Cross-Channel Marketing: What You Need to Know for 2020
You can’t put all your eggs in one basket anymore. Traditionally, business owners thought it was a smart move to invest their time and effort in one area, and do it better than anyone else. But now, a cross-channel marketing strategy is essential. [engagebayform...
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Comprehensive List Of The Best Covid-19 SaaS Deals
The pandemic shows no sign of abatement at the time of compiling this particular list. Over 175 countries have reported active cases of COVID-19, known to be caused by the new coronavirus (SARS-CoV-2). More than 735,000 people across the world have contracted it and...
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Why Database Marketing is the Future of Personalization
When the average person encounters as many as 10,000 brand messages every day, it can seem impossible for a small business to get heard. You stand a much better chance with a solid personalization strategy and the right automation tools to make it work. At the heart...
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Master Omnichannel Marketing – A Definitive Guide in 2020
A recent study found out that the companies using omnichannel marketing strategies retain 89% of their customers, which could increase their lifetime value by up to 30%. Furthermore, the same study also found out that companies with a weaker omnichannel marketing...
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Waterfall Marketing – Everything You Need to Know
The second quarter of the financial year is going to start in a matter of weeks, giving you ample opportunity to reflect on what the year may have brought so far. If your company has not progressed to the point you’ve wanted it to, could it be that the marketing...
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EngageBay – 2020 Top Marketing Automation Software
Business success solely depends on customer satisfaction. As most of the business today has converted into online trading, staying in the limelight is essential for overall business growth. Hence, irrespective of its size; enterprises look forward to incorporating...
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Nonprofits CRM – Using Your CRM for Fundraising and More
CRM software is a daily aide to marketers, salespeople, and customer service representatives alike. Yet businesses that do more than sell products or services can also rely on CRM to meet their own goals. For instance, nonprofits may be interested in using CRM for a...
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13 Best Email Marketing Software for Small Businesses in 2020
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email. This should come as no surprise considering how very integral email marketing has become to our daily lives as marketers. Even salespeople and...
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7 Awesome B2B Content Marketing Platforms
B2B content marketing has become very challenging, given that a lot of content is competing with yours in the market. According to the statistics shared by the Content Marketing Institute in 2018, 91% of B2B marketers use content marketing to reach out to their...
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Everything You Need to Know About CRM Integration
Before we start with CRM integration and its intricacies, let us first understand the basics. What is CRM? Customer Relationship Management, or CRM, is a technology that helps bridge the gap between an end customer and the company. It analyzes the history of...
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