With email marketing having the highest ROI, every company is targeting emails to promote their product or service.
That means, they need a useful email automation tool for the best results.
Omnisend is a great email marketing tool.
But the main question is whether or not it is the right fit for your organization.
In this article, we will discuss what Omnisend has to offer and why people opt for its competitors.
We will compare the five best Omnisend alternatives that you can consider using.
What Does Omnisend Provide?
Founded in 2014, Omnisend started out as an email marketing tool aimed at helping ecommerce companies grow their businesses.
Soon after, the company has grown to accommodate various marketing automation tools that align with various stages of customers’ journey.
This all-in-one platform works with various ecommerce platforms, including Shopify, WooCommerce, Magento, and more.
Omnisend allows you to create professional, personalized campaigns in just a few minutes.
You don’t need to have any coding knowledge.
Its drag-and-drop editor will enable you to add dynamic content blocks.
Omnisend allows you to segment your audiences based on their shopping behavior and send personalized messages for better conversion.
It allows you to filter your contacts based on a variety of transactional events as well.
Popups and forms
Omnisend offers mobile-optimized pop-up forms to capture your visitors’ information.
Besides, its in-built form templates are responsive and mobile-friendly.
Omnisend generates reports on various KPIs to help measure the effectiveness of marketing campaigns.
It helps keep tabs on sales, leads generated, and much.
Omnisend offers tools for various channels, including SMS, email, and much more — all on a single platform.
It ensures that your ecommerce business can reach a wide range of audiences across channels.
Why Do People Switch from Omnisend?
The first drawback is that Omnisend explicitly serves the needs of ecommerce businesses.
All its automation tools are tailored for ecommerce use cases. So companies in other industries may not be able to take full advantage of what Omnisend has to offer.
Besides, Omnisend pricing plans may not be the most affordable ones for small businesses.
It comes with four plans, including Free, Standard, Pro, and Enterprise.
Its Free plan allows you to send 15,000 emails in a month.
Even though its Standard plan is pretty cheap, considering $16 per month, it hardly has anything to offer.
It doesn’t let you send web push notifications and no free SMS credit available.
For more functionality, you will have to upgrade to Pro for $99 per month, which can be quite expensive for SMBs.
Have a look at the Omnisend pricing plans:
Top 5 Omnisend Alternatives for Email Marketing
EngageBay is a powerful marketing automation tool that offers a robust set of functionalities.
Considered one of the best alternatives to Omnisend, it meets the needs of small businesses.
With its free CRM, users can easily store their contact information and run an email campaign without any glitches.
Here is a quick comparison between the two:
EngageBay’s email marketing solution comes equipped with several pre-designed templates that can be customized.
It allows you to personalize every section of the email.
What’s more, you can track your campaigns and analyze them for better results.
EngageBay offers a dedicated tool to schedule and automated drip email campaigns, saving time and effort.
You can easily send automated follow-up messages by deciding when they will be triggered.
Set up the sequence and convert more leads into customers.
EngageBay helps build responsive landing pages using its drag-and-drop designer.
You can customize every element to give your brand a feel.
Furthermore, you can set an event action when a visitor subscribes.
This Omnisend alternative enables you to capture leads by embedding its inline forms.
You can choose from its pre-configured form styles or customize one of your own.
360-degree customer view
EngageBay gives you a holistic 360-degree view of all your contacts.
You can track every information related to them, including the last conversation your salespeople had, their contact details, browsing behavior, and much more.
You can watch a full product demo of EngageBay below:
EngageBay has the best pricing plans, making it accessible to small businesses too.
Its free plan has a lot to offer, including email sequences, lead grabbers, landing pages, CRM, and much more.
You can include 1000 contacts in your free version tool.
You can upgrade to its paid plan for $8.99 per user per month and save up to 15,000 contacts.
It includes email templates, web pop ups, landing page builders, social suites, and much more.
It’s safe to say that EngageBay is quite affordable as compared to Omnisend, with a lot of features.
- Provides CRM
- Best Omnisend alternatives startups and small businesses
- Rich set of templates for emails, lead capture forms, and landing page
- Free onboarding
- Integrated dashboard
- Can add more integrations
Another Omnisend alternative is Drip that aims to help increase engagement with email marketing.
It enables you to run and automate various emails and SMS marketing playbooks.
It offers a range of tools that helps through the entire buyers’ journey — from attracting prospects to nurturing leads and customer acquisitions.
Email and SMS automation
This Omnisend alternative offers pre-built email templates that can be easily customized.
It enables you to send professional-looking emails in just a few simple steps.
Drip offers you tools to store your customer data and use that information to build a long-lasting relationship with your customers at scale.
It collects enough data to help you personalize the experience based on visitors’ browsing activities and engagement.
Its personalization tool allows you to automatically engage with visitors at critical moments to increase the chance of a conversion.
You can even personalize your messages using tags, events, and other custom fields.
Segmentation and reports
Drip allows you to segment your audience on various filters and run your campaigns effectively.
Moreover, you can even generate reports on various metrics to keep track of your marketing progress.
Drip pricing plan starts with $19 for 500 contacts.
It starts increasing as you add more people to your contact database.
You will get a visual email builder, powerful API, segmentation, multichannel automation, and much more.
Unlike EngageBay, you don’t get any free version here.
However, they offer a free trial for 14 days to understand its tool.
- Simple to use
- Easy integration
- Reliable support
- A lot of bugs
- The reporting tool can be improved
GetResponse is an email marketing tool that helps businesses build targeted subscriber lists.
You can send high-impact newsletters, video emails, and follow-up campaigns.
It also provides solutions for customer engagement, lead generation, and more for increasing conversions.
Here are some of its features.
Using the GetResponse marketing automation tool, you can create a meaningful experience for your customers by sending personalized messages.
It sends out automated product recommendations based on the customer’s purchase history.
It also allows you to set up an automated workflow.
Its drag-and-drop email creator allows you to create and design your emails easily.
You can schedule your emails and set triggers to send them when an action takes place.
Besides, you can preview your emails on desktops and mobile devices before hitting the send button.
GetResponse helps you run targeted campaigns to grow your email lists.
You can even target existing subscribers to sell your product or service or locate new leads with similar interests by running paid ads.
With its easy-to-use webinar builder and scheduling capability, you can easily set up an event.
You can even customize your website URL.
GetResponse offers four pricing plans — Basic, Plus, Professional, and Max.
For $15 per month, you can get email marketing, a sales funnel, unlimited landing pages, and much more.
It can be a great Omnisend Alternative if your requirements are met through the Basic or Plus plan.
Its Max plan can be on the higher side but with some great advanced features.
- User-friendly and intuitive interface
- Detailed reporting feature
- A/B testing
- No phone support
- No free version available
- No free CRM like EngageBay
Mailchimp is an all-in-one marketing tool that is best suited for small businesses.
From creating a website to designing marketing campaigns and automating email sequences, it can do it all.
Besides, it offers insights to measure the effectiveness of your campaigns.
Mailchimp offers tags to keep your contacts organized based on interaction, browsing activities, and other essential factors.
It automatically assigns tags and creates a group.
Just like EngageBay, Mailchimp allows you to automate message sending based on different actions triggered.
For instance, you can automate sending personalized, welcome emails or send abandoned cart mail.
It ensures that you send the right message at the right time for better conversion.
Mailchimp makes it easy to integrate your data with third-party apps like WooCommerce, BigCommerce, ShopSync, Magento, Zapier, and much more.
It makes it possible to create an omnichannel marketing experience for your customers.
It eliminates the guesswork and lets you test what’s working for your audience and what’s not.
You can experiment with specific audience segments by trying out different subject lines, images, layouts, and much more.
Mailchimp surveys allow you to collect data on demographics, customer satisfaction, and much more.
You can choose which contacts get the surveys and apply tags based on their responses.
Moreover, you can easily connect survey forms to email and other forms of communication.
Mailchimp has a total of four plans to offer, including the free version and three paid ones.
The Free version enables you to save up to 2,000 contacts and offers tools like landing page builder, Mailchimp domain, and website builder, amongst others.
You can upgrade the plan to Essential for $10 per month and get extra features like email templates, custom branding, a/b testing, and 24/7 email and chat support.
Mailchimp is an excellent Omnisend alternative as long as you can meet your needs from your Essentials plan.
However, its Premium pricing plan can get quite expensive and can only be feasible for established enterprises.
- Lots of resources to learn from
- Responsive support team
- Good integration
- The premium plan is not affordable for small businesses
- Analytics can be improved
ActiveCampaign is one of the best Omnisend alternatives that provide tools for their entire customer journey.
It offers a combination of three automation tools — email marketing, marketing automation, and CRM.
Besides, it has dedicated solutions for different industries — ecommerce, B2B companies, and digital businesses.
ActiveCampaign allows you to broadcast a single email to your entire contact database, or you can even set up automated emails for triggered actions.
You can personalize your email for better effect and maximize your conversion.
You can easily set up automated workflows using its drag-and-drop builder.
Furthermore, you can segment your contacts to send targeted emails or messages.
It aims to help businesses build long-lasting relationships with their customers.
CRM and Sales Automation
Activecampaign CRM helps you store your leads’ information and prioritize them based on their browsing behavior.
Besides, it gives you a centralized view of all your contacts — their address, contact information, and a lead’s entire history from the contact record.
Users can easily track every interaction.
Service and support
ActiveCampaign gives you a quick overview of the history of the contacts calling — the problems and questions they have had in the past and predict their future needs.
In other words, it aims to help enhance the customer experience.
ActiveCampaign has four paid plans to choose from.
The basic plan ‘Lite’ starts from $9 per month for 500 contacts.
It offers you email and chats support, email marketing with unlimited emails, and a newsletter.
Similarly, the Plus Plan is available for $49 per month, the Professional Plan for $129 per month, and the Enterprise one for $229 a month.
Once you get past the $49 Plus plan, this is where the other plans can quickly get pricey.
- Reliable online support
- Seamless third-party integration
- Auto-responder options
- The free plan is missing
- Short trial period
- Not for beginners
If you are looking to scale up with limited resources, Omnisend might not be the best option for email marketing.
Luckily, there are tons of other great tools out there.
Test the tool and do your research before picking up your final email marketing tool.
Remember, not every tool will be right for every business.
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