Both B2B as well as B2C CRM have their benefits. Importantly, a CRM solution
helps to organize, store and retrieve information in an effortless manner.
Many B2B companies struggle with this challenge since they have a few
customers to handle, unlike the large volumes of B2C customers. However, it
is important to note that in B2B businesses, these few customers are the
contributors to their entire turnover, in terms of both volume and value.
Hence, it would be careless to ignore every action of these buyers,
including their browsing and buying habits. This information will help you
to take more meaningful business decisions. On the contrary, complacence and
carelessness may prompt even a single customer to walk out and start buying
from the competition, the dent in your sales and revenue would be