8 Drawbacks to the HubSpot Marketing and Sales Tool
When it comes to finding the right tool to manage your marketing, sales, and service, you have options — too many options. So many options that you might end up picking one simply because the name sounds familiar. One such familiar name in this arena is the HubSpot...
read more![How to Write an Effective Welcome Email [Updated]](https://www.engagebay.com/blog/wp-content/uploads/2019/03/welcome-email.jpg)
How to Write an Effective Welcome Email [Updated]
You’ve just had a lead opt into your newsletter or email list. Congrats! …Now what? Now you need to engage with the lead in the hopes of converting them into a customer. One way you can get that ball rolling is by sending a welcome email. What is a welcome...
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Our Takeaways from Our Interview with Laurie McCabe
Last month, I sat down with Laurie McCabe for our latest EngageBay interview as part of an ongoing series. Laurie is both a co-founder and a partner of SMB Group and specializes in small and medium businesses, particularly areas like managed services, collaboration,...
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Everything You Need to Know About Marketing Qualified Leads
As salespeople, we are always trying to find innovative ways and truly out of the box means of growing our sales numbers. Each month, the sales targets may be different but the goal remains the same: to meet and possibly, fly beyond those targets irrespective of the...
read more![How to Create an Email Newsletter People Want to Read [Updated]](https://www.engagebay.com/blog/wp-content/uploads/2018/08/email-newsletter-1.jpg)
How to Create an Email Newsletter People Want to Read [Updated]
Here’s a hard reality: you could have the best and most engaging newsletter in the world, but if no one reads it, it doesn’t matter how good it is. You know email newsletters are an important part of connecting and engaging with your audience. They can also drive...
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16 powerful customer retention strategies to stop customer churn
Don’t you wish more of your customers would stay with you for long? Are you looking for customer retention strategies to increase your retention rate? You may have a low customer acquisition rate. But let’s admit it - the rush of having the same account/person...
read more![Improve Email Campaign Open Rates Through A/B Testing [Updated]](https://www.engagebay.com/blog/wp-content/uploads/2019/03/email-ab-testing-campaign.png)
Improve Email Campaign Open Rates Through A/B Testing [Updated]
You thought you crafted the perfect email campaign. It was targeted to your audience. The copy was short and snappy. The graphics you included were nice and clean. Then you track your open rates and you’re incredibly disappointed. Not as many people were as receptive...
read more![Why You Need Buyer Personas and How Make Them [Updated]](https://www.engagebay.com/blog/wp-content/uploads/2019/04/Buyer-Persona.png)
Why You Need Buyer Personas and How Make Them [Updated]
Who is your customer? How will they behave? It’s hard to answer that last question with total accuracy, right? After all, at the end of the day, people will act unpredictably. Who can say what they will or won’t do? What if you had a crystal ball of sorts that...
read more![Doing inbound marketing right in 2019 – A Handy Guide [Updated]](https://www.engagebay.com/blog/wp-content/uploads/2019/03/Inbound-Marketing-Done-Right.png)
Doing inbound marketing right in 2019 – A Handy Guide [Updated]
Whenever I am watching a Tennis match, I hate those short ads with peppy and annoying jingles. But due to the structure of a live Tennis broadcast, these breaks are short. The same ads make me go nuts during movies and TV shows, where there is no structure to the...
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How to Create a Customer Profile Using CRM Software
What does your ideal customer look like? It’s probably someone receptive to emails and phone calls, right? In fact, they’re always happy to hear from you. When you introduce new products and services, they’re quite interested. This person does their due diligence and...
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