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Bill has been affectionately called The Godfather of Email (Rebel’s Guide to Email, D.J.Waldow) and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea based on the data he was collecting at eDataSource. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference). He is currently the co-founder and Chairman of the Email Innovations Summit.
In 2003 he began the highly influential Inbox Insiders discussion list which drove much of the thought leadership in the email marketing industry including the early discussions which led to the formation of the Email Experience Council. Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.
in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI, as it is known in the industry, brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.