How to make a landing page that converts in 2020

If you aren’t using landing pages to help sell your products or services, you could be missing out on countless potential customers. Let’s go over how to make a landing page that has a high conversion rate because there’s more to it than many people initially realize.

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Build beautiful landing pages to convert leads

Easily build your landing page in minutes with simple drag and drop operations.

Drag and drop designer

Build responsive landing pages using the easiest drag and drop designer. Choose colors, fonts and elements styles to suit your needs. Every element on the landing page is customizable, providing lot of flexibility and options.

drag and drop designer landing page in engagebay

SEO settings for your landing page

You can set your page’s meta title, description and keywords through the Settings tab. You can also set an event action when a visitor subscribes. Enabling double opt-in is also an option.

SEO options for landing pages

Monitor your landing pages' performance

Once your landing pages are live, you could easily monitor how they perform. You will see basic information like number of visitors, how many subscribed if your set a form and the conversation rate.

Metrics for landing pages

The benefits of landing pages for small businesses

86%

Improved lead management and nurturing

73%

Measurable
results

66%

Enhanced targeting and personalization

64%

Seamless campaign execution and tracking

61%

Increase efficiency and productivity

Landing Page Guide

future of marketing automation

Beginner's Guide to Landing Pages

It used to be that a company’s website had only a few simple pages to it. A homepage, an about page, a page to list your products, and a blog were the essentials.

future of marketing automation

How to Make Landing Pages Work for Your Small Business?

One of the most important metrics that marketers track is engagement. Whether you want to call it on-ground marketing or experiential marketing, it is intended to bring customers into the company experience.

future of marketing automation

How to Choose the Right Landing Page Template?

As you’ve learned from the first two chapters of our landing page guide, there are many kinds of landing pages available for businesses. For instance, you might make a landing page to draw attention to an upcoming event, to drive sales to a product or service, to boost traffic...

future of marketing automation

Driving Traffic to Your Landing Page

In Chapter 3, we talked about making a great template for your landing page. You’ve followed the advice offered in that chapter and designed a landing page you’re pretty proud of.

future of marketing automation

Recipes for Creating the Perfect Landing Page

In the previous chapters of this guide, we have covered the different types of landing page templates we can use. We have also explained how to drive traffic to your landing page.

future of marketing automation

Landing Page Best Practices

With the help of the first five chapters of this guide, we've tried to give you a better understanding of what a landing page is and why you need one. We've also gone over the best types of pages for your business, including templates so you can make landing pages...

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Coming Soon

Landing Page Blog Posts

Build Incisive Lead Capture Landing Pages

How to Build Incisive Lead Capture Landing Pages

Also, write landing page copy that’s clear, crisp, and benefits-focused. Find/design the relevant media for your landing page.

High-Converting Lead Capture Landing Pages

Ultimate Insights For High-Converting Lead Capture Landing Pages

A lead magnet is a piece of digital content in a format suitable for the company to produce and the audience to consume.

How to Make a Landing Page

How to Make a Landing Page That Actually Converts

In this case, your landing page needs to give them an idea of what kind of material you send out and what they stand to gain from it.

Sync Your Email Marketing And Your Landing Pages

10 Ways to Sync Your Email Marketing And Your Landing Pages

Since Engagebay is an Integrated Automation Software, all the information collected through the landing page is synced with email accounts in the database.

boost conversions with landing pages and email marketing

How to boost conversions with landing pages and email marketing

A great email marketing campaign is one thing. But if conversions are what you want, then you need to look beyond them.

Coming Soon

Coming Soon

Coming Soon

Engagebay works pretty well with my business. I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.
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Founder, Wolff Consultoria
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.
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Shawn L.

Marketing Manager, List Biological Laboratories, Inc
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.
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Dioshai G.

Web Developer, Huawei Technologies
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.
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Executive Managing Broker, Greatway Financial Inc.
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.
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Ivana B.

Founder, New Marketing.Agency
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.
testimonial by Paul

Paul T.

eMarketing Strategist, Paul Therond Consulting
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.
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Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
Here are so many things you can do with EngageBay. If you are into scored lead-management, it has many features for that. It has VERY impressive landing page builders and email templates. That alone makes it a very quality service.
testimonial by Kyle

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Web Developer, design & develop
I highly recommend the tool. It's an awesome tool for a startup like us.
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Technical Helpdesk Support Analyst, Atos
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.
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Santiago B.

Southern Europe Director, Triptease
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.
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Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
It covers everything a small business sales/marketing team needs.
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Gergely Csaba N.

Online Marketing, Chamaileon
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