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Lars is Global Director of Social Media & Search at the LEGO Group and is driving the company's social media & search strategy and execution. He has been building the company's social media engagement from scratch and now leads a global team of social media & search marketeers that drives real time engagement with consumers world wide. In 2014 he launched LEGO® TV in 24 markets.
Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation.
["socialmediamarketing"]
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