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Sales Dashboard: How Does It Improve Revenue?

We live in a data-driven world. To understand how your sales department is performing, it’s crucial to keep track of their activities. 

So, how do you do that? The answer is Sales Dashboard

52% of the organizations surveyed agreed that data and analytics can help them increase sales opportunities in the coming years.

Sales reps are unfocused because they fail to prioritize their leads. They are unable to identify which account has the most potential to generate the highest revenue. 

Despite the best efforts of your sales leaders, it can be hard to keep everyone in sync with a huge volume of leads in your pipeline. 

Let’s understand how using a sales dashboard can help you boost revenue.

What Is a Sales Dashboard?

A sales dashboard is a visual representation of your sales data in the form of graphs, tables, charts, or heatmaps. 

The best sales dashboards are dynamic in nature, meaning they show information in real-time. 

This information can be filtered based on projects, time periods, KPIs (key performance indicators), and owners. 

Common sales metrics that you can track include deals count, number of calls made, total appointments made, and more. 

EngageBay sales management software offers an interactive interface that can be customized as per your viewing needs. 


Types of Sales Dashboards

A sales manager needs to have complete visibility into their department activities in real-time. 

Having an interactive dashboard gives you deep insights into your pipeline and helps you accurately forecast your sales performance

Let’s look at some of the different types of sales dashboards that you can build to improve the overall productivity of your sales teams. 

Sales Leadership Dashboard

Sales leaderboards display a score of every sales rep that helps encourage healthy competition amongst your team members. It can be an excellent way to motivate your sales reps. 

Sales Representative Dashboard

As the name suggests, individual sales reps can keep track of their performance. You can easily display sales metrics like appointments schedules, deals open, prospects in the pipeline, calls scheduled, and much more. 

Sales Manager Dashboard

Here, a sales manager can measure the performance of their sales team using various metrics. It gives them a macro view of their sales reps’ performance as opposed to the sales reps dashboard where only individual performance can be viewed. 

Deal Performance Dashboard

This is particularly crucial as it helps you understand how revenue is on the line.

Deals dashboard gives you an overview of how much time it is taking to close deals successfully. It shows you the amount of forecasted revenue by deal stage. 

You can easily monitor the progress of each deal in comparison to average deal performance. 

Using EngageBay, you can filter and get your desired reports delivered to your email weekly or monthly. 

sales pipeline

Product/Area Performance Dashboard

In case you sell multiple products, you can create different deals pipelines for each of them.

Further, you can see which product is performing the best. This data can be useful in strategizing your future campaigns and gives you insights into your customer preferences. 

EngageBay sales CRM allows you to create different sales tracks for different products. 

Win/Loss Dashboard

The win or loss dashboard gives you direct detail about the number of deals won and lost.

This can really help you identify any loopholes in your pipeline and how you can improve further. 

Sales Activities Dashboard

The sales activities dashboard gives you an insight into the interactions with every record. There are multiple steps involved in engaging with a prospect and converting them into a customer. These include emails, phone calls, notes, texts, meetings, and more. 

If you want to know what your sales teams are up to and what methods they are using to communicate with prospects, you can visualize it on your sales activities dashboard. 

Time-tracking Sales Dashboard 

Time tracking sales dashboard helps you understand how they are spending time and you can further improve their performance.

It can be quite useful when you are managing a lot of sales reps. 

Sales Funnel Dashboard

This gives you an overview of in which stage your contacts are and how they are moving through lifecycle stages.

In other words, it helps you understand how deals are progressing. 

Benefits of Using a Sales Dashboard

The sales department performs in a fast-paced, target-oriented environment. It’s crucial for them to keep track of how they are performing and whether they will hit the monthly target. 

Sales dashboard provides complete visibility into your team’s performance so that you can keep them on track on closing monthly revenue targets. 

Let’s look at some of the benefits of using a dynamic sales KPI dashboard

At-a-Glance View of Performance

A sales dashboard with an at-a-glance view of sales department performance makes it easy for sales leaders as well as stakeholders to make informed decisions. 

A VP of sales can look at individual, team, and marketing performance and see how these KPIs are impacting their sales department. 

When you are able to track it, it opens room for improvement. A data-driven dashboard can help you identify the weak area and help you further enhance the overall performance. 

For instance, when your team fails to reach their monthly target, you can look at your KPIs related to your reps’ performance. 

Sales metrics dashboard shows you if the number of calls made was less or they waited too long to follow up, making prospects lose interest. 

EngageBay Sales dashboard lets you customize the metrics you want to see on your dashboard.

sales forecasting

EngageBay’s report library contains standard reports that you can view on your dashboards.

These reports cover many different topics such as tasks by users and deviation, deals analysis, and various call metrics. 

Motivate Your Sales Teams

Individual sales reps dashboard enables you to have a KPI view of each individual separately. 

For instance, you can keep track of how an individual sales rep has performed — track the number of sales calls, deals closed, and more. 

Moreover, individual reps can view how their fellow reps are performing — motivating them to reach their goals in case they are lacking behind. 

It can promote healthy competition if used wisely. As a sales manager, you can offer incentives for exceeding expectations or give rewards for performance excellence. 

Having a clear view of the sales dashboard will ensure they know where they stand and where the team is based on goals set.

It helps boost revenue growth while increasing productivity at work. 

Sales and Marketing Alignment

Most organizations fail because marketing and sales teams work as two separate units without aligning their goals. 

While both may have different activities, the end goal remains the same. 

Having clear and relevant data is crucial to successful marketing and sales alignment.

To have the two departments work in sync, your business needs to have answers to specific questions like:

  • Are your organic leads increasing every month? 
  • Which marketing campaign is generating the most sales? 

Integrates Data from All Channels 

It’s important to have an omnichannel presence to reach out to a wide range of audiences. But at the same time, it can get confusing fast for your sales team to follow all the channels at once. 

The best solution is to integrate all communication platforms with your sales dashboard. 

Instead of manually generating reports from different channels such as social media, Shopify, and others, you can now view them all in one single place. 

A sales dashboard like EngageBay can pull all data and display it in an organized and visually appealing chart

Optimize Sales Activities

Surprisingly, nearly two-thirds (64.8%) of sales reps’ time, on average, is spent in non-revenue-generating activities.

Sales can be a complicated process and it can be easy for sales agents to get distracted from revenue-generating activities and spend more time on administrative tasks. 

Companies can encourage their sales department to make good use of CRM and automate their standard workflow.

In fact, sales reps spend too much time creating reports every month. This can be easily replaced with an automated reporting tool, making all data available on the sales KPI dashboard

A sales dashboard helps save hours every day and enables the entire organization to make quick, data-based decisions in real-time. 

Sales Demands Forecasting

Having all your data recorded in one single dashboard enables you to make important decisions with ease, including inventory planning, running flash sales, and more.

You have better insight into the buying cycle of each client with historical data — their demand can be understood and predicted accurately. 

Demand forecasting is a great way to estimate the total sales and revenue growth for a future period of time.

Making use of sales forecasting with the help of data, you can further improve your demand each year, set measurable goals, and optimize your sales department. 

Sales Dashboard Every Sales Manager Needs to Drive Revenue

For a business to thrive, it needs to earn revenue. 

With the different types of sales dashboards, sales reps tend to generally focus on their own performance. 

However, a sales leader has more responsibility on their plate. While driving their team’s performance, they need to make sure that it is aligned with organizational goals. 

As a whole, sales managers need to take care of high-level analyses that drive business decisions and optimize sales activities that drive corporate results.

Thus, they need access to a dynamic sales dashboard that helps them identify trends in favor of the company and mitigate potential losses due to unforeseen circumstances. 

It makes their tasks easy to align organizational goals with individual goals, keeping the entire department happy and satisfied. 


Sales leaders and other stakeholders in the company want insights that can help them identify opportunities to increment their revenue.

A sales dashboard empowers you to dig deep into your organizational activities and improve it further to accelerate sales. 

A good sales dashboard should be customizable for each organization’s marketing goals. 

When you incorporate a sales KPI dashboard into your organization, your sales team will have the capability to view a myriad of data — in one place. 

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