Research shows that 77% of B2B companies use email marketing software, and for 40%, email newsletters are an integral part of their content marketing strategy. Email newsletter software is a versatile tool for marketers to improve communication, conversion, and customer engagement.
Whether you are searching for a new newsletter software to add to your marketing stack or want to check out other options, you’ve come to the right spot.
In this article, we will cover:
- Factors to consider before choosing an email newsletter software
- 21 best newsletter software for businesses of all sizes, their key features, user rating, and pricing
Let’s dive in!
Table of Contents
Choosing The Right Email Newsletter Software For Your Business
Before we get into the tools, we must discuss the factors we considered when reviewing each email newsletter software and the factors you should look out for before deciding on any software.
1. Features and functionality
This involves essential and advanced features like drag-and-drop email builders, predesigned templates, and automated workflows. To choose the right tool is to pick the one that aligns with your budget and business goals.
2. Ease of use
Whether you have an advanced marketing team or operate your marketing team solo with only basic knowledge, there is a tool for you.
So, while we captured tools that can serve any marketing team, from advanced to less advanced teams, you must decide on a tool that suits your marketing needs.
3. Pricing and scalability
Price is an important factor to be considered in your choice of newsletter software. Compare prices based on the email volume and features involved, and also check if it’s still affordable as your email list grows.
21 Email Newsletter Software That Get it Right
Here’s a tabular summary of the tools, their starting price, and users’ ratings on G2.
| Tools | Starting Price (per month) | For 1,000 Contacts (per month) | For 5,000 Contacts (per month) | G2 Rating |
| EngageBay | $13.79 | $45.99 | $67.99 | 9.2 |
| Mailchimp | $6.50 | $13.25 | $37.50 | 8.8 |
| Omnisend | $16 | $20 | $81 | 9.2 |
| Klaviyo | $45 | $30 | $100 | 9.2 |
| GetResponse | $15.6 | $15.58 | $44.28 | 8.6 |
| ConvertKit | $9 | $25 | $66 | 8.8 |
| Campaign Monitor | $11 | $39 | $68 | 8.2 |
| Zoho Campaigns | $3 | $5 | $23 | 8.6 |
| Moosend | $6 | $11 | $31 | 9.2 |
| MailerLite | $9 | $13.50 | $35.10 | 9.2 |
| Brevo | $25 | $25 | $25 | 9.0 |
| ActiveCampaign | $29 | $29 | $79 | 9.0 |
| Constant Contact | $12 | $30 | $80 | 8.0 |
| AWeber | $12.50 | $22.50 | $42.50 | 8.4 |
| SendGrid | $19.95 | $15 | $15 | 8.0 |
| HubSpot | $18 | $18 | $87 | 8.8 |
| Benchmark | $13 | $20 | $49 | 8.6 |
| Elastic Email | $2 | $2.25 | $6 | 8.6 |
| Drip | $39 | $39 | $89 | 8.8 |
| Sendlane | $99 | $99 | $99 | 9.4 |
| Emma | $99 | $99 | $99 | 8.0 |
1. EngageBay
EngageBay is a comprehensive marketing and sales CRM software that benefits startups and small and medium-sized businesses.
With over 100+ email templates, EngageBay stands at the top of our list because it is affordable, easy to use, and has many features that enable you to optimize your email campaigns, like lead scoring, A/B testing, and web analytics, making it one of the best email newsletter tools.
Key features
- Drag-and-drop builder: Create visually stunning emails with customizable add-ons like headers, body texts, videos, and social sharing icons for the newsletter to be sent.
- Email list management: Manage your email lists by separating and organizing them based on their interest and behavior.
- Built-in landing page builder: Eliminates the need to spend on extra lead generation software. It lets you integrate your lead generation and email campaign efforts on a single platform.
- Marketing automation: Do more in less time, automate your send times, and make sure the right emails get to the inboxes of individual customers at the right time.
Pricing
EngageBay has four pricing plans – Free, Basic, Growth, and Pro.
- Free: Costs $0.00/month, billed annually
- Basic: Starts at $13.79/month, billed annually
- Growth: Comes at $59.79/month, billed annually
- Pro: Costs $110.39/month, billed annually
2. Mailchimp
Mailchimp is second on this list. It is recognized as a leading email newsletter software due to its user-friendly interface and comprehensive features.
Mailchimp is suitable for businesses of all sizes. Also, if you want a newsletter tool that is easy to use and still has advanced segmentation and customization features, Mailchimp is a great choice.
Key features
- Generative AI features: Make use of Mailchimp to optimize your campaigns and deliver more relevant and personalized content.
- Forms and landing page: Enables you to reach out to visitors and convert them to customers with customizable forms and landing pages that increase your profit and grow your audience.
- Customizable templates: Click send with over 100 customizable email templates on Mailchimp.
Pricing
Mailchimp has four pricing plans – Free, Essential, Standard, and Premium.
- Free: Costs $0.00/month, billed annually
- Essentials: This pricing plan starts at $6.50/month, billed annually
- Standard: Comes at $10/month, billed annually
- Premium: This pricing plan is tagged at $175/month, billed annually
3. Omnisend
Omnisend is an email newsletter tool that engages high-growth eCommerce businesses with integrated email and SMS campaign features.
Over 100,000 eCommerce brands trust Omnisend for their email campaigns. Omnisend is loved particularly for its advanced automation capabilities.
Key features
- Pre-built eCommerce workflows: Use Omisend’s pre-built email automation workflows for your welcome series, post-purchase, and re-engagement email campaigns. Saving you time for more productive work.
- AI subject line and assistant: This enables you to draft engaging subject lines and create engaging email content in multiple languages.
- Advanced reporting: Check out the revenue generated from each campaign, click maps or other email metrics like open and click-through rates.
Pricing
Omnisend has three available pricing plans – Free, Standard, and Pro
- Free: The free version comes at zero cost, billed annually
- Standard: Starts at $16/month, billed annually
- Pro: Comes at $59/month, billed annually
Read also: How to Create Great Email Newsletters in 2024 [With 7 Free Templates]
4. Zoho Campaigns
Zoho Campaigns is an exclusive email service solution for eCommerce businesses.
It is primarily designed to create, deliver, and monitor email campaigns that boost your sales and increase your customer base. Its send time optimization feature automatically sends emails to individual email recipients at their optimal open time, increasing your email open rate, which is crucial for your email newsletters.
Key features
- Dynamic personalization: Change your email content, CTAs, and images with Zoho’s drag-and-drop email editor.
- Bulk segments: This enables you to segment all your contacts based on fields like country and state.
- Topic management: Understand your audience’s preference by discovering the topics that they want information about. The knowledge helps streamline your communication with your audience, ensuring they remain subscribed to your email newsletter.
Pricing
Zoho Campaigns has three affordable pricing plans – Forever Free, Standard, and Professional.
- Forever free: Costs 0/month, billed annually
- Standard: Starts at $3/month, billed annually
- Professional: This pricing plan costs $ $3.75/month, billed annually
5. Klaviyo
Fifth on this list is Klaviyo. It is an intelligent marketing automation platform focusing on eCommerce businesses, helping them scale business revenue with data-driven insights. Thousands of customers trust Klaviyo due to its advanced segmentation and automation capabilities.
Additionally, it integrates email marketing with SMS marketing.
Key features
- Segmentation: Allows you to classify and segment people in real-time with different conditions and data like location, purchase history, email engagement, and data from integrations.
- 100+ customizable newsletter templates: Build and send high-quality newsletters that resonate perfectly with your audience using intuitively designed templates that give you a professional edge.
- A/B testing: Test the elements that make up your email campaign, from content to design, to know what works and deliver the best version to your audience.
Pricing
Klaviyo has three pricing plans – Free, Email, and Email and SMS.
- Free: Costs $0/month, billed annually
- Email: Starts at $45/month, billed annually
- Email and SMS: This pricing plan costs $60/month, billed annually
6. GetResponse
The sixth tool on our list, GetResponse, is a platform that helps you create stunning emails that get delivered to your audience inbox. It has a clean, intuitive user interface, making it easy for beginners and experts to navigate and use.
GetResponse offers many customization templates for emails, funnels, and landing pages.
Key features
- Visual email editor: Design and create professional emails with powerful design tools that look perfect on all devices.
- List management: Set up and maintain your mailing list by adding or removing subscribers. It helps you keep track of valid and available email addresses to receive your newsletter.
- Contact scoring: Segment your email list better based on contact scores for more personalized messaging.
Pricing
GetResponse has five available pricing plans – Free, Email Marketing, Marketing Automation, eCommerce Marketing, and GetResponse MAX.
- Free: Costs $0/month, billed annually
- Email Marketing: $15.6/month, billed annually
- Marketing Automation: $48.4/month, billed annually
- E-commerce Marketing: $97.6/month, billed annually
- GetResponse MAX: $999/month, billed annually
Read also: 14 Inspiring Newsletter Sign-Up Examples From Top Brands
7. Moosend
Moosend is an email newsletter for freelancers, marketing teams, and small business owners. First, it is easy to use, and second, it is affordable if you are on a confined budget. But that’s not all; Moosend offers responsive customer support with chat and email support on all plans, including its free plan.
Key features
- Email newsletter builder: Create professional-looking newsletters without any HTML knowledge using its drag-and-drop editor with customizable templates.
- Content A/B testing: Compare two different versions of your email to measure and see which one performs better through predefined metrics.
- Count-down timers: Spur your subscribers to action with Moosend’s real-time count-down timers.
Pricing
Moosend has two paid plan options, Pro and Enterprise, and a 30-day free trial.
- Free trial: 30 days free trial for all of its features
- Pro: Starts at $6/month, billed annually
- Enterprise: Get a quote by contacting the sales team
8. HubSpot
To improve the quality of your newsletters, you need to see who’s engaging with your emails and the most popular email content. With HubSpot’s A/B test feature, you get to know this and more. Users trust HubSpot due to its sophistication and advanced automation capabilities.
Also, it is best suited for advanced marketing teams.
Key features
- Multi-language content creation: Create your newsletters, landing pages, and webpages in different language versions to reach audiences in different locations.
- Email health reporting: Keep track of your email-sending reputation to determine if you are on track and to know when to improve or retrace your steps.
- Filtered analytics view: Get reports based on meaningful data for your business. It helps you filter analytics by domain, country, or any URL path on your site.
Pricing
HubSpot has four pricing plans – Free, Starter, Professional, and Enterprise.
- Free: Costs $0/month, billed annually
- Starter: Comes at $18/month, billed annually
- Professional: This pricing plan costs $800/month, billed annually
- Enterprise: Starts at $3600/month, billed annually
9. Campaign Monitor
Campaign Monitor is an email newsletter software that sends beautifully designed and professional email marketing campaigns for businesses of all sizes. One useful feature is the SMS campaign builder, which helps you connect strongly with your audience and increases email marketing ROI.
Key features
- Automated emails: Create automated emails to welcome new subscribers and keep them engaged over time.
- Send time optimization: Campaign Monitor helps you determine the best time to send a newsletter based on their past interactions with your campaigns.
- Personalization: Harness the data you obtain from reports and analytics to provide personalized email experiences for your email subscribers.
Pricing
Campaign Monitor offers its services at three levels – Lite, Essentials, and Premier.
- Lite: Costs $11/month, billed annually
- Essentials: This pricing plan comes at $19/month, billed annually
- Premium: Starts at $149/month, billed annually
Read also: Holiday Newsletter Ideas & Examples From Top Brands
10. ActiveCampaign
ActiveCampaign stands out as one of the best email marketing software for its advanced analytics and automation capabilities. Its sophistication makes it more attractive for more advanced marketing teams.
ActiveCampaign doubles as a CRM and email marketing platform, giving you more customer data to work with so you can send more personalized email newsletters.
Key features
- Split testing: Use A/B testing to check the efficiency of the elements of your emails, such as call-to-action buttons, subject lines, and content.
- Robust integrations: Integrate with over 870 third-party tools to build a formidable marketing stack.
- Predictive sending: Optimize your email delivery based on individual subscribers’ behavior, ensuring that your emails are sent to your recipients at the right time.
Pricing
ActiveCampaign has four pricing plans – Lite, Plus, Professional, and Enterprise.
- Lite: ActiveCampaign’s lite version starts at $29/month, billed annually
- Plus: Comes at $49/month, billed annually
- Professional: Starts at $149/month, billed annually
- Enterprise: Costs $259/month, billed annually
11. Constant Contact
Constant Contact is a popular email marketing software. It makes it on this list of email newsletter software due to its user-friendly features and library of prebuilt email templates, making it an excellent choice for beginners and advanced marketing teams.
Key features
- AI content generation: Get multiple content ideas with just a few keywords, saving you time and the stress of using multiple workflows.
- Real-time tracking: Get real-time reports on the performance of your emails and receive insights into your email open rates, click-through rates, and subscriber behavior.
- Contact management: Organize and segment your subscribers’ lists effectively to reach them, leading to higher engagement and conversion rates.
Pricing
Constant Contact has three pricing plans – Lite, Standard, and Premium.
- Lite: Costs $12/month, billed annually
- Standard: Comes at $35/month, billed annually
- Premium: Starts at $80/month, billed annually
12. SendGrid
SendGrid is a popular email newsletter software for businesses looking to improve their email deliverability rates. It is used majorly by medium-sized businesses and larger corporations.
SendGrid’s dedicated IP address ensures your newsletters aren’t lost in your subscribers’ spam folders.
Key features
- Email testing: Check out how your emails look on your client’s end to catch unexpected design, layout, and formatting issues and improve your approach.
- Email statistics: Evaluate your email newsletter to learn what resonates more and get to know your contacts with audience insights.
- Deliverability insights: Gain actionable insights that will help optimize your email program for better deliverability to subscribers.
Pricing
SendGrid has four pricing plans – Free, Essentials, Pro, and Premier.
- Free: Costs $0/month, billed annually
- Essentials: Starts at $19.95/month, billed annually
- Pro: Comes at $89.95/month, billed annually
- Premier: Get a quote from the sales team
Read also: 10 Fall Newsletter Ideas You’ll Love [+Tips, Examples]
13. Emma
Next on this list is Emma.
It is an email marketing software designed for businesses, franchises, non-profits, and agencies. Its click map feature lets you see the hot and cold spots in your email, so you know what areas in your email campaigns to tweak and the areas to take out entirely.
Key features
- Pre-send email testing: Preview, proofread, and test every aspect of your newsletter before sending them to see their outlook on different devices.
- Drag-and-drop editor: Create and customize your email campaign with ease by using the content tab, settings tab, and drag-and-drop tool to add modules to the email pane.
- Optimize for mobile: On Emma, you can switch between edit and preview and visualize the optimization options to see what your newsletter will look like and then make corrections while still building.
Pricing
Emma has four pricing plans – Emma Lite, Emma Essentials, Emma for Teams, and Emma Corporate.
- Emma Lite: Costs $99/month, billed annually
- Emma Essentials: Starts at $159/month, billed annually
- Emma for Teams: Comes at $249/month, billed annually
- Emma Corporate: Contact the sales team to get a quote
14. ConvertKit
ConvertKit is an email marketing software loved by creators because it allows them to monetize their audience engagement. The software stands out because of its subscriber management, ease of use, and high delivery rate.
Key features
- Visual automation builder: Create automated funnels that allow you to send relevant, targeted content to the right people at the right time.
- Unlimited landing pages: Promote your ideas, products, or services by creating as many landing pages as you want with customizable templates to grow your audience.
- List growth reporting: Track and analyze your newsletter subscriber’s growth. Check the trend of your newsletter’s open and click rates to determine the performance of your email newsletters.
Pricing
ConvertKit has three pricing plans – Free, Creator, and Creator Pro.
- Free: The free plan is available at $0/month, billed annually
- Creator: Starts at $9/month, billed annually
- Creator Pro: $25/month, billed annually
15. MailerLite
MailerLite is a digital marketing tool that caters to over 1.5 million users worldwide. It has a 97% satisfaction rate backed by 24/7 customer support to help you draft engaging newsletters for your subscribers. MailerLite is known and loved for its simplicity and easy-drag-and-drop email editor features.
Key features
- Newsletter monetization: This feature enables you to handle all aspects required to monetize your email and automatically deliver the exclusive subscription email.
- Email editor: Create engaging emails and combine the personal touch of plain text with the formatting capabilities of HTML to capture your audience’s attention.
- List growth reporting: Monitor your email campaign activity and subscriber engagement to check for bounces, spam complaints, and unsubscribe count.
Pricing
MailerLite has four affordable pricing plans – Free, Growing Business, Advanced, and Enterprise.
- Free: Costs $0/month, billed annually
- Growing Business: Starts at $9.00/month, billed annually
- Advanced: This pricing plan costs $18/month, billed annually
Read also: 2024 Done Right: Creative January Newsletter Ideas
16. Brevo
Brevo, formerly called Sendinblue, is a popular email newsletter platform because it offers extensive email marketing and communication features. It caters primarily to small and medium-sized businesses seeking a cost-effective newsletter solution.
Key features
- Real-time statistics: Analyze the performance of your newsletters in real time to understand areas that require improvement.
- AI subject line generator: Generate smart-looking, engaging subject lines using Brevo’s AI to boost your open rates and test your approach.
- Customizable email templates: Delight your subscribers with stunning email templates from Brevo’s email template library.
Pricing
Brevo has three available pricing plans – Free, Starter, and Business.
- Free: The free version costs $0/month
- Starter: Costs $25/month, billed annually
- Business: Starts at $65/month, billed annually
17. AWeber
AWeber is an email marketing software that helps you build beautiful, consistent emails in seconds. Its smart designer feature for creating custom templates is a plus that makes it a go-to option if you want to build unique email newsletter templates for your brand.
Key features
- Responsive templates: Grab subscribers’ attention irrespective of viewing device, whether it is a desktop, mobile phone, or tablet, with AWebers responsive email templates.
- Auto Newsletter: Automate your email content creation process and relieve yourself of the stress of sending them manually to your contacts.
- A/B testing: Evaluate your emails to understand the concepts, texts, and images that capture your customers’ attention.
Pricing
AWeber has three pricing plans – Free, Lite, Plus, and Unlimited.
- Lite: Costs $0/month, billed annually
- Standard: Comes at $12.50/month, billed annually
- Plus: Starts at $20/month, billed annually
- Unlimited: This pricing plan costs $899/month, billed annually
18. Benchmark
Benchmark is an affordable marketing tool catering to beginners and advanced marketers. The tool has multiple features that complement its easy-to-use interface for improved customer engagement. With its lead generation features, you can attract more leads and build your email newsletter list.
Key features
- Compare email reports: Optimize future email newsletters by comparing and evaluating the performance of your past emails.
- Preview on multiple devices: Benchmark lets you see how your email will appear on desktop and mobile devices. It helps you measure the appearance and beauty of your email design.
- Schedule emails: Determine the best time to send your newsletters. You can choose not to send immediately and send later, depending on when you think users would be most active.
Pricing
Benchmark Email has three pricing plans – Free, Pro, and Enterprise.
- Free: This pricing plan costs $0/month
- Pro: Starts at $13/month, billed annually
- Enterprise: Get a quote from the sales team
Read also: Spring Into Action: Innovative March Newsletter Ideas
19. Elastic Email
Elastic Email stands out from other tools because its email API integrates within minutes, improving your email deliverability rates. It is an email marketing tool that caters to developers and marketing teams.
Key features
- Unsubscribe methods: This feature helps you know how your contacts are unsubscribed from your lists: third-party links, spam reports, or unsubscribe pages.
- Email status filtering: Manage and understand the status of the emails you’ve sent to know if they’ve been sent, opened, clicked, or unsubscribed.
- Template gallery: Build your email newsletter templates from scratch or choose from the template library.
Pricing
Elastic Email has three pricing plans – Free, Starter, and Pro.
- Free: Costs $0/month, billed annually
- Starter: Comes at $2/month, billed annually
- Pro: Starts at $9.75/month, billed annually
20. Sendlane
Sendlane is a cloud-based marketing platform that offers unified emails and SMS features to content creators and digital marketers. It uses hyper-targeted messaging and provides 24/7 customer support to users.
Key features
- Real-time analytics: Get insights that will positively affect your store performance and help you to make data-driven decisions. You can also view your performance results from automated funnels in real-time to identify ways of improving your customer lifetime value.
- Pre-built email templates: Spend more time doing work that matters and less building email templates.
- Multivariate testing: Test multiple variables of your campaign simultaneously to discover the effective combination that will guarantee more engagement from subscribers.
Pricing
Sendlane has five pricing plans – Free, Growth, Professional Plus, Enterprise, and Enterprise Plus.
- Free: Costs $0/month, billed annually
- Growth: This pricing plan costs $99/month, billed annually
- Professional Plus: Starts at $249/month, billed annually
- Enterprise: Comes at $1,799/month, billed annually
- Enterprise Plus: Costs $4,199/month, billed annually
21. Drip
Drip is an email marketing platform popular among online retailers. With over 150+ integrations, Drip lets you connect your software to other tools in your tech stack to gather customer data and send outstanding newsletters.
Key features
- Visual email builder: Design irresistible emails for your brand that will stand out in every inbox and give you the confidence to get positive results. Use its point-and-click builder to add your store products directly to emails.
- Smart A/B testing: Test different variations of your newsletters to see what works best.
- Insights: Evaluate the impact of your newsletters through detailed dashboards. This will help you improve to get higher engagement and better lifetime value.
Pricing
Drip’s pricing plan is $39/month with 14 days free trial.
Read also: 20 Outstanding October Newsletter Ideas for This Fall
Wrapping Up
In this article, we have walked you through 21 email newsletter software to take your engagement rates to the next level, including their pricing, features, and user ratings. Whether you are a beginner or an advanced marketer, there’s an email software tool out there customized to your needs.
If you’re a small or medium-sized business owner or a solopreneur, EngageBay email newsletter software is your best bet. Its customizable templates, contact scoring, lead generation, and marketing automation features help boost your email marketing efforts.
EngageBay is trusted by over 46,000 email users and is a proven way to reduce marketing spending while raising profits. Sign up here to get started.
