Engagebay Blog
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6 Business Challenges Every Small Business Struggles With
While all the media is busy blowing the success trumpet of a few startups, one significant percentage statistic is eluding them, and in turn, us, the masses. 71%. Yes! 71% of the small businesses fail over the course of 10 years. In a study by Statistic Brain, Startup Business Failure Rate by Industry, the failure […]
Introducing the GDPR: What You Should Know
Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet Neutrality, which has changed the game in terms of […]
5 Reasons Why Small Businesses Need Marketing Automation
Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 […]
17 Tips for Video Marketing Success
Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website. Videos push up the […]
Launching an All-In-One Marketing Suite for JUST $1 a Day!
Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]
How to get promoted by influencers when you are a “nobody” (new brand)
Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.
But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?
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Launching an All-In-One Marketing Suite for JUST $1 a Day!
Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]
How to get promoted by influencers when you are a “nobody” (new brand)
Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.
But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?
8 areas to focus on to win big at ecommerce marketing
If you run an ecommerce business then you know that marketing is important to drive sales, convert more visitors — and attract them, in the first place.
But with so many marketing tactics available, how do you know which to focus on? Especially when some platforms are geared towards pay-to-play — like Facebook.
Discover proven strategies that could be applied to your business context.
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How to engage with customers after the ecommerce checkout
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one.
In fact, loyal customers are 5x as likely to repurchase. They’re also 5x as likely to forgive a bad experience and 4x as likely to refer your brand or products to a friend.
Discover eight tactics to help build customer engagement and successfully retain it after the e-commerce checkout.
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10 Ways to Sync Email Marketing and Landing Pages
One of the critical jobs for marketers is to get leads for sales. They are constantly on their toes testing newer methods for increasing the conversion rates. Email marketing is considered to have the highest ROI (1-to-38) among other online marketing...
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How to boost traffic to your site with e-commerce SEO
A strong e-commerce SEO strategy can make a big difference to sales on your e-commerce store. This approach can ensure you make strong gains without risking much money on advertising.
There are different types of e-commerce stores there are some strategies that sites can employ to attract targeted traffic. However in this post we will look at how you can attract new traffic to your website no matter what type of products or services you may be selling. In other words, we will look at how to use an e-commerce SEO strategy to get more clicks and increase the organic traffic to your site.
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14 Ways To Turn Your Blog into a Lead Generation Machine
If you have committed to publishing a blog on your website, you have a vested interest in making sure every word counts. An online blog can help you inform, entertain, engage or impress your audiences. It can also provide your business with an incredible amount of...
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8 Simple Steps To Creating A Powerful Email Drip Campaign
In recent years, email marketing has gone through a bit of a renaissance. While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email, and the...
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6 Business Challenges Every Small Business Struggles With
While all the media is busy blowing the success trumpet of a few startups, one significant percentage statistic is eluding them, and in turn, us, the masses. 71%. Yes! 71% of the small businesses fail over the course of 10 years. In a study by Statistic Brain, Startup...
read more
Why Your Email Marketing Isn’t As Effective As You Thought
When everyone and everything is on the Internet, digital marketing is the need of the hour for all marketers. It encompasses Social Media promotions, Email Marketing, Content Marketing, SEO Tools and others. Both B2B and B2C marketers use one or more of these...
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How to build a strong digital brand with social media
With over 5000 advertising messages being directed at people a day, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer.
This is where building a strong brand comes in and social media can help. Discover How to build a strong digital brand with social media marketing.
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How to Easily Prioritize Your Social Media Marketing Goals
Does your social media marketing leave you feeling like you can barely keep up? Do you feel overwhelmed by every new platform and tactic, every new app update and image filter? Don’t worry, you are not alone.
Entrepreneur or not, we’re all grappling with information overload, and social media is a huge culprit. Discover how to easily prioritize your social media marketing goals to maximize your efforts.
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