Here for the best November newsletter ideas? You’re in the right place, so let’s get started!
As the year winds down, people start anticipating the winter chill and all the upcoming family holidays.
Between Thanksgiving, Christmas, and New Year’s, there are many opportunities to connect with your audience. However, you must expect that people will check their inboxes less in November (a trend that will worsen in December).
You must have an engaging, mistake-free email marketing campaign ready to connect with your audience during one of the most profitable times of the year.
In this blog post, we’ll show you 21 of the best November newsletter ideas (including Thanksgiving, because why not?) to help you build your campaign around popular occasions throughout the month.
Table of Contents
21 November Newsletter Ideas to Improve Engagement Through the End of the Year
Let’s get started!
1. Spread the word about Child Safety Protection Month
November has many great causes, such as Child Safety Protection Month. Parents always do their best to safeguard their kiddos from danger but always want to know what they could do better or differently.
That’s where you come in. On Child Safety Protection Month, you might send a newsletter like this.
The graphic presents safety tips for different age groups and outdoor safety guidance. I recommend fine-tuning the message to focus on wintertime safety for kids, as that will be more seasonal.
2. Honor culture on Native American Heritage Month
Another good cause to support this November is Native American Heritage Month. Many of your clients or customers might want to do something to get into the spirit of this honorable 30 days but don’t know how.
Putting together an appealing graphic like the one shown above and writing longer-form newsletter content will teach your audience the importance of Native American heritage.
Your company doesn’t necessarily have to have Native American employees or founders, but it helps if you do.
3. Catch some zzz’s on Sleep Comfort Month
When was the last time you got some good shuteye? November is a great time to prioritize sleep, as it’s Sleep Comfort Month.
Mattress brands, linens manufacturers, and pillow companies: take note. This 30-day occasion is yours to capitalize on. You can begin a drip email campaign in early November, mentioning how soon chaos will erupt in the house as in-laws and distant family members stay over.
Prioritize the importance of sleep to get through the stress of the holidays, then begin promoting your products or services.
You can even create a quiz determining what kind of sleep quality your customers are getting and how your products can improve it.
Read also: 20 Sizzling July Newsletter Ideas to Heat Up Your Marketing Game
4. Share meat-free recipes for Vegan Month
November gets equated with turkey, but VegNews reports that 2024 could be the year with the highest reported rates of veganism yet.
You don’t want to leave a large subset of your audience in the cold, do you? Set aside the turkey-centric email verbiage and focus on your non-meat-eating customers or clients for Vegan Month. November 1st is also World Vegan Day.
How do you get into the spirit of this occasion? You could get competitive by launching an initiative to see how many customers can go meat-free for a month. The winner would receive a discounted product or service or even a freebie.
You could also send vegan recipes throughout the month, especially meat-free alternatives, as you get closer to Thanksgiving. Your vegan readers will certainly appreciate that.
5. Help your customers buy bonafide on Real Jewelry Month
People can be easily fooled by counterfeit jewelry, and around the holiday season, the rate of hoodwinking is bound to go up. Shoppers on a budget might fall for deals that seem too good to be true, only to buy a rip-off product.
If you’re a jeweler or carry fine luxury goods, take the time to educate your audience during Real Jewelry Month. Tell them how to sniff out cubic zirconia and fake silver that will leave their hands green.
Then, later in the month, recommend your products, offering a discount to increase sales.
6. Hold onto the spooky spirit on the Day of the Dead
November kicks into high gear with Dios Los Muertos, a two-day occasion on the first and second of the month.
You don’t need a Mexican heritage to harness the fun and excitement of this celebratory affair. Using bright colors and sugar skulls in your email newsletter and offering a sale will surely get your customers in a shopping mood.
Read also: 20 Outstanding October Newsletter Ideas for This Fall
7. Find a good read on Book Lovers Day
Is there anything better than curling up with a good book in your warmest sweater as the autumn leaves whip outside and a roaring fire keeps you toasty? Many of us would agree there isn’t.
Tap into that segment of your audience on Book Lovers Day, acknowledged on the first Saturday of November. Offering a discount is a no-brainer on this day, as your biggest book fans surely have a new title or several on their wish lists.
You might broaden the audience you send this email to. After all, it’s the holidays, and even though some of your customers might not be avid readers, they could have someone in their lives for whom they want a gift. Consider it!
8. Use something tried and true on Cliché Day
You work darn hard to ensure your emails aren’t a cliché. What if I told you you could let go of that stress on Cliché Day on November 3rd? It’s the day to use the cliché one-liner, the overdone jokes or puns.
If the email doesn’t land well, don’t repeat it next year, but it’s worth trying just this once.
9. Send reminders for Daylight Savings
Everyone dreads spring’s Daylight Savings because it means losing an hour. However, it’s a time to celebrate, as you get an extra hour of sleep.
Still, if your customers have a baby, a new puppy, or a night shift job, they will benefit from knowing when Daylight Savings is. Since it’s a different day every year (thereabouts), it helps to send a reminder email about a week before the big day.
You could even follow in Brookstone’s footsteps, as shown above, and use this occasion to sell your products if you specialize in radios or alarm clocks.
Read also: 2024 Done Right: Creative January Newsletter Ideas
10. Bring out the recipe books for Cook Something Bold Day
Sure, everyone is saving the cooking for later in the month on Thanksgiving, but November 8th is early enough that you can encourage your audience to spend time on a homecooked meal together for Cook Something Bold Day.
Ask your customers to share images of their favorite dishes prepared on this day and post them across social media or feature them in a future newsletter with accompanying recipes (courtesy of your customers).
Your audience will love feeling like the star and trying all these fun, in-your-face new recipes.
11. Honor our troops on Veteran’s Day
One of November’s biggest holidays besides Thanksgiving is Veteran’s Day, an opportunity to thank the country’s veterans for their service. Veteran’s Day is a day off for some, but you should still get enough email engagement to make reaching out worthwhile.
You don’t need a complex newsletter here. All you have to do is say thanks for your service. Use patriotic colors in your newsletter, incorporating the stars and stripes to get into the spirit of this somber but important occasion.
You can also make it a discount day by cutting down on costs for your products and services for the long weekend.
12. Start an initiative on America Recycles Day
America Recycles Day is on the 15th and is quite self-explanatory.
Here’s something that requires exposition, though. According to Statista, North America has the lowest recycling rate among Africa, Europe, and South America.
North America only recycles glass at a rate of 31% and metal at 45%. Africa recycles glass at a rate of 44%, while South Africa recycles 100% of their metal. The recycling rate for Europe is 80% glass and 73% metal.
That makes spreading the word about the value of recycling in the US even more critical, as this data is from 2023.
Issue your newsletter with a design like this. You could organize a local community initiative to get the entire city or town involved.
Read also: 23 May Newsletter Ideas to Celebrate the Vibrancy of Spring
13. Spread peace and kindness on World Peace Day
Give a smile and share a little joy in November. First, there’s World Kindness Day on the 13th, followed by World Peace Day on the 17th.
You don’t have to do anything grand for either of these occasions. A graphic notifying your audience about the importance of the days is fine, as is spreading awareness of pet causes or opening up donations.
14. Do something zany on Absurdity Day
As we crawl closer to Thanksgiving, we have Absurdity Day on November 20th. Anything crazy goes during these 24 hours. However, use good business judgment, as you don’t want any whacky stunts to alienate your audience. Those aren’t worth it.
15. Get into your customers’ good graces on World Hello Day
Has your business gotten a little busy this November? Perhaps you’ve lagged on your email newsletter goals? You don’t have to wait until Thanksgiving to remind your audience you exist.
You can issue them a quick, to-the-point greeting on World Hello Day on the 21st. This way, you’re on their radar in time for Thanksgiving and won’t throw them for a loop when you send them a message for Turkey Day.
Read also: 19 August Newsletter Ideas with a Splash of Inspiration
16. Kickstart the holiday shopping season on Shopping Reminder Day
I recognize that most of your audience is inundated with shopping opportunities this time of year, but most businesses wait until after Thanksgiving to take it to the next level with their sales emails.
Taking advantage of Shopping Reminder Day ahead of Thanksgiving will set you apart.
You can keep your email short and sweet using a graphic. If you want to inspire your audience to shop before your competitors send their emails on Black Friday, you might offer an exclusive deal or discount on Shopping Reminder Day.
17. Share gratitude on Thanksgiving
Thanksgiving falls on the last Thursday of the month, so it’s different every year.
Bear in mind that Thanksgiving Day isn’t the big sales holiday it was once perceived as just a few short years ago. Pushback from the populace led to the day being about family. Most stores that used to open their doors on Thanksgiving night no longer do so, so you shouldn’t go in big with the sales emails.
Instead, use this time to tell your audience what they mean to you. Be heartfelt and authentic, but keep it short and sweet.
18. Get into the holiday spirit on Black Friday
The holiday shopping season kicks off on Black Friday. It’s perfectly appropriate to send your sales email at 12:01 A.M. on Thanksgiving night because that’s technically the start of Black Friday. I can’t guarantee that many customers will see it, as they’re likely sleeping after a day of festivities, but those who want to get an early jump on shopping will certainly appreciate it.
You have to expect all of your competitors, whether you have hundreds or thousands, also to send Black Friday emails. So, how do you stand out?
Using electric, viral design elements is one way to do it.
Most Black Friday emails are, well, black. Incorporating a different color scheme will already make your newsletter stand out.
You should also refine your subject line, sharpening it up so it’s concise and attention-grabbing. Add an emoji or several, but don’t be spammy.
You might also consider a steeper discount than your competitors to attract their share of business your way, but make sure you won’t lose out on profits by going this route.
Read also: 16 Dazzling December Newsletter Ideas Your Readers Will Love
19. Give startups a boost on Small Business Saturday
The shopping doesn’t stop all Thanksgiving weekend long! Saturday is for small businesses, as you’ve been giving all your financial support to the big-box retailers through the weekend.
If you’re a startup, use Small Business Saturday as a springboard to promote your products and services. You should get some sales, especially if you launch your email before the holiday weekend.
What if you’re a bigger brand? You can send a short reminder email to shop locally and small this weekend.
20. Don’t miss Cyber Monday deals
Although everyone is regrettably back to work on the Monday after Thanksgiving, the deals still don’t stop. That’s right, we’re now onto day three of the official shopping holidays around Turkey Day, with the last of ‘em Cyber Monday.
If you still need to unveil some of your best deals or have a new product or service to debut, this is your last chance ahead of the holiday rush.
Cyber Monday deals allow those who spent time with family all weekend to get some shopping done from the comfort of their computers or phones — making this one of the best email newsletter ideas for you.
You can have fun with your Cyber Monday sales emails, from scratch-offs to spinning a mystery wheel to a static discount of more than 50%.
21. Eat, drink, and be merry on November’s food days
I hope you came hungry!
Because November has way more food holidays than you can shake a stick at. If you don’t do turkey, you don’t have to! Focus on one of these email newsletter marketing occasions instead.
- Peanut Butter Lovers Month
- World Vegan Month
- World Vegan Day on November 1st
- Deviled Egg Day on November 2nd
- Sandwich Day on November 3rd
- National Nacho Day on November 6th
- Bittersweet Chocolate with Almonds Day on November 7th
- International Merlot Day on November 7th
- Men Make Dinner Day on the first Thursday of November
- Cook Something Bold Day on November 8th
- National French Dip Day on November 12th
- National Indian Pudding Day on November 13th
- National Pickle Day on November 14th
- National Fast Food Day on November 16th
- Homemade Bread Day on November 17th
- Eat a Cranberry Day on November 23rd
- National Cashew Day on November 23rd
- National Espresso Day on November 23rd
- National Parfait Day on November 25th
- French Toast Day on November 28th
Read also: 14 Inspiring Newsletter Sign-Up Examples From Top Brands
Bottom Line
November has many more awesome occasions for sending email newsletters than Veteran’s Day and Thanksgiving.
You have to be willing to dig deeper to find them.
You can engage your email list through Cyber Monday from the wild and zany to helpful occasions like Real Jewelry Month, National Daylight Savings Day reminders, or Shopping Reminder Day.
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