{"id":7856,"date":"2023-06-26T06:02:59","date_gmt":"2023-06-26T06:02:59","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=7856"},"modified":"2025-08-13T15:44:02","modified_gmt":"2025-08-13T15:44:02","slug":"sales-kpi","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/","title":{"rendered":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue"},"content":{"rendered":"<p>Sales is often referred to as a numbers game, where success is determined by quantifiable factors such as the number of deals closed, customers acquired, customer acquisition cost, and products sold.<\/p>\n<p>These metrics serve as tangible benchmarks that can be used to evaluate the performance and effectiveness of a sales department.<\/p>\n<p>By meticulously calculating and analyzing these <a href=\"https:\/\/www.engagebay.com\/blog\/sales-performance-metrics\/\">sales metrics<\/a>, businesses can gain valuable insights into their team&#8217;s productivity, track growth patterns, and identify areas for process improvement.<\/p>\n<p>In the fast-paced world of <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-sales\">sales<\/a>, having a deep understanding of your sales metrics and sales process<\/p>\n<p>is crucial for achieving rapid sales revenue growth.<\/p>\n<p>However, the challenge lies in selecting the most relevant key performance indicators (KPIs) to track. It seems that for every sales metric you aim to monitor, there is an abundance of alternative KPIs that claim to provide similar insights.<\/p>\n<p>This saturation of options can make it overwhelming and confusing for sales professionals to determine which metrics are truly impactful and align with their specific business goals.<\/p>\n<p>The key is to carefully identify and prioritize the sales metrics and KPIs that truly matter to your organization. Rather than getting lost in a sea of numbers, it&#8217;s essential to focus on the metrics that directly contribute to revenue generation, customer acquisition, and overall business growth.<\/p>\n<p>By doing so, you can allocate your resources and efforts more effectively, ensuring that your team&#8217;s activities are aligned with the most impactful goals.<\/p>\n<p>Furthermore, it&#8217;s crucial to regularly evaluate and refine your chosen sales metrics and KPIs. As the business landscape evolves and customer behaviors shift, new and more relevant indicators may emerge.<\/p>\n<p>Staying adaptable and open to adjusting your measurement framework will enable you to capture changing market dynamics and seize opportunities for optimization.<\/p>\n<blockquote><p>By tracking the right metrics and KPIs, sales teams can gain insights into their sales process and make informed decisions to maximize their success. (<a href=\"https:\/\/databox.com\/sales-statistics\">Databox<\/a>)<\/p><\/blockquote>\n<p><strong>The key to successful sales <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis-reports\">analytics<\/a> isn&#8217;t to track all KPIs, it&#8217;s to narrow down the right ones.<\/strong><\/p>\n<p><strong>In this blog post, we will go over 16 key <a href=\"https:\/\/www.engagebay.com\/blog\/sales-enablement-guide\/\">sales KPIs for small businesses<\/a> that can help their sales department score more leads, and boost their revenue.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The 16 KPIs in this blog are organized into four categories: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Customer acquisition <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer retention<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Product profitability<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sales team productivity<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#What_are_Sales_KPIs\" >What are Sales KPIs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#16_Sales_KPIs_Every_Small_Business_Needs_to_Track\" >16 Sales KPIs Every Small Business Needs to Track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#4_Tips_to_Define_the_Sales_Metrics_for_Your_B2B_Sales_Team\" >4 Tips to Define the Sales Metrics for Your B2B Sales Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#The_Role_of_CRMs_in_Tracking_Sales_KPIs\" >The Role of CRMs in Tracking Sales KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Sales_KPIs\"><\/span><span style=\"color: #339966;\"><strong>What are Sales KPIs?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A KPI is a key performance indicator. It\u2019s a quantitative measurement that can help businesses measure their growth and success rate.&nbsp;<\/span><\/p>\n<p><strong>From a sales perspective, sales KPIs help measure the profitability or efficiency of the sales team. Sales KPIs give small business owners insight into areas to improve, which can lead to increased revenue growth.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For a sales leader or a sales representative, these KPIs can help define a strategy and offer a way to track progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a great video that explains a bit more about Sales KPIs:<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Improving Sales Through KPIs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qvw7BhK9npU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Sales_KPIs_Every_Small_Business_Needs_to_Track\"><\/span><strong><span style=\"color: #339966;\">16 Sales KPIs Every Small Business Needs to Track<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To keep things simple and well-organized, we&#8217;ve divided the 16 key sales KPIs into four groups:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Retention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product Profitability<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Team Productivity<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive in.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">1. Sales KPIs to Track Customer Acquisition<\/span><\/strong><\/h3>\n<h4><a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\"><img decoding=\"async\" class=\"aligncenter wp-image-16189 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting.png\" alt=\"sales forecasting\" width=\"1366\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-forcasting-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><\/h4>\n<h4><strong><span style=\"color: #666699;\">Monthly New Leads<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The monthly new <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-lead\">leads<\/a> metric informs you of how many sales qualified leads enter your sales pipeline per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These can be from your advertisements, <a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">word of mouth<\/a>, referrals, phone calls, emails, social media, your website, or any other contact method. <\/span><\/p>\n<p><strong>This sales metric can also come under the marketing KPI umbrella &#8212; which is why it&#8217;s so important that small businesses <a href=\"https:\/\/www.engagebay.com\">align their marketing and sales teams<\/a>.<\/strong><\/p>\n<h4><span style=\"color: #666699;\"><strong>Website Conversion Rate<\/strong><\/span><\/h4>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.readyartwork.com\/wp-content\/uploads\/2015\/01\/conversion-rate-image-graphic.png\" alt=\"Sales KPIs \" width=\"550\" height=\"550\"><figcaption class=\"wp-caption-text\"><em>Source: Dribble<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Your company, like every other, has a website that attracts traffic in the form of leads and both existing and potential customers. You want your website to be another channel through which you can convert more customers and generate sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;By tracking the website conversion rate metric, you can visualize how many qualified leads were converted, which pages had the most activity, and the areas that engaged new customers the most&#8221;, says Joey Sasson, Vice President of Sales &amp; Logistics at <a href=\"https:\/\/www.movingapt.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.movingapt.com\/&amp;source=gmail&amp;ust=1649312399871000&amp;usg=AOvVaw2rvggd6dnyi536kvydIMqH\">Moving APT<\/a>.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Lead Conversion Ratio<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every one of your customers began as a lead at some point until they progressed through the sales cycle via a sales team member.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.engagebay.com\/blog\/lead-conversion\">lead conversion<\/a> ratio displays conversion rates as both a ratio and a percentage. This lead conversion rate percentage can be tweaked to be indicative of an individual&#8217;s or teams&#8217; performance.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Lead-to-Opportunity Ratio<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The lead-to-opportunity ratio measures the quality of the leads your company generates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lead that doesn&#8217;t know much about your company and is of questionable fit would be considered an unqualified lead.<\/span><\/p>\n<p><strong>Qualified leads are ideal, as they have some knowledge of the company, an appreciation of the purchase value, and a higher<a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\"> likelihood of buying<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With the lead-to-opportunity ratio, you can identify how many of these unqualified leads turn into <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">sales-qualified leads<\/a>.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Customer Acquisition Cost<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Converting a lead to a new customer doesn\u2019t happen for free. The marketing materials, sales tactics, and efforts employed by other members of your company come with a fee attached. With the customer acquisition cost, you can track the exact amount spent on each lead.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there&#8217;s no way to avoid spending money on customer acquisition, you do want to ensure the sales revenue you&#8217;re generating per customer is more than the money you spent to convert them.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-kpis\/\">Read also: Marketing Automation KPIs You Need Like Coffee (Must-Have)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">2. Sales KPIs to Track Your Customer Retention<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #993300;\">Customer Churn Rate<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Also known as customer turnover rate, customer churn rate isn&#8217;t a positive sales KPIs metric in the sales process, but is still worth monitoring anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data tells you how many paying customers quit on your company&#8217;s products and services, although it&#8217;s on you to figure out why this may be.<\/span><\/p>\n<p><strong>To paint an accurate picture of your<a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\"> customer churn rate<\/a>, you need to track this rate monthly and then create a chart or graph with yearly data.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You always want the customer churn rates to trend lower than higher as the year wears on. Sales managers should also measure the customer retention rate for a detailed analysis.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\">Customer Lifetime Value<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If there&#8217;s one must-have metric you absolutely should not skip of all these, it would be the Customer Lifetime Value.<\/span><\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.productplan.com\/uploads\/customer-lifetime-value-1024x536.png\" alt=\"Sales KPIs - CLTV\" width=\"1024\" height=\"536\"><figcaption class=\"wp-caption-text\"><em>Source: ProductPlan<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Customer Lifetime Value relates to how long your existing customers have stuck with you and continued buying your products and services.<\/span><\/p>\n<p><strong>You can see such information in the CLV as the total length of time a customer has purchased from you and how much money they&#8217;ve generated for you over time.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Should you want to, you can even break this information down month by month or year by year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every company wants an army of<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/\"><span style=\"font-weight: 400;\"> long-term buying customers<\/span><\/a><span style=\"font-weight: 400;\">. Knowing your Customer Lifetime Value will let you make a game plan for how to get these paying customers.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-velocity\/\">Read more: What is Sales Velocity and How Do You Measure this Metric?<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">3. Sales KPIs to Measure Your Product Profitability<\/span><\/strong><\/h3>\n<h4><strong><span style=\"color: #993300;\">Revenue Per Sales Rep<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This next metric for sales KPIs is quite a lot like <a href=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-markup-percentage\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">profit margin<\/a> per sales rep, except it&#8217;s more about numbers than percentages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With revenue, you&#8217;d count how much money every team member generates for the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You or your account managers can track this period over weeks, months, or even years if the data goes back that far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;This metric also gives you the freedom to compare current sales periods against past ones to see if certain trends emerge throughout the year that may affect selling&#8221;, said Craig Anderson, Founder of <a href=\"https:\/\/expressdentist.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/expressdentist.com\/&amp;source=gmail&amp;ust=1649312399872000&amp;usg=AOvVaw0d9AWtQoyW9LadkeGvil8q\">Express Dentist<\/a>.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Winning at sales isn\u2019t just about closing deals. It\u2019s about managing your leads effectively. Discover how in our comprehensive guide on <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\" data-wpel-link=\"internal\">sales lead management<\/a>.<\/em><\/p>\n<h4><strong><span style=\"color: #666699;\">Average Sales Cycle Length<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To put it simply, the longer a sales cycle goes on, the unlikelier a closed deal becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This lead or customer may be fickle, shifting between making the purchase, and not doing so. Your sales force wants to<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\"><span style=\"font-weight: 400;\"> close the deal<\/span><\/a><span style=\"font-weight: 400;\"> and move on, but they may not know what to do with this long-standing problem lead.<\/span><\/p>\n<figure style=\"width: 780px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large\" src=\"https:\/\/assets.website-files.com\/5849834cfc74517b7aee4df8\/5af3e5678c047fe443dcc9a5_img2.jpg\" alt=\"Sales KPIs - average sales cycle length\" width=\"780\" height=\"528\"><figcaption class=\"wp-caption-text\"><em>Source: PropellerCRM<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While longer sales cycles suit some products and services, your company probably has an ideal sales cycle length in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using that as the backbone for this sales KPIs metric, you can see where your sales reps measure up and where they still have work to do.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/okr-examples\/\">Read also: OKR Examples That Bring Out The Best In Different Teams<\/a><\/p>\n<h4><strong><span style=\"color: #666699;\">Service or Product Usage<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">While you do want to know the churn rate, or how many customers have abandoned your product or service, those numbers don&#8217;t mean as much without knowing how many people actively use your products\/services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The service\/product usage metric will present this information so you can compare it against the churn rate and see if your churn is above average.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">Read also: 14 Key Email Marketing KPIs Every Marketer Should Master in 2023<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Sales KPIs to Track Sales Team Productivity<\/strong><\/span><\/h3>\n<h4><span style=\"color: #993300;\"><strong>Incremental Sales by Campaign<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You need many sales campaigns under your belt before you can begin measuring incremental sales by campaign.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/crm-marketing-techniques\/\"><span style=\"font-weight: 400;\">For every marketing campaign<\/span><\/a><span style=\"font-weight: 400;\"> your company launches, you can see how many sales were made to determine which campaign was the most effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can calculate your own incremental sales by the campaign by taking your baseline sales and subtracting them from your newly generated sales.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-volume\/\">Read also: What Is Sales Volume? 8 Strategies to Boost Your Revenue<\/a><\/p>\n<h4><strong><span style=\"color: #666699;\">Cross-Sell and Upsell Ratio<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When you cross-sell, you take a product that the customer doesn&#8217;t already own and try to sell it to them as they make their original purchase.<\/span><\/p>\n<p><strong>Upselling is attempting to get the customer to buy a related product or accessory that pairs with their original purchase.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Both the cross-selling KPI and up-selling KPI can increase<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"><span style=\"font-weight: 400;\"> sales pipeline value<\/span><\/a><span style=\"font-weight: 400;\">, sales quota, and revenue growth if done correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience isn&#8217;t reacting well to attempts at cross-selling or upselling, you may wish to revise the methods you use, as many companies find this an easy and effective way of generating further sales.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-performance-metrics\/\">Read also: The ONLY 8 Sales Performance Metrics That Matter<\/a><\/p>\n<h4><strong><span style=\"color: #666699;\">Sales Target<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When your sales reps set their sales target, they&#8217;re introducing a short-term or long-term goal or conversion rate they wish to meet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps they want to hit a certain number as a revenue target this year or gain X number of customers in the first quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sales target metric lets the sales managers see how close they are to meeting this goal, and, should they achieve it, how long it takes your sales reps to<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/\"><span style=\"font-weight: 400;\"> achieve the desired conversion rates.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Give the team a realistic amount of time to achieve these company goals as well or your sales targets will be resoundingly negative.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Sales Growth<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The sales growth metric lets your company see how close you are to sales success, showing revenue by the current period, previous period, and even over the last several months or years.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><img decoding=\"async\" class=\"aligncenter wp-image-20534 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8.png\" alt=\"sales funnel\" width=\"2160\" height=\"1580\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8.png 2160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-1024x749.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-768x562.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-1536x1124.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-2048x1498.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Marketing-funnel-8-595xh.png 595w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/a><\/p>\n<h4><strong><span style=\"color: #666699;\">Profit Margin Per Sales Rep<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The profit margins per sales rep metric reviews the performance of each individual member of the sales team and is one of the most important sales KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can review the percentage of sales, whether the sales reps are meeting their target sales (represented by percentage), and the profit margin per sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If one team member has proven to have a continuously impressive performance, that performance can be used as the yardstick for everybody else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also leads to better team performance and employee satisfaction.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/increase-revenue\/\">Read also: 5 Simple Ways To Increase Revenue With Little Money<\/a><\/p>\n<h4><strong><span style=\"color: #666699;\">Monthly Sales Demo Quantity<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Another of the KPIs for sales is the monthly sales demo quantity, a metric you can only make use of if your company sells products that require demo calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Using a demo is a great opportunity to drum up interest in your product as your customers get a feel for it.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can also determine if it&#8217;s something they want to buy when they try the demo as part of a free trial.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-enablement-strategy\/\">Read more: How to Build the Perfect Sales Enablement Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Tips_to_Define_the_Sales_Metrics_for_Your_B2B_Sales_Team\"><\/span><strong><span style=\"color: #339966;\">4 Tips to Define the Sales Metrics for Your B2B Sales Team<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve walked you through several sales KPIs that you can track to optimize your <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-techniques\/\">sales process.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a sales team, you want to pick and track the right data that fits within your broader goals. How do you define which sales <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-metrics\">metrics<\/a> KPIs are important?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a reliable sales KPIs format and staying goal-minded will allow you to take the sales performance KPI data you have and pull it together into something comprehensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few pointers to keep in mind:<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">1. Identify Your Main Objective and Other Goals<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To keep the process of defining your B2B Sales KPI as organized as possible, you want to first select your company&#8217;s main objective or goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what your primary goal or objective is, it&#8217;s important to select with it up to two smaller goals. Reviewing <a href=\"https:\/\/www.okrstool.com\/blog\/okr-examples\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">OKR Examples<\/a> from other teams can give you inspiration for setting clear, measurable goals that align with your sales KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These typically relate to your main objective, but their significance may be somewhat smaller.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">2. Focus on the Goals<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You may have drafted some broad objectives and goals &#8212; it&#8217;s essential that you familiarize yourself with all the smaller details.<\/span><\/p>\n<p><strong>If you want to increase your annual sales opportunities, for example, then you&#8217;d want to take the approach of going month by month, adding pieces to the whole.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can get more specific than that, calculating what a realistic annual income might look like for your company at this stage.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Mastering sales is not just about selling more, it\u2019s about strategic selling. Discover what it truly means in our in-depth article.<\/em><\/p>\n<h3><strong><span style=\"color: #993300;\">3. Develop a Plan of Action<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now comes the time to put this plan into action, deciding what your sales and marketing teams would have to do to meet the primary objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does it require<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-automation-process-2020\/\"><span style=\"font-weight: 400;\"> revamping the sales process<\/span><\/a><span style=\"font-weight: 400;\">, marketing more heavily, or changing tact with leads or customers? Answering these questions will help you create a more focused and goal-oriented action plan.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-marketing\/\">Read more: 14 Small Business Marketing Truths No One Bluntly Tells You<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Select the Metrics That Match Your Goals<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned before, sales KPIs are not a one-size-fits-all solution. After you&#8217;ve prioritized your goals, you want to focus on the metrics that are relevant to you.<\/span><\/p>\n<p><strong>For example, if your company wants to increase annual sales opportunities then you might consider tracking margin of profit, average sales cycle, average revenue per unit, or sales growth sales metrics.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Other performance sales metrics that we discussed throughout this article would apply as well but at different stages of accomplishing your primary objective and secondary goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to not overwhelm the team with too many metrics and too much data. Additionally, don&#8217;t forget to update your sales metrics as your objectives change.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">Read more: Customer Lifecycle Management Guide for Small Business Owners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_CRMs_in_Tracking_Sales_KPIs\"><\/span><strong><span style=\"color: #339966;\">The Role of CRMs in Tracking Sales KPIs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve ever wondered about the role of <a href=\"https:\/\/www.engagebay.com\/es\/crm\/online-crm\">CRMs<\/a> in tracking sales metrics or how exactly <a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\">marketing automation tools<\/a> can help your business grow revenue, this post has you covered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales and marketing teams should be working together to drive revenue growth. Customer Relationship Management software (CRMs) play a crucial role in enabling this by helping to manage the entire customer journey including Sales, Marketing, and Customer Support interactions.<\/span><\/p>\n<p><strong>EngageBay&#8217;s marketing automation software enables your sales team to focus on closing more deals with real-time, accurate data and a sales CRM that works in perfect sync with the lead &amp;<a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\"> CRM database<\/a>.<\/strong><\/p>\n<p><center><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/GlAL2yGCqjiVNHnZRe\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/giphy.com\/gifs\/Hashmeta-GlAL2yGCqjiVNHnZRe\">via GIPHY<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Among the key features of EngageBay&#8217;s integrated <a href=\"https:\/\/www.engagebay.com\/crm\/automated-crm\">CRM<\/a> is lead scoring, where leads are given a value based on their behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can identify which leads are hot prospects and should be prioritized over others.<\/span><\/p>\n<p><strong>A unified CRM like<a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\"> EngageBay<\/a> can change the way you track your sales KPIs. Sales reps can log updates from their sales calls, the marketing managers can check the performance of email blasts, and business owners can easily measure the effectiveness of their sales strategy.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The data you need to track &amp; monitor your Sales KPIs is made easily available at a glance, with visual reports for both default and custom metrics.<\/span><\/p>\n<figure id=\"attachment_14419\" aria-describedby=\"caption-attachment-14419\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\"><img decoding=\"async\" class=\"wp-image-14419 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image3.gif\" alt=\"sales dashboard\" width=\"1366\" height=\"656\"><\/a><figcaption id=\"caption-attachment-14419\" class=\"wp-caption-text\"><em>Sales dashboard examples from EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With intuitive <a href=\"https:\/\/www.engagebay.com\/blog\/sales-dashboards\">dashboards<\/a> that are easy to use even on mobile devices, managers can keep an eye on key sales metrics like<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-forecasting-strategies\/\"><span style=\"font-weight: 400;\"> sales forecasts<\/span><\/a><span style=\"font-weight: 400;\"> for upcoming months, the total number of opportunities by pipeline stage, or the revenue generated over time.<\/span><\/p>\n<p><strong>Apart from those regular metrics, make sure you track the following important sales KPIs closely.<\/strong><\/p>\n<h3><strong><span style=\"color: #993300;\">Funnel Drop-Off Rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The funnel drop-off rate, while not positive, can tell you where your company can do better when it comes to keeping leads and prospects within the sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the name implies, the funnel drop-off rate is the quantity of those who enter your sales funnel but exit prematurely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps they jump off before they make a single purchase, or perhaps all you get out of them is money for one product\/service.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Response Time Rate<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the same vein as the relationship freshness rate is your sales team&#8217;s response time rate, as<\/span><a href=\"https:\/\/blog.marketo.com\/2011\/06\/how-does-lead-response-time-impact-sales.html\"><span style=\"font-weight: 400;\"> both these metrics are to the benefit<\/span><\/a><span style=\"font-weight: 400;\"> of your relationship with your customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the response time rate, how long it takes the sales rep to reach out is reviewed, especially in relation to its effect on the lead conversion rates.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-enablement-guide\/\">Read more: Sales Enablement Guide for Small Business Owners (Glossary, Strategies)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the highly competitive field of sales, it is crucial to arm yourself with the right tools to navigate the challenges and maximize your chances of success.<\/p>\n<p>One of the most powerful tools at your disposal is data, which provides valuable insights into customer behavior, market trends, and the effectiveness of your sales process and strategies.<\/p>\n<p>However, data alone is not enough. To truly leverage its potential, you need a comprehensive Customer Relationship Management (CRM) system.<\/p>\n<p>While it may be tempting to track as many key performance indicators (KPIs) as possible, the truth is that more isn&#8217;t always better.<\/p>\n<p>Without the proper software to analyze and interpret the data, you risk being overwhelmed by an abundance of metrics without gaining meaningful insights. A CRM system acts as a central hub, collecting and organizing your sales data, and providing the necessary tools to streamline and optimize your sales processes.<\/p>\n<p>By utilizing an integrated software platform like EngageBay, you can simplify the tracking and analysis of sales KPIs. Such CRM systems offer a range of features and functionalities designed specifically for sales reps.<\/p>\n<p>They enable you to monitor critical <a href=\"https:\/\/www.engagebay.com\/blog\/crm-metrics\">metrics<\/a>, such as conversion rates, pipeline progression, and customer acquisition costs, in real-time. With this valuable information at your fingertips, you can make data-driven decisions, identify areas for improvement, and adjust your strategies accordingly.<\/p>\n<p>Moreover, an effective CRM system facilitates collaboration and communication within your sales team, promoting a unified approach towards achieving common goals.<\/p>\n<p>It enables seamless data sharing, automates routine tasks, and provides comprehensive reporting capabilities. By harnessing these capabilities, you can enhance productivity, streamline workflows, and ultimately drive revenue growth.<\/p>\n<p>In the fast-paced and ever-evolving sales landscape, having a reliable CRM system is no longer a luxury but a necessity. It empowers you to stay ahead of the competition, make informed decisions, and build strong relationships with your customers.<\/p>\n<p>The integration of sales KPI tracking within a comprehensive software platform like EngageBay ensures that you have all the tools required to succeed in the challenging world of sales.<\/p>\n<p>In conclusion, in order to thrive in the competitive field of sales, it is essential to equip yourself with the right tools. Data is undoubtedly a significant part of your toolset, but without a robust CRM system, its potential remains untapped.<\/p>\n<p>By utilizing an integrated software platform like EngageBay, you can effectively track and analyze sales KPIs, optimize your sales processes, and propel your business towards greater success. Embracing the power of data and leveraging a CRM system will give you the competitive edge necessary to excel in today&#8217;s sales landscape.<\/p>\n<p><strong>With EngageBay, you can streamline your sales processes, make informed decisions, boost growth, and close more deals. EngageBay also helps you map all your customer touchpoints and measure your sales performance accurately.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can<\/span> sign up to<a href=\"https:\/\/www.engagebay.com\/pricing\/sales\"><span style=\"font-weight: 400;\"> try EngageBay for free,<\/span><\/a> and our team will get in touch with you to help you with what you need.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Empower your sales strategy with the best sales analysis practices \u2013 learn more in our expert guide! \ud83d\udcaa&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\">Empower your sales strategy with the best sales analysis practices \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis\/\" data-wpel-link=\"internal\">learn more in our expert guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\"><\/span><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sales is often referred to as a numbers game, where success is determined by quantifiable factors such as the number [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[2987,136,2988,4917],"class_list":["post-7856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-b2b-sales","tag-sales","tag-sales-kpi","tag-sales-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Key Sales KPIs for Small Businesses: Boost Your Revenue in 2023<\/title>\n<meta name=\"description\" content=\"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Key Sales KPIs for Small Businesses: Boost Your Revenue\" \/>\n<meta property=\"og:description\" content=\"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T06:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T15:44:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"16 Key Sales KPIs for Small Businesses: Boost Your Revenue\",\"datePublished\":\"2023-06-26T06:02:59+00:00\",\"dateModified\":\"2025-08-13T15:44:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\"},\"wordCount\":3513,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png\",\"keywords\":[\"b2b sales\",\"sales\",\"sales kpi\",\"sales metrics\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\",\"name\":\"16 Key Sales KPIs for Small Businesses: Boost Your Revenue in 2023\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png\",\"datePublished\":\"2023-06-26T06:02:59+00:00\",\"dateModified\":\"2025-08-13T15:44:02+00:00\",\"description\":\"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png\",\"width\":1000,\"height\":600,\"caption\":\"sales-kpi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"16 Key Sales KPIs for Small Businesses: Boost Your Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\",\"name\":\"Nicole Malczan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"caption\":\"Nicole Malczan\"},\"description\":\"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue in 2023","description":"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/","og_locale":"en_US","og_type":"article","og_title":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue","og_description":"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.","og_url":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-06-26T06:02:59+00:00","article_modified_time":"2025-08-13T15:44:02+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png","type":"image\/png"}],"author":"Nicole Malczan","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Nicole Malczan","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/"},"author":{"name":"Nicole Malczan","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda"},"headline":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue","datePublished":"2023-06-26T06:02:59+00:00","dateModified":"2025-08-13T15:44:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/"},"wordCount":3513,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png","keywords":["b2b sales","sales","sales kpi","sales metrics"],"articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/sales-kpi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/","url":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/","name":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue in 2023","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png","datePublished":"2023-06-26T06:02:59+00:00","dateModified":"2025-08-13T15:44:02+00:00","description":"The 16 KPIs in this blog post are organized into 4 categories: customer acquisition, customer retention, product profitability, and sales team productivity.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/sales-kpi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/sales-kpi.png","width":1000,"height":600,"caption":"sales-kpi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/sales-kpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sales","item":"https:\/\/www.engagebay.com\/blog\/category\/sales\/"},{"@type":"ListItem","position":3,"name":"16 Key Sales KPIs for Small Businesses: Boost Your Revenue"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda","name":"Nicole Malczan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","caption":"Nicole Malczan"},"description":"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.","url":"https:\/\/www.engagebay.com\/blog\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=7856"}],"version-history":[{"count":26,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions"}],"predecessor-version":[{"id":75714,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions\/75714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/20551"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=7856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=7856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}