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6 Business Challenges Every Small Business Struggles With

While all the media is busy blowing the success trumpet of a few startups, one significant percentage statistic is eluding them, and in turn, us, the masses. 71%. Yes! 71% of the small businesses fail over the course of 10 years. In a study by Statistic Brain, Startup Business Failure Rate by Industry, the failure […]

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Introducing the GDPR: What You Should Know

Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet Neutrality, which has changed the game in terms of […]

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EngageBay Small Medium Business Marketing Automation

5 Reasons Why Small Businesses Need Marketing Automation

Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 […]

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Successful Video Marketing

17 Tips for Video Marketing Success

Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website. Videos push up the […]

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EngageBay All-In-One Marketing Platform

Launching an All-In-One Marketing Suite for JUST $1 a Day!

Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]

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how to get promoted by influencers when you are a new brand

How to get promoted by influencers when you are a “nobody” (new brand)

Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.

But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?

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EngageBay All-In-One Marketing Platform

Launching an All-In-One Marketing Suite for JUST $1 a Day!

Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]

1 comment
how to get promoted by influencers when you are a new brand

How to get promoted by influencers when you are a “nobody” (new brand)

Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.

But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?

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10 big marketing ideas for small budgets

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50 actionable email marketing tips to engage readers

Out of the many marketing channels available, email arguably delivers the best returns on investment (ROI). But success isn’t guaranteed given the mounting competition for your audience’s attention. And the state of email marketing is always changing, making it hard for marketers and business owners to keep up.

To help, we have compiled 50 actionable email marketing tips that can be implemented today regardless of your experience level. Even experienced hands might learn something new.

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B2B email marketing best practices to delight your audience

B2B email marketing best practices differ from B2C email marketing in that the persuasion tactics that are often talked about don’t apply in a B2B setting.

So what makes for a B2B email marketing campaign that drives results? While best practices can help there are some foundational considerations to take into account. Discover what it takes to be successful with your campaigns.

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7 Steps to Turn Low Converting Emails into High Performers

Is your email copy isn’t getting the conversions you need? If not you may need to write less like you’re addressing a crowd of strangers. Instead, try to write your emails in a way that allows you to make a friendly connection with your audience. If you can master this ability, more of your subscribers will look forward to your emails.

But what does it take to achieve this? Here are 7 steps to turn your lackluster low converting emails into high-performing communications that convert.

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8 areas to focus on to win big at ecommerce marketing

If you run an ecommerce business then you know that marketing is important to drive sales, convert more visitors — and attract them, in the first place.

But with so many marketing tactics available, how do you know which to focus on? Especially when some platforms are geared towards pay-to-play — like Facebook.

Discover proven strategies that could be applied to your business context.

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