{"id":74265,"date":"2025-05-26T06:38:14","date_gmt":"2025-05-26T06:38:14","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=74265"},"modified":"2026-02-25T15:11:35","modified_gmt":"2026-02-25T15:11:35","slug":"real-estate-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-strategies\/","title":{"rendered":"Effective Real Estate Marketing Strategies That Matter"},"content":{"rendered":"

There are over <\/span>1.6 million real estate agents<\/span><\/a> in the US, all vying for the attention of potential buyers and sellers of real estate properties. Yet, a survey from <\/span>Zillow<\/span><\/a> shows that 40% of potential buyers and 64% of sellers prefer to work with real estate agents they have previously worked with or to settle for the first agent they contact. <\/span><\/p>\n

In 2025, positioning yourself as the first agent contacted requires understanding the ever-changing real estate market, automation\/AI tools, and a blend of online and offline marketing strategies. <\/span><\/p>\n

From traditional open house events to virtual property tours streamed on social media, this blog post covers diverse real estate marketing strategies that can help you attract new buyers and potential sellers, build brand awareness, and stay positioned as a trusted expert.<\/span><\/p>\n

Let’s get into it.<\/span><\/p>\n

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