Struggling to design a high-converting sales page?
There are a few key factors that can make or break a sales page. A great sales page will have all of the following:
- A catchy headline that grabs your attention
- Engaging copy that pulls you in and keeps you reading
- An easy-to-use order form
- Trust indicators, such as customer reviews or testimonials
- A strong call to action
If your sales page is missing any of these key elements, it will likely be less effective at converting visitors into buyers.
In this blog post, we share 15 excellent sales page examples, how you can create a sales page that converts, and the key elements that make up a great sales page.
What is a Sales Page?
A sales page is defined as a standalone page created to boost sales. Sales pages help convert visitors into customers by convincing them to purchase your product or service.
On a sales page, you will usually find the description of a product or service, along with its benefits, and how the brand will help solve your problems.
Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers to make a purchase.
Sales pages are of two types: short-form and long-form.
Short-form sales pages are precise and contain only the essential information about a product or service. They are straightforward and include details that are necessary for customers to make a purchase.
Long-form landing pages, on the other hand, provide an elaborate description of your product. Commonly known as ‘sales letter,’ a long-form sales page is lengthy and gives all the information that may be required for people to place an order.
The Key Elements of a High-Converting Sales Page
Let’s look at some important elements that you need to master before you can design a great sales page.
#1. Catchy Headline
One of the most important aspects of marketing is capturing attention. A great headline will grab your reader’s interest and make them want to read more about what you have to offer!
When writing a headline, it’s important to be attention-grabbing and interesting. If your readers don’t want or need what you have written after reading the first few words, there is likely no point continuing with the content.
It may sound simple but creating great headlines can take some effort from us as writers because we must consider how they will appeal across different demographics.
#2. Pain Points
After creating a headline, it is time to address your customers’ pain points.
Once you understand common customer pain points, you can address people’s problems and how your product or service will help overcome them.
#3. Product Advantages
Once you have drafted a catchy headline and pain points, you should describe the advantages of your product.
This will further help to convince people why your brand is different.
#4. Testimonials and Reviews
One of the most important things about a sales page is customer feedback.
To show that your product is popular and high in demand, include customer reviews or video testimonials on your sales page.
#5. Frequently Asked Questions (FAQs)
As you reach the end of your sales page, make sure to add some FAQs. The FAQ section should address any common doubts and queries that customers may have regarding your product.
#6. Who this is NOT for
While it may sound like negative publicity, making it clear who your product is not suited for helps you understand your target audience better.
This way, it deters people who are not your target customers, helping reduce unnecessary customer support and sales returns.
Adding a call to action or CTA is one of the most crucial parts of your sales page.
While you should include multiple CTA buttons throughout your sales page, it is important to mention it at the end as well.
How to Create a Sales Page That Converts?
What does a great landing page look like? How do you ensure that your sales page can entice visitors?
Here are some proven tips to build a sales page that converts.
#1. Understand Your Target Audience
Before you sit down to create a sales landing page, take some time to understand your target market.
It is essential to know who your target audience is, their expectations, and what they aim to get from your product or service.
To understand your buyer’s persona, you can collect data through customer surveys, web analytics, social media channels, and online research.
#2. Create a Value Proposition
When you know your target customer and their pain points, you can then create and offer a value proposition.
A value proposition is a statement that mentions the problems your customers face, how you can solve those problems, and why your brand is the best one to do that.
#3. Determine the Length of Your Sales Page
After you have determined your target audience and the value proposition of your product, it is time to start drafting your sales page.
However, before you begin, it is best to know whether you want a long-form or a short-form sale page.
Usually, for newly launched or unique products, the sales pages are long, as they explain the various products’ features and how to use them.
#4. Write Interesting Headings and Subheadings
The most important part of any sales page is its heading.
A heading is what decides whether people will visit your website or not. Thus, your headline should be short, catchy, interesting, and straightforward.
Moreover, you can include 2-3 subheadings on your sales landing page to organize your content better.
#5. Describe Your Product
The main content of any sales page is the product description. Once you have written the heading, you should focus on describing your product.
The product description must contain the key features of your product, what makes it stand out, and how it will address the problems faced by your clients.
#6. Minimize Distractions
To ensure a high number of conversions, make sure that you eliminate distractions from your sales page.
This implies removing unwanted elements such as sidebars, irrelevant images, or graphics and keeping headers and footers to the minimum.
#7. Include Multiple CTAs
CTA is one of the most crucial parts of your sales page. A CTA helps direct visitors to your marketplace and convinces them to make a purchase.
Hence, you should include multiple CTAs on your sales page so that your website can be accessed through multiple links.
Ideally, a sales page includes at least three CTAs, though this depends upon the length of your landing page.
15 Creative Sales Page Examples for Inspiration
Now that you know all about the sales page, let’s look at some of the best sales page examples.
Airbnb is an online marketplace for lodging and booking homestays for vacations. Airbnb’s sales page does not include too much text but plenty of visuals to help you understand the services it offers.
The website home page is an excellent example of an effective sales page. It provides you with all the information of what Airbnb is about, the facilities provided, and the benefits you will get by staying at an Airbnb.
Moreover, the bright visuals only make the sales page more appealing and catchy.
This sales page by Somnifix is a good example of a short-form sales page. Here, the headline indirectly explains how the product will solve the common problem of snoring.
Using bullet points, the company has described what the product is, and listed out its key benefits.
What’s more, a CTA button at the end of the text makes it easy for readers to go to the online store.
#3. Jay Training
Jay Training’s sales page can be described as a long-form sales page. The page provides an elaborate explanation of how men can build muscles even in their 30s, 40s, and 50s.
The landing page achieves its goal by repeatedly convincing people not to give up on their goals. It provides a great deal of information on what would happen if men give up on their fitness goals. The page also explains why the program was created.
Moreover, the logos of well-known media channels featured on top of the sales page act as testimonials to convince people of the authenticity of the brand.
Codeacademy’s landing page is simple yet appealing. The use of relevant images and minimal text make it easy and quick for readers to understand what the website is about.
Instead of using a CTA button, the website has a sign-up page, where people can either enter their details manually or sign up through other platforms like Facebook, Gmail, or LinkedIn.
What’s more, users don’t need to scroll down to find more information. This sales page includes all the important links at the top, such as pricing plans, available resources, and the brand community.
Ruby is a virtual customer service provider for businesses. It can be considered as a great sales page example since the landing page is visually appealing and yet manages to convey all the important information succinctly.
Ruby’s sales page explains why their product is important for companies.
Moreover, there are two CTAs at the end, and users can either sign-up or call up Ruby’s sales team for any queries.
Mamaearth is an Indian skincare and cosmetics brand that specializes in creating organic products. Its sales page helps users understand what the brand is about.
At the top of the page, you can see the range of products offered by Mamaearth. Moreover, customers can either click on the image to get offers or scroll down for more deals.
In addition, the red bar at the top further redirects users to another landing page where they can get free shipping and other discounts.
Video Power Marketing’s sales page is a good example since it clearly conveys what users can expect from them.
The page mentions what they do, and how they help businesses generate leads and sales.
In addition, customers can access testimonials under the link ‘Client Results’, and also understand how they would benefit from Video Power Marketing using the ‘ROI Calculator’ link.
Hotjar is a platform that helps you understand the online behavior and voice of users.
Hotjar makes for an excellent sales page example as its landing page directly talks about the brand. The phrase ‘Understand how users behave on your site, what they need, and how they feel, fast’ makes it clear what Hotjar does.
Moreover, the video clip following the caption further describes the product and how it can help users.
Cult.fit is a fitness and workout platform that provides personalized workouts to its clients. Cult.fit’s sales page provides a detailed explanation of who they are, how they aim to help their customers, and the different ways their services are offered.
The image on the sales page conveys well what the brand Cult.fit is about. It also shows that you can access their workouts from the comfort of your home.
#10. Stop Fighting Food
Stop Fighting Food, as the name suggests, is for people who are struggling to manage their eating habits. Its landing page is as interesting and catchy as the brand name.
Not only does the image send the right message, but the quotes displayed below the image clearly explain who this brand is for.
Wix is a software company that provides website creation and cloud-based web development services.
The sales page of Wix is understated yet manages to convey what it is about. The graphics and the use of minimal text make this landing page visually appealing.
They also ensure that the reader’s focus is on the brand itself.
Additionally, there is only one CTA button. Users don’t have to scroll down for more information — the CTA redirects them to Wix’s main website.
Deliveroo is a British online food delivery company founded in 2013. However, there are no visuals of food on its sales page.
It only talks about partnering with restaurants since this is the key service that Deliveroo provides.
Deliveroo’s sales page has multiple CTA buttons. You can also click on the video to understand what Deliveroo does and the many services provided by it.
#13. Eat Fat, Get Thin
This sales page of the brand ‘Eat Fat, Get Thin’ indirectly states that the brand is about eating healthy. Moreover, the background visuals of fruits make it clear that the cookbook and the brand built around it are all about health and fitness.
There are also three different types of CTA buttons on this ‘challenge’ sales page: one at the bottom, while the other two are in the top right-hand corner.
On scrolling down the page, users can see statistics of how people who have taken up the challenge to eat fat and get thin have actually reduced symptoms of diseases and even made progress in controlling their blood sugar levels. That’s good marketing!
AdEspresso is a digital advertising agency. One look at its sales page, and you can understand what AdEspresso is about and the services it provides.
AdEspresso’s landing page is straightforward. It gets its message across by explaining how it will help your business find the right audience.
The icons at the bottom show the different steps involved to help companies achieve their goals.
Additionally, you can also find two CTA buttons, one at the center of the page and another one at the top right-hand corner.
EngageBay, an all-in-one sales and marketing platform, provides a range of services including CRM, help desk support, and marketing automation.
EngageBay’s home page makes for an excellent sales page, as it is not only visually appealing but also manages to convey everything you need to know about the brand.
Upon scrolling down, you can see the wide range of services EngageBay offers. Moreover, the client testimonials at the end of the page speak volumes about the authenticity of the brand.
A sales page is created with the aim of increasing sales. It entices people to purchase your product or service.
A good sales page is precise, straightforward, and has all the relevant information regarding your brand in one place.
Take inspiration from these sales page examples, and create a sales page design that works like a charm for your audience.
If you’d like to know how EngageBay can help you design incredible landing pages, just sign up for free and you can get a product tour!