The call-to-action phrase inspires readers, leads, and customers to take some action. Perhaps they click on a landing page to learn more about a product, or to make a purchase.
You can display your CTA as an appealing button or insert it as a hyperlink in your content, such as an email newsletter or a blog post.
More important than the format is the content of your CTA. If your call-to-action inspires a tepid reaction at best, then you’ll fail to capitalize on the advantageousness of CTAs.
To help you in that context, we’ve shared more than 50 powerful call-to-action phrases. Take a look and use whichever you like best!
Table of Contents
50 Powerful Call-to-Action Phrases
Here’s our list of CTA phrases for promoting your products or services. The first one is inspired by Neil Patel 😄
- If you want my team to do your [service name], click here.
- Buy now and enjoy [user benefit]!
- Why wait? Give yourself the [user benefit] you deserve.
- Grab one today and boost your [user benefit].
- Claim my exclusive offer now!
- Redeem my voucher.
- Reserve your spot today!
- Ok, let’s do this!
- I have a few questions first!
- Find out more!
- I’m in.
- Talk to an expert now.
- Get a free quote today!
- Add to cart now.
- The struggle is over!
- Check this out!
- Join X number of professionals and subscribe today.
- See for yourself!
- Don’t wait!
- Get your free offer now!
- Sign me up!
- Take a closer look now.
- Get your first [lesson, etc.] now.
- Save big on this offer!
- Get early alerts for sales and deals.
- Low stock! Buy now.
- Come see our prices.
- Click for more info.
- Get my discount.
- Get your limited edition [checklist, etc.] now.
- Start using [product/service name].
- Join the action!
- Get your free copy now!
- Don’t miss this limited-time offer.
- Register for free!
- Refer a friend and get X $ off.
- Become a part of our growing community!
- No thanks, I don’t want free insights.
- Get X percent off your first order.
- Get the latest updates.
- Don’t miss this great chance!
- See it in action.
- Start for free in minutes.
- Get inspired.
- Get the lowdown.
- Improve your [skill] now.
- Try [product or service] completely free for X days.
- Get your invite link.
- Test it out now.
- Learn the secrets of success!
What Does a Strong Call-to-Action Need?
Okay, so you’ve seen some excellent call-to-action examples, but really, what should go into a quality CTA phrase?
Don’t worry, we’ll tell you here.
Any call-to-action worth its salt needs at least one ‘power word’, preferably more.
A power word invokes emotions in the reader and motivates them to follow through with the action you want them to take.
Those emotions don’t exclusively have to be positive, by the way. If you look at one of the effective CTA examples from our list above, “No thanks, I don’t want free insights,” — it has a negative connotation.
You’ll see calls to action like this all the time. They use reverse psychology to drive the same outcome, inspiring the lead to sign up or check out.
Depending on what kind of mood you’re going for in your CTA, you can choose from literally hundreds of power words.
Here’s a short list of power words to get you started:
- Cheat sheet
Whether you’re crafting a CTA button from scratch or inserting a CTA link into a paragraph of text, you must keep it concise.
There’s a reason that all the effective call-to-action examples we showed you include short sentences. Some of the best call-to-action phrases we spotlighted have just a couple of words.
You have to keep your message concise. You don’t get paragraphs to work with here or even sentences, but merely a couple of words that form a sentence.
The rule of thumb is to stick to five to seven words when writing a compelling CTA. You can go a bit longer, as the list above exemplifies, but not too much longer.
Otherwise, you won’t be able to fit the information you want on a button!
A good call-to-action has clarity.
What do we mean by that? Today’s consumer wants to know where you’re taking them if they click a link or a button.
It’s rarely enough to say “click here” in your CTA unless you have a lot of supporting context.
We get bombarded by so many CTAs and Internet links these days that it’s natural to be a bit dubious. Ideally, a good CTA should explain what will happen or where you’ll redirect the user when they click.
For example, “register for free” clarifies that clicking that link will take the reader to a registration page. A simple CTA like “come see our prices” indicates that you’ll go to the company’s pricing page by clicking it, thus prompting immediate action.
Your potential customers will appreciate the transparency!
A Value Proposition
All good calls to action have a value proposition. This is how you make your product, service, or offering an appealing option to your audience.
The value proposition extends beyond the CTA itself and encompasses the content you’re presenting. In that case, the CTA is like the icing on the cake. It further motivates the reader to do something.
The Significance of Color and Font in a CTA
You’ve come up with a few CTAs you like but are unsure how to proceed with the design. It’s worth putting time into this part of the button design.
Your words get lost if you have a clear message but a hard-to-read font. A CTA button color that blends right into the background will also fail to make an impact.
This section will help you nail both design elements so your CTA copy can stand out.
CTA Button Colors – What You Need to Know
Colors are psychological. You can amp someone up with fiery hues like red, calm them with earthy colors such as green or blue, or create purity with white.
While most CTA buttons are orange, yellow, green, or red, that doesn’t necessarily mean those hues are the best for your call-to-action.
We recommend focusing on psychology and good design when determining what color or colors you’ll use.
First, let’s talk about what kinds of moods you can invoke with the colors you choose.
- White: Calmness, balance, purity, neutrality
- Green: Health, growth, peacefulness, calm
- Blue: Strength, calm, trust, dependability
- Purple: Wisdom, imagination, creativity
- Red: Boldness, excitement, youth
- Orange: Confidence, cheerfulness, friendliness
- Yellow: Warmth, optimism, clarity
Based on the message you’re putting forth with your CTA, you should select a color or a few colors for button candidates.
You must also keep in mind the colors already splashed across your website.
For example, if your site has a lot of green, a green call-to-action button could get lost in the shuffle.
Okay, but what if you want to exemplify the qualities of green? Well, you can still use green, but you’ll have to play with the hue. Maybe you select a lighter shade of green, a darker tone, or a brighter, more neon green.
Choosing a Font Style for Your CTA
As for what type of font to use for your CTA, there’s generally less disparity among marketers. You must choose a concise, clean, and legible font.
You can’t go wrong with a sans-serif or traditional serif.
If you want something more flowery such as a script font, you must have a bigger font size so readers can clearly distinguish the letters.
We wouldn’t suggest using a script font for a CTA button, though.
Rather than guess what kind of call-to-action design will work best, use A/B testing to come up with a few viable versions of the CTA and then narrow it down from there.
Where to Place Your Call-to-Action
Equally as important as the look of your call-to-action button is its placement.
If you place the button midway down the page or at the bottom, all the hard work you put into its design will have been for naught.
No one will see it, the button will fail to make a splash, and your marketing campaign will flop.
Here are some parts of a page to consider for a CTA button.
Above the Fold
By far, the primo location for a call-to-action will always be over the fold.
If you’re unfamiliar, “above the fold” is an old newspaper term that refers to the content you can see without having to unfold the newspaper. Yes, the content was literally above the fold.
Today, it refers to the content you can see on a website without having to scroll.
Okay, so where on the top of the page specifically should you put the CTA? Well, evidence suggests that in the Western world, readers will follow a Z-shaped pattern when reading content.
That suggests that placing the button on the right side of the page may perform well.
However, what really matters is that the button is uncluttered. If you have several other page elements on the top right of the page, it’s perfectly fine to move the CTA button to the top center or top left.
Middle of the Page
The second-best location for a CTA button is in the center of the page. More than likely, the button will reappear here rather than appear in this spot initially.
Rather than repeat the same CTA as users saw above the fold, you can create a secondary button that still redirects to the same content but uses different verbiage and colors.
If the middle of your webpage is more than accounted for, you can always insert a secondary CTA at the bottom of the page or even the footer.
Call-to-Action Best Practices
We’ve given you a lot of phenomenal tips for creating winning calls to action, but we’re not quite done yet. Here’s a collection of best practices to help you take your CTA buttons further!
Use Different Button Shapes
A button needn’t always be square-shaped or rectangular. Experiment with different shapes, such as rounded edges.
Use split testing to determine which shape looks the most appealing. If you choose a shape for a button, keep the same button shape throughout that page for the sake of consistency.
Don’t venture beyond rectangles, squares, or ovals, either. If you try to make triangular CTAs, your audience might not find it clear that they’re looking at a button, so they’ll ignore it.
Add Bonus Button Text
Don’t be afraid to add bonus button text if you feel like you had to go a little too sparse on your CTA copy. This short burst of text under the CTA can act as a secondary link and explain what the CTA button is all about.
Check out this CTA example below to see what we mean.
There’s no doubt the website visitor knows what they’re in for when they click, as you explained it in two different ways.
Less Is Usually More
A CTA button and your website design have a lot in common. The simple, stripped-back approach can work wonders.
Remember, your CTA button won’t stand out when you overcomplicate or overload the webpage.
Even if the button has great copy, a good font, and an appealing color choice, it doesn’t matter. It’s overwhelmed by everything else.
Reduce elements on your webpage where you can and give your buttons the chance to shine. A little bit of white space isn’t the end of the world!
Call-to-action phrases can make or break the success of your marketing copy. You need to use powerful, evocative language to inspire action.
Now that you know some excellent phrases for your CTAs, how to design CTA buttons and where to place them, you can start harnessing the incredible power of great CTA phrases!