Helping you Succeed Through Online Marketing !
Matthew is an industry veteran leveraging his background in privacy and network operations to help clients improve their digital marketing programs. Which includes a deep understanding of ISP policies, email authentication, email deliverability and the legal requirements of Canada's Anti-Spam Legislation, CAN-SPAM, GDPR, and PIPEDA.
He has worked at several leading Email Service Providers (ESPs) including DoubleClick Email Solutions, Epsilon Interactive, Inbox Marketer, TC Media, and ThinData.
Matthew shares his thoughts on industry trends via a social marketing blog EmailKarma.net. He is also a frequent speaker at conferences that cover topics that include digital privacy, email security, anti-spam legislation and email deliverability.
Matthew is the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', and has also contributed to writing several publications including 250ok's DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and many more. He is also active in various associations, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's Advocacy Subcommittee, and administrator of the Email Marketing Gurus group.