What Is a CRM Database?

CRM stands for customer relationship management. A CRM software allows you to use geolocation-based services, automate sales and marketing tasks, generate and score leads, segment contacts, and more.

With a CRM database, you keep track of pertinent data for all your contacts. For instance, you’d have their name as well as their basic contact information. This information can be online-based, such as a Skype username or an email address. You may also have their physical address and phone number.

You can review lead scores and determine where each lead came from (an ad, your website, a blog post, even social media). If you recently reached out to a lead or contact, your CRM database can show you when and what the conversation was. If the lead engaged with your company in any way or visited your website, a CRM database will tell you.

A good CRM database software can collect personal information of contacts. Leads can share information about their interests, their family, their pets, etc., and you can work your sales pitch according to the information, all of which is recorded in one database.

A strong CRM database will help you convert leads faster, with key data and metrics to guide you all through the sales or service progress.

Now that you know a bit about CRM database, let us tell you if you need one.

Any company that’s growing or is set to grow needs a customer relationship management (CRM) database.

That includes CRM database software for small businesses too. It’s better to have one platform to organize and manage all your contacts from the get-go. This way, no potential leads slip through the cracks. You can also start your company with your best foot forward, optimizing your sales and marketing approaches with a database that can guide you with important information about all your contacts.

Mid-sized and large businesses can never work without a CRM database or some form of CRM software. After all, the more leads you generate, the harder it becomes track them all. A CRM database keeps you from getting overwhelmed with data, so that you can keep up effective communication with your leads and existing customers alike

That said, not every business needs a CRM database. Check this out:

You must understand what features you need before you make your decision. If your business requires advanced list management or analytics and a highly affordable CRM database software doesn’t offer those features, it is better to go for a pricier one that does it all. Often, entrepreneurs and small business owners end up buying subscription to many different software. Avoid that trap, and pick a platform that has all the features you need in one place.