{"id":8194,"date":"2022-09-08T11:20:26","date_gmt":"2022-09-08T11:20:26","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=8194"},"modified":"2025-10-08T14:53:48","modified_gmt":"2025-10-08T14:53:48","slug":"waterfall-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/waterfall-marketing\/","title":{"rendered":"Waterfall Marketing: The Definitive Guide (8 Phases Explained)"},"content":{"rendered":"
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Are you looking for a new marketing strategy?<\/p>\n

In the world of digital marketing, there are two main types of strategies that businesses use to market their products and services.<\/p>\n

The first is waterfall marketing. This process involves creating a plan and then executing it in stages over time until your product or service is ready to be released into the wild.<\/strong><\/p>\n

The second type of strategy is agile marketing, which focuses on quickly iterating through ideas and testing them out with real customers as soon as possible. This way, you can find out what works best before investing too much time into any one idea.<\/p>\n

Which one suits your business best? Let\u2019s take a look at each strategy in detail so you can decide for yourself!<\/p>\n

Here’s what we are going to discuss in this blog post:<\/span><\/strong><\/p>\n<\/div>\n<\/header>\n

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