Do you know how long it takes to nail that first impression?
Seven…seconds!
Yes, you read that right. Not hours, not minutes, but seconds.
That’s why you need a catchy email subject line every time you send an email.
Maybe you’ve written an amazing email body, but if your subject doesn’t cut it, your readers won’t open the email.
According to
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Email open rate is the percentage of the total number of subscribers who have opened an email.
These rates depend on various factors, including email subject line, relevancy for subscribers, personalization, and content.
However, a 20-40% value can be considered a healthy open rate. Various factors impact open rates, and the subject line is one of them.
Read Also: How to Write an Introduction Email to New Subscribers
Did you know that 47% of email recipients open email depending on the subject line, whereas 69% of email recipients report email as spam based solely on the subject line?
So, you can see how subject lines directly impact email open rates.
People read or trash emails based on what they see in the subject line.
However, when you add personalization to subject lines, they are 22% more likely to be opened. So, the more catchy the email subject line is, the more people will be inclined to open the email.
Now that you know about the importance of that ‘one line’ that has the potential to grab the attention of customers, let us take a look at some of the best email marketing subject lines from the industry in 2022.
Read also: How to Create an Email Newsletter People Want to Read [Updated]
Let’s cut right to the chase.
We’ve combed the internet looking for the catchiest email subject lines — and Woah!
Here is a list of 25 of the best email subject lines.
Some are cool, others are funky, and some resonate with the brand image.
Some are great for use when sending shopping cart abandonment emails!
We hope this inspires you to write your own fantastic email subject lines 🙂
Let’s break this monotonous wall of text with an engaging video, shall we?
Now, back to business!
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Here’s how you write a great email subject line.
We’ve seen some of the best email subject line examples from the internet. It’s time to craft the perfect subject line for your email campaign:
Almost 77% of emails are read on the phone, so it might get cropped if the subject line is too long. The reader might overlook important information or might be disinterested.
So, you should keep your subject lines within 50 characters so that your followers can read the entire subject. Think about the words which matter the most and exclude unnecessary details.
For example, instead of writing ‘Order No #XXXX is being processed,’ you can write ‘Your order is being processed.’
Also, be precise with your subject lines. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales.’
A person’s name, like [email protected], will be more acceptable to an individual than a company name. A familiar name ID gives a feeling that readers are dealing with an actual person rather than an abstract entity.
It is also important never to send emails with a no-reply sender name as they directly go to spam and are usually ignored.
Study shows that 85% of recipients prefer subject lines in lower case. Fully capitalized subject lines look spammy and will be ignored by readers.
WHAT IS THE BEST WAY TO SPEND THIS HOLIDAY??
Don’t you get the feeling that someone’s screaming at you?
Instead, use simple and engaging language to get your reader’s attention.
It is always better to send emails relevant to your recipients.
That’s why personalization is the way to increase open rates. List Segmentation is a significant aspect of email marketing and will help you send the right content to the right person.
You can read about how CRM software can aid in automatic list segmentation here.
Do not make false promises in the subject line and deviate from them in the email body content. This is called clickbait and is usually frowned upon.
Though your subscribers will initially click on these links, they’ll soon lose faith in you.
A subject line containing numbers will get more attention than vague ones.
Try to add numbers and values wherever possible to attract readers. You can mention the discount value or use numbers to refer to the size of your listicle.
Read Also: Here Is Your To-Do List of 9 Tasks for High Email Deliverability
The power of personalization cannot be understated. People want to feel valued.
Choose sentences that instantly grab the recipient’s attention and make them feel special. Here are some great examples:
A pretext is not part of the subject line but appears right next to the subject line in the inbox.
It is partly visible to the recipient and has an impact on readability. The preview text shows a bit more on what’s inside. So, to keep it precise and engaging, set the pretext to suit your recipient.
Research has shown that marketing emails that included the recipient’s first name in their subject line had higher clickthrough rates.
Including first names in the subject line can be a great start. A dog walking company, Wag!, uses this technique to its advantage by adding the owner’s dog’s name in the subject line.
Asking a question in the subject line can be an attention-seeking strategy.
“Are you making these SEO mistakes?”
“Do you know what went wrong with your website?”
These subject lines can be hard to resist as they usually resonate with your audience.
Call-to-Action subject lines can prompt readers to take action. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr.”
Read also: 12 Cold Email Marketing Tips to Increase Your Conversion Rates
Though the tips and tricks mentioned above do wonders, it is always better to A/B test your subject lines to know what works best for your audience.
Email A/B testing will help you understand what prompts people to click on your emails so that you can improvise according to the results.
We hope this blog post has inspired you to write better, creative email subject lines.
As a marketer, it is important to grasp the true performance of your email marketing campaigns.
Quantifying your open rates and campaign successes can’t be done manually.
There are dozens of tools to help you analyze your open and clickthrough rates, segment your audiences, and A/B test your subject lines.
One such software is EngageBay. It’s much more than just an analytics tool, though.
EngageBay offers an all-in-one marketing, sales, and customer service platform with integrated CRM. You get powerful tools, including omnichannel marketing, customizable emails with drag-and-drop email builder, intelligent segmentation of contacts, predictive lead scoring, A/B testing of all email and landing page elements, powerful and customizable reports, and so much more.
Sign up now and change the way you market your products and services!
