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18 Great Sales Page Examples (And Why They Convert)

Struggling to design a high-converting sales page?

There are a few key factors that can make or break a sales page. A great sales page will have all of the following:

  • A catchy headline that grabs your attention
  • Engaging sales copy that pulls you in and keeps you reading
  • An easy-to-use order form
  • Trust indicators and social proof, such as customer reviews and testimonials
  • A strong call to action

If your sales page lacks any of these key elements, it will likely be less effective at converting visitors into buyers.

In this blog post, we share 18 excellent sales page examples, how you can create a sales page that converts, and the key elements that make up a great sales page.


What is a Sales Page?

A sales page is defined as a standalone page created to boost sales. Sales pages help convert visitors into customers by convincing them to purchase your product or service.

On a sales page, you will usually find a product or service description, its benefits, and how the brand will help solve your problems.

Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers and prospects to make a purchase. 

Sales pages are of two types: short-form and long-form.

Short-form sales pages are precise and contain only the essential information about a product or service. They are straightforward and include details that are necessary for customers and prospects to make a purchase.

Long-form landing pages, on the other hand, provide an elaborate description of your product. Commonly known as ‘sales letter,’ a long-form sales page is lengthy and gives all the information that may be required for people to place an order.


The Key Elements of a High-Converting Sales Page

Let’s look at some important elements that you need to master before you can design great sales pages.

Sales landing page tips infographic

1. Catchy headline

One of the most important aspects of marketing is capturing attention. A great headline will grab your reader’s interest and make them want to read more about what you have to offer!

When writing a headline, it’s important to be attention-grabbing and interesting. If your readers don’t want or need what you have written after reading the first few words, there is likely no point in continuing with the content.

It may sound simple, but creating great headlines for your sales page copy can take some effort from us as writers because we must consider how they will appeal across different demographics.

2. Pain points

After creating a headline, it is time to address your customers’ pain points.

Once you understand common customer pain points, you can address people’s problems and how your product or service will help overcome them. 

3. Product advantages

Once you have drafted a catchy headline and pain points, you should describe the advantages of your product.

This will further help to convince people why your brand is different.

Read also: 12 Great Landing Page Optimization Practices — The Ultimate Guide

4. Testimonials and reviews

One of the most important things about a high-converting sales page is customer feedback.

To show that your product is popular and high in demand, include customer reviews or sales video testimonials on your sales pages. Social proof goes a long way in convincing potential clients to try your product or service. 

5. Frequently asked questions (FAQs)

As you reach the end of your long-form sales page, make sure to add some FAQs. The FAQ section should address any common doubts and queries that customers and prospects may have regarding your product. 

6. Who this is NOT for

While it may sound like negative publicity, making it clear who your product is not suited for helps you understand your target audience better.

This way, it deters people who are not your target customers, helping reduce unnecessary customer support and sales returns.

7. CTA

Adding a call to action or CTA is one of the most crucial parts of your sales pages.

While you should include multiple CTA buttons throughout your sales web page, it is important to mention it at the end as well. 

landing page CTA banner

18 Creative Sales Page Examples for Inspiration

Now that you know all about sales pages, let’s look at some of the best sales page examples.

1. Airbnb

Airbnb - great landing page example

Airbnb is an online marketplace for lodging and booking homestays for vacations. Airbnb’s sales page does not include too much text but plenty of visuals to help you understand the services it offers.

The website home page is an excellent example of an effective sales page. It provides web visitors with all the information of what Airbnb is about, the facilities provided, and the benefits thy will get by staying at an Airbnb. 

Moreover, the bright visuals only make the sales page more appealing and catchy.

2. Somnifix

Somnifix - high converting sales page

This sales page by Somnifix is a good example of a short form sales page. Here, the headline indirectly explains how the product will solve the common problem of snoring. 

Using bullet points, the company describes the product and lists its key benefits.

What’s more, a CTA button at the end of the text makes it easy for readers to go to the online store.

Read also: Demystifying Squeeze Pages: 8 Best Practices to Generate Maximum Leads

3. Jay Training

Jay Training - sales page design

Jay Training’s sales page can be described as a long-form sales page. The page provides an elaborate explanation of how men can build muscles even in their 30s, 40s, and 50s. 

The landing page achieves its goal by repeatedly convincing people not to give up on their goals. It provides a great deal of information on what would happen if men give up on their fitness goals. The page also explains why the program was created. 

Moreover, the logos of well-known media channels featured on top of the sales page act as testimonials and social proof to convince people of the authenticity of the brand.

👉 Discover the most effective sales lead management strategies that will transform your sales process in our detailed article

4. Codeacademy

Codeacademy - great example of sales page design

Codeacademy’s landing page is simple yet appealing. The use of relevant images and minimal text makes it easy and quick for readers to understand what the website is about. 

Instead of using a CTA button, the website has a sign-up page, where visitors can either enter their details manually or sign up through other platforms like Facebook, Gmail, or LinkedIn. 

What’s more, users don’t need to scroll down to find more information. This sales page includes all the important links at the top, such as pricing plans, available resources, and the brand community.

Read also: 12 Creative Small Business Marketing Ideas That Work

5. Ruby

Ruby - excellent sales page examples

Ruby is a virtual customer service provider for businesses and business owners. It can be considered a great sales page example since the landing page is visually appealing and yet manages to convey all the important information succinctly.

Ruby’s sales page explains why their product is important for companies.

Moreover, there are two CTAs at the end, and users can either sign up or call Ruby’s sales team for any queries. 

Read also: Sales vs Customer Service: More Similar Than You Think?

6. Mamaearth

Mamaearth - excellent sales page examples

Mamaearth is an Indian skincare and cosmetics brand that specializes in creating organic products. Its sales page helps users understand what the brand is about. 

At the top of the page, you can see the range of products offered by Mamaearth. Moreover, potential customers can either click on the image to get offers or scroll down for more deals. 

In addition, the red bar at the top further redirects users to another landing page where they can get free shipping and other discounts. 

Read more: Create A Buzz With Your Coming Soon Page: Inspiring Examples And Tips

7. Video Power Marketing

Video Power Marketing - sales page design

Video Power Marketing’s sales page is a good example since it clearly conveys what users can expect from them.

The page mentions what they do and how they help businesses generate leads and sales. 

In addition, customers can access testimonials under the link ‘Client Results’, and also understand how they would benefit from Video Power Marketing using the ‘ROI Calculator’ link.

Read more: Unlocking Success: 8 Exceptional Landing Page Examples And Why They Work

8. Hotjar

Hotjar - sales page example

Hotjar is a platform that helps you understand the online behavior and voice of users. 

Hotjar makes for an excellent sales page example as its landing page directly talks about the brand. The phrase ‘Understand how users behave on your site, what they need, and how they feel, fast’ makes it clear what Hotjar does. 

Moreover, the sales video clip following the caption further describes the product and how it can help users.

9. Cult.fit

Cult.fit - own sales pages

Cult.fit is a fitness and workout platform that provides personalized workouts to its clients.

Cult.fit’s sales page provides a detailed explanation of who they are, how they aim to help their customers, and the different ways their services are offered.

The image on the sales page conveys well what the brand Cult.fit is about. It also shows that you can access their workouts from the comfort of your home.

Read also: What is a Splash Page? — The Ultimate Guide

10. Stop Fighting Food

Stop Fighting Food - sales page design

Stop Fighting Food, as the name suggests, is for people who are struggling to manage their eating habits. Its landing page is as interesting and catchy as the brand name. 

Not only does the image send the right message, but the quotes displayed below the image clearly explain who this brand is for.

11. Wix

Wix - long form landing page

Wix is a software company that provides website creation, website templates, and cloud-based web development services. 

The long form sales page of Wix is understated yet manages to convey what it is about. The graphics and the use of minimal text make this landing page visually appealing. 

They also ensure that the reader’s focus is on the brand itself.

Additionally, there is only one CTA button. Users don’t have to scroll down for more information — the CTA redirects them to Wix’s main website.

12. Deliveroo

Deliveroo - sales landing page

Deliveroo is a British online food delivery company founded in 2013. However, there are no visuals of food on its sales page.

It only talks about partnering with restaurants since this is the key service that Deliveroo provides. 

Deliveroo’s sales page has multiple CTA buttons. You can also click on the video to understand what Deliveroo does and the many services it provides.

13. Eat Fat, Get Thin

Eat Fat, Get Thin - sales page design

This sales page of the brand ‘Eat Fat, Get Thin’ indirectly states that the brand is about eating healthy. Moreover, the background visuals of fruits make it clear that the cookbook and the brand built around it are all about health and fitness. 

There are also three different types of CTA buttons on this ‘challenge’ sales page: one at the bottom, while the other two are in the top right-hand corner. 

On scrolling down the page, users can see statistics of how people who have taken up the challenge to eat fat and get thin have actually reduced symptoms of diseases and even made progress in controlling their blood sugar levels. Happy customers — better sales. 

That’s good marketing 😄

sales page example eat fat

14. AdEspresso

AdEspresso - sales page design

AdEspresso is a digital advertising agency. One look at its sales page and you can understand what AdEspresso is about and the services it provides. 

AdEspresso’s landing page is straightforward. It gets its message across by explaining how it will help your business find the right audience. 

The icons at the bottom show the different steps involved to help companies achieve their goals. 

Additionally, you can also find two CTA buttons, one at the center of the page and another one at the top right-hand corner.

Read more: Awesome New Year Landing Pages and What to Learn From Them

15. Maze Digital

Maze Digital is a cloud-based development service that integrates digitized business processes with XERO.

On their sales page, Maze Digital cuts right to the chase with the headline, “Use Xero? Want More of Your Time Back?”.

This sales page is a masterclass in conveying that less is more. The clean design and simple visual featuring a professional working on a laptop convey their efficiency.

16. Zoe Pepper

Zoe Pepper’s beautiful sales page might have a soothing effect on your mind. Their team of freelance brand strategists nurtures early-stage founders to craft scalable brand stories.

Their headline is clear, and the glimmering visual of a plant bursting from a hand conveys their message that they will help brands grow.

Their CTA, “MEET ZOE PEPPER,” makes it easy for clients to learn more and start their branding journey.

Read more: 14 Stunning eCommerce Landing Page Examples (with Expert Tips)

​17. Levora

Levora has a cute baby dragon on its sales page! Talk about adorable! 🐲

The fantastic sales page tells you everything you need to know. Their CTA says, “Start the journey,” and the interactive and wonderful visuals indeed take you on one.

18. EngageBay

EngageBay's Holiday Sale Page
EngageBay’s holiday sale page

The last sales page example we’re sharing is from our own website. This one makes for an excellent sales page because it is visually appealing and also manages to convey everything you need to know about the special holiday offer.

Upon scrolling down, you can see the wide range of services EngageBay offers — marketing automation, a full-fledged CRM suite, sales tools, and more.

Moreover, the client testimonials toward the end of the page speak volumes about the authenticity of the brand.

Read also: The Ultimate Guide to Creating Lead Magnets, and Why You Need Them

How To Create a Sales Page That Converts

What does a great landing page look like? How do you ensure that your sales page can entice visitors? 

Here are some proven tips to build a sales page that converts.

1. Understand your target audience

Before you sit down to create a sales landing page, take some time to understand your target market. A sale page acts as the first stage of your sales funnel.

It is essential to know who your target audience is, their expectations, and what they aim to get from your product or service. 

To understand your buyer’s persona, you can collect data through customer surveys, web analytics, social media channels, and online research.

2. Create a value proposition

When you know your target customer / potential customer and their pain points, you can then create and offer a value proposition

A value proposition is a statement that mentions the problems your customers face, how you can solve those problems, and why your brand is the best one to do that. 

3. Determine the length of your sales page

After you have determined your target audience and the value proposition of your product, it is time to start drafting your sales page. 

However, before you begin, it is best to know whether you want a long-form or a short-form sale page. 

Usually, for newly launched or unique products, the sales pages are long, as they explain the various products’ features and how to use them.

4. Write interesting headings and subheadings

The most important part of any sales page is its heading. 

A heading is what decides whether people will visit your website or not. Thus, your headline should be short, catchy, interesting, and straightforward. 

Moreover, you can include 2-3 subheadings on your sales landing page to organize your content better.

5. Describe your product well

The main content of any sales page copy is the product description. Once you have written the heading, you should focus on describing your product. 

The product description must contain the key features of your digital product / physical product, what makes it stand out, and how it will address the problems faced by your clients. 

Then comes the promotion of your sales page. Where should you start? Link-building. The easiest way to get your first links is by hiring professional service providers who know the drill.

6. Minimize distractions

To ensure a high number of conversions, make sure that you eliminate distractions from your sales page copy. 

This implies removing unwanted elements such as sidebars, irrelevant images, or graphics and keeping headers and footers to a minimum. 

7. Include multiple CTAs

CTA is one of the most crucial parts of your sales page copy. A CTA helps direct visitors to your marketplace and convinces them to make a purchase. 

Hence, you should include multiple CTAs on your sales page copy so that your website can be accessed through multiple links. 

Ideally, a sales page includes at least three CTAs, though this depends upon the length of your landing page.

Read also: 7 Landing Page Optimization Tools For Smooth Conversions


A sales page is created with the aim of increasing sales. It entices people to purchase your product or service.

A good sales page is precise, straightforward, and has all the relevant information regarding your brand in one place. 

Take inspiration from these sales page examples, and create a sales page design that works like a charm for your audience.

EngageBay can help you design incredible landing pages.

EngageBay offers a sales page template builder, custom landing page templates, automation based on specific actions from web visitors, email list management, email marketing software, and more!

Just sign up for free, and you can take a product tour!

By the way, GetApp says EngageBay is a top-rated sales and retail tool. See why 🙂

Content updated for freshness and SEO by Swastik Sahu.

About The Author

8 thoughts on “18 Great Sales Page Examples (And Why They Convert)”

  1. Paritosh Sontakke

    This content helped me a lot in getting understanding of sales page creation. Thanks a lot for it.

    I am a beginner in copywriting..switching my career from something else into copywriting. This content is immensely helping me a lot to carve my way on new journey.

    Paritosh Sontakke

  2. A concise and informative conclusion on the importance of a well-crafted sales page. I’ll definitely recommend this to others looking to boost their sales.

  3. Nice examples, only one thing. I seldom see the pain points explicitly mentioned in the salespages. What’s your opinion on that?

  4. Jean-Pierre Mercier

    Thanks for the examples and the tips. The structure I use for a sales page are the following:
    – CAP: characteristics, advantages, proof
    – CAB: characteristics, advantages, benefits
    – SOS: Situation, Objective, Solution

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