Is your business using a web form builder in 2020?
Hopefully, the answer is yes. Web forms are a must-have for any website, especially if you’re attracting leads. With a web form, you can capture the information you need to begin working with and converting those leads into customers.
Yet building your own forms may have proved challenging. Well, until now. It’s possible to create beautiful forms online with a web form builder, and it’s easier than you would have thought, too.
If you’re not sure where to search for the best form builder, worry not. We’ve taken all the guesswork out of the equation with our list of the 10 best online web form builders to use for this year. Once you can make a form online, you’ll quickly see just how much your business can benefit.
What Are Online Forms?
Before we get into our list of the top form builder software and apps, let’s make sure we’re on the same page by beginning with a definition of a web form itself. Also known as an HTML form, an online form is a pop-up or box for users to input information. In most instances, this is their first and last name and their email address, but the information can also include the name of their company, their phone number, and even their home or business address in some instances.
The information the user shares via the web form then goes to your company’s server. It’s processed from there.
If a lead wanted to sign up for your company’s newsletter, they’d use a web form for that. The same goes for completing a purchase on some businesses’ online stores. When a customer goes to check out, it’s handled via web form.
The best part about web forms is that there’s no one particular way to design them. Depending on the purposes you need the form to fulfill, your design can vary. That gives you a lot of leeway in creating your web forms.
The Top 10 Web Form Builders for Small Businesses
Narrowing down your online form tool options has proven difficult for you so far. You’re overwhelmed by the many choices you have. Your company wants only the best form builder apps, and, as we said, we’re here to provide.
The following list of 10 form builder tools comes from sales and marketing names big and small. Some of these tools are free to use, and others require a paid subscription. No matter your budget, surely there’s a form builder for you on this list.
Without further ado then, let’s get into our list of the 10 best online form builders for 2020.
The first top form builder we recommend is EngageBay. This software relies on simple-to-use drag and drop design for adding form elements such as radio buttons, input boxes, HTML links, videos, images, and so much more. You’re also free to customize every last design aspect of your form so it’s uniquely yours, including the text labels, background colors, font colors, and nearly anything else you can think of.
- Paste your custom web form code on your site to make your form a scannable QR code, an iFrame, a button, or a pop-up. How easy!
- EngageBay has a free WordPress plugin so you can add your web or contact forms to your WordPress-based site and optimize your conversions and sales.
- You can take advantage of a type of two-factor authentication through EngageBay via their re-confirm feature. With the re-confirm feature, you send an email to the customer asking them to confirm the submission of the form by clicking a link sent in the email.
- Web form creation options are available for free, leaving lots of room in your budget.
Best Feature – Email Alerts for Forms
Never miss out on a potential lead again when you get email notifications the moment a lead submits a web form. Whether it’s you who handles the lead from there or a member of your sales or marketing team, you’ll be ready to go.
As mentioned, the online form builders on EngageBay are available for free, and they also offer a free plan to users who only need certain features. This isn’t a trial either, as the plan is always free.
The next form creation tool for 2020 is HubSpot. Although known to be expensive, some of HubSpot’s features are free, including their online form builder. This is part of their overarching inbound marketing solution.
- You can create more than a dozen types of fields in your form and choose from roughly 1,000 different kinds of form fields, giving you plenty of versatility.
- When you mail out your forms, HubSpot sends you a notification and an email.
- This drag and drop form builder lets you make forms quickly, in a matter of minutes, not hours.
Best Feature – HubSpot CRM Routing
If you already use HubSpot CRM for your business, their web forms can automatically be routed to the CRM. You’re then free to personalize your email correspondence, get in touch via phone, or set a reminder to tackle a lead or prospect’s file later.
HubSpot doesn’t charge for its web form builder, nor does it for its CRM.
A powerful form builder worth considering, Gravity Forms is a WordPress plugin-based service that, according to them, takes minutes to set up. You can create and embed forms made for WordPress websites or integrate with your favorite third-party sites.
- Conditional Logic is a smart feature from Gravity Forms that lets you determine whether you want to show all form fields (or hide some) as well as pages or sections. If you want to maintain a lead’s privacy by controlling what’s asked of them, Conditional Logic will help.
- You have your pick among more than 30 form fields. Any can be changed with the Gravity Forms form editor.
- Gravity Forms offers an Elite license for access to Priority Support, WordPress multisites, polls and surveys, and more.
Best Feature – Integrations
The list of third-party integrations Gravity Forms offers is quite extensive. The big ones are Twilio, Survey, Zapier, Slack, Authorize.Net, Signature, Stripe, PayPal, and MailChimp. You can see the full list here.
To get started using Gravity Forms, you’d pay a one-time fee of $59.
For quick web-based form building, WPForms also comes recommended. Their drag and drop builder for WordPress sites uses a version of Conditional Logic WPForms calls Smart Conditional Logic.
- According to WPForms’ website, more than 3 million professionals trust in their service.
- Work with more than 100 templates within WPForms, including registration forms, newsletter forms, survey forms, payment forms, and contact forms.
- Lead entry management makes it possible to contain your leads to a centralized location so your workflow is never a mess.
Best Feature – Spam Submission Protection
Getting spam submissions is a waste of your team’s time and energy. With WPForm’s Spam Protection using Honeypot and Captcha, you’ll watch your spam submissions dwindle to zero.
WPForm has four plans to choose from: Basic at $49 per year, Plus at $199 per year, Pro at $399 per year, and Elite at $599 per year.
Specializing in what it calls “people-friendly forms,” Typeform is an advanced web form builder that works in a notepad-style fashion. In other words, you begin typing out what you want in your form and Typeform builds the rest, letting you add both basic and more complex features depending on how you want your forms to function.
- Besides forms, Typeform is adept for building employee feedback surveys, online shop checkouts, quizzes, and remote working forms.
- Select from dozens of templates for the above form types.
- You can always upgrade your experience with Typeform Professional. This opens up features such as marketing optimization through Facebook Pixel and Google Tag Manager, email personalization, and Hidden Fields for segmenting your audience.
Best Feature – Free Form Templates
You can get started using Typeform for free with its form templates. You will have to sign up for a Typeform account first (which is also free), but then you can explore and edit the templates you like best until they’re a perfect match for your website.
Besides its free templates, Typeform offers other services with three plans: Essentials for $35 per month, Professional for $50 per month, and Premium for $70 per month.
The next online form builder is a pretty well-known one, Wufoo. When we say well-known, we mean it. Wufoo is favored by the American Red Cross, Sony, National Geographic, Twitter, Microsoft, CNET, Disney, Best Busy, and Amazon.
- Custom branding lets you put your company’s personal stamp on your forms so they’re branded and cohesive.
- The Theme Designer has a slew of themes for you to choose from. You can also create your own if you’re so inclined.
- Wufoo offers reporting features for getting the most out of your forms.
Best Feature – Automated Workflows
Wufoo’s automated workflows are there for faster work made easy. You can create rules via the Branching and Logic feature, so when each lead fills out a form, that form is uniquely personalized. Automating your workflow also lets you sync and transfer between your marketing automation system and your CRM.
Wufoo offers all sorts of pricing plans for businesses big and small. The Free plan limits your forms to their most basic, as you can only use 5 forms, 100 entries, and 10 fields per month. The Starter plan for $15 a month boosts you up to 10 forms and 1,000 entries per month. The Professional plan at $30 a month, the Advanced plan at $75 a month, and the Ultimate plan at $185 a month let you work with unlimited forms.
You also can’t go wrong with JotForm, a form-building, and data-collecting online tool. Whether you want to customize your forms, automate your tasks, and even receive payments for purchases made online, JotForm can do all this and more. They even have an app you can download on the Google Play Store and the Apple App Store for web forms on the go.
- JotForm users can parse through more than 10,000 searchable templates, all of which are free. The form categories include file upload forms, questionnaire templates, survey templates, contact forms, evaluation forms, payment forms, signup forms, membership forms, feedback forms, request forms, booking forms, application forms, event registration forms, and order forms.
- With JotForm Mobile Forms, you can still gather data on your leads even when you’re not at the office.
- Push notifications through the JotForm app tell you the moment someone sends a form through so you can act appropriately.
Best Feature – Assign Forms
Does your company have a big sales or marketing team? With Assign Forms, you can forward forms straight to those team members who you know can best handle the job. JotForm Mobile Forms make it easy to assign, access, and send forms on smartphones, tablets, laptops, desktop computers, and even when offline.
JotForm has four pricing plans. The first is free and limits you to 5 forms and 1,000 form views a month. The Bronze plan for $29 a month boosts you to 25 forms and 10,000 form views a month. With the Silver plan for $39 a month, you can make 100 forms and get unlimited form views. The Gold plan for $100 a month lets you send unlimited forms every month.
If you’re still looking for another option to build your web forms, Cognito is a good pick. You can use their form builder for free, creating order forms, registration forms, and contact forms in what Cognito says takes seconds through their drag and drop features. Once you customize your template, you can publish it and then get emails sent straight to your inbox when a lead fills out your forms.
- Conditional Logic and Repeating Data makes it easy to personalize your form experience for convenience and privacy.
- Calculations within Cognito’s forms will track dates and crunch numbers for you so your math is always correct.
- Cognito is compatible with plugins and apps like the Windows App, Microsoft Power Automate, Zapier, and WordPress plugins.
Best Feature – Document Merging
Do you need the information in your forms written in a document but you don’t want to take the time to manually convert it? With Document Merging in Cognito, you can convert your form data into neat, presentable PDFs and Microsoft Word documents. In Word, you can customize the data, do some advanced calculations, and instantly send the attachments to the relevant members of your sales and marketing teams.
To begin using Cognito, choose from one of four plans. The free plan lets you send 500 entries a month and unlimited forms, which is quite generous. The Pro plan is $10 a month, the Team plan is $24 a month, and the Enterprise plan is $99 a month. That plan supports up to 50 users.
We’re still not done yet. Next, we’ve got Formsite, a resource for building your own registration forms, order forms, surveys, lead forms, and contact forms. This all happens through the drag and drop builder, or you could always use one of Formsite’s templates and send your forms that way.
- Formsite has more than 100 templates to choose from, each of which you can customize. The forms are available in areas of nonprofit, travel, government, human resources, education, healthcare, marketing, business, and entertainment.
- With more than 40 types of forms, you can embed them anywhere on your website.
- Formsite supports custom logos as well.
Best Feature – QR Code Support
Step into the 21st century by using QR codes to send forms through Formsite. All your lead has to do is grab their phone, scan the code, and then fill out the form traditionally. Besides QR, this feature also works with 2D barcodes.
Formsite has an array of plans, although admittedly, no free ones. The cheapest plan is the Deluxe for $19.95 a month, in which you can send 5 forms. For $29.95 per month, the Pro 1 plan increases the form limit to 10 forms per month.
With the Pro 2 plan for $59.95 a month, you can send 25 forms monthly with 2,500 results for each form. The Pro 3 plan for $99.95 a month increases that limit to 100 forms a month and 10,000 results for each form.
The biggest companies should consider the Enterprise plan at $249.95 per month. This grants you access to 1,000 forms a month, 50,000 results per form, and 10 gigabytes of file space.
Last but certainly not least is Pabbly. Made “for growth-focused businesses,” Pabbly offers email marketing support, form building, email verification services, and subscription billing software. Some of their top clients are The Guardian, Uber, Cisco, and more than 100,000 others.
- Pabbly has an extensive library of templates designed for conversion optimization and mobile use. You can customize the bulk of these templates.
- Drag and drop editing is handy for adding elements to your form such as hidden fields, videos, images, dropdowns, checkboxes, and more.
- Your integration options include EngageBay, ActiveCampaign, GetResponse, AWeber, MailChimp, Constant Contact, and Mad Mimi.
Best Feature – Pabbly Form Builder Dashboard
The Pabbly Form Builder Dashboard is where all the magic happens. Here, you can even send forms straight to users if you have yet to get your website up and running. Yes, that’s right, you can begin capturing leads before your website is even live.
Pabbly has a single pricing plan available for $15 a month. This gives you several types of embedded forms, webhooks, auto-populated form fields, custom branding, and integrations with Stripe and PayPal. You can also customize form themes and make multi-page forms.
You get unlimited submission reports, file uploads, embedding, payment accounts, and users as well.
If you want to make web forms that are appealing and will convert more leads, the top 10 form builders we recommended on this list will help you get there. Even if you have a startup budget, you can still make great forms sure to build your audience and your bottom line. Best of luck!