{"id":9490,"date":"2022-03-30T09:31:16","date_gmt":"2022-03-30T09:31:16","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=9490"},"modified":"2025-12-16T08:24:44","modified_gmt":"2025-12-16T08:24:44","slug":"what-is-a-sales-pipeline","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/","title":{"rendered":"Sales Pipeline Guide for Dummies (with relatable memes)"},"content":{"rendered":"<p>A sales pipeline is a visual representation of activity in a sales process.<\/p>\n<p>It shows customers who are aware of a product or service, its features, and what will <span class=\"narrato-markup\" data-issue=\"Too many phrases in passive voice. Change to active voice to improve readability.\" data-issue-title=\"Passive Voice\" data-issue-type=\"IssuePassiveVoice\" data-replacement=\"\" data-mustfix=\"false\" data-issue-id=\"2454750321434347959-1\">be delivered<\/span>.<\/p>\n<p>It is also a useful tool to envision the potential volume of sales.<\/p>\n<p><strong>There are four key stages of a sales pipeline:<\/strong><\/p>\n<ol>\n<li>Hunting for Opportunities<\/li>\n<li>Lead Qualification or Lead Scoring<\/li>\n<li>Working on the Prospect<\/li>\n<li>Closing the Deal<\/li>\n<\/ol>\n<p>This blog post will detail the definitions of each of these stages and explain how a sales pipeline can <span class=\"narrato-markup\" data-issue=\"Too many phrases in passive voice. Change to active voice to improve readability.\" data-issue-title=\"Passive Voice\" data-issue-type=\"IssuePassiveVoice\" data-replacement=\"\" data-mustfix=\"false\" data-issue-id=\"2454750321434347959-0\">be used<\/span> to forecast and manage sales.<\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#What_is_a_Sales_Pipeline\" >What is a Sales Pipeline?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#What_is_the_Difference_Between_a_Sales_Pipeline_and_a_Sales_Funnel\" >What is the Difference Between a Sales Pipeline and a Sales Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#What_are_the_Key_Sales_Pipeline_Stages\" >What are the Key Sales Pipeline Stages?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#1_Hunting_for_Opportunities\" >#1. Hunting for Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#2_Lead_Qualification_or_Lead_Scoring\" >#2. Lead Qualification or Lead Scoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#3_Working_on_the_Prospect\" >#3. Working on the Prospect<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#First_Contact\" >First Contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Making_the_Proposal\" >Making the Proposal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#4_Closing_the_Deal\" >#4. Closing the Deal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#5_Sales_Pipeline_Management_Tips_to_Close_More_Deals\" >5 Sales Pipeline Management Tips to Close More Deals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#1_Use_a_Sales_CRM_Software_to_Automate_Your_Workflow\" >1. Use a Sales CRM Software to Automate Your Workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#2_Align_Your_Pipeline_with_the_Buyers_Journey\" >2. Align Your Pipeline with the Buyer\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#3_Use_a_Task_Management_System\" >3. Use a Task Management System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#4_Prioritize_Your_Leads\" >4. Prioritize Your Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#5_Follow_Up_8_Times\" >5. Follow Up (8 Times)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Which_Sales_Pipeline_Metrics_Should_You_Track\" >Which Sales Pipeline Metrics Should You Track?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Qualified_Leads\" >Qualified Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Sales_Cycle_Length\" >Sales Cycle Length<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Deal_Size\" >Deal Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Win_Rate\" >Win Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Sales_Velocity\" >Sales Velocity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Sales_Pipeline\"><\/span>What is a Sales Pipeline?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A sales pipeline is an organized way of tracking prospects as they move through the stages of the buyer&#8217;s journey. The goal of a sales pipeline is to move a prospect to the next stage of the sales funnel or to &#8216;lost&#8217;.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, sales pipelines are visualized as a funnel that is divided into stages of your company&#8217;s sales process. It combines<\/span><a href=\"https:\/\/searchcustomerexperience.techtarget.com\/definition\/sales-pipeline\"><span style=\"font-weight: 400;\"> each customer sales funnel<\/span><\/a><span style=\"font-weight: 400;\"> into a holistic picture that measures the health of your sales prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of a sales pipeline as a<\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><span style=\"font-weight: 400;\"> visual representation in your CRM<\/span><\/a><span style=\"font-weight: 400;\">, showing where your prospects are in the sales funnel. Your sales manager can see exactly where prospects are and at which stage sales deals are made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an essential tool for sales managers and sales teams that want more in-depth data on<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\"><span style=\"font-weight: 400;\"> how your sales process performs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_16749\" aria-describedby=\"caption-attachment-16749\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/products\/sales\"><img decoding=\"async\" class=\"wp-image-16749 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/EB-crm-bg.gif\" alt=\"sales pipeline in EngageBay\" width=\"1366\" height=\"656\"><\/a><figcaption id=\"caption-attachment-16749\" class=\"wp-caption-text\"><em>Sales pipeline dashboards in EngageBay<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Difference_Between_a_Sales_Pipeline_and_a_Sales_Funnel\"><\/span>What is the Difference Between a Sales Pipeline and a Sales Funnel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many marketers and sales managers use the terms sales funnel and sales pipeline interchangeably, but actually, they don&#8217;t mean the same thing at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some sales leaders use &#8220;pipeline&#8221; to describe the dollar value of sales deals in their pipeline, not the series of sales stages themselves. They&#8217;re referring to the pipeline value measured by a pipeline report.<\/span><\/p>\n<p><strong>A<a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnels-basics\/\"> sales funnel<\/a> is the visual representation of the customer&#8217;s journey and the different steps that move a prospect towards the purchase of your product or service.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The name &#8220;sales funnel&#8221; derives from the funnel-like shape of the process. As the prospect goes through the qualification steps, the funnel narrows until the lead becomes a customer.<\/span><\/p>\n<p><strong>The major difference between a sales funnel and a<a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-tools\/\"> sales pipeline<\/a> is in the representation. A sales pipeline communicates the stage, value, and quantity of all your open deals.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a sales funnel helps your sales team understand the percentage of deals that passed through each stage of the sales process.<\/span><\/p>\n<p><strong><i>The sales pipeline shows the <\/i><i>action that happens<\/i> <i>during the sales process,<\/i><i> while the sales funnel shows <\/i><i>conversion rates<\/i><i> through the sales process.<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you want to track the status of all your current sales efforts, you can find that data in your sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you want to identify where deals fall off over a defined period, your sales funnel visualizes drop-off points and possible solutions.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">Related blog: Sales Pipeline vs Sales Funnel &#8212; Yes, They&#8217;re Two Different Things<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Key_Sales_Pipeline_Stages\"><\/span>What are the Key Sales Pipeline Stages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let us look at the four key stages of a sales pipeline.<\/p>\n<figure id=\"attachment_20743\" aria-describedby=\"caption-attachment-20743\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20743\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1.jpg\" alt=\"Sales pipeline stages\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1.jpg 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1-1024x576.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1-768x432.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1-1536x864.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/The-4-Key-Stages-of-a-Sales-Pipeline-1-595xh.jpg 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-20743\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"1_Hunting_for_Opportunities\"><\/span>#1. Hunting for Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first stage of a sales pipeline is when a potential customer is identified.<\/p>\n<p>This could be through marketing efforts such as advertising or a website, or through personal interactions with potential customers.<\/p>\n<p><span style=\"font-weight: 400;\">This stage of the sales pipeline is dedicated to finding prospects who need what you&#8217;re selling. Depending on your organization, the<\/span><span style=\"font-weight: 400;\"> process of lead generation<\/span><span style=\"font-weight: 400;\"> may differ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few lead generation activities that yield the best results include<\/span><span style=\"font-weight: 400;\"> content marketing<\/span><span style=\"font-weight: 400;\">, downloadable offers, social media marketing,<\/span><span style=\"font-weight: 400;\"> cold calls<\/span><span style=\"font-weight: 400;\">, and ads. <\/span>If you don&#8217;t know where to start, you can consider hiring <a href=\"https:\/\/salesbread.com\/business-lead-generation-companies\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">lead generation companies<\/a> to support you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lead_Qualification_or_Lead_Scoring\"><\/span>#2. Lead Qualification or Lead Scoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once an opportunity has been identified, the next step is to determine whether or not it&#8217;s worth pursuing.<\/p>\n<p>A lead is created when it&#8217;s decided to move forward with the opportunity.<\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that leads in the awareness stage are not ready to convert. Prospective buyers don&#8217;t know your products or professional services and are reluctant to spend money until they engage with your brand.<\/span><\/p>\n<p><strong>Remember that a lead is still just a<a href=\"https:\/\/www.engagebay.com\/blog\/identify-sales-opportunities-and-close-the-deal\/\"> sales opportunity<\/a> you can win. The basis for lead qualification usually depends on if:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They need your product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have the budget to buy your product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are an authority who can make buying decisions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lead scoring is a process where numerical values are assigned to potential customers based on data like engagement with your website and other factors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process of <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">lead scoring<\/a> can help you zone in on the prospects who are more likely to buy from you.<\/span><\/p>\n<figure id=\"attachment_20722\" aria-describedby=\"caption-attachment-20722\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20722 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring.png\" alt=\"Sales pipeline stage -- lead scoring\" width=\"1366\" height=\"768\"><figcaption id=\"caption-attachment-20722\" class=\"wp-caption-text\"><em>Lead scoring example from EngageBay<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Working_on_the_Prospect\"><\/span>#3. Working on the Prospect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A prospect is someone who has expressed interest in what your company has to offer, but they haven&#8217;t yet become a customer.<\/p>\n<p>Perhaps this stage takes more effort than any other, because the groundwork is behind you and the sale is not yet made. Working on a qualified prospect is a key sales pipeline stage that<span style=\"font-size: 16px;\"> can be further divided into two:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"First_Contact\"><\/span>First Contact<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Perhaps the most nerve-wracking part of the sales process, the first contact is where you get in touch with the prospect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re lucky, this may be an easy feat but this is one of the most challenging aspects for most sales reps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an alternative, you could opt for social selling, which leverages your social network to give you prospects, and minimize the need for <a href=\"https:\/\/www.trywingman.com\/cold-calling\">cold calling<\/a>.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cycle-time-vs-lead-time\/\">Read also: Cycle Time vs Lead Time: Definitions, Differences, and FAQs<\/a><\/p><\/blockquote>\n<h4><span class=\"ez-toc-section\" id=\"Making_the_Proposal\"><\/span>Making the Proposal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The offer you make to your qualified lead depends on a specific need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona-get-started-making\/\"><span style=\"font-weight: 400;\"> buyer persona<\/span><\/a><span style=\"font-weight: 400;\">, this part is easier. You understand their pain points and can tailor a proposal that solves a specific problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can use a<a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\"> sales CRM software<\/a> to keep track of your prospect&#8217;s needs and pain points. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your offer could be a free trial or an in-person meeting with a prospect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever method you choose, the goal is to move the qualified lead closer to a purchase, leading to higher revenue for your company.&nbsp;<\/span><\/p>\n<figure id=\"attachment_20723\" aria-describedby=\"caption-attachment-20723\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20723\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-meme-2-2.png\" alt=\"sales pipeline stage meme\" width=\"900\" height=\"724\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-meme-2-2.png 900w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-meme-2-2-300x241.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-meme-2-2-768x618.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-meme-2-2-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-20723\" class=\"wp-caption-text\"><em><a href=\"https:\/\/mailshake.com\/blog\/sales-memes\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Closing_the_Deal\"><\/span>#4. Closing the Deal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The final stage of a sales pipeline is when a customer has been successfully converted. This could be through a sale, signing up for a subscription, or any other means of becoming a customer.<\/p>\n<p><strong>To close deals efficiently, remember that it&#8217;s important to have a good understanding of each stage of the sales pipeline.<\/strong><\/p>\n<p>Sales representatives should be aware of where their leads are in the process, and what they need to do to move them along. This will help them focus their efforts and close more deals.<\/p>\n<p>Track each stage of the sales pipeline so you can measure its effectiveness and make necessary changes along the way. Sales pipelines are dynamic, so it makes sense to constantly update and adjust them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Sales_Pipeline_Management_Tips_to_Close_More_Deals\"><\/span>5 Sales Pipeline Management Tips to Close More Deals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building a sales pipeline can take a lot of sales effort, but managing it well is crucial to selling anything sustainably.<\/p>\n<p><strong>Sales pipeline management is your best bet to keep the sales going strong.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself questions like do all your qualified leads become customers or do you have cracks and leaks in your pipeline?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at some excellent hacks to help you manage your sales pipeline and convert those leads into tangible sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_a_Sales_CRM_Software_to_Automate_Your_Workflow\"><\/span>1. Use a Sales CRM Software to Automate Your Workflow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You need a sales CRM to unlock the full power of your sales pipeline. With CRM tools, you can automate your pipeline and gain better visibility into your<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\"><span style=\"font-weight: 400;\"> sales process<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few ways to<\/span><a href=\"https:\/\/www.engagebay.com\/crm\/sales-pipeline\"><span style=\"font-weight: 400;\"> manage and automate your sales pipeline<\/span><\/a><span style=\"font-weight: 400;\"> with a CRM include the following:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\">Use<a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-campaign-strategy\/\"> cold lead<\/a> notifications<span style=\"font-weight: 400;\"> to trigger automation based on when a lead moves from one stage to the next.<\/span><\/li>\n<li style=\"font-weight: 400;\">Use<a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\"> automated email sequences<\/a><span style=\"font-weight: 400;\"> or other marketing automation features to remind prospects to review offers and answer questions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluate sales performance and calculate sales forecast with the reporting feature in your sales CRM. Automating sales forecasting is a good idea to meet your sales targets as well.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>https:\/\/youtu.be\/HeLgkXMVzDQ<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Align_Your_Pipeline_with_the_Buyers_Journey\"><\/span>2. Align Your Pipeline with the Buyer\u2019s Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create content for every sales pipeline stage of the potential customer&#8217;s journey from awareness to consideration and decision. Avoid the temptation only to see things from your company&#8217;s view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adopt a 360-degree view that places the qualified lead at the very center. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This enables you to close the loop with marketing and anticipate potential objections that may arise, whether you&#8217;re doing a B2B sale or a B2C sale.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-conversion-funnel\/\">Read also: eCommerce Conversion Funnel in 5 Stages<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_a_Task_Management_System\"><\/span>3. Use a Task Management System<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember, each and every prospect wants to feel special, valued, and wanted. They have specific needs that you must solve. Giving them all your attention can seem daunting when you have hundreds of sales opportunities in your pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-defined task system ensures that you&#8217;re thinking about the next step and staying organized. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be easy to use and should send you notifications whenever you need to do something.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mid-funnel-marketing\/\">Read also: Mid-Funnel Marketing: A Succinct Guide [Definition, Strategies]<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Prioritize_Your_Leads\"><\/span>4. Prioritize Your Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Which qualified leads should you focus more time on? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing your pipeline requires managing time as well. <\/span><span style=\"font-size: 16px; font-weight: 400;\">Prioritize leads that have a high value and are sales-ready. <\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\">Monitor customer interactions to determine who is most engaged and deserves immediate attention.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-funnels\/\">Read also: A Beginner\u2019s Guide to Lead Funnels: How to Double Your Sales<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Follow_Up_8_Times\"><\/span>5. Follow Up (8 Times)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It took<\/span><a href=\"https:\/\/www.geckoboard.com\/learn\/kpi-examples\/sales-kpis\/average-follow-up-attempts\/\"><span style=\"font-weight: 400;\"> 3.68 sales<\/span><\/a><span style=\"font-weight: 400;\"> calls to close a deal in 2010. Today, it takes over eight calls to close a deal. So, why do many sales reps give up on a lead after two calls?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ll be honest, following up is not easy. It&#8217;s a massive challenge for the sales team. But it pays off in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set reminders to get notified when you need to follow up with a qualified lead. You can do this quite easily with a <a href=\"https:\/\/www.engagebay.com\/products\/sales\">sales CRM<\/a> tool like EngageBay.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-enablement-strategy\/\">Read more: How to Build the Perfect Sales Enablement Strategy<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Which_Sales_Pipeline_Metrics_Should_You_Track\"><\/span>Which Sales Pipeline Metrics Should You Track?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve gotten the hang of managing an effective sales pipeline, there are certain important metrics you will need to keep an eye on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking these metrics will save you a lot of time and effort in your sales process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Qualified_Leads\"><\/span>Qualified Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the most important sales pipeline metric. These are the leads who demonstrate an interest in buying your product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indicators include scheduling a demo, email signup, and requesting a custom quote. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">More<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\"><span style=\"font-weight: 400;\"> qualified leads<\/span><\/a><span style=\"font-weight: 400;\"> equal more closed sales for your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales_Cycle_Length\"><\/span>Sales Cycle Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the length of time it takes the lead to move from the point of the first contact to a sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You risk losing valuable opportunities if a lead takes too long to move through your sales pipeline stages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deal_Size\"><\/span>Deal Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deal size is the average value of each sales deal. Naturally, smaller deals move quickly and more significant transactions take more time to progress through the sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can quickly determine the average deal size by analyzing past deals your sales team has won. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data helps you target opportunities more likely to increase your average win rate and close more deals.<\/span><\/p>\n<p><span style=\"font-size: 1.5em; font-weight: bold;\">Close Ratio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is yet another crucial sales metric you cannot afford to miss. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The close ratio is the number of total sales presentations compared to the number of closed sales. It helps you evaluate industry trends, sales performance, value proposition, and pricing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you notice that leads drop off at the tail end, there may be a problem with your product or pricing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Win_Rate\"><\/span>Win Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the percentage of leads that convert to sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor the win rate at each stage of the sales pipeline to give your sales team a better chance to<\/span><a href=\"https:\/\/www.engagebay.com\/crm\/deal-management-software\"><span style=\"font-weight: 400;\"> close more deals<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales_Velocity\"><\/span>Sales Velocity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/sales-velocity\/\"><span style=\"font-weight: 400;\">Sales velocity<\/span><\/a><span style=\"font-weight: 400;\"> measures how fast sales leads move through different stages in your sales pipeline, from beginning the sales conversation to closing the deal.<\/span><\/p>\n<figure id=\"attachment_20369\" aria-describedby=\"caption-attachment-20369\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20369 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-velocity-1.png\" alt=\"sales velocity formula\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-velocity-1.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-velocity-1-300x180.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-velocity-1-768x461.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/sales-velocity-1-595xh.png 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-20369\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This will help you identify loopholes at each sales stage and meet your sales targets better. You can find more information about sales velocity and how to calculate it <a href=\"https:\/\/www.engagebay.com\/blog\/sales-velocity\/\">here<\/a>.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-velocity\/\">Related blog: What is Sales Velocity and How to Measure It?<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sales pipelines can be daunting for first-timers. This guide was meant to provide an overview and introduction of what a sales pipeline is, how it works, and some best practices on how to manage one.<\/p>\n<p>Sales pipelines are dynamic and they change as you progress through the sales cycle with a prospect.<\/p>\n<p>It&#8217;s important to remember that the goal of a sales pipeline is not only to track your progress but also to help forecast future revenue.<\/p>\n<p><strong>Sales forecasting can be tricky, so it&#8217;s always advisable to use accurate customer data to make precise predictions.<\/strong><\/p>\n<p>We hope this guide provides some clarity on sales pipelines and helps you on your way to becoming a salesperson par excellence.<\/p>\n<p>Comment to let us know what you liked best \ud83d\ude42<\/p>\n<p><em>*The original blog post published in July 2020 has been revised for SEO and readability.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sales pipeline is a visual representation of activity in a sales process. It shows customers who are aware of [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":20751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[187,186],"class_list":["post-9490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-sales-pipeline","tag-sales-pipeline-stages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Pipeline Guide for Dummies (with relatable memes)<\/title>\n<meta name=\"description\" content=\"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Pipeline Guide for Dummies (with relatable memes)\" \/>\n<meta property=\"og:description\" content=\"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T09:31:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T08:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chima Mmeje\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chimammeje\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chima Mmeje\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"},\"author\":{\"name\":\"Chima Mmeje\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/244e29a0f5b3fdc8e206cd4c39b696ea\"},\"headline\":\"Sales Pipeline Guide for Dummies (with relatable memes)\",\"datePublished\":\"2022-03-30T09:31:16+00:00\",\"dateModified\":\"2025-12-16T08:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"},\"wordCount\":2278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png\",\"keywords\":[\"sales pipeline\",\"sales pipeline stages\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\",\"name\":\"Sales Pipeline Guide for Dummies (with relatable memes)\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png\",\"datePublished\":\"2022-03-30T09:31:16+00:00\",\"dateModified\":\"2025-12-16T08:24:44+00:00\",\"description\":\"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png\",\"width\":1000,\"height\":600,\"caption\":\"sales-pipeline-guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales Pipeline Guide for Dummies (with relatable memes)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/244e29a0f5b3fdc8e206cd4c39b696ea\",\"name\":\"Chima Mmeje\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/02c6d1279e6814c55e14ad9aeecc2c0ed91915d46a9c0d97e8186ee09163c476?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/02c6d1279e6814c55e14ad9aeecc2c0ed91915d46a9c0d97e8186ee09163c476?s=96&d=identicon&r=g\",\"caption\":\"Chima Mmeje\"},\"description\":\"Chima is a freelance copywriter and SEO Content Strategist. She specializes in creating SEO-optimized web copy that drives traffic and increases conversions for SaaS companies. She has published on top blogs such as Jeff Bullas, Search Engine Watch and Hacker Noon. You can find her at Zenith Copy.\",\"sameAs\":[\"https:\/\/www.engagebay.com\/\",\"https:\/\/www.linkedin.com\/in\/chima-mmeje\",\"https:\/\/x.com\/chimammeje\"],\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/chima-mmeje\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales Pipeline Guide for Dummies (with relatable memes)","description":"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/","og_locale":"en_US","og_type":"article","og_title":"Sales Pipeline Guide for Dummies (with relatable memes)","og_description":"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.","og_url":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2022-03-30T09:31:16+00:00","article_modified_time":"2025-12-16T08:24:44+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png","type":"image\/png"}],"author":"Chima Mmeje","twitter_card":"summary_large_image","twitter_creator":"@chimammeje","twitter_site":"@engagebay","twitter_misc":{"Written by":"Chima Mmeje","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/"},"author":{"name":"Chima Mmeje","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/244e29a0f5b3fdc8e206cd4c39b696ea"},"headline":"Sales Pipeline Guide for Dummies (with relatable memes)","datePublished":"2022-03-30T09:31:16+00:00","dateModified":"2025-12-16T08:24:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/"},"wordCount":2278,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png","keywords":["sales pipeline","sales pipeline stages"],"articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/","url":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/","name":"Sales Pipeline Guide for Dummies (with relatable memes)","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png","datePublished":"2022-03-30T09:31:16+00:00","dateModified":"2025-12-16T08:24:44+00:00","description":"This blog post will detail key sales pipeline stages and explain how a sales pipeline can be used to forecast and manage sales.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pipeline-guide.png","width":1000,"height":600,"caption":"sales-pipeline-guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sales","item":"https:\/\/www.engagebay.com\/blog\/category\/sales\/"},{"@type":"ListItem","position":3,"name":"Sales Pipeline Guide for Dummies (with relatable memes)"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/244e29a0f5b3fdc8e206cd4c39b696ea","name":"Chima Mmeje","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/02c6d1279e6814c55e14ad9aeecc2c0ed91915d46a9c0d97e8186ee09163c476?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02c6d1279e6814c55e14ad9aeecc2c0ed91915d46a9c0d97e8186ee09163c476?s=96&d=identicon&r=g","caption":"Chima Mmeje"},"description":"Chima is a freelance copywriter and SEO Content Strategist. She specializes in creating SEO-optimized web copy that drives traffic and increases conversions for SaaS companies. She has published on top blogs such as Jeff Bullas, Search Engine Watch and Hacker Noon. You can find her at Zenith Copy.","sameAs":["https:\/\/www.engagebay.com\/","https:\/\/www.linkedin.com\/in\/chima-mmeje","https:\/\/x.com\/chimammeje"],"url":"https:\/\/www.engagebay.com\/blog\/author\/chima-mmeje\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/9490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=9490"}],"version-history":[{"count":10,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/9490\/revisions"}],"predecessor-version":[{"id":78029,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/9490\/revisions\/78029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/20751"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=9490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=9490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=9490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}