B2B content marketing has become very challenging, given that a lot of content is competing with yours in the market. According to the statistics shared by the Content Marketing Institute in 2018, 91% of B2B marketers use content marketing to reach out to their customers. And that number has only been growing.
In such an immensely competitive arena, you need all the help you can get. Thankfully, there are some amazing tools and platforms that can help B2B marketers create and share quality content consistently.
Without further ado, here’s a list of 7 awesome B2B content marketing platforms and tools for you to try.
1. Marketing Automation – EngageBay
EngageBay is a must try multi-functional CRM platform for B2B marketers. Everything from marketing automation to sales to support can be taken care of with this one software.
The marketing automation module of EngageBay is designed to suit the needs of small and medium businesses. The platform offers you a complete picture of all your interactions with customers and provides valuable insights which can be very useful in content creation for marketing.
The content management system on EngageBay allows you to store all your marketing content in one place, that is accessible to your entire team across devices. You can even track how your content is being received by the audience and update content from anywhere at any time, to keep it relevant. The tool can identify high performing content from your lot and help you make better decisions for your content marketing strategy. EngageBay also helps you nurture your audience by sending automated emails triggered by their actions on your website. You can customize these emails to your requirement by choosing one of the many amazing readymade templates that the platform offers.
2. Content Writer Marketplace – Narrato.io
The most important thing in content marketing is the content itself. You may have an excellent marketing strategy but if you don’t have good writers to put your thoughts to words, everything else would be futile.
Narrato.io is your answer to this. It is a leading content ordering platform that offers you high-quality content created by highly experienced and expert freelance writers. Narrato’s smart algorithm matches the project you post to the best-suited freelance writers on the platform, who have sufficient experience and knowledge of the topic. Whether it be content for your website or your blog, or even social media posts, Narrato is a one-stop solution to all your content writing woes.
Writers assigned to your work pick and deliver your content within 24 hours. You can ask for revisions any number of times and accept the job only when you’re satisfied with the content. The platform also has a built-in plagiarism check to ensure your content is completely original. Narrato also offers a free image recommendation tool as well, where you can find high quality images for your blog posts and articles. And to welcome you to the platform, your first article here is just $1!
3. Influencer Marketing – Traackr
Traackr is a database for all kinds of influencer marketing. It is a platform that is good enough to run global marketing programs, starting from discovering influencers in your niche to measuring your campaign’s performance. The tool acts like a search engine for influencers that gives you access to nearly 6 million genuine influencer profiles across 12 platforms. It is also equipped with audience insights, fraud detection and performance history indicators which help you ensure that you’re choosing the right influencer for your business.
Once your B2B influencer marketing campaign has taken off, you can manage all your campaigns through this platform. It creates simple, customized workflows and lets you track all communications at one place. Traackr even helps you manage your influencer marketing budget by suggesting a valid fee for each influencer based on their past performance, which you can confidently negotiate now that you have a benchmark. It also offers automatic content tracking so that you never miss a post and can evaluate your ROI from each influencer campaign. What else could we ask for?
4. Social Media Marketing – Discoverly
Discoverly is just the right tool for businesses who are looking for something that helps them with marketing on various social media channels. As mentioned in the Sophisticated Marketer’s Guide to LinkedIn for 2017, 94% of B2B marketers use LinkedIn as a content distribution channel. Also, 50% of all the social traffic to B2B sites comes from LinkedIn, while Facebook and Twitter account for another 40% of social traffic.
Discoverly can help you find information that you wouldn’t otherwise find by simply visiting someone’s LinkedIn profile. For instance, when you visit a LinkedIn profile, the tool will tell you if you share any common connections on Facebook and show the recent tweets made by the person. It also fetches you the links to their other social media profiles so you can build a deeper connection with your leads. The same happens when you view someone’s Twitter or Facebook profile through this tool. It is available as a Chrome extension, so you will need the Chrome browser to use it.
The information that Discoverly provides can be extremely useful in learning which channels your prospective customers are more active on. So, you can decide where to share your content to gain more visibility. Also you can reach out to your leads across different social channels to make sure they don’t miss your content.
5. Search Engine Optimization – AHrefs
Ahrefs is one tool that all content marketers must have in their stash. It is an all-in-one platform that helps you with everything, from content research to competitive analysis. It is the perfect platform for all your SEO needs. The tools here help with competitive analysis, keyword research, backlink research, content research, rank tracking and web monitoring.
The organic search report, that the Site Explorer tool provides, is a detailed analysis of your competitors’ search traffic. It tells you for which keywords your competitors rank in organic search and which web pages send most traffic to their sites.
The Keyword Explorer tool provides some advanced keyword metrics to help you decide which keywords to use. It also shows you the annual search volume trends and SERP ranking history for specific keywords.
Apart from this, it runs the world’s largest index of live backlinks, shows which content related to your keywords has performed best online and even sends email alerts whenever you or your competitors win or lose a backlink.
So, without a doubt, Ahrefs is one of the most essential platforms you’re going to need in your content marketing endeavours.
6. Video Production – Magisto
Video production is not just a popular marketing tool for B2C content marketers. Video is gaining popularity in the B2B arena as well. According to a survey by Marketing Charts, 41% of B2B marketers said they wanted to include videos in their marketing strategy in 2020. So, video production should definitely be at the top of your agenda if you want to stay in the competition.
Magisto is a great tool to help you with business video production and editing. The AI powered video editor tool on this platform helps in creating marketing and product videos with high effectiveness. All you need to do is shoot a video and upload it to the tool. Then just choose an editing style and an available soundtrack from the library and let the tool do its job.
The tool also makes video content distribution extremely easy. You can host business videos on your website with Magisto’s own native player. It also lets you share video content across channels, optimized for social media, email marketing and other video advertising platforms. Magisto even provides useful insights on your video content’s performance and your audience’s viewing behaviour.
7. Graphics Creation – Piktochart
Visual content has been found to be a driving force in content marketing lately. In 2018, 56% of marketers said they used visual aids in their content almost always. And the visual content formats that performed best and drove more engagement were mostly original graphics.
Piktochart can help you create your own graphics for your content, be it infographics, social media graphics or even posters. With this tool, creating charts and graphs is just so easy. You just need to import your numbers and data to the tool, pick a type of chart and customize it to suit your needs. Infographics created with this tool also takes care of your SEO as it lets Google find and understand your content easily. You can share your graphics in various formats across various channels including Facebook, Twitter and Pinterest.
If you are looking to add more value to your content with visual aids, Piktochart should definitely be on your list of essential tools.
The competition in B2B content marketing is only going to be increasing over time. To stay ahead of the game you have to make smart choices that will help you create impactful content that converts. These useful tools and platforms can come in really handy when it comes to creating and distributing content effectively in 2020.
Neelam Goswami is a Content Writer at Godot Media, a leading content writing services agency. Her areas of interest include digital and content marketing. She is also an amateur artist and loves to spend time on creative work.