Today’s consumers are exposed to over 5000 advertising messages a day. With so much information being directed at people, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer.
This is where building a strong brand comes in. It is vital for businesses that want to earn the trust of their customers and increase revenue. Consider the following:
So how do you build a strong build with social media marketing?
Here are 5 indispensable ways:
Do you put revenue or profit before your customers? People will know when they are little more than a dollar sign to you. They may still buy from you if your offering solves their problems but it will do little to build long term trust and repeat sales.
According to the Content Marketing Institute 92% of marketers say their organizations view content as an asset. If everyone is offering content, then this factor of the product or service become the basic minimum. To stand out you would have to offer more so that your customers perceive you and your offering as being superior to that of your competitors.
Value can be added by improving the packaging or design or simplifying the way it can be used. For example, Apple changed the way people view computers by making them easy to use. In other words, ease of use became a source of added value for Apple.
Consider the following statistics:
Brand monitoring isn’t just about maintaining one’s reputation when done correctly it can also be used to attract, acquire and retain customers.
If you have a WordPress site you could use a tool like CoSchedule to help schedule content promotion on social media. However, getting insights into how your customers are interacting with your content and what they are saying about your brand will allow for you to be a more effective marketer.
According to a study by the Harvard Business Review, the most important factor in earning and retaining customer loyalty is a reduction of customer effort. Your customers want their lives to be made easier and expect you to help in ways such as making purchasing decisions through to making the most of products or services they buy.
Wistia a video hosting and analytics platform uses video not just to tell people about their story and service but to also provide excellent customer service. The team members are known to create personalized how to videos and thank you notes to customers and to help show different ways to use aspects of the software.
In other words, Wistia’s team members take the time to show rather than tell how to do something. This way their customers can remember better and recall solutions better than if they were to receive emails or get on a phone call.
To be accessible to your audience consider:
According to Altimeter 70% of marketers lack a consistent or integrated content strategy. Yet for a brand that is growing and maintaining a brand, consistency in creating assets that add value to your customers is important. Deviations from your regular frequency can undermine a lot of hard work.
Brand consistency can help with:
Coca-Cola, The Hilton and Google are examples of brand that places a priority on consistency. For example, Google’s use of the same typeface and colors continue to ensure the company’s brand is easily recognizable.
To maintain consistency with your brand:
How much is creating the right logo worth to your brand? What about designing a presentation or brochure. Branding is a constant effort that gets reinforced or watered down with every step that is taken.
Do you feel that you can’t produce what you need? Then it is best to seek the external help to produce it. In other words, outsource what you need.
There have been several studies showing how outsourcing can improve productivity. Consider the following outsourcing statistics:
So, by outsourcing and producing brand elements that are consistent and memorable you’ll be able to build a brand that separates you from your competitors.
Take AppSumo and Basecamp for example. These companies were created by outsourcing to remote developers to make the product/service that they are known for. These companies continue to leverage outsourcing to help in certain areas all of which help with their overall brand development.
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Building a strong brand with social media marketing will only help increase trust. Trust is a by-product of your commitment to excellence. In providing value, engaging your audience in relevant conversations, being accessible, being consistent and outsourcing when needed you are laying the foundations for a strong brand and the trust your customers will reward you with.
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