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Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire.