Omnisend Alternatives: Which are the Best Email Marketing Tools?

omnisend-alternatives

Email marketing is one of the most effective, simple, and powerful tools for increasing sales, boosting engagement, and generating leads.

If you want to stand out in your industry or niche, email marketing tools can help you.

For those who have tried but are not happy with Omnisend, there are Omnisend alternatives available today that provide all kinds of features like list management, automated segmentation, drip campaigns, and more.

The trick is finding one that’s right for you.

In this blog post, we will compare the seven best Omnisend alternatives that offer excellent email marketing features:

  1. HubSpot
  2. ActiveCampaign
  3. EngageBay
  4. Sendinblue
  5. Drip
  6. GetResponse
  7. Mailchimp

What Does Omnisend Provide? 

omnisend

Founded in 2014, Omnisend started as an email marketing platform aimed at helping eCommerce companies grow their business.

Since then, the company has grown to accommodate various marketing automation tools that align with the different stages of the customer journey. 

Features

Let’s take a look at Omnisend features in detail.

Integrations

This all-in-one platform works with various eCommerce platforms, including Shopify, WooCommerce, Magento, and more. 

Email marketing

Omnisend allows you to create professional, personalized campaigns in just a few minutes.

You don’t need to have any coding knowledge.

Its drag-and-drop editor will enable you to add dynamic content blocks. 

Segmentation

Omnisend allows you to segment your audiences based on their shopping behavior and send personalized messages for better conversion.

It allows you to filter your contacts based on a variety of transactional events as well. 

Popups and forms

Omnisend offers mobile-optimized pop-up forms to capture your eCommerce store visitors’ information.

Besides, its in-built form templates are responsive and mobile-friendly. 

Reports

Omnisend generates reports on various KPIs to help measure the effectiveness of your marketing campaigns.

It helps keep tabs on sales, leads generated, and a lot more.

Channels

Omnisend offers tools for various channels, including SMS, email, and more — all on a single platform.

It ensures that your eCommerce business can reach a wide range of audiences across channels. 

Why Do People Switch from Omnisend?

The first drawback is that Omnisend explicitly serves the needs of eCommerce businesses.

All its automation tools are tailored for eCommerce use cases. So, companies in other industries may not be able to take full advantage of what Omnisend has to offer. 

Also, there are quite a few other issues. Just take a look at what users have said about Omnisend: 

Omnisend reviews Omnisend review Omnisend review

Besides, Omnisend pricing plans may not be the most attractive for small businesses.

Omnisend Pricing

There are three plans, including Free, Standard, and Pro.

The Free plan allows you to send 500 emails in a month and add 250 contacts.

The Standard plan is priced well, starting at just $16 per month for up to 500 contacts.

For more functionality, you will have to upgrade to Pro, which starts at $150 per month for up to 10,000 contacts.

As you can guess, that is not the best option for SMBs. 

Have a look at the Omnisend pricing plans: 

omnisend pricing

Top 7 Omnisend Alternatives for Email Marketing

Here are the best alternatives to Omnisend for email marketing solutions.

1. HubSpot

HubSpot is one of the popular marketing automation tools.

It offers many features for increasing conversions and sales with its inbound marketing toolkit.

Features

Let’s look at HubSpot features in detail.

Marketing automation

With HubSpot, you can automate your sales and marketing activities. It has a feature called Smart Campaigns which helps to build high-quality leads that are ready to be nurtured at every stage of the buyer’s journey.

You can also set up automated workflows depending on certain conditions like an abandoned cart or email response.

Lead nurturing

HubSpot allows you to nurture your potential leads with lead scoring by tracking their website visits, interactions, social shares, form submits, etc., based on pre-set parameters.

You can use these scores to prioritize your sales efforts and feed your sales team with high-quality leads.

Email marketing

HubSpot’s email platform helps you send personalized emails based on each recipient’s preferences. You can even track how many of them have opened the email, clicked through links, forwarded it to others, etc.

This gives you a complete insight into what is working for you and what isn’t.

HubSpot also offers tools like auto follow-up sequence after an event or activity to get more conversions.

Content marketing

HubSpot has content creation features to make your blog posts interactive and engaging.

With its SEO toolkit, you can research keywords for ranking higher in Google search results while optimizing content for better engagement on social media like Facebook or Twitter.

It also has an in-built tool to measure your content’s performance.

Pricing

HubSpot’s pricing plan starts at $35 per month for basic features but can go all the way up to $3,200 per month for enterprise features with 10,000 contacts.

It offers a free plan, but most people need a paid plan to get anything done.

Besides, you also have to pay for onboarding, which depends on the plan. The Starter plan onboarding fee is $600 and the Enterprise plan onboarding fee is $5,000!

Pros

  • Free CRM like EngageBay for managing contacts, leads, and customers efficiently
  • Landing page creator with drag-and-drop option

HubSpot review

Cons

  • No phone support
  • Limited integrations with third-party tools
  • Very expensive for a full-fledged pack

2. ActiveCampaign

activecampagin

ActiveCampaign is one of the best Omnisend alternatives. It offers a wide range of tools for the entire customer journey.

ActiveCampaign has a combination of three automation tools — email marketing, marketing automation, and CRM.

Besides, it has dedicated solutions for different industries — eCommerce, B2B companies, and digital businesses. 

Features

Let’s take a look at ActiveCampaign features in detail.

Email marketing

ActiveCampaign allows you to broadcast a single email to your entire contact database, or you can set up automated emails for triggered actions.

You can also easily personalize your emails for better conversion rates.

Marketing automation

You can set up automated workflows using ActiveCampaign’s drag-and-drop builder.

Furthermore, you can segment your contacts to send targeted emails or messages.

CRM and sales automation

ActiveCampaign helps you store your customer data and prioritize leads based on their browsing behavior.

Besides, it gives you a centralized view of all your contacts — their address, contact information, and the entire history of interactions with your business.

Customer support

ActiveCampaign gives you a quick overview of the history of subscribers as and when they reach out to you. This helps predict the customer’s queries.

In other words, it aims to help enhance the customer experience

Pricing

ActiveCampaign has four paid plans to choose from.

The basic plan ‘Lite’ starts from $9 per month for 500 contacts.

It offers you email and chat support, email marketing with unlimited emails, and newsletters. It doesn’t come with landing pages.

For landing pages and SMS marketing, you’ll need the Plus Plan, which starts at $49 per month for 500 subscribers and $149 per month for 5,000 subscribers.

The Professional Plan starts at $549 per month for 25,000 contacts, and the Enterprise plan comes at custom pricing.

Pros

  • Reliable online support
  • Seamless third-party integration
  • Auto-responders are great

ActiveCampaign review

Cons

  • No free plan
  • Trial only for 14 days
  • Not really for beginners

Also read: ActiveCampaign Alternatives: 5 Similar Tools You Should Use

3. EngageBay

EngageBay is a powerful marketing automation tool that offers a robust set of functionalities.

Considered one of the best alternatives to Omnisend, it meets all the needs of small businesses.

With its free CRM, users can easily pull contacts from anywhere and get started with email campaigns effortlessly. 

EngageBay features
EngageBay features

EngageBay has categorized its tools into four categories: Marketing Bay, CRM and Sales Bay, Service Bay, and All-in-one Suite. 

Features

Let’s take a look at the features EngageBay offers.

Email marketing

EngageBay’s email marketing solution comes equipped with several pre-designed templates that can be customized easily.

It allows you to personalize every section of the email.

What’s more, you can track your campaigns and analyze them for better results. 

Drip emails

EngageBay offers a dedicated tool to schedule and automate your drip email campaigns, saving the business owner so much time and effort.

You can easily send automated follow-up messages by deciding what user action triggers your email sequences.

Landing pages

EngageBay helps build responsive landing pages with its drag-and-drop designer.

You can customize every element to make sure your brand collaterals feel fresh and unique. 

Web forms

This Omnisend alternative enables you to capture leads by embedding inline forms.

You can choose from its pre-configured form styles or design one of your own. 

There’s also website visitor tracking, so you know what your leads are most interested in.

360-degree customer view

EngageBay gives you a holistic 360-degree view of all your contacts.

You can track every information related to them, including the last conversation your salespeople had, customer contact details, browsing behavior, and much more. 

Other EngageBay features worth mentioning include push notifications, SMS marketing, video marketing, social media integration, A/B testing, workflow automation, omnichannel marketing, phone support, and more.

You can watch a full product demo of EngageBay below:

 

Pricing

EngageBay has the best pricing plans, making it accessible to small businesses.

Its free plan has a lot to offer, including email sequences, lead grabbers, landing pages, integrated CRM, and much more.

You can add 500 contacts with your free plan.

Engagebay pricing

You can upgrade to a paid plan for as low as $11.99 per month and add up to 1,000 contacts.

It includes email templates, web pop-ups, a landing page builder, SMS marketing, and much more. 

For $49.99 a month, you get the Growth plan with advanced features like A/B testing for emails and landing pages, full-fledged automation of marketing workflows, a custom domain of your own, custom coding for your emails and landing pages, and website messaging.

like

Pros

  • Free integrated CRM
  • Easy to use, no learning curve
  • Free onboarding
  • Integrated dashboard

EngageBay review

Cons

  • Can add more email templates

4. Sendinblue

Sendinblue livechat software
Source: Sendinblue

Sendinblue is one of the top-rated email marketing software. It can help build and send newsletters, transactional emails, and marketing campaigns.

After starting its journey in 2012, it has become one of the best email automation tools providing solutions for CRM integrations, lead nurturing, eCommerce marketing, etc.

Features

Let’s look at some key features of Sendinblue.

Email marketing

With Sendinblue, you can create, send, and track your emails. It has features like auto-responders, follow-up messages for unsubscribes or busy subscribers, etc.

You can also segment your list based on contact history to increase open rates and click-through rates.

It also has a bulk email sender to help you send personalized emails through its transactional email tool.

Lead nurturing

Sendinblue lets you track your leads’ preferences with lead scoring. It offers tools for list building, A/B testing, and dynamic content insertion.

You can also use it to set up drip campaigns based on subscriber behavior or interactions during different stages of the buyer’s journey like an abandoned cart or post-purchase follow-up messages.

With Sendinblue’s smart inbox tool, you can prioritize your high-priority contacts and engage with them first.

Growth hacking

With Sendinblue, you can perform hyper-personalized growth hacks like configuring special autoresponders for VIP customers.

Pricing

Sendinblue offers four types of pricing plans — Free, Lite, Premium, and Enterprise.

The free plan lets you send up to 300 emails a day, but doesn’t offer much else.

For emails with your own branding or to remove Sendinblue branding, you need the Lite plan with add-ons. That starts at $37 a month, paid yearly.

Most users would need the Premium plan, with landing pages, phone support, marketing automation, and so on. This plan starts at $65 a month.

For the Enterprise plan, custom pricing applies.

Sendinblue pricing

Pros

  • Real-time analytics to track campaigns
  • Easily customizable emails
  • Automatic follow-up tools

Sendinblue review

Cons

  • No phone support in the starter plans
  • Can get expensive when you scale past 10,000 emails
  • No landing pages or A/B testing in the starter plans

5. Drip

Another Omnisend alternative is Drip.

It enables you to run and automate various email and SMS marketing playbooks.

Drip

Drip offers a range of tools that help through the entire buyer journey — from attracting prospects to nurturing leads and customer acquisition. 

Features

Let’s take a look at Drip’s features now.

Email and SMS automation

This Omnisend alternative offers pre-built email templates that can be easily customized.

It enables you to send professional-looking emails in just a few simple steps. 

Customer Data

Drip offers you tools to store your customer data and use that information to build a long-lasting relationship with your customers at scale.

It collects enough data to help you personalize the experience based on visitors’ browsing activities and engagement. 

Personalization

Drip’s personalization tool allows you to automatically engage with visitors at critical moments to increase the chances of conversion.

You can also personalize your messages using tags, events, and other custom fields. 

Segmentation and reports

Drip allows you to segment your audience by various filters and run your campaigns effectively.

Moreover, you can even generate reports on various metrics to keep track of your marketing progress. 

Pricing

Drip pricing starts at $19 for 500 contacts. You can also use its free trial, but it lasts only 14 days.

The pricing is based on a sliding scale, so it goes up as you add more contacts.

If you scale up to 20,000 contacts, you’ll pay $289 a month, and that’s without SMS support.

The email plan features include a visual email builder, API, email list segmentation, multichannel automation, and more. 

Pros

  • Simple to use
  • Easy integration
  • Reliable support

Drip review

Cons

  • A lot of bugs
  • The reporting tool can be improved

6. GetResponse

GetResponse is a marketing automation platform that helps businesses build targeted subscriber lists.

You can send high-impact newsletters, video emails, and follow-up campaigns.

It also provides solutions for lead generation, customer engagement, and conversion.

getresponse

Features

Here are some of its key features. 

Marketing automation

Using the GetResponse marketing automation tool, you can create a meaningful experience for your customers by sending personalized messages.

It sends out automated product recommendations based on the customer’s purchase history.

It also allows you to set up an automated workflow

Email marketing

GetResponse’s drag-and-drop email creator allows you to create and design your emails easily.

You can schedule your emails and set triggers to send them when an action takes place.

Besides, you can preview your emails on desktops and mobile devices before hitting the send button. 

Paid ads

GetResponse helps you run targeted campaigns to grow your email lists.

You can even target existing subscribers to sell your product or service or locate new leads with similar interests by running paid ads. 

Webinars

With its easy-to-use webinar builder and scheduling capability, you can easily set up an event.

You can even customize your website URL. 

Pricing

GetResponse offers four pricing plans — Free, Basic, Plus, and Professional.

For $15 per month, you can get email scheduling, unlimited landing pages, autoresponders, basic audience segmentation, and more. However, that’s only for 1,000 contacts.

The pricing will triple even for the Basic plan if you add up to 10,000 contacts.

If you have more contacts and you’d like advanced features like marketing automation, support for creating webinars, lead scoring, tags, sales funnels and so on, you’ll need the Plus plan, which will cost $125 a month for up to 25,000 contacts.

GetResponse can be a great Omnisend alternative if your requirements are met through the Basic or Plus plan.

The Professional plan offers unlimited automations and sales funnels, and also support for eCommerce stores, but it can cost in the ballpark of $500 a month

Omnisend alternative -- Getresponse

Pros

  • User-friendly and intuitive interface
  • Detailed reporting feature
  • A/B testing

GetResponse review

Cons

  • No phone support
  • No free version
  • No free CRM

Also read: 5 GetResponse Alternatives You Should Choose in 2022

7. Mailchimp

Mailchimp is an all-in-one marketing tool that was recently acquired by Intuit.

From creating a website to designing marketing campaigns and automating email sequences, Mailchimp can do it all.

Besides, it offers insights to measure the effectiveness of your email campaign.

Mailchimp

Features

Here are some key features of Mailchimp.

Contact management

Mailchimp offers tags to keep your contacts organized based on interaction, browsing activities, and other essential factors.

It automatically assigns tags and creates a group. 

Email marketing

Just like EngageBay, Mailchimp allows you to automate email sending based on different triggers.

For instance, you can automate sending personalized, welcome emails or abandoned cart emails.

This ensures that you send the right message at the right time and achieve better conversion rates.

Integrations

Mailchimp offers quick integrations with business apps like WooCommerce, BigCommerce, ShopSync, Magento, Zapier, and more.

It also enables creating an omnichannel marketing experience for your customers. 

A/B testing

Mailchimp eliminates the guesswork and lets you test what’s working for your audience and what’s not.

You can experiment with specific audience segments by trying out different subject lines, images, layouts, and much more. 

Surveys

Mailchimp surveys allow you to collect data on demographics, customer satisfaction, and so on.

You can choose which contacts get the surveys and apply tags based on their responses.

Moreover, you can easily connect survey forms to email and other forms of communication. 

Pricing

Mailchimp has a total of four plans to offer, including the free version and three paid ones.

You can use the free plan if you don’t mind sending emails with Mailchimp branding, for up to 2,000 contacts, with a monthly limit of 10,000 emails.

You can upgrade the plan to Essential for $10 per month and get extra features like email templates, custom branding, A/B testing, and 24/7 email and chat support.

Mailchimp is an excellent Omnisend alternative as long as you can meet your needs from your Essentials plan.

The Premium plan can get quite expensive, starting at $299 a month for up to 10,000 contacts. 

 

mailchimp-pricing

Pros

  • Lots of resources to learn from
  • Responsive support team
  • Good integrations

Mailchimp review

Cons

  • The premium plan is not affordable for a small business
  • Analytics can be improved

Read also: 11 Mailchimp Alternatives and Why You Should Consider Them

Conclusion

If you are looking to scale up with limited resources, Omnisend might not be the best option for email marketing. 

Luckily, there are tons of other great tools out there.

We’d say HubSpot and ActiveCampaign are great tools but really expensive. Mailchimp is cool but its pricing has increased after the recent Intuit acquisition.

GetResponse and Drip offer good value for money but not all the features you’d need in one place.

If you are looking for one email marketing tool that offers great value for money and excellent functionality, you should go for EngageBay. It has a free, integrated CRM with email broadcasting and Live Chat support, and plenty of features all packed together, and no sliding scale.

If you’d like to know more, just sign up and we’ll get in touch.

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