Engagebay Blog
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Introducing the GDPR: What You Should Know
Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet Neutrality, which has changed the game in terms of […]
5 Reasons Why Small Businesses Need Marketing Automation
Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 […]
17 Tips for Video Marketing Success
Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website. Videos push up the […]
Launching an All-In-One Marketing Suite for JUST $1 a Day!
Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]
How to get promoted by influencers when you are a “nobody” (new brand)
Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.
But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?
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Launching an All-In-One Marketing Suite for JUST $1 a Day!
Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]
How to get promoted by influencers when you are a “nobody” (new brand)
Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.
But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?
Why Your Email Marketing Isn’t As Effective As You Thought
When everyone and everything is on the Internet, digital marketing is the need of the hour for all marketers. It encompasses Social Media promotions, Email Marketing, Content Marketing, SEO Tools and others. Both B2B and B2C marketers use one or more of these...
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How to build a strong digital brand with social media
With over 5000 advertising messages being directed at people a day, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer.
This is where building a strong brand comes in and social media can help. Discover How to build a strong digital brand with social media marketing.
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How to Easily Prioritize Your Social Media Marketing Goals
Does your social media marketing leave you feeling like you can barely keep up? Do you feel overwhelmed by every new platform and tactic, every new app update and image filter? Don’t worry, you are not alone.
Entrepreneur or not, we’re all grappling with information overload, and social media is a huge culprit. Discover how to easily prioritize your social media marketing goals to maximize your efforts.
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17 Powerful Marketing Strategies That You Should Steal
Succeeding as a small business often comes down to the effectiveness of your marketing campaigns. If you’re able to consistently maximize ROI from your campaigns, generating revenue that drives your long-term success becomes little more than a numbers game.
The problem for many small businesses, however, is determining which small business marketing strategies offer the highest ROI potential. In this post, we look at a few high-ROI strategies that you can and should steal.
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Email Marketing Strategies for Startups on a Low Budget
‘A startup is a company designed to grow fast’- Paul Graham (Founder, Y Combinator) And it is common sense that two areas where startups have limitations are - budget and time. Now combine the two statements and guess the level of challenge involved for a startup....
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Why SEO Keywords don’t matter and what to do instead
People claim that SEO is dead. The reality, however, is that this ever-evolving aspect of content creation is not only still alive, but it is now more complex and calculated than ever.
While some still think SEO keywords are of utmost importance, there is so much more to consider if you want to achieve the number one goal of SEO – to get your pages to rank higher in search engines than your competition.
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Marketing Automation: A Top Priority for Small Businesses
In today’s fast-paced world, marketers do not prefer spending time on repeated and mundane tasks. Automation can streamline marketing processes. Businesses need to leverage it for reducing direct human intervention and save time. If this is the need of the hour for...
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Authority Content Hacks to Give You Instant Expert Status
The challenge for most businesses is to get their audience’s attention and keep them engaged long enough to lead to a sale. Does your content really engage your audience?
If you have been grappling with this question you may find that the answer lies in creating authority content. But, what is it and what role does it play for businesses selling products and services?
In this post we answer this question and take a deep dive into how you can minimize the time to build trust and engage your audience with 15 hacks you can easily implement.
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The Rise of the All-in-one marketing platform
Finding effective marketing automation software is like finding a needle in the haystack! It’s a jungle out there, and you are out to find your own Tree of Enchantment! The trouble is – there is no single Tree of Enchantment! Anyone who has been using automated...
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Introducing the GDPR: What You Should Know
Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet...
read more