The best marketing strategies of all time are always about the basics of human behavior.
After all, if you’re not able to understand the psyche of your potential customers, no amount of ad spend can save your business.
Marketing is the most important part of growing a business—and if you’re looking for marketing strategies that are truly powerful, there are two things you should know:
- “What” are the best marketing strategies; and,
- “How” these marketing strategies work best.
In this blog post, we have listed and explained 18 highly effective marketing strategies that the greatest of brands have used to improve their bottom line.
We have also shared easy tips for you to execute these marketing strategies for your business.
These marketing tactics really just speak to the fundamentals of good human relationships, and factor in the latest technological aids for marketing your brand.
Powerful Marketing Strategies To Grow Your Business Faster
All small businesses want a low-budget marketing plan. The problem, however, is determining which of the successful small business marketing strategies offer the highest ROI.
That’s why we are sharing a list of high-ROI marketing strategies that you can and should steal from the industry today.
#1. Set a Goal and a Budget
Every business needs a direction. Every marketing campaign needs to start with a goal and a budget.
This is perhaps the only free marketing strategy in the world.
Without a goal and a budget, it becomes exceptionally difficult to determine whether or not your campaign was successful.
Plus, according to CoSchedule’s roundup of 2018 marketing statistics, marketers that set goals for their campaigns are 429% more likely to report success.
As Forbes contributor Jayson DeMers says, this makes sense because:
Let’s take a look at a few tips for setting your marketing campaign goal and budget:
- Choose 1-5 KPIs to measure. The most popular KPIs to measure include qualified leads, traffic, and direct revenue.
- Set a realistic budget. The U.S. Small Business Administration recommends that you spend 7-8% of total revenue on your marketing campaigns.
- Focus on the process, not the goal. Once your goal is set, create a process for achieving it and use your KPIs to measure and continually improve that process.
#2. Build Your Influence
The most successful marketing campaigns help you achieve the highest ROI. Once you build your influence, you can use many more powerful marketing strategies.
This explains why influencers are finding their way into many social media promotional strategies used by small businesses.
- Select your KPIs
- Focus on the social media channels where your target market is most present
- Find a credible influencer
- Plan your publishing schedule
- Consistently improve and measure your outcomes
#3. Leveraging Employees as Thought Leaders
Alternatively, you could always create influencers from your own employees. Often referred to as thought leadership, social selling and employee advocacy are becoming more popular with companies who want to amplify their brand message.
Going beyond simply resharing corporate posts, employee advocacy allows each one of your employees to become brand ambassadors and social sellers, sharing the content that makes the most sense for their individual industries while promoting your company.
In fact, according to LinkedIn, Salespeople who are using social media to sell are 51% more likely to hit their sales quotas over their less social savvy peers—and they would know. LinkedIn was responsible for nearly 95% of conversions coming from employee advocacy posts in 2021.
#4. Champion One Social Channel
With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible.
But, as marketing guru Neil Patel tells us, it’s best to focus on one social channel at a time:
“Jumping in head first and attempting to manage, say, four or five different channels can be overwhelming, and you’re unlikely to kill it at any strategy. Even if you’re a savvy marketer, you simply can’t devote the necessary time to extract the full potential of any single channel.”
To become a champion of one social channel, the team at Social Media Marketo recommends a 12-step process:
#5. Build Rapport through Email
With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore.
If you haven’t started building your email list, Social Triggers founder Derek Halpern recommends a few tips for getting started:
- Create a long-term content strategy to drive organic traffic to your website
- Create multiple opt-in offers
- Utilize an email list popup form
- Add a banner with an invitation to subscribe to your email list to your business signature.
You can use tools like Designhill email signature generator to create a professional email sign-off with links, banners, and call-to-actions.
For more details, check out this article on how to get more results from every email you send.
#6. Blog Strategically
When done correctly, starting a blog is one of the absolute best ways to drive targeted traffic to your website.
In fact, marketers that effectively utilize blogs tend to get 67% more leads than those that do not. But that’s only if you’re doing it right.
To succeed with blogging, you should:
- Find your niche. Choosing a niche is one of the hardest, but most important, considerations before you start a blog.
- Focus on quality over quantity. One long-form, comprehensive post (1,500+ words) is worth 5x a brief, non-informative post.
- Develop a promotion strategy before writing. Many expert content marketers recommend spending 20% of your time on content creation and 80% on promotion.
- Create evergreen content. When you create evergreen content (and update that content when necessary), your content assets compound their impact over time.
- Use photo editing tools like Instasize to curate your content.
- Promote your blog. Create a list of influencers that resonate with your product and start an outreach campaign using powerful outreach tools requesting them directly or indirectly link back or speak about your blog.
- Design is everything. The way your blog looks can either pull in or push away potential readers, so consider using professionally made templates to create your blog.
#7. Conduct Research That Impacts Your SEO
With 70-80% of modern-day consumers ignoring ads altogether, ranking for targeted keywords has never been more important.
To rank in SERPs for keywords that can drive high-quality leads, there are a few simple tips that you should follow:
- Focus on low-competition, long-tail keywords. If you own a wedding business, you’re not going to compete with David’s Bridal for the keyword “wedding dress.” Instead, you should focus your efforts on low-competition, long-tail keywords that are relevant to your audience.
- Utilize tools like SEMRush or KWFinder. While it may be tempting to use Google’s Keyword Planner, it’s been proven that they hide many low-competition keywords in an effort to increase ad spend. Tools like SEMRush and/or KWFinder make it incredibly easy to find high-ROI keywords that can drive high-quality leads to your website.
#8. Teach Others
As Forbes contributor Brian Sutter says, “Teach, don’t sell…”
“The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. ‘Teach, don’t sell’ is exactly what makes content marketing different from advertising.”
This is a concept that far too many modern-day marketers misunderstand.
And it’s why many businesses struggle to differentiate their message through content marketing.
To ensure you’re teaching your audience the right way, Sutter recommends that you:
- Don’t include CTAs that ask readers to buy something in every piece of content
- Focus on your customer and what they want to know, not what you want to tell them
- Be generous with the content you offer
#9. Survey, Listen, and Learn
Marketing research plays a crucial role in the success of your small business marketing strategies.
After all, if you don’t know the audience you’re marketing to, it’s going to be difficult to communicate with them effectively.
One of the best ways to perform market research is through the use of surveys. To get the most out of this strategy, Survey Monkey recommends that you:
- Define your objective for the research
- Set timelines
- Segment your audience to determine who receives which survey
- Use proven tools that allow you to collect and analyze data
#10. Reexamine Your Landing Pages
One small business marketing strategy that can have an immediate impact on conversions is the focus of your landing pages.
While most conversion experts are quick to recommend that you should always start your marketing campaign with a dedicated landing page, many fail to mention the importance of focusing on a single goal.
For your landing page to succeed, your focus should be on getting your readers to take a single action.
After all, if you have 20 links on your landing page, your attention ratio is 5%. With one link, that ratio is 100%.
This simple act of focusing on getting your readers to take one action on each page can do wonders for your conversion rates.
#11. Stand for Something
A recent McCann study found that 42% of American consumers believe that brands and companies are less truthful today than they were two decades ago.
Translation: Almost half of all consumers don’t trust modern-day businesses.
With this in mind, standing for something that’s important to both you and your target audience can become a huge differentiation factor.
Take for example the ALS ice bucket challenge that went viral and raised $220 million for the ALS Association.
Here are a few ways you can do it:
- Sponsor a charitable event
- Join forces with your employees and customers for a fundraising event
- Donate your product/service to a charity event
#12. Leverage Social Media Advertising
Social media has certainly changed the game as far as how modern-day marketing works.
But while many small businesses focus their efforts on the free and low-cost marketing opportunities that social media platforms offer, ads have also proven effective to drive ROI.
Unsurprisingly, Facebook dominates in the world of social media advertising, as over 93% of marketers use some form of Facebook ads.
To get the most out of your Facebook ad campaign, there are a few things you’ll want to focus on:
- Ensure that you’re creating an attractive offer
- Track the right KPIs
- Utilize attractive images and/or videos
- Set clear, measurable goals
Or, consider using an ad tool, such as HubSpot’s CRM, to get accurate analytics on your social media ads and determine which ones have the best ROI.
#13. Leverage Google’s Local Offerings
As a small business, local SEO can make or break your business.
And while determining the driving forces behind which local businesses rank highest in Google is still somewhat of a mystery, the below graphic from Moz breaks it down in an easy-to-understand way:
By focusing on optimizing local SEO for the above factors, you can quickly position yourself for success in the SERPs.
#14. Prioritize Retention
It’s hard to debate the importance of customer retention to the long-term success of your small business.
The probability of selling to an existing customer is approximately 65% and that for selling to a new customer is about 10-15%.
To do it, Patel says that you should:
- Establish the point where you’re losing customers and focus your efforts there first
- Define your customers’ definition of success and help them achieve it
- Help your customers achieve quick wins
- Create evergreen resources
#15. Woo Your Audience
Storytelling is a powerful tool for any marketer. It can drive up the conversion rates by as much as 400%.
While it can be difficult to measure, there’s little doubt that storytelling can be an effective way to market your business and attract a loyal following.
To do that, Forbes contributor Mike Kappel recommends 5 Essential Tips for Business Storytelling:
- Determine the parameters (who, what, when, where)
- Be completely authentic
- Determine the outcome
- Be consistent
- Allow customers to become part of the story
#16. Explore Partnerships
Exploring and utilizing partnerships with other small businesses can boost the revenue potential of your business exponentially.
As Entrepreneur contributor Web Smith points out:
To develop effective partnerships, Smith recommends that you:
- Be upfront about your business
- Ask the right questions
- Focus on partnership opportunities that can be mutually beneficial
#17. Enable Your Audience to Get to Know, Like and Trust You
Webinars have become a go-to marketing strategy for tech businesses with a good digital presence.
However, small businesses that are not so tech-savvy are missing out.
With webinars being noted as among the top 5 most successful marketing strategies, you need to take advantage of this trend.
Amy Porterfield uses webinars as a critical component to building her customer base. She says webinars help her audience get to know, like, and trust her.
To borrow from Forbes Contributor Ashley Stahl, a webinar host should:
- Focus on creating amazing content
- Choose a time that’s convenient for your target audience
- Prepare, prepare, prepare
#18. Promote a Free Consultation
While it will undoubtedly vary by industry, the conversion rate of offering free consultations makes it one of the most effective small business marketing strategies trending today.
In fact, in some cases, even medical businesses have seen conversion rates as high as 75% when they offer free consultations.
Let’s take a look at a few tips to raise the likelihood of turning a lead into a customer through your free consultation:
- Focus on helping the customer and creating a quick win for them
- Ask targeted questions
- Show them why and how you can help them
#19. Bonus Strategy: Write a Column
Writing a column for well-known publications that share your target audience is a great way to drive traffic to your website and generate brand recognition.
Josh Steimle for example writes for publications like Forbes which has served to provide great leads for his business.
This tactic, which is also known as guest posting, can also help you develop partnerships with businesses and website owners that share your target market.
To succeed with this strategy, Copyblogger recommends that you:
- Focus on the needs of the editor and column you intend to write for
- Create amazing content
- Become a go-to resource
- Don’t be overly promotional — focus on providing value instead
In this blog post, we have shared with you 18 (actually, 19) of the best marketing strategies of all time.
We sincerely hope that you have enjoyed reading and learning from them.
Do you know any other marketing strategy not listed here that has proven to work for businesses? If YES, do let us know about it in the comments section below.
Also, please share this post with your colleagues and friends who might find these marketing strategies helpful too.
If you need a free marketing software, remember that EngageBay is designed for novice marketers and small businesses.
This all-in-one email marketing, landing page builder, and customer support software is free to use for a small number of contacts, and super affordable when you scale.
p.s. We have a lot of great blogs. Take a look:
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