Engagebay Blog

If you wish to startup, flourish, explore and sustain in the dynamic and competitive business environment today, you ought to be motivated and inspired, all the time. Inspiration can come from various sources, one of the most widespread and easily available source being the shared wisdom of the great thought leaders from the business and […]

Here are some awesome black friday deals we have compiled. EngageBay – A complete all-in-one marketing and sales software for growing companies Deal – Lifetime for $99 LongTailPro – Uncover profitable Keywords in minutes Deal – $47 one time HelpNinja – Helpdesk software Deal – Lifetime for $99 Social Aider by DealFuel – Social Media Scheduling […]

While all the media is busy blowing the success trumpet of a few startups, one significant percentage statistic is eluding them, and in turn, us, the masses. 71%. Yes! 71% of the small businesses fail over the course of 10 years. In a study by Statistic Brain, Startup Business Failure Rate by Industry, the failure […]

Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet Neutrality, which has changed the game in terms of […]

Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 […]

Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website. Videos push up the […]

Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]

Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.

But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?