What does it mean to have happy customers? What does it take to get there?
And why should you invest in making and keeping your customers happy?
In this article, we’ll take a look at all this and more.
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Why Do You Need Happy Customers?
Most customers today are aware of how many options they have, and so, they’ll move quickly if you can’t make or keep them happy.
In this customer experience impact report by Oracle, 89% of consumers surveyed moved to a competitor because they weren’t happy with their experience.
Although this is old data, not much changes in such matters. People go where customers are given high priority, and that means every business needs to take customer happiness seriously.
Happy customers are the foundation of the best businesses. It should go without saying how important it is to provide good customer service. So, let’s look at reasons why more businesses should be making greater investments in their customer service strategies.
Five Reasons to Keep Every Customer Happy
When you have happy customers, a lot of long-term benefits will accrue to your business. Here are a few important ones:
1. Successful word-of-mouth advertising
Positive word-of-mouth spreads quickly, it’s a fact! Real customer reviews are credible and convince other users, while paid or partner reviews sound too salesy and make other potential customers suspicious.
When you put in some extra effort to make your customers happy, they too will be more willing to put in some effort and spread the word about what you have to offer.
2. Client fidelity
In addition to praising your goods and services, happy customers are more likely to do business with you again.
If you want fidelity over decades, you have to earn the trust of your customers. That can come only from exceptional customer experiences.
3. Enhanced earnings
Investing in great customer experiences does not guarantee any immediate ROI. But, in the long run, it pays off for sure.
Well, upselling and cross-selling can become much easier when your customers are happy with your products, services, and customer support. That brings in more revenue at little to no extra cost.
Plus, with less need to spend on ads to acquire new customers, your cost of customer acquisition goes down, leading to enhances profits.
4. An edge over rivals
A great customer experience promotes brand loyalty and aids in differentiating you from rivals. A lot of other companies may be offering great discounts or similar products and services, but you can always make your mark by making your customers happy.
Focus on building excellent customer relationships, and you can retain customers and win new clients even when the market competition gets really intense.
5. Easy and quick customer feedback
Happy clients are more likely to offer useful comments. They can share suggestions on how to enhance your products or services.
Customer feedback will give you important information. These comments can help you improve your products and your team, and in turn, get better customer satisfaction.
Take the time each day to speak with and listen to your customers if you want to keep them happy.
For an all-in-one customer experience automation software that costs only $1 a day, try EngageBay.
Empower your customer management with the best practices – learn more in our expert guide!