A popup facilitates user engagement, it is widely used across web marketing. There are 4 distinct types of popups. Each of these has a different application, and its own advantages and disadvantages. Lets dive in and understand how each of these web popups can help your lead generation process.
It gets triggered when a visitor is about to close the tab (or leave the page). It doesn’t disrupt the user experience; it lets the users browse the site freely and shows up only when the user is about to leave.
The popup can ask for the user's email address, or offer a discount coupon; depending on how, as the website owner, you want to set it up.
Let's understand the working of a popup. Each time that the user moves his mouse towards the tab, it's a signal that he is either about to close the tab or move to a different tab. This is the perfect moment to remind him of something he might be missing if he leaves the page. This is where the exit-intent popup is programmed to be shown.
However, the user doesn't have to do any programming. He just has to select the option from his marketing automation software make it an exit intent popup. The system automatically inserts code in the back-end to display it during the exit process.
To implement this behavior, plugins will use mouseover events on the browser tab.
For the exit intent popup to work, it is displayed as a modal dialog box. A "modal" dialog box here means it draws a shadow upon the rest of the webpage when it appears. Their main background color is kept in contrast with the website's theme color.
When the user moves to change or close the tab, the screen goes dark and a contrasting web popup shows instantly. The dark overlay and the contrasting color make it hard to miss.
If the user has been inactive on the site for more than one minute, it’s a good time to remind him that there is still something valuable for him on the site. However, if the user has already changed the tab, chances are he may completely miss this type of popup.
The resulting popup can ask for email address, or offer a discount coupon; how to use the popup is totally up to you.
So, a good idea is to combine a time-triggered popup with a short “click” sound. The key to selecting the sound is that it should NOT be an annoying beep. This grabs the customer’s attention as he will see a tiny “loudspeaker” icon on your tab (browser feedback). When the user sees the popup, it will likely prompt him to take an action suggested by the popup's CTA.
There is a second way to use this popup. Instead of triggering it on inactive time interval, we will use an active time interval. This means if the user has been ACTIVE on the site AND has seen a few different pages, he has invested his time in the brand. If a popup at this time shows a product or service of his interest, getting him to convert would be quite easy.
As a generic example, while reading an article on “How to make money online”, when the user reaches the section titled “Significance of Backlinks”, a free ebook titled “101 Backlink Generation Strategies” may be shared via a popup.
Again, the principle is that we want to make the best of the user's interest in the content to make him click our CTA. If he is reading about topic X for a while, he obviously likes your content. If we offer him another related and genuinely valuable piece of content, and if that content helps him fulfill a goal, he will instantly act on the popup.
Chances are this particular popup will generate a much better conversion rate.
Going with the same example above, if this was an entry popup, the user might not even read the article. We would not even let his interest in the content develop. Besides, entry popups disrupt the reader's experience. He could close the webpage out of annoyance and would never access the article.
On the other hand, were we to show the same popup during exit, he would probably have already forgotten about the significance of backlinks. We would have lost his interest.
The point is - certain popups are much more suitable while the user is reading the article, not at the end or at the beginning of the user's visit. So, we monitor how far the visitor has scrolled and display a popup when he reaches a certain length.
In an advanced version of this popup, it may not be shown when the user scrolls past the section.
This is a good tactic because
If used moderately, there is a tremendous scope of improving conversion on a landing page or a blog by using scroll-triggered popups.
This popup is great when you have an ebook or an offer to present. It can also be used to promote an upcoming webinar or an event. Create popup content that supports the need of this ebook/offer/event. Simply put a Read More popup after a teaser content block and watch your conversions skyrocket.
If you are a very conservative business owner, click popups will be extremely satisfactory for you. It doesn’t show the popup at all - until the user clicks a link or a button.
When the user clicks an offer button or link, instead of being taken to an offer page, the user sees the offer (or an email subscription form) in an overlay (i.e. the popup). The customer doesn’t have to see the popup if he doesn’t want to; he doesn’t even know it is a popup until he clicks it. Thus, click popups ensure minimal disruption of customer experience.