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HubSpot Pros And Cons: A Candid Assessment for 2024

  • HubSpot is one of the best CRM software for enterprises and larger businesses.
  • HubSpot has both pros and cons, with pricing being a huge disadvantage for SMBs, freelancers, and startups.
  • HubSpot’s new 2024 pricing model can cause a significant increase in costs.
  • There are more affordable HubSpot alternatives with similar features.

When it comes to finding the right automation tools to manage your marketing, sales, and customer service, you have too many options — and they all come with their pros and cons.

One such familiar name in this arena is the HubSpot CRM (Customer Relationship Management), inbound marketing, sales process, and customer service platform and as you may have guessed from the title, this blog post will tell you more about HubSpot’s pros and cons.

Weighing the HubSpot pros and cons is vital before selecting this tool for marketing automation, sales automation, or any other service it offers. 


What Is HubSpot Good For? 4 Amazing Advantages of HubSpot

Just to ensure we’re all on the same page, here’s what you need to know about the benefits of using HubSpot.

  1. All-in-one marketing, sales, support, and content management solution
  2. Powerful marketing and sales automation
  3. Integrated CMS
  4. Scalable software


1. A truly all-in-one solution

It’s truly an all-in-one platform for everything and anything marketing, sales, and customer support, all in one place.

It includes free CRM software for your sales team, marketing team, inbound marketing automation software, email marketing, marketing campaign management, social media management, and customer service tools. HubSpot CRM features are some of the best in the industry. 

It’s easy to use, and you can even use it as a CMS for content marketing or to build your website.

2. Powerful marketing and sales automation

HubSpot has the distinct advantage of having amazing marketing automation tools and an easy-to-use interface.

HubSpot’s marketing automation streamlines repetitive tasks, including email campaigns, customer journey management, social media marketing, email personalization, and more. HubSpot also offers automated and data-driven insights, which empower businesses to create revenue-generating campaigns. 

3. Integrated Content Management System (CMS)

HubSpot’s user-friendly CMS eliminates needing a separate content management tool or third-party agencies. Diverse templates, modules, themes, and designs help businesses attract customers easily. T

The integration of HubSpot CMS with HubSpot CRM offers a comprehensive view of customer journeys by including personalized content and promotions based on visitor behavior and interests, resulting in increased engagement. 

4. Scalable software for businesses

HubSpot’s scalability offers a safe harbor for businesses that are rapidly growing, as the agile and flexible nature of HubSpot’s solutions means businesses can scale their marketing, sales, and support processes as needed. Businesses can expand their customer base and revenue seamlessly without worrying about infrastructure and other constraints. 

Sounds pretty amazing, right? It is, until you get to the bad parts.

Check out these deal-breaking HubSpot CRM cons.

8 Drawbacks of the HubSpot Marketing and Sales Platform

HubSpot vs EngageBay infographic

While people have their priorities aligned with their business interests, most CRM-related decisions come down to a few basic aspects — pricing, functionality, ease of use, and flexibility of opting in and out. 

We’ve kept this blog post crisp and to the point — we’re only talking about the major pain points shared by HubSpot users here.

What are the drawbacks of HubSpot?

  1. HubSpot gets expensive really quickly
  2. It has annual contracts – no early termination
  3. Not very effective when you don’t use it as an all-in-one tool
  4. HubSpot does not offer A/B testing on lower plans
  5. You have to pay for additional technical support, and the mandatory HubSpot onboarding service is expensive
  6. There are a lot of HubSpot alternatives with similar features but better pricing — ideal for small businesses

1. It gets expensive — quickly

Let’s get this one out of the way since it’s so often a deal-breaker.

At a glance, what HubSpot offers might look affordable. In fact, you get the CRM for free, plus a few additional tools.

The HubSpot Starter plan is just $50 a month. However, if you’re a smaller business or otherwise working on a tighter budget, that’s where the good news ends.

HubSpot Pricing

HubSpot offers very limited features in its free version, so you’ll only be able to use it for the most basic things. Moreover, as your business grows, the prices you will need to pay will also rise, and quite steeply.

For instance, their Starter plan, costing $50/month, only includes 1,000 contacts ($18/month for new customers). If you go beyond that, you’ll have to subscribe to their Professional plan, which will allow you to add another 1,000 contacts to your database, but it’ll set you back $800 per month.

And, if you require more, you’ll have to get their Enterprise plan at $3,200 per month. Still, this will only offer you a maximum of 10,000 contacts.

Hubspot cons: Hubspot pricing
HubSpot CRM pricing

As your number of contacts grows (which it certainly will, as your business expands), then you’ll also have to pay more. It would seem reasonable if not for the steep rise in the package price every time you decide to go for an upgrade.

This might not be the most practical and affordable option for your business. In fact, it might not be doable at all. While it is very comprehensive and certainly impressive, HubSpot gets pricey and fast.

If you go to any software reviews platforms, you’ll find many users unhappy with HubSpot pricing, like this:

HubSpot CRM review

HubSpot’s 2024 pricing update explained

HubSpot’s already expensive plans have undergone a major change in 2024, increasing the pricing further. While we won’t go into detail, this table shows the new changes: 

User requirement Previous pricing structure New pricing structure
Users requiring view-only access to reports, records, and other data Included in the free plan Now offered in the free, View-Only seat
Users requiring edit access to records and reports, email tracking, and other editable tasks Included in the free plan Now offered in the paid, Core seat
Users requiring sales and service-specific features Dedicated Sales and Service seat Dedicated Sales and Service seat

Want a more detailed explanation? Check out this blog post

Don’t have time to read so much? Watch what Megan Grant has to say about HubSpot’s many pros and cons: 

2. Their contracts aren’t flexible

While we’re on the topic of flexibility, here’s another one that many businesses frown on. Once you agree to a contract — like six or 12 months — you’re locked in, period. This is a major HubSpot con, especially for small businesses. 

There are no early cancellations or refunds. If you don’t use your maximum number of contacts or realize you don’t like a specific tool, it doesn’t matter.

You will continue to be billed (even if it’s on a monthly basis) until you’ve fulfilled the entire contract cost.

While this might be all right for businesses whose strategies and processes fit well with HubSpot’s features, this isn’t practical for businesses that are still in more of a testing period.

If you decide to try out the platform and you realize that it’s not a good fit for your organization, you’ll still have to pay for it until your annual contract with HubSpot CRM ends.

hubspot marketing terms of service It’s because nobody wants that pressure.

Many (if not most) platforms are doing away with contracts completely.

While we won’t argue that HubSpot is a pretty remarkable marketing automation tool, you better be 100% certain that you’re in love with it before you drop that kind of money.

3. It’s difficult to use NOT as an all-in-one tool

If you want to experience HubSpot’s full benefits, running everything through its platform is the recommended course of action. This includes building your website in their own CMS.

If you’ve already built your website in another CMS like, say, WordPress, and if you’re quite satisfied with it (which a lot of businesses are), you can imagine the extra work this would entail.

The HubSpot CRM, inbound marketing automation, sales, and service tool is designed to be an all-in-one solution — and in terms of that specifically, it does a good job. However, and this is important, many businesses cannot run on one platform alone.

If you’re only wanting to use a few select features within HubSpot, you’re likely better off going elsewhere. Plain and simple, this isn’t the best way to use HubSpot.

Plus, you won’t be getting as much “bang for your buck.” There are more affordable alternatives.

If your business requires customization, then HubSpot’s lack of flexibility may present a problem for you. It’s quite overwhelmingly an “all or nothing” tool.


4. The templates are hard to modify

Using HubSpot email templates can be a bit complex to modify without knowledge of CSS. This will be one more hurdle you have to jump if you don’t always have access to someone with this skill set.

There are plenty of other alternatives offering a more user-friendly approach to building or editing email templates. This will save you time and money, and it puts you in the driver’s seat.

That’s exactly what we need from a platform, especially when we’re spending money on it.

Read also: HubSpot vs Insightly — Pricing, Functionality, Features & More

5. There’s no A/B testing on lower packages

Split testing, or A/B testing, is an effective way to determine the best strategy for improving performance. It’s when you compare two different versions of something to determine which produces better results for your brand.

For instance, you might split-test two Facebook ads with different images or two landing pages with different headings.

Unfortunately, if you’re on HubSpot, you’ll have to purchase their Professional package, which starts at $800 per month, to take advantage of this feature.

This can’t be stressed enough. You must be testing these variables if you want to (a) get the most out of the tools that you’re paying for, and (b) be successful with your digital marketing strategy and your overall online presence.

6. Reporting is limited

For now, some of HubSpot’s reporting features aren’t as diverse or as detailed compared to a few of its competitors.

An example is its lack of segmented traffic reports, which would have the ability to give you information about the percentage of various kinds of traffic visiting your pages.

Furthermore, at present, it’s also unable to provide data on how mobile users navigate your page. This is incredibly important. Most people nowadays use their phones to browse websites.

If you’re not able to study and analyze this audience, you’re missing something huge.

These analytics and insights are going to be your best friend. They’re a must-have. If you’re not going to get them from using HubSpot CRM, a very large piece of the puzzle is missing.

7. You have to pay for additional technical support

Implementing and using certain features within HubSpot might be straightforward.

However, if your company requires continuous technical support, then you’re going to have to pay for it. HubSpot CRM charges for technical assistance whenever you need it.

HubSpot negative review

8. There are plenty of HubSpot marketing and sales features with cheaper alternatives

So much of this conversation is going to come down to the cost. Like we said in the very beginning, you have so many options. And here’s the bad news for the HubSpot CRM, sales, and marketing automation platforms.

There are more affordable options that will essentially do the same thing.

Let’s be honest: We’re all mindful of our budget. And why wouldn’t we be? Running a business isn’t cheap, and every dollar matters.

Understandably, you want to know that your money is being put to good use.

Here’s the thing. Some of HubSpot’s features have free or cheaper alternatives that are equal in functionality and quality.

Some businesses prefer these other options over HubSpot CRM because it enables them to pick and choose what they like best from various platforms.

As we mentioned earlier, because HubSpot is best utilized as an all-in-one tool, it’s much more difficult to ‘pick and choose’.

It’s simply not in your best interests.

Read also: 8 Surprisingly Awesome HubSpot Alternatives

So, What’s the Best Choice for You?

To be clear, the answer to this question is going to depend on what kind of business you’re operating. You should also consider your needs, goals, and pain points.

We’d be lying if we said that there’s a one-size-fits-all solution. There isn’t. Every tool out there in the market has its share of both pros and cons.

If you’re in need of a tool that will help you manage everything from start to finish, then yes — HubSpot CRM might be something to consider.

However, this isn’t the case for many of us.

If you realize the drawbacks of HubSpot CRM and you’re looking for a HubSpot alternative, here are just a few things that EngageBay is loved for.

1. More affordable pricing options

Pay monthly. Pay yearly and save a little cash. It’s up to you. Either way, you can get access to awesome CRM features for $65 a month.

EngageBay pricing

Important note: This is for the all-in-one package. You can opt for the individual marketing bay, CRM tool, or service tool with live chat. Flexibility is the name of our game, so pick whatever makes the most sense for you.

Here’s how EngageBay pricing compares with HubSpot: 

Pricing comparison: EngageBay vs HubSpot

As you can see, the cost of HubSpot shoots up as your contacts increase, while EngageBay offers unlimited contacts for one low price of $119.99/month. 

2. Get the split testing options you need

Under the Growth package, you’ll be able to run A/B testing for your email broadcasts and your landing pages.

Find the process that works best for your brand, so you can make sure that your money is working hard for you.

We’re here not just to give you access to our platform but also to help you improve your strategy — making EngageBay an excellent marketing tool and HubSpot alternative. 

➡️ Check out EngageBay’s reviews from users on G2

3. Grow your email list on your own terms

Even using just the free plan for marketing automation, you can start growing and nurturing your email list.

Email marketing is crucial because it’s got an ROI unparalleled by any other type of marketing.

We know that if you’re a smaller business or new to the game, paying for something like HubSpot CRM when you’re just beginning isn’t a feasible option. Do it with EngageBay for free and get the ball rolling.


4. You call the shots — period

When you use EngageBay, you’ll never be locked into anything.

You can change your plan at any time, including upgrading, downgrading, and deleting it. We have no cancellation fees. After your current billing cycle, you’ll never be billed again.

Plus, you can pay for ‘extras’ as needed. For instance, if you get through your email quota, you can quickly and easily add more. We offer customizations that other CRM platforms don’t, meaning that we’ll work with you to meet your needs.

EngageBay CRM is the best choice for your sales team, support agents, and even marketers. 

Features EngageBay ‘Pro’ HubSpot ‘Starter’
Marketing automation 𐄂
Landing pages 𐄂
Email & landing page A/B testing 𐄂
Multi-user access 𐄂
Sales deal pipelines Unlimited 15 deal pipelines
Segmentation 500 dynamic lists 25 active lists
Emails 50,000 emails/month 50,000 emails/month
Contacts Unlimited 10,000 contacts
Price (for 10,000 contacts) $101.99/month $408/month

We know you have a lot of options to consider with their own share of pros and cons, and it can be really hard to narrow down the selection.

That’s why we’re inviting you to try EngageBay as the perfect and easy-to-use alternative to HubSpot CRM for free.

Sign up for free today and see what all the buzz is about.

Create my free EngageBay account now

Related reading: 

Frequently Asked Questions (FAQ)

1. What is the advantage of HubSpot?

These are the pros of HubSpot: 

  1. It’s a truly all-in-one marketing, sales, and customer support software. HubSpot calls it the ‘flywheel’. Many consider this one of the best HubSpot CRM pros. 
  2. It also offers a free CRM platform.
  3. It has one of the best UI among CRM software, which makes it easy for users to use and navigate. 
  4. It acts as a marketing platform, data warehouse, and communications tool at the same time. 
  5. HubSpot Academy is an amazing resource with certifications for marketers, salespeople, and support agents. 

That said, HubSpot has drawbacks, too (especially from the POV of small businesses). This blog post and the following question offer an in-depth analysis. 

2. What are the limitations of HubSpot?

While HubSpot is a great software, it has a lot of limitations too. Here are a few key limitations for small businesses:

  1. It is one of the most expensive CRM & marketing automation software — in fact, it gets really expensive so quickly that many businesses have to drop HubSpot for a more affordable alternative. This GIF says it all:

    HubSpot sliding scale model
    HubSpot uses a sliding scale pricing model — which can get quite expensive
  2. HubSpot has compulsory annual contracts. If, for any reason, you decide to drop HubSpot midyear, you still have to pay for the whole year. HubSpot does not offer refunds for early termination. 
  3. HubSpot does not offer A/B testing, marketing automation, and other essential features in its affordable packages. These features come in ‘bundles’ that cost thousands of dollars per month, depending on the number of contacts you have. 
  4. Other CRM software — like EngageBay and ActiveCampaign — offer features similar to HubSpot at a highly affordable price. This means HubSpot is NOT the best platform for small businesses and startups. 

3. What updates has HubSpot made to the free tools in 2024?

HubSpot’s free plan now includes only 5x Core seats for free, with unlimited View-Only seats. Users who enjoyed edit access for free will either have to upgrade to a paid Core seat, or do away with view-only access. 

4. Does HubSpot’s new seat-based pricing structure affect existing customers?

The seat-based pricing structure currently only affects new customers, meaning you won’t be requested to switch to the new plans immediately. However, there’s a good chance that users will have to adopt the new structure during the next renewal.

5. Do you pay per contact with HubSpot?

Yes, HubSpot pricing plans follow a sliding-scale model. This means you keep paying more as your contacts grow. For example, the HubSpot CRM Suite Professional plan starts at $1,780/month for 2,000 contacts. Then, HubSpot charges $250 for every additional 5,000 contacts:

  • 12,000 contacts: $2,100/mo
  • 27,000 contacts: $2,825/mo
  • 52,000 contacts: $3,900/mo
  • 72,000 contacts: $4,650/mo

Compare this with EngageBay’s Pro plan, which offers unlimited contacts for $99.99/month. That’s because EngageBay is designed for small businesses and startups. 

6. Is HubSpot free forever in 2024?

HubSpot does offer free tools:

  • Free marketing tools: Forms, email marketing, ad management, landing pages, and shared inbox. 
  • Free sales tools: Live chat, conversational bots, team email, customizable quotes, and more. 
  • Free customer service tools: Ticketing, email scheduling, live chat, and more.

But is HubSpot really free? Or is there a catch? Here’s our deep dive 🙂

7. How much does HubSpot cost per user per month in 2024?

These are the starting prices of the HubSpot CRM Suite:

HubSpot CRM Suite Pricing
HubSpot CRM Suite Starter — 1,000 contacts $45/mo ($18/mo for new customers)
HubSpot CRM Suite Professional — 2,000 contacts $1,600/mo
HubSpot CRM Suite Enterprise — 10,000 contacts $5,000/mo
HubSpot Marketing Hub Pricing
HubSpot Marketing Starter $45/mo ($18/mo for new customers)
HubSpot Marketing Professional $800/mo
HubSpot Marketing Enterprise $3,600/mo
HubSpot Sales Hub Pricing
HubSpot Sales Starter $45/mo ($18/mo for new customers)
HubSpot Sales Professional $450/mo
HubSpot Sales Enterprise $1,200/mo
HubSpot Service Hub Pricing
HubSpot Service Starter $45/mo ($18/mo for new customers)
HubSpot Service Professional $450/mo
HubSpot Service Enterprise $1,200/mo
HubSpot CMS Hub Pricing
HubSpot CMS Starter $23/mo 
HubSpot CRM Professional $360/mo
HubSpot CRM Enterprise $1,200/mo
HubSpot Operations Hub Pricing
HubSpot Operations Starter $45/mo ($18/mo for new customers)
HubSpot Operations Professional $720/mo
HubSpot Operations Enterprise $2,000/mo

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