS can be one <em>part&nbsp;<\/em>of your overall&nbsp;marketing campaign, but it should not comprise the entire thing.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18576 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1.png\" alt=\"Multichannel marketing EngageBay\" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Multichannel-marketing-1-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p>It works best when used in conjunction with other forms of marketing, including email and social media marketing. Fortunately, all these solutions are tightly integrated along with EngageBay&#8217;s <strong>SMS Marketing software<\/strong> solution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_Your_Most_Prized_Customers\"><\/span><span id=\"Target_Your_Most_Prized_Customers\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Target Your Most Prized Customers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When trying something new like <strong>SMS marketing<\/strong>, you might decide to roll it out to a very select audience. Then, if you get a good enough reception, you\u2019ll use the same to reach out to all your audience segments.<\/p>\n<p>You want to start with your top customers, the ones who have referred you to others (whether through a referral program or not), offered feedback, opened your emails, responded to communications, and done lots of shopping.<\/p>\n<p>They\u2019ve stuck with you for a while, and you sense they\u2019re in it for the long haul.<\/p>\n<p>If they like the&nbsp;style and frequency of your SMS messages, then, as we said, follow suit with the rest of your audience.<\/p>\n<p>While you\u2019re only doing <strong>SMS marketing<\/strong> selectively, ensure these customers know they\u2019re getting the VIP treatment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Metrics_to_Your_Advantage\"><\/span><span id=\"Use_Metrics_to_Your_Advantage\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Use Metrics to Your Advantage<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember at the beginning of this guide when we talked about&nbsp;<strong>SMS marketing metrics<\/strong>&nbsp;to watch?<\/p>\n<p>These include ROI, list attrition, list growth, and more.<\/p>\n<p>Well, seriously, make sure you\u2019re generating these metrics and reviewing them at some point. It doesn\u2019t have to be every single week, but definitely monthly.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17029 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/EB-crm-bg-2.gif\" alt=\"EngageBay Sales Dashboard\" width=\"1366\" height=\"656\"><\/p>\n<p>Without metrics, how will you know how well your campaign has done?<\/p>\n<p>Metrics show what\u2019s working and what\u2019s not.<\/p>\n<p>Think of how many customers and thus revenue you could lose operating like that. Metrics are your friend, so use them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_When_to_Send_SMS_Messages%E2%80%A6\"><\/span><span id=\"Know_When_to_Send_SMS_Messages\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Know When to Send SMS Messages&#8230;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to know when to&nbsp;send an email, you can <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">read our blog post<\/a> about it. Does the same kind of rules apply when sending SMS marketing messages?<\/p>\n<p>You betcha, although the rules are a little more loosey-goosey. This article from <a title=\" and SimpleTexting\" href=\"https:\/\/simpletexting.com\/the-best-times-to-schedule-a-text-message-campaign\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">SimpleTexting<\/a>&nbsp;mentions two prime times to focus on.<\/p>\n<p>The first is in the morning between 8 a.m. and noon. The second is later at the end of the day from 5 p.m. to 9 p.m. You don\u2019t want to text any later into the evening than 9 o\u2019clock.<\/p>\n<p>2017 data from&nbsp;<a title=\" and Mobile Marketer\" href=\"https:\/\/www.mobilemarketer.com\/ex\/mobilemarketer\/cms\/opinion\/columns\/14882.html\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Mobile Marketer<\/a> found that rush hour is not an ideal time to send messages.<\/p>\n<p>Mobile Marketer also notes that Monday has the poorest response rate of any weekday. There are a few reasons for this.<\/p>\n<p>Over the weekend, people get bombarded with advertisements on the Internet, social media, in email, their physical mailbox, and on TV.<\/p>\n<p>They might not want to see even one more ad when the week starts. The other reason? It\u2019s Monday. Nuff\u2019 said.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%A6And_How_Many_to_Send\"><\/span><span id=\"And_How_Many_to_Send\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">&#8230;And How Many to Send<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Okay, so you know when to&nbsp;target your audience with SMS messaging, but how many texts should you send?<\/p>\n<p>While it can depend,&nbsp;<a title=\" and Upland Software\" href=\"https:\/\/uplandsoftware.com\/mobile-messaging\/resources\/blog\/what-is-the-optimal-frequency-of-sending-sms-messages\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Upland Software<\/a> says to stick within the range of four or five a month for a while. That\u2019s no more than two texts weekly.<\/p>\n<p>If your audience is biting, you can send around 10 texts a month, maybe up to 12. You still want to average about a message a day and no more than that.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18582 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM.png\" alt=\"SMS marketing panel EngageBay\" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.25-PM-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p>Their data proves that sending too many texts can lead to a substantial drop in opt-ins. For instance, when you bombard your audience with 29 bulk SMS marketing messages over a month, you could lose up to 40% of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Give_Them_a_Reason_to_Stay_Engaged\"><\/span><span id=\"Give_Them_a_Reason_to_Stay_Engaged\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Give Them a Reason to Stay Engaged<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your customers are subscribed to your&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\" data-wpel-link=\"internal\">email newsletter<\/a> and already follow you on social media, why should they opt in to your SMS updates as well?<\/p>\n<p>Doesn\u2019t that seem like overkill?<\/p>\n<p>It will &#8230; unless you give them a reason to want to become a part of your SMS marketing list. You want this list to be its entity.<\/p>\n<p>To make it that, try offering exclusives your customers get if they\u2019re receiving SMS updates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Sense_of_FOMO\"><\/span><span id=\"Create_a_Sense_of_FOMO\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Create a Sense of FOMO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While we talked about the ideal times to reach out to SMS users, you don\u2019t always have to play strictly by the rules.<\/p>\n<p>SimpleTexting brings up an excellent point to keep in mind as you deliberate when to hit the send button on that text:<\/p>\n<p>Don\u2019t send out a text on Tuesday afternoon about it if you know you\u2019re having a weekend sale. By the time Friday night arrives, most of your audience will have forgotten about that text. Instead, reach out on Friday afternoon.<\/p>\n<p>Doing so this way gets people ready to take action, as SimpleTexting said.<\/p>\n<p>It can also instill a sense of FOMO or fear of missing out.<\/p>\n<p>No one wants to feel like they\u2019re going to miss something valuable. If you can make your deals sound urgent enough, then your audience will prioritize buying right away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_Your_CTA\"><\/span><span id=\"Dont_Forget_Your_CTA\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Don\u2019t Forget Your CTA<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, we just talked about it, but here\u2019s another reminder. We also wanted to discuss the types of CTAs you can add to your SMS messages.<\/p>\n<p>These are very short and can be hyperlinked, making them a win-win. <strong>Try adding these to your texts:<\/strong><\/p>\n<ul>\n<li>\u201cBuy now,\u201d which is about as straightforward as it gets.<\/li>\n<li>\u201cText to vote,\u201d which works when you\u2019re asking your audience to complete a poll for feedback.<\/li>\n<li>\u201cText to win,\u201d such as during a contest or giveaway.<\/li>\n<li>\u201cClick here,\u201d another straightforward CTA that goes perfect with a hyperlink to your online store.<\/li>\n<li>\u201cShow discount code,\u201d intended for businesses with brick-and-mortar stores. You\u2019re asking the customer to visit the store, show an employee the text, and then get a discount.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Always_Ask_for_Permission\"><\/span><span id=\"Always_Ask_for_Permission\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #993300;\">Always Ask for Permission<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever received a text from a stranger? It\u2019s creepy, right? Don\u2019t be that stranger.<\/p>\n<p>Whether through social media, email, or another form of communication, the customer must say it\u2019s okay for you to send them SMS messages.<\/p>\n<p>This may even be a part of your&nbsp;opt-in form.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sms-character-limit\/\">Read also: SMS Character Limit \u2013 Will Your Message Fit?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_SMS_Marketing_Campaigns\"><\/span><span id=\"Examples_of_SMS_Marketing_Campaigns\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #339966;\">Examples of SMS Marketing Campaigns<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve started to write your SMS messages and send them as part of a campaign, but you\u2019re still unsure if you\u2019re doing it right.<\/p>\n<p>That\u2019s why we thought we\u2019d provide a handful of examples of real SMS marketing campaigns in action.<\/p>\n<p>Let them inspire you and drive your way forward into the exciting&nbsp;world of SMS marketing!<\/p>\n<figure id=\"attachment_7027\" aria-describedby=\"caption-attachment-7027\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7027 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-marketing.png\" alt=\"SMS marketing example starbucks\" width=\"575\" height=\"864\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-marketing.png 575w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-marketing-200x300.png 200w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-7027\" class=\"wp-caption-text\"><em>Source:<a href=\"https:\/\/www.voicesage.com\/\"> VoiceSage<\/a><\/em><\/figcaption><\/figure>\n<p>The cute picture of a cat in space sipping a Starbucks aside, this message has some valuable content.<\/p>\n<p>We mentioned before how it\u2019s vital that you gain a user\u2019s permission to send SMS messages <em>before&nbsp;<\/em>you text them.<\/p>\n<p>You should also give them an option to stop these messages. This can happen for any reason, anytime.<\/p>\n<p>Don\u2019t make the customer jump through hoops if they don\u2019t want your SMS text messages.<\/p>\n<p>In this example, to unsubscribe from Starbucks\u2019 SMS, the user only has to type STOP. That\u2019s easy enough.<\/p>\n<p>Here are some more examples of SMS marketing in action:<\/p>\n<figure id=\"attachment_18580\" aria-describedby=\"caption-attachment-18580\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18580 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1.png\" alt=\"SMS marketing sample\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1-1536x1024.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Mass-Text-Messaging_MMS-Example-1-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-18580\" class=\"wp-caption-text\"><em>Source: Tatango<\/em><\/figcaption><\/figure>\n<p>As we said before, giving your SMS audience something they can\u2019t get through social media or email newsletters is the right way to build your SMS list.<\/p>\n<p>Here, Stubs members can check their balance and get exclusives and rewards through&nbsp;SMS messaging.<\/p>\n<figure id=\"attachment_7029\" aria-describedby=\"caption-attachment-7029\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7029 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-message-examples.png\" alt=\"SMS marketing Revolution Market\" width=\"624\" height=\"295\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-message-examples.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-message-examples-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/text-message-examples-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-7029\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.voicesage.com\/\">VoiceSage<\/a><\/em><\/figcaption><\/figure>\n<p>We have talked about how timing is everything with SMS campaigns.<\/p>\n<p>This popsicle business proves as much in this example. It\u2019s late May, so you know it\u2019s pretty toasty out. The text message says as much.<\/p>\n<p>The company then lets the customer get a free popsicle if they stop into the store that same day.<\/p>\n<p>Sounds refreshing, right?<\/p>\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-small-businesses\/\">Read also: The Ultimate Guide To Marketing Automation For Small Businesses<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_an_SMS_Campaign_with_EngageBay\"><\/span><span id=\"Creating_an_SMS_Campaign_with_EngageBay\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #339966;\">Creating an SMS Campaign with EngageBay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re looking for the <a href=\"https:\/\/productivityland.com\/best-sms-marketing-software\/\">best SMS marketing software<\/a>, consider <a href=\"https:\/\/www.engagebay.com\/\" data-wpel-link=\"internal\">EngageBay<\/a>.<\/p>\n<p>Our range of&nbsp;SMS tools can help you improve your <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/how-crm-boost-b2b-marketing-efforts\/\">marketing efforts.<\/a><\/p>\n<p>Small businesses using SMS may have a boost in productivity and efficiency (61%), better campaign tracking and execution (64%), improved personalization and targeting (66%), and better nurturing and lead management (86%).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18581 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1.png\" alt=\"SMS marketing dashboard EngageBay\" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-18-at-11.14.42-PM-1-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p>Want to see some of the above numbers for your own small or medium-sized business? EngageBay is a great place to start.<\/p>\n<p><strong>Our&nbsp;SMS campaign&nbsp;services include the following:<\/strong><\/p>\n<ul>\n<li><strong>Campaign optimization and tracking:&nbsp;<\/strong>Watch your campaign grow from beginning to end and then all over again. With EngageBay, you choose the metrics that matter most to you and follow them.<\/li>\n<li><strong>Create marketing workflows:<\/strong> EngageBay\u2019s drag and drop designer is super easy to use when making your workflows. These visual marketing workflows make it simpler to streamline your processes and stay on-task.<\/li>\n<li><strong>Automate SMS:<\/strong> You can\u2019t always be on your phone sending SMS messages, and that\u2019s okay. Here at EngageBay, we\u2019re especially known for our automation, and it\u2019s no different with our <strong>SMS services<\/strong>. We will automate your text messages according to a customer\u2019s behavior, good or bad.<\/li>\n<li><strong>Segment your audience:<\/strong> As we\u2019ve touched on, audience segmentation matters. You don\u2019t want your whole audience to receive an offer on men\u2019s shoes, right? Of course not. EngageBay\u2019s wealth of filters lets you target the users you want to text and no one else.<\/li>\n<li><strong>SMS personalization:<\/strong> The attributes that matter most when&nbsp;personalizing your SMS text messages, including location, age, and name, are all available with EngageBay.<\/li>\n<\/ul>\n<p>Engagebay is one of the most affordable SMS marketing software and offers an easy option to track your SMS campaign performance<\/p>\n<p>Did we mention&nbsp;EngageBay offers&nbsp;free SMS marketing? Why not try it today?<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/call-center-software\/\">Read also: 50+ Call Center Software Explained (All Use Cases)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span id=\"Conclusion\" class=\"ez-toc-section\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A well chalked out<strong> SMS marketing<\/strong> <strong>strategy<\/strong> has proven to be effective for converting leads, boosting sales, and maintaining customer loyalty. If you haven&#8217;t started leveraging text messages to reach your audience, there&#8217;s no better time than now to begin. This comprehensive guide equips you with valuable tips, expert advice, best practices, and real-life examples to ensure your success in this form of marketing.<\/p>\n<p>In addition to its extensive resources, EngageBay offers an affordable <strong>SMS marketing software<\/strong>. What&#8217;s even better is that you can access <strong>SMS marketing<\/strong> features even with our free-forever plan, making it accessible to businesses of all sizes.<\/p>\n<p><strong>However, EngageBay goes beyond being just an SMS marketing tool. It serves as a complete solution for your marketing, sales, and customer support needs. With a free integrated CRM, you can seamlessly manage your customer relationships while streamlining your marketing and sales processes.<\/strong><\/p>\n<p>With EngageBay, you have the power to optimize your entire customer journey, from initial engagement to final conversion and ongoing support. Experience the benefits of this all-in-one software and unlock the full potential of your business.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">Sign up now<\/a>, and see how it can transform your business!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SMS marketing has emerged as a popular advertising technique due to the widespread adoption of smartphones and text messaging. With [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[30,2613,2612],"class_list":["post-7018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-sms","tag-sms-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All about SMS Marketing \u2013 A Beginner\u2019s Guide [2023 updated]<\/title>\n<meta name=\"description\" content=\"In this article, we will dive deep into SMS marketing, including what it is, why it matters, and how to do it. Includes tips and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Marketing \u2013 A Beginner\u2019s Guide (Tips, Benefits, Examples) [2023 updated]\" \/>\n<meta property=\"og:description\" content=\"In this article, we will dive deep into SMS marketing, including what it is, why it matters, and how to do it. 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