Build comprehensive profiles for each of your contacts from multiple touch points such as contact information, communication history, social media profiles, personal interests, points of engagement, lead scores, and related tasks and notes. Have access to all of this information on a single view page. Get a 360-degree customer view on a single screen.
Each of your contacts has their own profile page, which includes relevant web, email, social, and other data. This can be leveraged to instrument engagement, inform follow-up activities, and determine if the moment is right to sell or to service. This data offers insights for better personalization and also helps drive the next best offers and actions for the contact.
Every contact interaction is tracked and updated in real time. And this single, unified source of information helps in data upkeep, producing cleaner, more accurate data to work with.
With a single source of information, you’re able to capture more data and insight more quickly. This exponentially reduces the time-consuming overlap that occurs when separate teams, working in isolation, gather the same information about the same contact. Your team will be able to focus more on high value tasks and less on data entry.