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Is HubSpot Worth It? An In-depth HubSpot Review for Small Businesses

HubSpot, one of the leading marketing automation and CRM software, has powerful features that equip many marketers’ tech stack – but that’s not all.

Despite the hype, some marketers dig deeper with vital questions: “What’s in it for me?”, “Is HubSpot worth it?”, “What is the best HubSpot bundle for me?”, and, “Is HubSpot the best for my business?”

There’s no one correct answer to these questions. However, a good understanding of HubSpot and its many features will help you know whether or not it suits your business.

This is why I’ve done weeks of research to come up with this in-depth review of HubSpot – to help you answer the question:

Is HubSpot worth it?

This guide article will help you understand HubSpot and how much value you can expect for your money. Also, I’ve shared four software products that offer similar features at more affordable prices. I’ll explain the pricing structure first, and then compare HubSpot with the four alternatives based on features. 

 

Overview: What Is HubSpot?

HubSpot is a popular cloud-based marketing automation and customer relationship management (CRM) software that offers many tools for lead acquisition, conversion, and customer retention. The cloud-based system provides five major solutions – sales, marketing, service, CMS, and operations – to empower small, medium, and large-scale businesses across several industries.

Founded in 2006, HubSpot has built great features that enable businesses to scale faster. A 2022 report from HubSpot reveals that customers, after using HubSpot for at least 12 months, acquire 129% more inbound leads and have a 109% better deal close rate.

HubSpot ROI Summary
HubSpot ROI Summary

HubSpot combines the functionalities (email marketing, content management, lead generation, help desk, etc.) of several applications to help you have an all-in-one system. According to a user on Capterra, HubSpot beats other CRM platforms in terms of functionality and versatility.

However, several businesses may require a more suitable or tailored platform that meets their needs – the worthiness of HubSpot depends on your business type and operations.

HubSpot Capterra review
Source: Capterra

Read also: HubSpot Pricing and Comparison with Affordable Alternatives

Is HubSpot Worth It? An In-depth Review


Summary: HubSpot is a comprehensive marketing automation and CRM software tailored towards larger businesses and corporations, offering a powerful suite of features with a balanced UI.

So, is HubSpot worth it? While it’s a great tool, the complexity, cost, and commitment required for an optimal ROI from HubSpot make it a bad choice for SMBs, startups, and freelancers.

For smaller operations, more affordable alternatives like EngageBay and Sendinblue provide similar functionalities without the financial strain, making them better-suited options for those with limited resources (as you’ll see in this detailed HubSpot CRM review). 


From creating attractive emails to customizing web pages, closing sales, and tracking customer interactions, HubSpot has a unique feature for every digital marketer.

However, it’s essential to understand what this sophisticated product offers, as many small businesses and startups with simple marketing needs may get overwhelmed by the complexities and advanced functionalities.

And, chances are, they may end up paying extra fees for the additional features they won’t use.

From pricing to features, ease of use, and customer support, check out what you stand to gain from HubSpot when you sign up for a plan.

A. HubSpot Pricing

HubSpot has a flexible pricing model, and although it offers powerful features, it may not be well-suited for all businesses. The pricing is steep, and the free plans come with several limitations.

If you want access to more advanced features, you have to be willing to pay massive monthly fees, just as this user shared on GetApp.

HubSpot GetApp review
Source: GetApp

HubSpot provides a wide range of pricing tiers based on its products – marketing, sales, service, CMS, and operations. The various products, alongside their prices, are outlined thus:

i. Marketing Hub

This pricing covers your marketing activities, such as lead generation, email marketing, automation, inbound marketing campaigns, etc. HubSpot charges you based on the number of contacts you have and the number of emails you send. The HubSpot Marketing Starter plan costs $45/month ($18/month for new customers) for 1,000 contacts, for example. You must pay additional charges to expand your list size as you exceed your limits. It has a free plan but doesn’t support free trials. The pricing tiers include:

  • Free – $0/month
  • Starter – $45/month for 1,000 contacts ($18/month for new customers)
  • Professional – $800/month for 2,000 contacts
  • Enterprise – 3,600/month for 10,000 contacts
Marketing Hub Pricing
Marketing Hub Pricing

ii. Sales Hub

The Sales Hub supports powerful CRM functionalities that allow sales teams to manage pipelines, enhance the sales cycle, boost team productivity, and deepen customer relationships.

Unlike Marketing Hub, it charges based on the number of paid users. Additional users will attract additional fees. Moreover, it has a free plan but doesn’t support free trials. The pricing plans include:

  • Free – $0/month
  • Starter – $45/month for 2 paid users ($18/month for new customers)
  • Professional – $450/month for 5 paid users
  • Enterprise – $1,200/month for 10 paid users
Sales Hub pricing
Sales Hub pricing

iii. Service Hub

HubSpot Service Hub provides unique features that make your support team proactive, responsive, and readily available to improve customer retention and satisfaction. It features a 360° customer view to help your support team monitor customer interaction and resolve issues.

It shares similar pricing plans with HubSpot Sales Hub.

iv. Content Management System (CMS) Hub

The CMS Hub provides great functionalities well-built to enhance your website infrastructure. It supports web page creation and optimization, and with the CRM addition, it further improves your customer experiences.

The CRM Hub has a free plan, but unlike Sales, Service, and Marketing Hubs, it offers a 14-day free trial on the HubSpot Professional and HubSpot Enterprise plans. The pricing tiers include:

  • Free – $0/month
  • Starter – $23/month ($18/month for new customers)
  • Professional – $360/month
  • Enterprise – $1,200/month
CMS Hub pricing
CMS Hub pricing

v. Operations Hub

This Hub simplifies your integrations with third-party applications. It offers excellent features that let you automate and enhance your business processes by extracting, cleaning, and syncing your data between HubSpot and dozens of third-party apps.

Like the CMS Hub, it offers a free plan and a 14-day free trial on Professional and Enterprise plans. The pricing tiers include:

  • HubSpot Free Plan – $0/month
  • Starter – $45/month ($18/month for new customers)
  • Professional – $720/month
  • Enterprise – $2,000/month
Operations Hub pricing
Operations Hub pricing

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HubSpot Starter CRM Suite

This is an all-in-one plan that covers all of HubSpot’s major products – sales, marketing, service, CMS, and operations. If you run a small business and cannot afford to pay individually for separate tools, you can buy the Starter CRM Suite for $50/mo ($18/month for new customers). This gives you access to the starter plan features for all products.

HubSpot onboarding starts at $3,000/month for the Professional plans and $6,000 for the Enterprise plans. 

HubSpot 2024 pricing update

HubSpot made an important update to its pricing plans in March 2024. Frankly put, this move offers a myriad of benefits for many users. However, affordability is not one of them. 

Here’s a brief explanation. 

HubSpot has introduced two new types of seats for all its subscription tiers and hubs. The new seats are View-Only and Core. 

While the View-Only seats do not offer any edit access, the Core seat offers users edit access to most of its features.

Sounds familiar?

Well, the catch is that edit access that users enjoyed for free is now part of the paid ‘Core’ seat.  

This table can help you understand better: 

User requirement Previous pricing structure New pricing structure
Users requiring view-only access to reports, records, and other data Included in the free plan Now offered in the free, View-Only seat
Users requiring edit access to records and reports, email tracking, and other editable tasks Included in the free plan Now offered in the paid, Core seat
Users requiring sales and service-specific features Dedicated Sales and Service seat Dedicated Sales and Service seat

This table clearly shows how expensive HubSpot is becoming year on year. The new pricing update moves an already expensive CRM/marketing automation platform out of reach of most SMBs. 

Perhaps this is the best time to look for a HubSpot alternative 😊

Read also: Is HubSpot CRM Free? An Unbiased Guide (with User Reviews)

Affordable Alternatives to HubSpot (Pricing)

Now, let us look at some marketing & CRM software that are not as pricey as HubSpot.

1. EngageBay

EngageBay is a powerful marketing, sales, and support platform that allows small businesses to attract visitors, track sales, and manage tickets. It has a pricing model similar to HubSpot; however, it is a much more affordable option.

Boost your marketing efforts with our beautiful email templates. Just customize and send!

This makes it a well-suited platform for small companies and startups. Moreover, it provides a free plan on all products – you can use it free forever. The pricing includes:

i. All-in-one

  • Free – $0/month for 250 marketing contacts
  • Basic – $14.99/month for 500 marketing contacts
  • Growth – $64.99/month for 5,000 marketing contacts
  • Pro – $119.99/month for unlimited marketing contacts

EngageBay all-in-one pricing

ii. Marketing Bay

  • Free – $0.month for 250 contacts
  • Basic – $12.99/month for 500 contacts
  • Growth – $49.99/month for 3,000 contacts
  • Pro – $79.99/month for 30,000 contacts
Marketing Bay pricing
Marketing Bay pricing

iii. CRM and Sales Bay

(Same as Marketing Bay)

iv. Service Bay

Service Bay is free

Too long to read? Watch this video review of HubSpot instead:


Learn more about EngageBay:

Sign up with EngageBay for free


2. ActiveCampaign

ActiveCampaign is a marketing and sales software designed to help small businesses create better customer experiences. It is a more affordable alternative to HubSpot, but costlier than EngageBay. It doesn’t have a free plan but offers a 14-day free trial. The pricing includes:

i. Marketing

  • Lite – $29/month
  • Plus – $49/month
  • Professional – $149/month
  • EnterpriseCustom quote, contact sales
Marketing pricing
Marketing pricing

ii. CRM and Sales

  • Plus – $19/month
  • Professional – $49/month
  • EnterpriseCustom quote, contact sales
Sales CRM pricing
Sales & CRM pricing

Read also: Find Your Perfect CRM Match: HubSpot vs ActiveCampaign

3. Brevo (fka Sendinblue)

Brevo (Sendinblue) is a powerful email service provider with a free CRM and sales feature. It is designed to help small businesses improve their digital marketing campaigns and boost revenue. Like EngageBay, it is an affordable HubSpot alternative, having a free plan and no free trial.

Unlike other email platforms, Brevo (Sendinblue) charges based on the number of emails you send rather than the number of contacts you have – all plans support unlimited contacts. The pricing includes:

i. Marketing Platform

  • Free – $0/month for 300 emails/day
  • Starter – $25/month for 20,000 emails
  • Business – $65/month for 20,000 emails
  • BrevoPlusCustom quote, contact sales

Brevo/Sendinblue Marketing Platform pricing

ii. Sales Platform

  • Free — $0/month
  • Pro — $12/month

Brevo/Sendinblue sales platform pricing

iii. Conversations

  • Free – $0/month
  • Pro – $15/month

Brevo/Sendinblue conversations pricing

Read also: Sendinblue (Brevo) Pricing — What You Need to Know Before Signing Up

4. Insightly

Insightly is a simple but powerful CRM solution built with unique features tailored to help small businesses close deals, create engaging customer journeys, sync data across third-party applications, and create better customer experiences.

It has a free plan, as well, as a 14-day free trial. The pricing includes:

i. All-in-one

  • Plus – $349/month
  • Professional – $899/month
  • Enterprise – $2,599/month
Insightly all-in-one pricing
Insightly all-in-one pricing

ii. CRM

  • Plus – $29/month
  • Professional – $49/month
  • Enterprise – $99/month
Insightly CRM pricing
Insightly CRM pricing

iii. Marketing

  • Plus – $99/month for 2,000 contacts
  • Professional – $499/month for 10,000 contacts
  • Enterprise – $999/month for 20,000 contacts
Insightly marketing pricing
Insightly marketing pricing

iv. Service

  • Plus – $29/month
  • Professional – $49/month
  • Enterprise – $99/month
Insightly service pricing
Insightly service pricing

Read also: HubSpot Pros And Cons — A Candid Assessment

Is HubSpot Worth the Cost for Small Businesses?

It depends – there are no right or wrong answers.

HubSpot is definitely an overkill for businesses that need only email marketing and automation functionalities. This is because HubSpot offers several advanced features that cut across various marketing channels and operations. So, you’re likely going to pay for advanced products you won’t use.

While HubSpot offers powerful features at an increased price, other tools like EngageBay, Sendinblue (Brevo), and ActiveCampaign can provide similar functionalities at affordable fees.

Conversely, if you’re a fast-growing business and need more than email marketing and CRM features, you can opt-in for the HubSpot all-in-one plan, which covers marketing, sales, service, CMS, and operations.

You can still integrate your CRM system with a more powerful CMS like WordPress and other third-party applications to expand your functionalities.

Here’s a simple infographic to help you weigh the pros and cons and decide if HubSpot is worth it.

HubSpot vs EngageBay: a detailed comparison

B. HubSpot Features

What do you get when you pay for Sales, Marketing, or any other HubSpot product? Knowing the features HubSpot provides will help you understand how to fit each product into your business processes.

HubSpot is an extensive CRM software built with a wide array of powerful functionalities. It supports robust automation features, as well, as advanced content management capabilities. Based on the products it offers, here are a few features:

i. Marketing Hub

The HubSpot Marketing Hub provides great features that let you run successful inbound marketing campaigns at scale across various channels like emails, social media, and blogs. When used with other products (sales CRM, CMS, etc.), it becomes a powerful tool for handling and automating your business operations. Some of these features include:

  • Social media management/social media marketing
  • Dynamic content
  • Landing pages and forms builder
  • Marketing automation
  • Email marketing
  • Marketing analytics and reporting
  • Blog and SEO features

The reports show that after 12 months, Marketing Hub customers see traffic to their website increase by 25% or more. Also, customers on higher plans experience more returns than others on lower plans.

Marketng Hub reports
Marketing Hub reports

ii. Sales Hub

HubSpot supports a powerful sales CRM product that empowers sales teams to facilitate lead generation, enhance pipeline management, and close deals more effectively. Some features include:

  • Email and call tracking
  • Sales automation
  • Live chat
  • Meeting scheduler
  • Sales analytics and reporting
  • Conversation intelligence

From the HubSpot ROI annual report, the number of closed deals increased by 36% for Sales Hub customers after using the tool for 12 months. The figure multiplies for customers on higher plans (Professional and Enterprise).

Sales Hub reports
Sales Hub reports

iii. Service Hub

The Service Hub aims to build stronger customer relationships and improve customer satisfaction. Its connection to the HubSpot CRM platform expands its functionalities and empowers support teams to respond to customer requests, onboard new customers, and deliver personalized services. Some of the features include:

  • Customer Portal
  • Knowledge base
  • Live chat
  • Shared inbox
  • Omni-channel messaging
  • Customer feedback surveys (NPS, CSAT, CES, etc.)
  • Help desk and ticketing
  • Service Analytics
  • Team management
  • Automated customer service
  • Service level agreement (SLA)

iv. CMS Hub

Marketers who don’t rely on email marketing alone would opt for a powerful content management system (CMS) for creating blogs and high-converting web pages. HubSpot CMS Hub provides unique features that enable marketers, developers, and IT teams to build responsive and attractive websites. Some of the features include:

  • Website Builder
  • Pre-built themes and templates
  • Web hosting
  • Blog maker
  • Code alerts
  • 24/7 security monitoring
  • Custom CDN configuration
  • Standard SSL certification
  • Dynamic content

According to the reports, CMS Hub customers on Professional and Enterprise plans, after 12 months, see traffic to their websites increase by 211% or more.

CMS Hub reports
CMS Hub reports

v. Operations Hub

Asides from having a CRM system as a marketer, you may also need additional third-party applications for processing payments, handling orders, creating documents, scheduling meetings, etc. With HubSpot Operations Hub, you can easily gather your customer data from these applications to help your teams stay aligned, giving you a clean database. Some of the features include:

  • Data sync
  • Data quality automation
  • Workflow extension
  • Programmable automation
  • Data sets
  • Custom report builder
  • Team management and permissions

Read also: 8 Top HubSpot Competitors That Cost a Lot Less

Other HubSpot Alternatives with Similar Functionalities (Features)

Again, here are other tools that give you the same or more advanced features at a much lower cost.

1. EngageBay

EngageBay email automation feature
Email marketing automation in EngageBay

Like HubSpot, EngageBay also supports unique features well-suited for marketing, sales, and service teams. Although it doesn’t provide a pre-built content management system (CMS), it supports seamless integrations with third-party CMSs like WordPress, Shopify, etc. Based on EngageBay products, the features include:

i. Marketing Bay

  • Marketing automation
  • Email and SMS marketing
  • Inbound Marketing
  • Push notifications
  • Landing pages and web forms
  • Pre-built templates
  • Social post scheduling

ii. Sales Bay

  • 360° customer view
  • Sales CRM
  • Project management
  • Lead nurturing and scoring
  • Contact management
  • Appointment scheduling
  • Deal pipeline management
  • Sales automation

iii. Service Bay

  • Live chat
  • Macros
  • Service level agreement (SLA)
  • Tickets
  • Service Automation
  • Support groups
  • Help desk reports
  • Automated follow-up sequences

Read also: Pipedrive vs HubSpot vs EngageBay — Which CRM Is Smarter

2. ActiveCampaign

Pipeline management in ActiveCampaign
Source: ActiveCampaign

ActiveCampaign features are more tailored to marketing and sales teams. They help you understand your customer journeys so that you can send more personalized and targeted emails.

ActiveCampaign also supports simple eCommerce features that allow you to make seamless integrations with top eCommerce platforms and sell your digital products. Based on the products, ActiveCampaign features include:

i. Marketing

  • Email and SMS marketing
  • Site tracking
  • Landing pages and forms
  • Marketing automation
  • Pre-built email templates
  • Dynamic content

ii. CRM and Sales

  • Lead nurturing and scoring
  • Contact management
  • Sales automation
  • Lead generation
  • Sales engagement
  • Sales pipeline
  • Attribution

iii. eCommerce

  • eCommerce automation recipes
  • Product Catalog
  • Abandoned cart reminders
  • Cross-sell emails
  • Transactional emails
  • Transactional emails
  • Integrations with WooCommerce, Shopify, BigCommerce, Stripe

Read also: HubSpot vs ActiveCampaign — Find Your Perfect CRM Match

3. Brevo (fka Sendinblue)

Brevo/Sendinblue marketing automation
Sendinblue (Brevo) marketing automation

Brevo (Sendinblue) supports advanced automation features for several digital marketing channels like emails, texts, Facebook, WhatsApp, etc. It also has basic sales CRM and chat functionalities that let you manage your contacts and interact with your customers. Based on the products, Sendinblue offers the following features:

i. Marketing Platform

  • SMS, email, and WhatsApp marketing
  • Push notifications
  • Marketing automation
  • Facebook Ads
  • Landing pages and sign-up forms
  • Pre-designed email templates
  • Send time optimization

ii. Sales and CRM

  • Deal tracking
  • Pipeline management
  • 360° customer view
  • Team collaboration
  • Meeting scheduler
  • Contact management

iii. Chat

  • AI chatbot
  • Personalization
  • Live chat
  • Multi-channel conversation

Read also: 5 of the Best Brevo Alternatives (Pricing, Advantages)

4. Insightly

Workflow automation in Insightly
Workflow automation in Insightly

Insightly provides simple but powerful sales, marketing, and service team features. It also supports an additional unique feature, AppConnect, that helps you connect with other third-party applications. Based on the products, Insightly offers the following features:

i. Marketing

  • Segmentation and personalization
  • Pre-defined emails templates
  • Landing pages and forms
  • Email marketing automation
  • Journey builder
  • Marketing insights and analytics
  • A/B testing

ii. Sales CRM

  • Lead management
  • Workflow automation
  • Sales pipeline management
  • Lead routing
  • Task and deal management
  • Custom fields and objects
  • Customizable reports and real-time insight cards

iii. Service

  • Comprehensive ticket editor
  • SLA tracking and management
  • Knowledge base
  • Macros
  • Team collaboration

Read also: HubSpot vs Insightly — Pricing, Functionality, Features & More

C. HubSpot Customer Support

HubSpot has a 24/7 customer support team that handles issues, offers valuable resources, and helps you navigate the platform. Your access to support is based on your subscription package. Regardless of the product you purchase, HubSpot offers the following types of support:

  • HubSpot community
  • HubSpot Academy
  • Knowledge base
  • Live chat
  • Email support (starter plan)
  • Phone support (professional and enterprise plans)

Since most users on lower plans – Free and Starter – may not have access to phone support, HubSpot provides a wide array of helpful resources to guide both new and experienced marketers and help them resolve technical issues.

Through HubSpot certified courses, webinars, blogs, and eBooks, HubSpot helps users understand how the platform works and how to use the features to improve their marketing processes.

According to G2 reviews, HubSpot is rated 8.6 out of 10 for support quality. Moreover, some users on Capterra applaud HubSpot’s support team for their responsiveness and excellence. A few users, however, may have had poor experiences with their support team.

hubspot capterra reviews
Source: Capterra
HubSpot Capterra reviews
Source: Capterra

D. Ease of Use

No matter how sophisticated a tool is, it is only as valuable as its simplicity or ease of use. HubSpot is an extensive system with several digital marketing tools, so it can be a bit complex for a new marketer to navigate through – but this is not always the case.

Despite its complexities, HubSpot provides helpful resources, guides, and (of course) a responsive customer support team to help both new and experienced marketers understand how to use the system.

On Software Advice, HubSpot is rated 4.4 out of 5 for ease of use.

Read also: Mailgun vs Sendgrid and Other Email Tools

HubSpot vs EngageBay vs ActiveCampaign

  HubSpot EngageBay ActiveCampaign
Starting prices
  • Marketing: $45/month
  • Sales: $45/month
  • Service: $45/month
  • (for new customers, the price starts at $18/month)
  • Marketing: $12.99/month
  • Sales: $12.99/month
  • Service: Free
  • Marketing: $29/month
  • Sales: $19/month
  • Service: N/A
Free plan or free trial
  • Free plan
  • Free plan
  • 14-day free trial
Templates and design
  • Drag-and-drop website builder
  • Pre-built themes and templates
  • Customizable email templates
  • Drag-and-drop editor
  • Custom HTML editor
  • Responsive email templates
  • Custom HTML editor
  • Rich-text editor
Contact management
  • Lead nurturing and scoring
  • Contact segmentation and personalization
  • Contact insights
  • Lead scoring
  • 360° customer view
  • Contacts tracking
  • Cross-channel communication
  • Lead scoring and nurturing
  • Contact tracking
  • Automated segmentation
  • Win Probability
Automation
  • Automates follow-up sequences
  • Drip email campaigns
  • Trigger emails
  • A/B testing
  • Automated sales emails
  • Visual designer
  • Drip email campaigns
  • Automated email sequences
  • Autoresponders
  • Smart segmentation and personalization
  • Automated email follow-ups
  • Automatic reminders
  • A/B testing
  • Site tracking
  • Trigger emails
Social media
  • Social media campaigns
  • Keyword monitoring
  • Social reports
  • Post scheduling
  • Post scheduling
  • Audience engagement
  • Lead capture
  • Automated sales workflows
  • N/A
Content management system
  • Blog maker
  • Custom domain connection
  • Web hosting
  • Standard SSL certificate
  • N/A
  • N/A
eCommerce
  • Integrations with WooCommerce, Shopify, Groove, Magento, etc.
  • Transactional emails
  • Abandoned cart recovery
  • Abandonment browsing and retargeting
  • Integrations with WooCommerce, Shopify, etc.
  • Transactional emails
  • Product Catalog
  • Abandoned cart reminders
  • Cross-sell emails
  • Integrations with WooCommerce, Shopify, BigCommerce, Stripe, Square, etc.
SMS marketing
  • N/A
  • Bulk SMS
  • Contact segmentation
  • Analytics and reporting
  • Reminder SMS
  • Analytics and reporting
  • Scheduled text notifications
Customer support
  • HubSpot community
  • HubSpot Academy
  • Knowledge base
  • Live chat
  • Email support
  • Phone support
  • Knowledge base
  • Community forum
  • Online product demo
  • Chat support
  • Email support
  • Phone support
  • Knowledge base
  • Live chat
  • Community forum
  • Email support
Pros
  • Great user interface
  • The platform is easy to use
  • Excellent customer support
  • Core CRM software is free

 

  • The platform is easy to use
  • Great customer support
  • Affordable CRM solution for SMBs
  • All-in-one CRM solution
  • Great eCommerce features
  • Great A/B testing tools
  • Supports multi-channel marketing
  • Great customer tracking and segmentation features
Cons
  • Steep pricing
  • No phone support on lower plans
  • Requires an annual contract
  • No A/B testing on lower plans
  • Limited and basic templates
  • The mobile app needs improvement
  • Limited resources, guides, and documentation
  • No free plan
  • The search option needs improvement
  • Limited customizations for email templates
  • The user interface needs improvement

Read also: ActiveCampaign vs HubSpot vs EngageBay – Which CRM Is Best?

HubSpot vs Brevo (Sendinblue) vs Insightly

  HubSpot Brevo (Sendinblue) Insightly
Starting prices
  • Marketing: $45/month
  • Sales: $45/month
  • Service: $45/month
  • Marketing: $25/month
  • Sales: Free
  • Service: N/A
  • Marketing: $99/month
  • Sales: $29/month
  • Service: $29/month
Free plan or free trial
  • Free plan
  • Free plan
  • Both
Templates and design
  • Drag-and-drop website builder
  • Pre-built themes and templates
  • Custom HTML editor
  • Drag-and-drop editor
  • Pre-built email templates
  • Pre-built email templates
  • Drag-and-drop editor
Contact management
  • Lead nurturing and scoring
  • Contact segmentation and personalization
  • Contact insights
  • 360° customer view
  • Contacts tracking
  • Lead scoring
  • Lead routing
  • List views
  • Contacts importing
Automation
  • Automates follow-up sequences
  • Drip email campaigns
  • Trigger emails
  • A/B testing
  • Automated sales emails
  • Automated workflows
  • A/B testing
  • Automated email sequences
  • Engaging customer journeys
  • On-target segmentation
  • A/B testing
  • Intelligent campaigns
Social media
  • Social media campaigns
  • Keyword monitoring
  • Social reports
  • Post scheduling
  • WhatsApp campaigns
  • Facebook Ads

 

  • N/A
Content management system
  • Blog maker
  • Custom domain connection
  • Web hosting
  • Standard SSL certificate
  • N/A
  • N/A
eCommerce
  • Integrations with WooCommerce, Shopify, Groove, Magento, etc.
  • Abandoned cart emails
  • Transactional emails
  • Integrations with Shopify, WooCommerce, Magento, etc.
  • N/A
SMS marketing
  • N/A
  • Message scheduling
  • Transactional SMS
  • Contact attribution
  • Analytics and reporting
  • N/A
Customer support
  • HubSpot community
  • HubSpot Academy
  • Knowledge base
  • Live chat
  • Email support
  • Phone support
  • Email support
  • Community forum
  • Knowledge base
  • Phone support
  • Knowledge base
  • Email support
  • Phone support
  • Help Center
Pros
  • Great user interface
  • The platform is easy to use
  • Excellent customer support
  • Core CRM software is free
  • Offers unlimited contacts on all plans
  • Affordable plans for SMBs
  • Advanced features on the free plan
  • It is intuitive and easy to use
  • It is intuitive and easy to use
  • Highly customizable workflows
  • Great integration features
  • Offers both free plan and free trial

 

Cons
  • Steep pricing
  • No phone support on lower plans
  • Requires an annual contract
  • No A/B testing on lower plans
  • Phone support is only available with the premium plans
  • The landing page feature needs improvement
  • Customer support needs improvement
  • The contact segmentation feature needs improvement
  • Project management features are basic
  • Customer support needs improvement
  • Tasks and event handling needs improvement
  • No phone support on lower plans

Read also: Insightly vs HubSpot vs EngageBay — Find Out Which CRM Is Best For You

Bottom Line: Do You Really Need HubSpot?

If you want a powerful marketing automation tool, think Mailchimp or Constant Contact.

For an extensive content management system, think WordPress.

For a help desk solution, think ZenDesk.

If you need an exclusive tool for sales, think Pipedrive.

But, if you want to combine the power of these tools, it may be difficult to sync your data into one database. Moreover, paying for these tools individually will take a massive chunk of your marketing budget.

This is why HubSpot remains the go-to source for many marketers, as you can manage several business processes from one dashboard without jumping from one platform to another. Moreover, your data is clean and can be extracted easily for proper analysis and tracking. And the pricing is relatively fair for its advanced features, as opposed to using these separate tools.

Despite its versatility, it’s still not the perfect fit for many small businesses, because the pricing can get steep as you scale. The Free or Starter plan may be budget-friendly, but the limitations can force you to upgrade to a higher plan. And, if you’re not ready for the big shift, you will have to either migrate to a more affordable platform or upgrade and hope for a positive ROI.

According to an agency report, this is the minimum commitment needed to use HubSpot with a positive ROI:

  1. Regular content creation: Produce at least one piece per week (500-1,000 words).
  2. Weekly social media activity: Share new content and company updates.
  3. Paid ads on social media channels.
  4. Complete and maintain Inbound Marketing course (6 hours).
  5. Complete and maintain HubSpot Marketing Software course (20 hours).
  6. Maintain a company blog or initiate a new one.
  7. Develop basic SEO knowledge for content optimization.
  8. Monthly performance reviews: Evaluate traffic, quality of contacts, and content engagement.

If you or your team can’t commit to these minimum requirements, choosing HubSpot is a massive waste of money and resources. 

Alternatively, you can save yourself the stress and choose a more affordable solution like EngageBay, ActiveCampaign, or Brevo (formerly Sendinblue).

Read also: 14 Surprisingly Awesome HubSpot Alternatives

EngageBay: The Best Alternative to HubSpot

EngageBay is the ideal alternative to HubSpot, as you get all products – sales, marketing, and support – at a price that small companies, solopreneurs, and small business owners can easily afford.

It also offers seamless integrations with third-party apps to extend your marketing functionalities. Starting at $14.99/month, you can access a wide array of marketing functionalities.

If you’re unsure about the best plan, sign up for free or book a demo to learn how the platform works.

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Frequently Asked Questions (FAQ)

1. Is HubSpot worth the price in 2024?

HubSpot is one of the best all-in-one marketing, sales, and customer support software geared toward larger businesses with deeper marketing budgets. 

For small businesses? Not so much. In fact, HubSpot may be deceptively affordable at first, but the pricing quickly shoots up as your business grows. 

Imagine paying thousands of dollars just for onboarding! We recommend trying out more affordable HubSpot alternatives mentioned in this blog. For small businesses and startups, EngageBay has the same all-in-one approach and ease of use as HubSpot, but without the exorbitant price tag.

2. Do large companies still use HubSpot in 2024?

Yes, HubSpot is designed for large companies with deep pockets. Some huge companies that use HubSpot include Trello, Headspace, BBC, and more.

Why do large companies choose HubSpot? It’s because HubSpot offers an integrated CRM system as opposed to point solutions (including tools like HubSpot CMS Hub). But what about small businesses? In our own experience, we found that HubSpot is not for SMBs, solopreneurs, and startups.

If that’s you, we recommend trying EngageBay to have everything in one place, or ActiveCampaign if you need only marketing automation.

3. What updates has HubSpot made to the free tools in 2024?

HubSpot’s free plan now includes only 5x Core seats for free, with unlimited View-Only seats. Users who enjoyed edit access for free will either have to upgrade to a paid Core seat, or do away with view-only access.

4. Does HubSpot’s new seat-based pricing structure affect existing customers?

The seat-based pricing structure currently only affects new customers, meaning you won’t be requested to immediately switch to the new plans. However, there’s a good chance that users will have to adopt the new structure during the next renewal.

About The Author

1 thought on “Is HubSpot Worth It? An In-depth HubSpot Review for Small Businesses”

  1. Raihanie Ayunan

    Great review! As a small business owner, I’ve been contemplating whether HubSpot is worth the investment. Your in-depth analysis provides valuable insights that’ll help me make an informed decision. Have any other small businesses had positive experiences with HubSpot? I’d love to hear your thoughts!

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