Personalize Your Email Sequence – Connect Better, Sell More
If you are a keen digital marketer and follow our blogs regularly, you are already aware of the fact that Email Marketing is a big component of digital marketing.
An email sequence is a series of automated marketing emails sent to targeted subscriber segments based on their actions. With EngageBay's email sequence software, you can effortlessly automate, personalize, schedule, and analyze your marketing campaigns.
GET STARTEDFrom identifying new opportunities to delivering customer happiness
Bring your emails to life with EngageBay’s one-click personalization feature.
Our extensive range of personalization elements ensures your email series resonates with every recipient. Quickly create personalized nurture email sequences and convert leads into paying customers.
Send highly targeted messages by scheduling automated email follow-ups to well-segmented contact lists.
Want to send your best email marketing sequence to specific hot leads? Our email sequence tool includes a free predictive lead scoring feature, allowing you to define exclusion conditions for your email sequences.
Maximize the performance of your email sequences with our advanced analytics. Gain deep insights to craft the most effective content and CTAs. Engineer your email campaigns for success and ensure they deliver at the highest level before you hit send.
Creating a powerful automated email follow-up sequence involves numerous parameters. With EngageBay's free email sequence software, you can easily choose the optimal time to send emails, craft the best content, and target the right audience.
Don’t let leads fall out of your sales funnel due to missed follow-ups. EngageBay’s free email sequence software streamlines the process of sending follow-up emails.
Decide when to send each message and to whom. Set up the sequence once, and let EngageBay handle the rest!
With our pre-built email sequences, you don't have to start from scratch. Just choose from our collection of email sequences and cold email templates, modify (or don't), and hit send -- it's that easy.
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In this video testimonial, the Founder Director of a financial firm, Lauraine M, shares the story of how she transitioned from other CRM products to EngageBay. Watch this video to see what this EngageBay user thinks of the all-in-one CRM tool. Find out what makes EngageBay one of the best email sequence software.
If you are a keen digital marketer and follow our blogs regularly, you are already aware of the fact that Email Marketing is a big component of digital marketing.
When asked to opt-in for receiving updates from a brand, only a measly 10% did so through Facebook, while a whopping 90% preferred email newsletters.
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email. This should come as no surprise considering how very integral email marketing has become to our daily lives as marketers.
Is email marketing effective? As a small business owner, you might be asking yourself that very question. You’ve read countless stats and case studies that have supported the enormous growth companies can experience with email marketing
Email Marketing is one of the most important aspects of Digital Marketing in the current era. We already know about the high ROI that email marketing generates.
While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email, and the benefits
By definition, an email sequence is a series of emails that follow up an initial email but are automatically sent to prospects and leads within pre-set time frames across days, weeks or months.
The email sequences feature in EngageBay's is meant for people who wish to enjoy the convenience of drip campaigns, automated emails, or auto-responders that require complex, dedicated and expensive apps, but don't have the available time, nor the expertise or the budget to implement such apps.
Benefits of email sequences
Email Sequences come with a host of benefits. Some of these are
While there are no defining restrictions to the types of email sequences that may be set up, there are few email sequences that are fundamental. These are:
The 'Welcome' email sequence
When a visitor signs up for updates from your blog or for an account on your site, a series of automated welcome messages may be sent to the visitor's declared email inbox. This type of an email sequence has been proven to have been responsible for 320% more revenue per email as compared to routine promotional messages.
While it’s best not to consistently spam your new subscribers, a frequency of around four-five emails within a couple of months helps acquaint them with your brand and conveys the value you can offer.
The 'Onboarding' email sequences
After you have completed the welcoming formalities with your email contacts, it's time to begin onboarding them by showing them a relevant value prop and keeping them engaged with your brand, consequently culminating into a closed deal.
The 'Abandoned Cart' email sequences
Research has shown that trillions of dollars are lost annually due to cart abandonment for Ecommerce businesses. However, an optimized and well-times sequence of abandoned cart emails is likely to be opened by 46.1% of people, says a study. Moreover, 13.3% will click the CTA within the email, and over 35% of those will go on to complete their purchase, according to the same study.
Thus there may be no doubt about the efficiency of abandoned cart email sequences.
It is well known that many businesses use Email sequences regularly to keep their existing customers engaged, thereby arresting attrition and fostering brand loyalty.
Moreover, they encourage upsell and cross-sell to ensure that customers spend their maximum with the businesses.
The 'Reengagement Email' sequences
Everybody knows by now that retaining existing customers is five times more cost-effective than acquiring new ones.
A sequence of emails that offer incentives conveying why your customer should stay connected with your brand ensures customer retention and fosters brand loyalty.
The most important thing to remember is to be extremely judicious while choosing the right email provider. It is the decision that would be the real game-changer. That is because once your email sequences, lead scoring and automation rules are set up, it will be a huge ask to change providers. Changing providers will result in the loss of the subscriber history from within that email platform.
Here are some ‘must have’ features you’ll need from your provider:
There are a lot many reasons why businesses choose to use email sequences. Possibly the most important one being 'automation'
With automation, manual work is largely negated. So neither do you need to type the same email repeatedly, nor do you need to add contacts manually. No more waste of time on mundane tasks and more time to focus on other core activities.
Out goes labour, in comes automation.
But that isn't all, there are some other important reasons why you should use email sequences:
Unless you are superhuman, it won't be possible for you to send targeted emails to subscribers at the exact times they need to see them to drive action, each and every day. The answer is email sequences.
Email sequences are automated series of emails that may be sent out in a studied manner. These aptly timed and trigger-based emails need to go out at those times that are most likely to have an impact. As an example, let's say I’ve set up an abandoned cart email sequence. If say an online shopper adds a product to their cart but doesn’t complete the purchase, a series of triggered emails (that needs a one-time setup) can remind the customer to return and complete the purchase, with no constant manual persuasion.
Email sequences have the power to convert a complete stranger to becoming a returning customer, and subsequently, a proactive brand advocate. Email sequences are capable of strengthening your relations with your customers over time, by way of shared content.
So whether you’re an ecommerce store, online education provider or a software company that believes in implementing email marketing for their outreach, a tailored email sequence is bound to work wonders to achieve your business goals.
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