Did you know that 47% of email recipients open email depending on the subject line, whereas 69% of email recipients report email as spam based solely on the subject line?
So, you can see how subject lines directly impact email open rates.
People read or trash emails based on what they see in the subject line.
However, when you add personalization to subject lines, they are 22% more likely to be opened. So, the more catchy the email subject line is, the more people will be inclined to open the email.
Now that you know about the importance of that ‘one line’ that has the potential to grab the attention of customers, let us take a look at some of the best email marketing subject lines from the industry in 2022.
We hope this inspires you to write your own fantastic email subject lines 🙂
“Google sees smartphone heroics in Oreo. It’s The Daily Crunch.”: TechCrunch is a newsletter that keeps people updated about the latest news and developments from the world of technology. So, using the words’ daily crunch’ keeps you abreast with updated information about technology, so you know you gotta read it.
“Where to Drink Beer Right Now” (Sent at 6:45 AM on a Wednesday): It couldn’t have been better timed by Eater Boston. After a busy day midweek, this can be the perfect thing to wake up to and ease out a bit.
“Uh-oh, your prescription is expiring”: Using conversational words like “uh-oh” invokes the fear of missing out. Here, Warby Parker used this line to attract customers to buy glasses.
“Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”: A sarcastic or humorous line can pique the interest of readers. And Groupon uses this strategy to the best.
“*Don’t Open This Email*”: When we are told not to do something, we tend to be more curious to open the content and read. This is what Manicube used in their marketing email subject line. But be careful — only use this subject line when the reader is familiar with your brand or service. Otherwise, they might just block you!
“What They Eat In Prison,” “DO NOT Commit These Instagram Atrocities”: A catchy language always urges the reader to look forward to exciting content. Thrillist uses catchy sentences like this in their subject line to entice readers.
“Black Friday shoppers are the worst customers”: This came in a LinkedIn Pulse newsletter, promoting an article one of its users wrote on the topic of holiday marketing. Intriguing facts and figures make the reader want to open the email.
“10 bizarre money habits making Millennials richer”: Subject lines that are leading will always urge the recipient to know more about the subject. Refinery29 uses leading subject lines to make the email marketing subject lines more appealing to their followers.
“Not Cool, Guys”: BuzzFeed is known for its unique and exciting content. Sometimes they use a combination of the subject line and preview text to make it conversational and friendly. For example, the preview text that followed this was “Okay, WHO left the passive-aggressive sticky note on my fridge? Honestly, who acts like this?”
“Is this the hottest career in marketing?“: Digital Marketer used this curiosity-inducing subject line to let readers know what’s interesting inside.
Let’s break this monotonous wall of text with an engaging video, shall we?
Now, back to business!
“? Free (Cool!) Clothes Alert ?”: Clover uses visual content like emojis to lure readers into opening the email. Use this sparingly, and only when it is relevant.
“You free this Thurs at 12 PM PST? [guest blogging class]”: Mary Fernandez used personalization to reach out to new readers and existing followers. Personalization can work wonders and urge the recipient to open the email as it makes them feel special.
“1,750 points for you. Valentine’s flowers & more for them.”: When you read this line, you’ll immediately want to know who the flowers are for. This prompts you to read the body. Cryptically worded subject lines are a fantastic way to entice readers.
“Rock the color of the year”: Etsy, the e-commerce website, was able to promote a product solely based on color. We’ll want to know what ‘the color of the year’ is, right?
Sometimes, direct subject lines also work best. For example, “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (Oct 31 – Nov 4).”
“As You Wish”: UncommonGoods knows its buyer personae and sends emails based on its customers’ wish lists or interests. This subject line is based on the movie ‘The Princess Bride.’
“Everything you wanted to know about email copy but was too afraid to ask”: CopyHackers uses one of your fears or pain points to urge you to take a quick look at the email.
“The price dropped for something in your cart”: These retargeting email subject lines can prompt you to visit your cart once again or complete some unfinished purchases.
“Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist FOMO, or Fear of Missing Out. Violet Grey uses this with an added incentive to increase email open rates.
“New Video: (Topic)”: An effective email campaign should not only increase sales but also provide value to customers.
“Yes, this is a fundraising email”: (from Al Franken), and …
… “Hey”: (from Barack Obama) These two straightforward and seemingly “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-80.
“Products the celebs are wearing”: Sephora used this celebrity branding and vanity subject line to hit the emotional quotient of readers and make them open the email.
“Learn a language with only 5 minutes per day”: Offering a solution to a problem or trying to address a pain point is a good strategy when writing an email subject line. Duolingo gave a great offer while trying to solve a problem.
“We Need To Talk…”: A recent email marketing campaign by PPC Protect saw an impressive open rate of 63% using this simple subject line. Not only does it make the email look important, but it also triggers the reader’s curiosity.
Steps for Writing the Best Subject Lines for Emails
Here’s how you write a great email subject line.
Curiosity: Curiosity is something that works wonders. Add text or content that will invoke interest in the reader’s mind.
Urgency: Using urgency is a classic approach and generally works because it compels the reader to take immediate action.
Relevance: Subscribers want timely and trendy information, and that’s what you should be giving. This idea should be leveraged while designing subject lines as well. Trendy topics or trendy headlines should be used in subject lines to keep readers interested.
Personalization: Personalization offers a feeling of importance and is one of the best strategies in content marketing. It not only helps retain good relationships but also generates more leads.
Celebrity Branding: Use a familiar name so people can identify it right away. Personality traits of celebrities can invoke curiosity in the recipient to open the email.
Email Subject Line Best Practices
We’ve seen some of the best email subject line examples from the internet. It’s time to craft the perfect subject line for your email campaign:
1. Keep it short and simple. Be precise
Almost 77% of emails are read on the phone, so it might get cropped if the subject line is too long. The reader might overlook important information or might be disinterested.
So, you should keep your subject lines within 50 characters so that your followers can read the entire subject. Think about the words which matter the most and exclude unnecessary details.
For example, instead of writing ‘Order No #XXXX is being processed,’ you can write ‘Your order is being processed.’
Also, be precise with your subject lines. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales.’
2. Avoid ‘no-reply’ sender name
A person’s name, like [email protected], will be more acceptable to an individual than a company name. A familiar name ID gives a feeling that readers are dealing with an actual person rather than an abstract entity.
It is also important never to send emails with a no-reply sender name as they directly go to spam and are usually ignored.
3. Avoid using ALL CAPS
Study shows that 85% of recipients prefer subject lines in lower case. Fully capitalized subject lines look spammy and will be ignored by readers.
WHAT IS THE BEST WAY TO SPEND THIS HOLIDAY??
Don’t you get the feeling that someone’s screaming at you?
Instead, use simple and engaging language to get your reader’s attention.
4. Segment your lists
It is always better to send emails relevant to your recipients.
That’s why personalization is the way to increase open rates. List Segmentation is a significant aspect of email marketing and will help you send the right content to the right person.
You can read about how CRM software can aid in automatic list segmentation here.
5. Avoid making false promises
Do not make false promises in the subject line and deviate from them in the email body content. This is called clickbait and is usually frowned upon.
Though your subscribers will initially click on these links, they’ll soon lose faith in you.
6. Use numbers and values
A subject line containing numbers will get more attention than vague ones.
Try to add numbers and values wherever possible to attract readers. You can mention the discount value or use numbers to refer to the size of your listicle.
Quantifying your open rates and campaign successes can’t be done manually.
There are dozens of tools to help you analyze your open and clickthrough rates, segment your audiences, and A/B test your subject lines.
One such software is EngageBay. It’s much more than just an analytics tool, though.
EngageBay offers an all-in-one marketing, sales, and customer service platform with integrated CRM. You get powerful tools, including omnichannel marketing, customizable emails with drag-and-drop email builder, intelligent segmentation of contacts, predictive lead scoring, A/B testing of all email and landing page elements, powerful and customizable reports, and so much more.
Sign up now and change the way you market your products and services!