Pay only for features you use and not for everything they give
ActiveCampaign offers CRM and marketing automation but you cannot buy them separately. It is offered as a bundle and you may land up paying for unwanted and unused features.
Customers can buy EngageBay's Marketing, Service (Live Chat and helpdesk), CRM and Sales modules separately or as a single all-in-one suite. Don't waste your budgets on expensive software and features your business won’t need.