Mailchimp Alternatives: Which Email Marketing Tool To Choose?


Your small business or startup is looking for an email marketing tool, so of course, Mailchimp will come up. They have a Free plan too, so your work is done, right? You’ve found your platform.

Wait, there are a few very strong Mailchimp alternatives out there.

Mailchimp caps its Free plan at 2,000 contacts, so once your small business grows, you have to pay.

With sliding scale pricing, your monthly Mailchimp fees can be reasonable–such as around $10 a month­–to more expensive, like over $50 a month.

So what is a good Mailchimp alternative?

Fortunately, with so many Mailchimp competitors out there, if you want a more affordable or easy-to-use email marketing tool, you have your pick.

Which are the best Mailchimp alternatives?

That’s just what we’re here to discuss today. We’ll look at four email services like Mailchimp: EngageBay, ActiveCampaign, AWeber, and InfusionSoft, and pit them against Mailchimp to pick a winner.

You’re not going to want to miss it.

Mailchimp Alternatives: EngageBay

Our first recommendation is our own service, EngageBay. Founded in 2017, EngageBay is not only one of the best Mailchimp alternatives but an alternative to HubSpot as well.

EngageBay began when its founders were frustrated at the lack of affordable marketing and sales solutions for startups and small businesses.

Even several years after its creation, EngageBay remains an inexpensive solution for marketers, sales pros, and customer service reps.

Let’s take a look at Mailchimp’s features vs. EngageBay’s as well as the pricing of both platforms to gauge which email marketing tool is a better fit.

Comparing Features

To remind you what Mailchimp has to offer, here’s an overview of their features:

  • Customized sign-up forms
  • Landing page design and publishing
  • Facebook Ads
  • Email design templates and email builder with drag and drop features
  • Triggered emails based on a customer’s behavior
  • Social media email sending across Twitter, Instagram, Facebook, and more
  • Mobile app for sending emails and tracking analytics on the go
  • Online store syncing
  • Built-in analytics
  • Single-step or multi-step automation
  • Transactional emails, including order confirmations and shipping notifications
  • Content studio for storing your email designer files and images

Get more done with EngageBay’s rich email marketing tool

EngageBay’s Marketing Bay is home to its slew of marketing services. Here’s how Mailchimp stacks up to EngageBay.

Mailchimp lets you create email marketing templates, but EngageBay’s video marketing templates take your content marketing one step further.

These rich templates are not only for marketers but sales experts as well. (You do get email marketing templates with EngageBay as well, by the way.)

In EngageBay’s video marketing templates, you can take a thumbnail from your Vimeo or YouTube video and then overlay a play button icon on top of that.

Since the URL of your video is now linked to your video thumbnail, your audience can simply click the thumbnail to watch your awesome video content in all the engaging emails you send.

EngageBay has triggered emails, but also push notifications, which can be even handier. EngageBay’s notifications are for mobile and desktop use.

They can increase audience retention, boost conversions, and lead to more web traffic.

You’re not lacking automation with EngageBay, as you can automate your entire SMS marketing workflow.

Enjoy powerful automation features with EngageBay’s Email Marketing software

Your automation can segment leads and send emails based on promotions, product updates, failed payments, product refills, or whatever trigger you want.

This is as complex as Mailchimp’s multi-stage automation yet easier to use.

Other automation options include subscriptions management, dropped subscriptions, database syncing, event tracking, sending email sequences, and scheduled emails.

Mailchimp lets you send emails across social media, but EngageBay has social media post scheduling and engagement tracking to boot.

From Facebook to Twitter and more, you can use EngageBay to do manual web scouring for all your relevant brand mentions.

You can design landing pages in EngageBay too, either selecting from a template or creating your own landing page from scratch that’s customized to your small business or startup.

Mailchimp vs. EngageBay: Pricing

Mailchimp offers four pricing plans: Free, Essentials, Standard, and Premium.

The Free plan starts at $0 with 2,000 contacts and 10,000 monthly emails. Other noteworthy features are:

  • Marketing CRM, including segmentation, the Mailchimp Mobile App, contact profiles, and tags
  • Marketing channels such as social media posting, landing pages, social ads on Instagram and Facebook, and pop-ups
  • Pre-built and basic templates and the content studio
  • Audience insights like purchase behavior, behavioral targeting, surveys, and an audience dashboard

The Essentials plan starts at $9.99 for 50,000 contacts and 500,000 monthly emails. You gain A/B testing, more audiences, and extra marketing features with this plan.

The Standard plan is $14.99 to start. Even more features are added to your plan, including:

  • Email delivery by time zone
  • Send time optimization
  • Dynamic content for email
  • Social media post scheduling
  • 100,000 contacts
  • 2 million emails a month

The last Mailchimp plan is the Premium plan, which has a premium rate too, starting at $299. You can add more than 200,000 contacts and send over 3 million emails a month. You also get every feature Mailchimp offers.

What about EngageBay’s pricing? EngageBay also has four pricing plans: Free, Basic, Growth, and Pro.

The Free plan has all your necessary email features, including:

  • Landing page design
  • Email sequences
  • Email broadcasting
  • Autoresponders
  • Email marketing

You can add 1,000 contacts and send 1,000 branded emails a month under this plan. With free CRM, this is quite a comprehensive option.

The Basic plan starts at $14.99 per month per user with 15,000 contacts and 10,000 branded emails a month. You add more marketing features like:

  • Social suite
  • SMS marketing
  • Lead scoring
  • Landing page builder
  • Web pop-ups
  • Email templates
  • Third-party integrations

The Growth plan starts at $49.99 per month per user with 50,000 contacts and 25,000 branded emails. Every feature above is included as well as handy email marketing features like:

  • A/B testing
  • Site messages
  • Push notifications
  • Basic marketing automation

The last plan is the Pro plan for $79.99 per month per user. You can add unlimited contacts and send 50,000 emails a month under this plan. You also gain access to every EngageBay feature, among them:

Is EngageBay a Suitable Mailchimp Alternative?

EngageBay is possibly among the best Mailchimp alternatives. EngageBay’s Marketing Bay is similar to Mailchimp in a lot of ways, but it’s also superior. You don’t have to pay $300 a month to add 200,000 contacts, as EngageBay’s Pro plan for $79.99 a month lets you file as many contacts as your company needs.

As we discussed in the last section, EngageBay matches and surpasses many of Mailchimp’s standard features. For example, you can make video marketing templates with EngageBay but not with Mailchimp.

Although Mailchimp does consider small businesses and startups as part of its audience, EngageBay was made for small businesses and startups. The difference is apparent.

Mailchimp Alternatives: ActiveCampaign

The next of the best Mailchimp alternatives is ActiveCampaign, a marketing automation and email marketing service that also delves into sales automation.

If your small business or startup is considering ActiveCampaign, then this section will be quite helpful.

Comparing Features

We talked about Mailchimp’s email marketing features above, but what about those offered by ActiveCampaign? Here’s a list.

  • More than 280 integrations, including WooCommerce, Zapier, Facebook, and Unbounce
  • A/B email testing
  • Personalized emails that use the contact information of leads and customers
  • Dynamic content and segmentation
  • Drag and drop email template designer
  • Email scheduling
  • Automated email funnels
  • Email autoresponders, including lead magnets, welcome series, and more
  • Triggered emails
  • Email broadcasting

Let’s unpack those features a bit and compare them.

ActiveCampaign lets you use segmentation within its email marketing platform, which is handy. You can organize leads into the buckets that make the most sense for your small business or startup.

ActiveCampaign’s dynamic content is another key feature of its platform.

Using conditional content and tagging to the max, you can customize the content and images of an email to your audience segments so they see what they care most about.

That’s not quite what you get with Mailchimp.

The ease of drag and drop functionality in an email designer is why that feature is found in ActiveCampaign as well as Mailchimp.

ActiveCampaign does more to serve its customer base though, not just using drag and drop for creating emails, but for building automation as well.

Whether you want your automation to involve a single step or as many as needed, you can create even complex automation workflows in minutes.

Mailchimp vs. ActiveCampaign: Pricing

We talked about Mailchimp pricing in the last section and how they have four plans, Free for $0 a month, Essentials starting at $9.99 a month, Standard starting at $14.99 a month, and Premium starting at $299 a month.

ActiveCampaign also has four plans, with no free options. Their plans are the Lite, Plus, Professional, and Enterprise.

The Lite plan starts at $9.99 a month for 500 contacts and costs $125 a month for 10,000 contacts. You have access to these email marketing features under the Lite plan:

  • Managed email delivery
  • Social media integrations and tools
  • Unlimited email sending
  • Reporting and analytics
  • Free email templates
  • Basic marketing automation
  • Email marketing services
  • Newsletters

The Plus plan starts at $49 per month for 500 contacts and costs $199 a month for 10,000 contacts. Besides the above features, you also gain:

  • SMS subscriptions
  • Facebook Custom Audience Integration
  • SMS sending and subscriptions
  • Custom user permissions
  • Lead and contact scoring
  • CRM
  • Automations map
  • Landing page builder

The Professional plan is $129 a month for 500 contacts and $279 a month for 10,000 contacts. Your plan will add these email marketing features (as well as those above):

  • Automation strategy consultation
  • Predictive sending
  • Site messages
  • Split automation

The last plan offered by ActiveCampaign is the Enterprise plan. This costs $229 a month for 500 contacts and $399 a month for 10,000 contacts. You can use every ActiveCampaign feature, including those covered above.

Is ActiveCampaign a Suitable Mailchimp Alternative?

When looking at some services like Mailchimp, including ActiveCampaign, a lot of similarities arise between the two.

Unlike Mailchimp, you don’t have to keep jumping to higher-priced plans as you add more contacts. Instead, ActiveCampaign lets you stick with the same plan, paying more when you increase contacts.

ActiveCampaign also lets you use other services through their platform, including sales automation, CMS, and marketing automation while Mailchimp is mostly about emails.

The price of those services is rolled into ActiveCampaign’s monthly plans, making them a good, cost-effective option.

Mailchimp Alternatives: AWeber

Next in our list of alternatives to Mailchimp is AWeber, a major name in the world of sales and marketing.

This company specializes in small business email marketing, certainly encroaching on Mailchimp’s territory. Is AWeber better than Mailchimp?

Let’s investigate.

Comparing Features

We’ll start by listing AWeber’s email marketing features, then comparing those features to what’s offered by Mailchimp.

A subscription to AWeber includes features such as:

  • Three mobile apps, AWeber Stats, Curate, and AWeber Atom
  • Integrations with WooCommerce, Etsy, Privy, PayPal, WordPress, Shopify, Facebook, and many more
  • Concierge migration services
  • Sign-up forms
  • Quick targeting and segmentation
  • Subscriber management
  • Pre-built reports and mobile reporting
  • A/B testing
  • Email personalization
  • Automation, including automated tagging and automated newsletters
  • Template library for building landing pages
  • Drag and drop email builder or Smart Designer with AI

Mailchimp is known for their Mailchimp Mobile App, but AWeber has them beat on this front. They have three handy mobile apps for their users.

AWeber Stats lets you review analytics from anywhere. The Curate app lets you make newsletters from your smartphone or tablet.

Finally, AWeber Atom is a signup form builder for mobile so you can continuously grow your contacts list anytime.

Quick targeting and segmentation from AWeber is a bit different than what Mailchimp offers. You can customize your contacts list fast yet efficiently with this feature.

The pre-built reports AWeber produces will track your campaign and metrics like email open and click-through rates as well as other pertinent data, sending it all right to your email inbox.

This data is made to showcase your company’s best practices.

You also get tons of handy automation with AWeber, among them automated tagging, automated workflows, and automated newsletter creation.

That’s more than what you’d find with Mailchimp.

You can design your emails one of two ways with AWeber, using either drag and drop features or the Smart Designer.

Drag and drop email builders and templates are nothing new; you have these in Mailchimp too, but the Smart Designer is a different animal entirely.

You can harness the power of AI to automate the creation of emails in a matter of seconds. Then, tweak the emails to your liking and get sending!

Mailchimp vs. AWeber: Pricing

That all sounds great, but what about AWeber’s pricing?

Unlike Mailchimp, EngageBay, and ActiveCampaign, AWeber has only two pricing plans. These are the Free plan and the Pro plan.

The Free plan is always $0. You can add 500 subscribers, send 3,000 emails a month, and create one list profile. You also get these email marketing features:

  • Free migration
  • Integrations
  • Message and subscriber analytics
  • Basic segment email sending
  • Subscriber tagging
  • Sign-up forms
  • Facebook Pixel tracking
  • Google Analytics
  • Video landing pages
  • Professional image access for customizing emails and newsletters
  • Unlimited landing pages
  • AMP emails
  • Dynamic content
  • HTML emails
  • RSS to email
  • Email automation
  • Newsletters

The Pro plan costs $16.15 a month for 500 subscribers, $26.15 a month for 2,500 subscribers, and $46.15 a month for 5,000 subscribers.

Besides the above features, you can also charge up your email marketing with:

  • Purchase tagging for cart abandonment
  • Webpage tracking
  • Advanced account and audience analytics
  • Advanced message analytics
  • Custom segment email sending
  • A/B testing for sign-up forms and emails
  • Branded click-track links
  • Behavioral automation

Is AWeber a Suitable Mailchimp Alternative?

AWeber is another of the best Mailchimp alternatives, even more so than ActiveCampaign but not quite as much as EngageBay.

For starters, AWeber has a free plan, just as Mailchimp does. Their Pro plan does price on a sliding scale like Mailchimp, but for the most part, AWeber is more affordable.

You also have a slew of features that make AWeber stand out from Mailchimp as discussed above.

To reiterate, these are three mobile apps, quick targeting and segmentation, pre-built reports, a myriad of automation options, and the Smart Designer for email, which is powered by AI.

That feature alone makes AWeber worth trying.

Mailchimp Alternatives: InfusionSoft (Keap)

The last of the platforms like Mailchimp that we want to discuss is InfusionSoft, today also known as Keap. Primarily a CRM, Keap also offers marketing and sales automation.

Comparing Features

Let’s start with the email marketing features offered by Keap or InfusionSoft. We’ll then stack these against Mailchimp’s features.

Keap’s features are:

  • Marketing automation
  • Lead tracking
  • Email automation
  • Reminders and message marking
  • Reporting
  • Integrations with tools like Bonjoro, Gmail, BigCommerce, Graphly, PieSync, Zapier, Instapage, JotForm, Leadpages, and more

Keap or InfusionSoft divides its reporting into sales, marketing, and administrative categories.

In their marketing reports, you can glean such information as contact action, the performance of your campaign, email click-through and open rates, and conversions by criteria such as lead source or sales stage.

These reports certainly rival those which Mailchimp offers.

You can also automate your email marketing in InfusionSoft with trigger-based sequences. If you’d like, you can even automate the marketing campaign builder. That kind of flexibility is what makes InfusionSoft a good option over Mailchimp.

Mailchimp vs. InfusionSoft: Pricing

Keap or InfusionSoft offers three pricing plans: Keap Grow, Keap Pro, and Infusionsoft.

Keap Grow starts at $79 a month and includes these email marketing features:

  • Basic Smart Forms
  • Reminders
  • Easy automation
  • Email syncing with Outlook and Gmail
  • Email marketing
  • SMS phone line and messages
  • Mobile app access
  • Basic web forms
  • Contact segmentation with tagging
  • Contact lists with saved filters and searches
  • Contact management

Keap Pro costs $149 a month. Besides the above services, you can also use these features as part of this plan:

  • Campaign builder automation
  • A/B email testing
  • Landing pages
  • Advanced web forms

Your last pricing option is the Infusionsoft plan, which costs $199 a month. Every feature from Keap is here as well as these:

  • Customizable dashboard
  • Lead scoring
  • Company records

Is InfusionSoft a Suitable Mailchimp Alternative?

InfusionSoft or Keap is another of the best Mailchimp alternatives to consider. Although more expensive than Mailchimp (with the exception of the Mailchimp Premium plan), InfusionSoft’s targeted email marketing services could help your small business or startup gain traction.

Like ActiveCampaign, InfusionSoft also specializes in sales automation and funnels so you can strengthen your sales as well as your marketing.


If you’re looking for the very best among the Mailchimp alternatives, EngageBay is without a doubt your best pick.

You get the features you’ve come to expect from Mailchimp as well as video template design, push notifications, gorgeous email templates, and more automation than you can shake a stick at.

ActiveCampaign, InfusionSoft or Keap, and AWeber are also suitable alternatives to Mailchimp, but none so much as EngageBay. Your small business or startup can thrive with EngageBay!

Nicole Malczan

Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.

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