12 Farmers Market Ideas: What to Sell to Stand Out


Your local farmers market can be an excellent place to kick-start your small business journey. Whether you are a budding entrepreneur looking for the perfect place to sell homemade or home-grown products or a hobby farmer, you will find plenty of opportunities at the local farmers market.

However, to attract a large number of eyeballs and make good profits, you need to sell unique and high-quality products. On top of this, your marketing game needs to be on point so that you can encourage them to keep coming back.

All this might sound tricky, especially if you are planning to sell something at your local farmers market for the first time. But with the right products, a good marketing strategy, and a little guidance, you can excel at selling your products and making profits at the farmers market.

The Best Ideas for Your Farmers Market Business

One of the best things about building your business in a farmers market is that you can meet hundreds of potential customers every day. You won’t have to go out of your way to find your target audience and connect with them. Simply take your products to your market booth, and people will be there.

a farmers market (photo by Mark Dalton)
A farmers market (photo by Mark Dalton)

But yes, while meeting potential customers is fairly easy at the farmers market, converting them into paying customers is the challenging part. With so many sellers selling almost similar products, the competition is incredibly tough.

To stand out from the crowd, you need to have top-notch products and a unique selling proposition (USP) that makes your products difficult to ignore.

Wondering what items should you sell at your farmers market booth? Here are 12 unique ideas for you to make buyers truly happy!

1. Sell a customized and unique assortment of fruits & vegetables

Fruits and vegetables being sold at a local flea market
Fruits and vegetables being sold at a local flea market

When it comes to selling products in your local farmers market, fruits and vegetables should be an obvious choice. Fresh produce is usually one of the best-selling products in a farmers market.

If you are a hobby farmer and prefer to grow fresh fruits and veggies in your garden, selling them from your farmers market stand can help you generate extra revenue.

However, because of its high popularity, differentiating yourself from your competitors while selling fruits and vegetables is challenging.

To stand out, you should focus on growing and selling a unique assortment of fruits and veggies.

While everyone would be selling apples, oranges, and tomatoes, you can offer less common and exotic produce like avocados, dragon fruits, heirloom tomatoes, herbs, etc.

2. Sell popular baked goods by adding your unique touch to them

Image depicting an assortment of cupcakes
Photo by Valeria Boltneva

This idea would be perfect for all the bakers out there. If you love baking and want to turn your hobby into a profitable business, consider selling popular baked goods with a unique twist at your local farmers market.

Baked treats like cupcakes, cookies, bread, and muffins are usually pretty popular in a farmers market. However, it would be wise to do your research and find out what sells the best in your area.

Once you complete your research, it’s time to add a unique touch to the best-selling items and make them even more special.

For example, you can choose to sell cookies with unique flavors and shapes. Similarly, instead of selling traditional bread, sell sweet bread made with seasonal fruits. This will help you differentiate yourself from other sellers and gain customers quickly.

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3. Prepare and sell delicious, refreshing drinks

Refreshing juices and smoothies for local farmers market booth

Another excellent farmers market idea is to sell delicious drinks according to the season. Since farmers markets are held in an open area, customers have to stand there for a long while they make their purchases. Thus, a market booth offering fresh and delectable drinks can help you make good profits.

You can sell chilled drinks made from fresh seasonal fruits during the hot summer months. During chilly winter days, hot cocoa can become your best-selling item.

4. Handmade notecards can be a superhit choice

Image depicting handmade notecards

Selling beautiful handmade notecards can be a fantastic option, and doesn’t need a large investment. They help you add a personal touch to your customer’s cards and gifts, and can be decently profitable.

You can make these DIY notecards with recycled paper too. Choose unique designs and vibrant illustrations. You can offer different customizations to help your customers find what they want.

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5. Offer the nicest second-hand clothes

A woman buying second-hand clothes from a farmers market
Image from Pexels

Another budget-friendly farmers market or flea market business idea is to sell second-hand clothes, but the nicest ones.

Do you believe you have a great fashion sense? Do you love collecting second-hand clothes? Are you passionate about clothing and fashion in general?

If yes, you can turn your passion into a profitable small business by selling second-hand clothes at your local farmers market. Make sure to curate an interesting selection of different styles and sizes of clothes.

Many tourists often flock to the local farmers market and are often attracted to unique styles and vibrant outfits.

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6. Handcrafted soaps can be a good choice

Image depicting handmade soap

Handmade soaps made from organic ingredients and fresh ingredients like sandalwood, rose, lavender, etc., are a hit with customers looking for a bit of pampering and self-care.

So, if making handmade soaps and other beauty products is your hobby, make sure to sell them at your local flea market. You can also offer customized gift sets to your customers.

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7. Handmade, naturally-scented candles

Handmade scented candles

Just like soaps, people love buying handmade and sweet-scented candles from their local farmers market. So, if you are planning to sell handmade soap, you can also offer candles with them. It will help you add some variety to your offering and attract more customers.

You can offer a range of hand-poured candles made from natural ingredients like beeswax, organic essential oils, and seasonal scents. To make your offering even more special, sell customized candles according to your customers’ requirements.

8. Offer household storage containers

Another no-nonsense and popular farmers market business idea is to sell household containers that can help your customers keep their homes organized.

If you want to stand out and offer something special, try selling eco-friendly household containers made from materials like bamboo or recycled glass, etc.

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9. Sell healthy nuts and seeds

Image depicting nuts, seeds, and trail mixes

An assortment of fresh and healthy nuts and seeds is another excellent idea for local farmers. Nuts, seeds, and trail mixes are perfect snacks for people looking for something crunchy and healthy.

If you decide to sell nuts and seeds, there are two choices for you. You can either sell high-quality raw nuts and seeds, or you can go for a spicier and more flavorful option.

For example, you can offer spicy roasted pumpkin seeds or salted and spicy cashews. Make sure to include some seasonal specialties as well!

10. Offer beautiful handmade crafts and other items

Handmade craft

If you have a knack for creativity and making things on your own, selling items made from recycled materials can be a good choice. From hand-knit scarves to handmade jewelry to recycled photo frames, there are a variety of crafts that you can sell at your local flea market.

One of the best things about selling handmade crafts and other similar items is that you will not have to spend a lot of money to make them. They are incredibly budget-friendly, and all you have to dedicate is your efforts, skills, and time.

Some popular handmade crafts that you can sell include the following:

  • Handmade greeting cards and paintings
  • Handmade bookmarks, book sleeves, phone covers, etc.
  • Knitted sweaters, blankets, socks, etc.
  • Wood carvings
  • Small kitchen tools, doormats, etc.

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11. Sell antiques, collectibles

mage depicting antique pocket watch collection

Do you love collecting vintage items? Is collecting antiques your passion?

If yes, then it can be turned into a successful small business model. From vintage kitchenware to old books and home decor items, you can sell a variety of products at your flea market stand.

Wood-based items are usually a huge hit amongst farmers market customers.

Additionally, classic books can also be a terrific choice for some readers. Apart from this, you can also sell old paintings, small pieces of antique furniture, antique clocks or watches, and more.

Make sure that all the items you offer at your booth are genuinely antique and in decent condition.

12. Rejuvenating bath bombs

Image depicting refreshing bath bombs

Lastly, if you want to sell some unique self-care or beauty products, bath bombs can be a fantastic choice.

While many people offer soaps and perfumes at the local flea market, you will not find many booths offering good-quality bath bombs, and you can use this to your advantage.

Make high-quality handmade bath bombs from natural ingredients like essential oils, dried flowers, etc., and help your customers unwind. As more and more people are looking to buy organic beauty products, handmade natural bath bombs are a massive hit amongst customers.

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How to Make People ‘Visit Again’

Once you have decided what you want to sell at your local farmers market, it is important to learn some marketing skills. To be a successful small business owner and become the go-to person for a particular item at your local flea market, you must sell top-notch products and have impeccable customer service.

Here are some of the ways you can encourage your customers to keep coming back to your market booth 👇🏻

  1. Maintain consistency: Many business owners make the mistake of selling high-quality products initially and reducing the quality once they start making a profit. To attract many customers for return visits, offer high-quality products consistently. Always offer the same quality of products every time customers come to your booth.
  2. Be open to feedback: Be willing to listen to your customers and take their feedback positively. Use their feedback to improve your products.
  3. Don’t ignore the power of good service: Top-notch service will encourage your customers to visit your market booth again and again. So, make your booth visually appealing and have a friendly and welcoming attitude. Offer occasional discounts or give them complimentary drinks or cookies. Be willing to listen to their issues and resolve them.

Need some help with retaining your farmers market customers? EngageBay can help you. We have a wide selection of free and paid tools to help nurture your buyers and prospects.

You can send automated emails to them, make new landing pages for different products on your website, and chat with your website visitors in real time.

EngageBay also offers free templates for landing pages and emails to help small business owners get started with their marketing.

Sign up for a free account today!

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Wrapping Up

So those were our twelve favorite farmers market ideas for a cool booth that can quickly turn profitable.

While these ideas will work in most farmers markets, we encourage you to do a bit of research and find out what the customers prefer buying at your local farmers market.

This will give you valuable insights and help you select the right business idea. Once you have that information, choose the products you want to sell and kickstart your business.

We wish you all the luck and success!

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