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Chad S. White is the author of "Email Marketing Rules" and more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association.
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. His insights have also appeared in a number of books, including “The Truth about Email Marketing,” “The Rebel’s Guide to Email Marketing,” “Email Marketing: An Hour a Day,” and “Email Marketing by the Numbers.”
Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year.