Marketing Automation Software - Platform and Tools For Small Businesses

EngageBay's Marketing automation software platform helps small businesses to automate marketing and sales tasks and various workflows to generate leads, close deals, and grow revenue faster.

Marketing Automation Software

Trusted by over 12,000 customers

customer1
customer2
customer3
customer4
customer5

What is Marketing Automation software?

Marketing automation is a software platform that helps online businesses streamline and automate marketing and sales processes and improve the overall efficiency and business growth.

With marketing automation software, small and growing businesses can send automated messages to target leads and customers across sms, email, web and social channels based on the customer behaviour and actions. Several rules or workflows can be designed to automate messages and channels best suited for the case. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.

Marketing automation platforms helps marketers and sales teams increase revenue and maximize efficiency across various use cases including lead generation, engaging and nurturing leads, lead scoring, customer service and retention, customer delight through out and lot more.

The benefits of marketing automation for small businesses

86%

Improved lead management and nurturing

73%

Measurable
results

66%

Enhanced targeting and personalisation

64%

Seamless campaign execution and tracking

61%

Increase efficiency and productivity

How to get maximum ROI from Marketing Automation software?

Marketing automation is about completely automating your entire customer journey across marketing, sales and service teams. The ultimate goal is to streamline all the business processes and improve the overall efficiency and growth of the business.

To get the most of the marketing automation and the maximum ROI, streamlining has to done across all the following avenues:

Marketing Automation: A Top Priority For Small Businesses

This video starts by explaining what is marketing automation. It then proceeds to explain why it is important for small businesses. Then it covers elements that help make up the automation strategy of all marketing departments.

Features of EngageBay's Free Marketing Automation Platform

Streamline marketing, sales and support from one software

For maximum efficiency, growth and best ROI from marketing automation software, the processes across all the departments - marketing, sales and support have to be automated and work in conjunction. Say goodbye to operating in silos and welcome to an integrated approach to ensure customer gets the best possible experience across the teams in your organization.

Use EngageBay's integrated marketing, sales and service platform to streamline all your processes and setup automation rules using our advanced marketing automation platform.

EngageBay's Marketing Automation Platform

Easy to Build - Visual Designer

Designing your marketing and sales workflows now got even simpler with our easy to use visual builder tool. Simply drag and drop components into the builder and configure in minutes with zero learning curve.

free marketing automation Visual designer

Drip Email Campaigns

Set up email sequences once and let our system send the queued emails automatically as per defined schedule. Stay in touch with your leads while freeing up time for more productive tasks. Email sequences can be used in onboarding or customer education where a customer can be nurtured over time by sending emails periodically.

drip email campaigns marketing automation

Predictive Lead Scoring

EnagageBay automates the lead scoring process to ensure you spend less time on qualifying leads. All you have to do is set up triggers which automatically increase/decrease lead score based on each activity (email opens, link clicks, website visits, etc) which you think needs a score. Pass on these leads to your sales team once the scoring model qualifies them.

predictive lead scoring in engagebay

Smart Customer Segmentation

Setup rules to automatically segment your customers based on their behaviour (email opens, clicks, completed an action, not completed an action etc). Save the segments or tag customers and then run smart personalised marketing campaigns using our free marketing automation software to nurture and convert these leads to customers.

segment customers in engagebay

Email Personalization

Personalization is an extremely powerful weapon in your lead-nurturing arsenal. Use our merge tags to personalize emails with a contact's name, company, location, interests and more. Send information/offers related to their interests based on customers browsing activities.

email personalization in engagebay

Track Prospects

Use our powerful tracker to keep track of your prospects actions. Be notified when someone opens an email or clicks a link in the email. Get insights into customers browsing patterns. Set up automation based on these actions to engage with hot leads just at the right time and increase conversions.

track prospects in engagebay

Engage Web Visitors

Track the customer behaviour and setup cool web forms to engage casual web visitors and convert them to customers. Setup rules to show the right message at the right time (one exit or when the visitor spent a certain time on a web page etc). Customize the web popups completely to suit your website theme and taste.

Engage web visitors through engagebay marketing automation

Marketing Automation Blog Posts

future of marketing automation

The Future of Marketing Automation: Insights and Analysis for 2019

As you know from reading this blog, marketing automation can be incredibly beneficial for small businesses, mid-sized companies, and Fortune 500s alike.

email marketing automation

14 Email Marketing Automation Trends That Will Power 2019

Email and marketing automation make our lives as marketers simpler in many regards. As mentioned, we no longer have to be tethered to our computers.

inbound marketing basics

The use of marketing automation to enhance the customer journey

Automation has been the harbinger of the modern era of marketing. Even more remarkable is the fact how automation has changed marketing itself.

Personalized Marketing And Automation

The Truth About Personalized Marketing And Automation

Ten thousand. The average person encounters as many as 10,000 brand messages every day. It could be in-person or on your smartphone.

Marketing Automation Mistakes

10 Marketing Automation Mistakes And How To Avoid Them

Marketing automation that encourages business conducting implies that mechanization can deal with everything. This isn’t entirely valid though.

Best Marketing Automation Tools

18 of the Best Marketing Automation Tools for Small Business in 2019

We know that the right marketing automation tools can make life easier, so you and your team can focus on other tasks that drive revenues.

Smb Automation Software

How To Find A Small Business Marketing Automation Software

You might think it’s a crazy idea to plug a sub-section about CRM software when talking about marketing automation platforms. If you are a CRM loyalist, you may find it useful.

Marketing Automation Strategy

7 Steps To Align Your Marketing Automation Strategy

Effective marketing automation systems are designed to scale alongside your company, without being used to automate all your marketing.

Marketing Automation: A Top Priority

Marketing Automation: A Top Priority For Small Businesses In 2019

If this is the need of the hour for your business, then you will find all about small business marketing automation right here.

Why Small Businesses Need Marketing Automation

5 Reasons Why Small Businesses Need Marketing Automation

This involves performing many tasks manually, including sending emails, segmenting lists, following customers’ buying journeys and many more.

Email Marketing Automation Workflows

17 Email Marketing Automation Workflows For Amazing Results

When your audience or customers sign up for emails, they will likely read them. So, it makes sense that a welcome email sent immediately after signup will receive high engagement rates.

Best Triggered Email Marketing Campaigns

10 Best Triggered Email Marketing Campaigns Revealed in 2019

Triggered Emails are automated emails that are triggered based on an action taken (or not) by a website visitor, or a change in a customer’s behavior or profile.

Marketing Automtion Software FAQ's (Frequently Asked Questions)

  • Who really uses marketing automation?

    Any company of any size can use marketing automation, and many do. From startups to small businesses, mid-size companies (SMB), larger brands, and even Fortune 500s, marketing automation has become rampant.

    Business-to-business or B2B companies were among the first to take on this form of automation. Specifically, their B2B marketing automation included the business services, manufacturing, and software and tech industries. Now, more B2B companies have come aboard, as have business-to-consumer or B2C companies. In retail, entertainment, media, finances, and healthcare industries, B2C marketing automation provides valuable insights. For instance, these industries can study their average customer lifecycle, review the customer’s progress in the sales funnel, and track engagement per customer. Better yet, they can do all this in real time.

    Whether you’re a company in the starting stages or one that’s better established, there’s no reason to avoid marketing automation.

  • Do small businesses need marketing automation?

    Yes, you need marketing automation even as a small business or startup. Most small businesses pinch pennies until they can bring in consistent revenue. Extra expenses also often get put off until that time.

    Investing in marketing automation in the early days can help your small business in several ways. For one, you’re strengthening your marketing approach from the get-go. That means more leads, fewer missed opportunities for conversions, and—hopefully—more sales.

    Also, given that you’re a small business, you probably have only a handful of employees, right? That’s the standard for companies of this size, after all. You plan to hire more employees when you can afford to pay more people. In the meantime, automation can fill in the gaps. You can use it to send emails, start and manage campaigns, post to social media, and track campaign success, to name a few purposes.

    Marketing automation makes you feel like you have more employees than you really do. It also simplifies the lives of the employees you do have. No longer do they have to sit in front of the computer to send that one email or post on social media at a specific time. They can schedule messages and then get back to other important tasks.

  • Is marketing automation useful for growing my business?

    Absolutely, marketing automation can help you grow and succeed in your business ventures. There are three main areas in which you’ll benefit most from using marketing automation. These include the retention of customers, lead nurturing, and inbound lead generation.

    The customers you do have make up the backbone of your business. That becomes especially truer if you’re a small business with an equally small audience base. You want each customer you do have to stick around while making new customers from lead conversions.

    With marketing automation, you can create profiles for each of your customers. These offer you a comprehensive 360-degree view into all parts of your customer and who they are. That includes their behaviors, firmographics, and data like their gender, age, location, sometimes even their job title and income. From there, you have the freedom to organize your audience into buckets and then market towards them with targeted campaigns.

    Marketing automation can also assist you in generating more leads for your small business. With inbound marketing, in which you rely on social media, websites, landing pages, blogs, and more, you can capture the attention of more leads. By personalizing these pages, you appeal to the interests of your lead segments.

    After you gain their interest, you can use lead nurturing services through marketing automation to maintain it. Besides that, you may also open up lead communications, often through several channels. With lead scoring, you can determine which of your leads would make the most ideal customers and then gravitate towards them. It’s then up to you to convert them.

  • Why use EngageBay?

    EngageBay is an all-in-one solution with sales, marketing, service with free markteting automation and CRM software. They work with small businesses and startups.

    In the Marketing Bay area of the software, you can access EngageBay’s small business marketing platform. With marketing automation, you’ll boost engagement, lead gen rates, conversions, customer retention, and sales.

    Automated email sequences let you tap into your warm leads and get them ready to buy and convert. With EngageBay, you can also personalize the emails you send before you automate them. It’s easier than ever with one-click personalization elements. If you want to segment your audience via lead scoring or other methods, automation does the hard work for you.

    You can also schedule your social media posts with an EngageBay account so you never miss primetime for engagement. From Facebook to Twitter and more, you’ll keep your accounts full of great content.

    Analytics reports allow you to track your delivery and performance across your automated marketing campaign. From subscribers to those who unsubscribed, open rates, and click-through rates, you won’t have a single question about how well your campaign did.

    Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other.

    You can try a demo of EngageBay or sign up for free. The Basic plan costs $8.99 a month for each user, the Growth plan $17.99 a month, and the Pro plan $47.99. You can even get a custom plan. CRM use is always free with EngageBay.

  • What is the best time to invest in marketing automation?
    • You shouldn’t delay in getting good marketing automation systems going for your business, whether big or small. Here’s several points to sit down and seriously consider before you buy a marketing automation software:
    • If you’re already using lead nurturing but you’re considering increasing the size of your operations, you’re ready for marketing automation.
    • If you want more means of connecting with and tracking your leads, you need marketing automation.
    • If you want to more closely study your buyer’s journey from start to finish, you’re ready for marketing automation.
    • If you have a lot of leads but you’re not necessarily converting them all, then it’s time for marketing automation. The same applies if you’re getting a sudden influx of leads but you’re not sure how to manage them all.
  • What is the purpose of marketing automation?

      Marketing automation has many purposes, which we’ll talk about now. They include the following:

    • Preventing the need to hire more staff to take care of tasks that automation can do for you.
    • Reducing the need to sit in front of a computer to send emails or make posts on social media at optimal times for the most engagement.
    • Eliminating any reason for us people to do tasks that we deem too repetitive or time-consuming.
    • Providing proven methods for capturing and segmenting leads. For instance, you can score leads to find the best fit for your business’ products/services and then market towards them.
    • Understanding your customers’ respective journeys while nurturing relationships and boosting customer retention.
    • Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other.
    • Boosting open and click-through rates with emails as well as enjoying higher engagement rates, conversion rates, and sales.
    • Reporting and analytics on data like ROI and marketing campaign success rate that let you replicate your success or take a fresh approach for next time.
  • Which is the best marketing automation platform for your business?

      Almost countless marketing automation platforms exist, making it hard to narrow down your choices. We recommend you consider the following questions as you decide:

    • Does the automation service include features you’ll actually rely on or does it come with a bunch of stuff you can’t envision yourself trying?
    • How helpful and responsive is the marketing automation vendor?
    • What’s their customer service like? Do they have nine-to-five hours or can you reach out to them 24/7? Can you contact them online as well as by phone?
    • Is it an all-in-one software or do you have to use web services and outside tools to make the most of it?
    • How time-efficient is the software? Do you find yourself saving or losing time by using it?
    • Do you have to accommodate for delays if you transfer information and data from one system to another, such as to customer relationship management or CRM software?
    • Will the automation software provide detailed analytics with metrics that matter to you?
    • How simple is it to start and deploy a marketing campaign?
    • How easily can you add extra users if need be?
    • What’s the learning curve like? Can you and your staff quickly pick up the system and figure it out or does it take longer to fully understand?
    • How much will it cost you per month or per year to use the software?
try engagebay for free

Ready to grow your business?

Get started for Free. Signup in 60 seconds. No credit card required.

Get Started
engagebay reviews
This website uses cookies to ensure you get the best experience on our website. Learn more