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Email Sequences

Make following up easier. Turn your warm leads into paying customers

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Benefits of a Email Sequences

Free up your time by scheduling drip email campaigns with email sequences

Now you don’t need to do the repetitive work to keep customers from leaking through the funnel.

Use email sequences to send automated follow up messages. Decide precisely when you will send what message, and to whom. Set up the sequence once and let our system send the queued emails automatically as per their schedule.

Automating follow ups means you can now focus on real revenue-generating tasks. With email sequences, you are able to stay in touch with your leads, while freeing up time for more productive tasks.

save time with email sequences in engagebay

Target and personalize your emails

Just because it is automated, doesn’t mean it has to lose its soul!

Make sure that all your leads can connect with each and every one of your emails. Use one-click personalization elements to bring your emails closer to the readers.

Use list management to segment your email list. Send highly targeted messages by scheduling email sequences to be sent to different lists.

Want to send emails to only members with high lead scores? Create custom filters based on lead scoring. Use these filters in defining the excluding conditions for your email sequence.

Put life into your emails!

Create any type of email sequence you want in EngageBay

Measure and enhance your email sequences

Make your email sequences perform and deliver at the highest level.

Gain insights from the stats. Engineer your email sequences for the best content and CTA.

Measure your email sequence metrics and gain insights to improve their performance

Experience a truly versatile email sequences tool

Just because it is automated, doesn’t mean it has to lose its soul!

Make sure that all your leads can connect with each and every one of your emails. Use one-click personalization elements to bring your emails closer to the readers.

Use list management to segment your email list. Send highly targeted messages by scheduling email sequences to be sent to different lists.

Want to send emails to only members with high lead scores? Create custom filters based on lead scoring. Use these filters in defining the excluding conditions for your email sequence.

Create any type of email sequence you want in EngageBay
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo

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Email Sequence Frequently Asked Questions (FAQ's):

  • What is an email sequence?

    By definition, an email sequence is a series of emails that follow up an initial email but are automatically sent to prospects and leads within pre-set time frames across days, weeks or months.

    The email sequences feature in EngageBay's is meant for people who wish to enjoy the convenience of drip campaigns, automated emails, or auto-responders that require complex, dedicated and expensive apps, but don't have the available time, nor the expertise or the budget to implement such apps.

    Benefits of email sequences

    Email Sequences come with a host of benefits. Some of these are

    • Allows you to build a strong relationship with your subscriber and build trust, foster loyalty, and increase retention.

    • Lets you send out your best and most relevant content at your own pace and convenience.

    • They make the lead nurturing and upselling/cross-selling processes easier by sending relevant information and reminders to your subscribers with your content

    • Automated email sequences help you pitch and sell your product all the time, even while you are asleep.

  • What to look for in your email provider?

    The most important thing to remember is to be extremely judicious while choosing the right email provider. It is the decision that would be the real game-changer. That is because once your email sequences, lead scoring and automation rules are set up, it will be a huge ask to change providers. Changing providers will result in the loss of the subscriber history from within that email platform.

    Here are some ‘must have’ features you’ll need from your provider:

    • Templates that are fully customizable.

    • The ability to send broadcast messages to all subscribers, subscriber segments, and subscribers not currently in a sequence

    • The ability to integrate with/API into Zapier

    • The ability to segment your email recipients based on their work profiles

    • The ability to move users between sequences based on their specific actions .

    • The ability to score leads based on their levels of engagement

  • Why create email sequences?

    Unless you are superhuman, it won't be possible for you to send targeted emails to subscribers at the exact times they need to see them to drive action, each and every day. The answer is email sequences.

    Email sequences are automated series of emails that may be sent out in a studied manner. These aptly timed and trigger-based emails need to go out at those times that are most likely to have an impact. As an example, let's say I’ve set up an abandoned cart email sequence. If say an online shopper adds a product to their cart but doesn’t complete the purchase, a series of triggered emails (that needs a one-time setup) can remind the customer to return and complete the purchase, with no constant manual persuasion.

    Email sequences have the power to convert a complete stranger to becoming a returning customer, and subsequently, a proactive brand advocate. Email sequences are capable of strengthening your relations with your customers over time, by way of shared content.

    So whether you’re an ecommerce store, online education provider or a software company that believes in implementing email marketing for their outreach, a tailored email sequence is bound to work wonders to achieve your business goals.

  • What are the different types of email sequences?

    While there are no defining restrictions to the types of email sequences that may be set up, there are few sequences that are fundamental. These are:

    The 'Welcome' email sequence

    When a visitor signs up for updates from your blog or for an account on your site, a series of automated welcome messages may be sent to the visitor's declared email inbox. This type of an email sequence has been proven to have been responsible for 320% more revenue per email as compared to routine promotional messages.

    While it’s best not to consistently spam your new subscribers, a frequency of around four-five emails within a couple of months helps acquaint them with your brand and conveys the value you can offer.

    The 'Onboarding' email sequence

    After you have completed the welcoming formalities with your email contacts, it's time to begin onboarding them by showing them a relevant value prop and keeping them engaged with your brand, consequently culminating into a closed deal.

    The 'Abandoned Cart' email sequence

    Research has shown that trillions of dollars are lost annually due to cart abandonment for Ecommerce businesses. However, an optimized and well-times sequence of abandoned cart emails is likely to be opened by 46.1% of people, says a study. Moreover, 13.3% will click the CTA within the email, and over 35% of those will go on to complete their purchase, according to the same study.

    Thus there may be no doubt about the efficiency of abandoned cart email sequences.

    Thus there may be no doubt about the efficiency of abandoned cart email sequences.

    It is well known that many businesses use Email sequences regularly to keep their existing customers engaged, thereby arresting attrition and fostering brand loyalty.

    Moreover, they encourage upsell and cross-sell to ensure that customers spend their maximum with the businesses.

    The 'Reengagement Email' sequence

    Everybody knows by now that retaining existing customers is five times more cost-effective than acquiring new ones.

    A sequence of emails that offer incentives conveying why your customer should stay connected with your brand ensures customer retention and fosters brand loyalty.

  • Why businesses use email sequences

    There are a lot many reasons why businesses choose to use email sequences. Possibly the most important one being 'automation'

    With automation, manual work is largely negated. So neither do you need to type the same email repeatedly, nor do you need to add contacts manually. No more waste of time on mundane tasks and more time to focus on other core activities.

    Out goes labour, in comes automation.

    But that isn't all, there are some other important reasons why you should use email sequences:

    • Identify and filter out recipients who are not interested in your product(s), i.e. those who have unsubscribed.

    • Ensure optimum productivity from your sales & marketing teams.

    • Expedite deal closure.

    • Target the right prospect and enjoy a higher conversion rate.

    • Get email open rates, number of unsubscribed emails, clickthrough rates, response rates, and similar valuable insights.

    • Give the campaign more credibility with data.

    • Ensure that no customer is spamme at any point of time.

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