{"id":9178,"date":"2021-02-22T03:58:45","date_gmt":"2021-02-22T03:58:45","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=9178"},"modified":"2026-05-27T05:59:23","modified_gmt":"2026-05-27T05:59:23","slug":"marketing-funnel-guide","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-funnel-guide\/","title":{"rendered":"Marketing Funnel and Everything You Need to Know About it"},"content":{"rendered":"

Before we start with how a marketing funnel works<\/strong>, let us first understand the need for<\/span> these marketing funnels<\/strong>.<\/span><\/p>\n

You may be surprised to know that only  <\/span>2%<\/span> of the purchases made by your target audience happen at the very first contact. <\/span><\/p>\n

Okay, you probably knew this, it isn\u2019t easy to convert a lead into a client, but any guesses on how exhausting and long can this <\/span>purchase process<\/span> get?!<\/span><\/p>\n

On average, <\/span>in a customer journey<\/span>, <\/span>your whole purchase process requires<\/span> 5-8 touchpoints<\/span> before <\/span>your potential customers<\/span> can make the decision of moving from a lead to a prospect and eventually a buyer.<\/span><\/p>\n

Thus, it\u2019s clear that selling a product is not a child\u2019s play. You would need to ensure that your customers are happy<\/strong> with <\/span>your company<\/span> at every stage. <\/span><\/p>\n

This is where marketing comes into play!<\/span><\/p>\n

To do this the right way, you would<\/span> need to build a marketing funnel<\/strong>.<\/span><\/p>\n\r\n